UK Cooking & Baking 2019-2024

UK Cooking & Baking 2019-2024

Summary
Over the next five years, the UK Cooking & Baking market will grow by £131.1m. Replacement remains the most important purchase driver, as consumers need to replace frequently-used and worn out items such as frying pans and saucepans, which have very high penetration rates but market growth is also supported by the continued popularity of cooking as a relaxing pastime, and television shows such as Masterchef and The Great British Bake Off.

Amazon is set to top the cooking & baking market for the first time in 2019. Amazon has come a long way in the cooking & baking market since 2016, when it had a share of only 2.7%. Competitive prices and wide range are the two most important drivers of retailer choice for cooking & baking shoppers, according to the author’s cooking & baking survey.

Amazon has clearly benefitted from this, tempting shoppers away from bricks and mortar competitors such as Sainsbury’s with low prices on an unparalleled choice of branded items, along with its attractive fulfillment options. Among the most-used cooking & baking retailers including Tesco, ASDA and Wilko, Amazon over-indexes with consumers looking for a wide range, free delivery, speed of delivery and range of delivery options. However, it should be noted that Sainsbury’s Group, including fifth place Argos, has a collective market share of 9.4%, some way ahead of Amazon for now.

The latest report, 'UK Cooking & Baking 2019-2024', shows that Amazon’s share of the market will increase to 6.2% in 2019, up by 0.9ppts on last year, leaving former market leader Sainsbury’s behind with a share of 5.3%.

Scope

• The report offers comprehensive insight and analysis of the UK Cooking & Baking market (including forecasts up to 2024), the major players, the main trends, and consumer attitudes.
• It provides in-depth analysis of the following: the hot issues impacting the market, strategies for success, market sizes and forecasts, retailer profiles, retailer market shares, consumer data and future outlook.
• The report focuses on pots & pans, ovenware, Bakeware, Baking utensils and accessories and bakeware . Consumer data is based on our 2018 UK Cooking & Baking survey, using a panel of 2,000 nationally representative consumers.

Reasons to buy

• Using our five year forecasts to 2024, learn which subcategories in the Cooking & Baking market will be the fastest performing to ensure more focus and investment in these winning product areas.
• Understand how drivers of Cooking & Baking, such as price, quality, design and innovation, change in importance among different demographics in order to maximise sales potential.
• Learn how lifestyle and health trends are impacting the Cooking & Baking market.
• Learn what impact Amazon has had on the market, what retailers can do to compete effectively, and see what proportion of the market will be made up of online pureplays including Amazon in the next five years.
• See which retailers are set to gain share in 2019 and beyond and the reasons behind this.