Digital OOH - Global Strategic Business Report

The global market for Digital OOH is estimated at US$22.9 Billion in 2023 and is projected to reach US$41.3 Billion by 2030, growing at a CAGR of 8.8% from 2023 to 2030. This comprehensive report provides an in-depth analysis of market trends, drivers, and forecasts, helping you make informed business decisions.

The growth in the digital out-of-home advertising market is driven by several factors. The increasing urbanization and development of smart cities have expanded the infrastructure for DOOH, providing more venues for digital ads to be displayed and seen by larger audiences. Additionally, the evolution of programmatic advertising technology enables more efficient buying and selling of DOOH inventory, allowing for real-time bidding and more precise audience targeting. Consumer behavior also plays a significant role, as modern consumers tend to spend more time outdoors and in transit, where DOOH has a strong presence.

There is a growing appetite for dynamic and contextually relevant advertisements, which DOOH can provide more effectively than traditional static out-of-home ads. Lastly, the need for more measurable advertising results drives interest towards DOOH due to its advanced analytics capabilities, making it a valuable tool for marketers looking to prove return on investment in their advertising efforts. These factors collectively contribute to the robust expansion of the DOOH market, reflecting its increasing relevance in the digital age.

Key Insights:

• Market Growth: Understand the significant growth trajectory of the Digital Billboard segment, which is expected to reach US$19.9 Billion by 2030 with a CAGR of a 9.7%. The Transit Advertising segment is also set to grow at 8.4% CAGR over the analysis period.
• Regional Analysis: Gain insights into the U.S. market, estimated at $7.2 Billion in 2023, and China, forecasted to grow at an impressive 12.1% CAGR to reach $9.6 Billion by 2030. Discover growth trends in other key regions, including Japan, Canada, Germany, and the Asia-Pacific.

Why You Should Buy This Report:

• Detailed Market Analysis: Access a thorough analysis of the Global Digital OOH Market, covering all major geographic regions and market segments.
• Competitive Insights: Get an overview of the competitive landscape, including the market presence of major players across different geographies.
• Future Trends and Drivers: Understand the key trends and drivers shaping the future of the Global Digital OOH Market.
• Actionable Insights: Benefit from actionable insights that can help you identify new revenue opportunities and make strategic business decisions.

Key Questions Answered:

• How is the Global Digital OOH Market expected to evolve by 2030?
• What are the main drivers and restraints affecting the market?
• Which market segments will grow the most over the forecast period?
• How will market shares for different regions and segments change by 2030?
• Who are the leading players in the market, and what are their prospects?

Report Features:

• Comprehensive Market Data: Independent analysis of annual sales and market forecasts in US$ Million from 2023 to 2030.
• In-Depth Regional Analysis: Detailed insights into key markets, including the U.S., China, Japan, Canada, Europe, Asia-Pacific, Latin America, Middle East, and Africa.
• Company Profiles: Coverage of major players such as NOBLE GRAPHICS, Daktronics, Inc., Metalco Srl, and more.
• Complimentary Updates: Receive free report updates for one year to keep you informed of the latest market developments.

Select Competitors (Total 45 Featured):

• NOBLE GRAPHICS
• Daktronics, Inc.
• Metalco Srl
• Ayuda Media Systems
• DDI Media
• DISE International AB
• Four Winds Interactive LLC
• Shenzhen AOTO Electronics Co. Ltd.
• Attest Technologies Limited
• Shoppar Ltd.
• MAIRDUMONT NETLETIX GmbH & Company KG
• Coca Cola Amatil (Fiji) Limited
• Ipswich City Enterprises Pty Limited
• Hidle Pty Limited
• K6 Media