Middle East and Africa Food Sweetener Market - Growth, Trends, and Forecast (2019 - 2024)

Market Overview

Middle East and African Sweetener Market is expected to grow at a CAGR of 3.92% during the forecast period (2019-2024).

• The sweetener market in Middle East and Africa is still in its growing stage due to the high costs involved in the processing of local food and poor infrastructure.
• Change in the trend with rising incomes, growing consumer awareness over food safety and dietary quality, an increase in the health conscious population and rising demand for higher quality products are driving the market.
• Local producers are concentrating on improving products in order to meet the changing market place. International players have also increased investments in the sector during the past ten years.

Scope of the Report

Middle East and African Food Sweetener Market is segmented by Type into Sucrose, Starch Sweeteners and Sugar Alcohols and High Intensity Sweeteners. By Application the market is segented into Dairy, Bakery, Soups, Sauces and Dressings, Confectionery, Beverages and Others. The Geographical analysis of the market is also been included.

Key Market Trends

South Africa One Of The Largest Market

The South African sweeteners market is dominated by sugar, and it continues to progress, in line with the GDP and expanding population. Uncertain regulations and prohibitive legislation in the country are affecting the profits of sugar substitutes and forcing manufacturers to go back to sugar or more natural sweeteners. Stevia, the natural, healthy alternative to sugar, has been approved for use in South Africa with the recent promulgation of new sweetener regulations. The plant is currently not commercially grown in Southern Africa, with the main international producers being China and India.

Sucrose Is The Dominating Bulk Sweetener

Sucralose is a zero-calorie artificial sweetener, and Splenda is the most common sucralose-based product. Sucralose is made from sugar, that has been chemically altered to make it calorie free. A major trend being observed in the sucralose market, has been the drastic price reduction due to excessive supply. In the food and beverage industry, sucralose has its maximum usage; it is used as artificial sweetener products in confectionery, baked foods, and fizzy drinks. The sucralose market is expected to grow in the future, due to increasing number of health conscious people who prefer calorie-free sweetener. High blood sugar and diabetes patients prefer a calorie-free sweetener for use that fuels up the demand in the growth of sucralose consumption market.

Competitive Landscape

Middle East and Africa Food Sweetener market is a fragmented market with the presence of various local and major players. The changing needs of the consumers for nutrition enabled products (which addresses health problems like diabetes), natural ingredient-based products are experiencing an increased demand. Rising disposable incomes have increased the consumer expenditure on healthy and nutritious foods, and in turn, is helping the sweetener market to progress.


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