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Asia-Pacific Beauty and Personal Care Products Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

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  • 110 Pages
  • June 2022
  • Region: Asia Pacific
  • Mordor Intelligence
  • ID: 4828375


  • Avon Products Inc.
  • Beiersdorf AG
  • Kao Corporation
  • LOreal SA
  • Oriflame Holding AG
  • Revlon Inc.
The Asia-Pacific beauty and personal care products market is projected to witness a CAGR of 6.38% during the forecast period (2022 - 2027).

The COVID-19 pandemic has influenced Asian consumers’ spending habits and purchase decisions leading to a slight decline in the market growth. However, consumers in the market are concerned regarding personal hygiene, which has led to escalated sales of shower gel. On the other hand, players are turning their heads toward online channels. For instance, in 2021, Hindustan Unilever Ltd (HUL) announced its plans to scale up the online reach of the company’s premium brands through standalone branded sites, as well as its multi-brand shopping platform Ushop, wherein Ushop (launched in the second half of 2020) is set to expand beyond the National Capital Region, and Mumbai, to eight more cities across the country.

Consumers across the region are inclined toward organic beauty and personal care products, especially those formulated using Ayurvedic, botanical, and herbal ingredients, which are expected to drive market growth during the study period. The rising awareness about the harmful effects of chemicals and synthetic products is another factor augmenting the growth of the market.

Moreover, the rising premiumization and the consumers’ need for more targeted solutions are accelerating the growth of personalized/customized beauty and personal care products.

Key Market Trends

Increased Penetration of Organic Skin Care Products

The market has witnessed a significant demand for organic skincare products due to increasing interest in natural formulations in facial care regimes, such as cleansers, toners, and masks, among others. Moreover, increased concerns regarding skin problems like skin blackening and burn are also driving the market growth during the study period. Asia-Pacific consumers are becoming cautious of potential toxicity in chemical-based products. Thus, manufacturers using natural and organic ingredients​ and essential oils are likely to report substantial growth. Major players operating in the market are investing heavily in research and development to introduce more products/product lines manufactured from natural ingredients extracted from organic plants, herbs, and flowers under eco-friendly conditions. More players are also expanding into the landscape. For instance, in 2021, the Canadian organic skincare line Refresh Botanicals announced its launch in India.

China Holds the Largest Share

The increasing awareness about a healthier lifestyle among individuals for healthy and hygienic living has contributed to the increase in per capita expenditure on household products (including personal care products) across China. China is one of the world's hotspots and fastest-changing beauty markets, introducing industry-leading innovations and setting trends globally. Products with claims, such as UV protection, long-lasting, moisturizing/hydrating, botanical/herbal, whitening, and anti-aging, accounted for a considerable number of product launches. Haircare products with specific functions such as anti-greying and anti-hair fall are witnessing significant growth, owing to the high adoption rate among the millennials and Gen-Z population. Brands are also coming up with customized approaches to cater to the growing demand. For instance, in May 2021, L'Oréal Paris launched an omnichannel concept store in collaboration with AKQA in Shanghai, offering visitors a personalized experience and cultivating a better relationship with customers.

Competitive Landscape

Some of the major key players in the beauty and personal care products market in Asia-Pacific include Unilever PLC, Avon Products Inc., Revlon Inc., Shiseido Co. Ltd, Beiersdorf AG, L'Oreal Group, Procter & Gamble, and The Estée Lauder Companies Inc.

L'Oréal SA is one of the most active companies, with numerous brand offerings and a broad range of beauty and skincare products across the region. The company has spent considerably on improving quality and product innovation in terms of ingredients, functionality, and packaging. These active companies have adopted product innovation in terms of ingredients, functionality, and packaging as their key strategy to increase their geographical presence and customer base.

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

This product will be delivered within 2 business days.


  • Avon Products Inc.
  • Beiersdorf AG
  • Kao Corporation
  • LOreal SA
  • Oriflame Holding AG
  • Revlon Inc.

1.1 Study Assumptions and Market Definition
1.2 Scope of the Study
4.1 Market Drivers
4.2 Market Restraints
4.3 Porter's Five Forces Analysis
4.3.1 Threat of New Entrants
4.3.2 Bargaining Power of Buyers/Consumers
4.3.3 Bargaining Power of Suppliers
4.3.4 Threat of Substitute Products
4.3.5 Intensity of Competitive Rivalry
5.1 By Product Type
5.1.1 Personal Care Products Hair Care Products Shampoo Conditioners Hair Oil Hair Styling and Coloring Products Other Hair Care Products Skin Care Products Facial Care Products Body Care Products Lip Care Products Bath and Shower Shower Gels Soaps Bath Salts Other Bath and Shower Products Oral Care Toothbrushes and Replacements Toothpaste Mouthwashes and Rinses Other Oral Care Products Men's Grooming Products Deodrants and Antiperspirants
5.1.2 Cosmetics/Make-up Products Facial Cosmetics Eye Cosmetic Products Lip and Nail Make-up Products
5.2 By Category
5.2.1 Mass Products
5.2.2 Premium Products
5.3 By Distribution Channel
5.3.1 Supermarkets/Hypermarkets
5.3.2 Convenience Stores
5.3.3 Specialty Stores
5.3.4 Online Channel
5.3.5 Other Distribution Channels
5.4 Geography
5.4.1 India
5.4.2 China
5.4.3 Japan
5.4.4 Australia
5.4.5 Rest of Asia-Pacific
6.1 Most Active Companies
6.2 Most Adopted Strategies
6.3 Market Share Analysis
6.4 Company Profiles
6.4.1 LOreal SA
6.4.2 The Procter & Gamble
6.4.3 Beiersdorf AG
6.4.4 Avon Products Inc.
6.4.5 Unilever PLC
6.4.6 The Estee Lauder Companies Inc.
6.4.7 Shiseido Co. Ltd
6.4.8 Kao Corporation
6.4.9 Revlon Inc.
6.4.10 Oriflame Holding AG

A selection of companies mentioned in this report includes:

  • LOreal SA
  • The Procter & Gamble
  • Beiersdorf AG
  • Avon Products Inc.
  • Unilever PLC
  • The Estee Lauder Companies Inc.
  • Shiseido Co. Ltd
  • Kao Corporation
  • Revlon Inc.
  • Oriflame Holding AG