Italy Food Sweetener Market - Growth, Trends and Forecast (2019 - 2024)

Market Overview

Italy Food Sweetener Market is growing by registering a CAGR of 0.72% during the forecast period (2019-2024).

• The usage of sweeteners in various energy drinks is a major growth driver, primarily due to the high consumption of sports drinks by adults. Dairy products, such as sweetened yogurt, and dairy beverages are also popular categories in the country.
• Sugar and sweetener categories continued to benefit from Italy’s economic recovery and the positive development of fresh ground coffee pods, along with the evolution of cane and organic sugar and stevia-based sweeteners.
• In Italy, stevia is expected to witness steady growth in the near future. This category is witnessing high demand from the food and beverage industry.

Scope of the Report

Italy Food Sweetener Market is segmented by Type into Sucrose, Starch Sweeteners, and Sugar Alcohols and High-Intensity Sweeteners. By Application, the market is divided into Dairy, Bakery, Beverages, Soups, Sauces and Dressings, Confectionery and Others.

Key Market Trends

Dairy Segment Has The Major Application Of Sweetener

By incorporating sweeteners in dairy and frozen products, one can easily reduce added sugars and lower calories, making them even more attractive to label-reading consumers. There is an increasing awareness among consumers to closely pay attention to the level and types of sweeteners being employed in such products. Thus, it has become more important for food manufacturers to provide transparent information regarding sweetener systems. In dairy products, functional properties of sugar include mouthfeel, taste, reduction of freezing point, and water-binding. Sugar is also a key component to the firmness of dairy products, impacting the flow and thermal characteristics (viscosity, osmolality, water mobility, freezing point depression, etc.) during and after processing.

Stevia Is Gaining Popularity

Stevia is a plant sugar and it is gaining popularity as a natural sweetener as the demand for natural and organic labeled products are rapidly growing. In 2008, the FDA declared that the sweetener stevia is "generally recognized as safe," and the product quickly was assimilated into the food industry as an alternative sweetener or sugar substitute. According to the World Health Organization (WHO), global stevia consumption could eventually replace 20% to 30% of all dietary sweeteners in the next few years.

Competitive Landscape

Italy Food Sweetener Market is a fragmented market with the presence of various players. Major players are bringing innovations in their products and are expanding their product portfolio to maintain the position in the market. Players are also focusing on natural and clean label products since consumers are becoming more health conscious.


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