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Probiotic Dietary Supplement Market - Growth, Trends, and Forecasts (2020 - 2025)

  • ID: 4828343
  • Report
  • April 2020
  • Region: Global
  • 95 Pages
  • Mordor Intelligence


  • Bifodan A/S
  • BioCare Copenhagen
  • Chr. Hansen Holding A/S
  • Contract NUTRA
  • Custom Probiotics, Inc.
  • Daflorn Ltd
The global probiotics dietary supplement market is poised to grow at a CAGR of 8.1%, during the forecast period (2019-2024).

The market is driven by robust demand for health-based products among consumers, especially the younger generation. Probiotics are part of functional foods and beverages, and are known for improving gut functionality, along with other benefits, including immunity boost, among other factors.

Probiotic dietary supplements are becoming a popular product due to the associated health benefits. These supplements are commonly available in tablet, capsule, powder, and liquid forms.

Key Market Trends

Innovations In Formulation, Delivery And Marketing Of Probiotics

Probiotics are moving beyond digestive health to immunity, feminine health, oral health, skin health, weight control and diabetes, cognitive health, sports endurance, and the gut-brain axis, gut-muscle axis, and cardiovascular health. They are proving to be one of the most versatile ingredients of all time. Consumer needs and preferences are ever-changing, but it’s important to understand them for market opportunities. As consumers become more familiar with probiotics, they are exploring various delivery systems. Innovations are being made in probiotic delivery formats. The traditional dietary supplement format will remain the most vital, but new delivery technologies that protect strains and deliver them with greater accuracy will become a more important part of the probiotic category. New and interesting formats, like direct dose powders, are becoming popular. Other popular delivery formats have been chews, melting powders, and powders to mix with a beverage.

Europe Holds the Major Share in Probiotic Dietary Supplements

Europe dominated the global market for probiotic dietary supplements, with around one-third of market share. Strong consumer awareness regarding probiotics usage, easy availability, and the presence of major industry manufacturers and their focus towards product innovation are expected to play a key role in the rapid growth of the market. Asia-Pacific is emerging as the fastest growing probiotic supplement market due to its high population growth, rapid urbanization, and the awareness about the nutritional benefits of dietary supplements are contributing to the growth of this market.

Competitive Landscape

Some of the major players in the probiotic dietary supplements are Bifodan, BioCare Copenhagen, BioGaia, Chr. Hansen Holding A/S, Contract NUTRA, Custom Probiotics, Inc., Daflorn, Deerland Enzymes, Lallemand, Mercola Probiotics, Nebraska Cultures, NutraScience Labs, Probi USA, Inc (Nutraceutix), among others.

Reasons to Purchase this report:
  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

This product will be delivered within 2 business days.
Note: Product cover images may vary from those shown


  • Bifodan A/S
  • BioCare Copenhagen
  • Chr. Hansen Holding A/S
  • Contract NUTRA
  • Custom Probiotics, Inc.
  • Daflorn Ltd

1.1 Study Deliverables
1.2 Study Assumptions
1.3 Scope of the Study
4.1 Market Drivers
4.2 Market Restraints
4.3 Porter's Five Force Analysis
4.3.1 Threat of New Entrants
4.3.2 Bargaining Power of Buyers/Consumers
4.3.3 Bargaining Power of Suppliers
4.3.4 Threat of Substitute Products
4.3.5 Intensity of Competitive Rivalry
5.1 By Distribution Channel
5.1.1 Supermarket/hypermarket
5.1.2 Pharmacy/Health Store
5.1.3 Online Stores
5.1.4 Others
5.2 Geography
5.2.1 North America United States Canada Mexico Rest of North America
5.2.2 Europe United Kingdom Germany France Russia Italy Spain Rest of Europe
5.2.3 Asia Pacific India China Japan Australia Rest of Asia-Pacific
5.2.4 South America Brazil Argentina Rest of South America
5.2.5 Middle East and Africa South Africa Saudi Arabia Rest of Middle East & Africa
6.1 Most Active Companies
6.2 Most Adopted Strategies
6.3 Market Share Analysis
6.4 Company Profiles
6.4.1 Bifodan A/S
6.4.2 BioCare Copenhagen
6.4.3 Chr. Hansen Holding A/S
6.4.4 Contract NUTRA
6.4.5 Custom Probiotics, Inc.
6.4.6 Daflorn Ltd
6.4.7 NutraScience Labs
6.4.8 Probi USA, Inc (Nutraceutix)
Note: Product cover images may vary from those shown

A selection of companies mentioned in this report includes:

  • Bifodan A/S
  • BioCare Copenhagen
  • Chr. Hansen Holding A/S
  • Contract NUTRA
  • Custom Probiotics, Inc.
  • Daflorn Ltd
  • NutraScience Labs
  • Probi USA, Inc (Nutraceutix)
Note: Product cover images may vary from those shown