Brand New Cities: Consumer Markets of the Future

New city building runs parallel with the current urbanisation trend - but also with the increasing role developing markets are playing in the global economy. It is estimated that 400-500 newly built cities are in the pipeline over the next 30 years - all predominantly in developing markets. They are providing a platform to raise economic growth by opening new consumer markets and attracting investment; however, challenges persists - among them, their susceptibility to becoming ghost towns.

Strategy Briefings offer unique insight into emerging trends world-wide. Aimed squarely at strategists and planners, they draw on the author’s vast information resources to give top line insight across markets and within consumer segments. Written by some of our most experienced analysts, they are designed as provocations for senior management to use in their own forum, allowing them to stand back and reflect on the behaviour and motivation driving global markets today and tomorrow

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Identify factors driving change now and in the future
• Understand motivation
• Forward-looking outlook
• Briefings and presentation should provoke lively discussion at senior level
• Take a step back from micro trends
• Get up to date estimates and comment