North America Sports Drink Market - Growth, Trends, and Forecast (2019 - 2024)

Market Overview

North America Sports Drink Market is expected to register a CAGR of 5.14%, during the forecast period, 2019 - 2024.

• The sports drink market is receiving an exponential boost from the millennial generation, owing to these consumers' inclination toward fitness and sports, their higher buying capacity and their willingness to pay for healthy products.

In order to stay hydrated consumers prefer sports and energy drinks. The sports drink market in North America is expected to witness a considerable growth during the forecast period, owing to the increasing number of consumers willing to spend a premium for synthetically tailored healthy beverages.

Scope of the Report

North America Sports Drink Market is segmented by type such as isotonic, hypertonic, and hypotonic. On the basis of packaging, the market is segmented into bottles (pet), cans, glass bottles, and others. By distribution channel, the market segmented into supermarkets/hypermarkets, convenience stores, online stores, drug store, and others. Also, the study provides an analysis of the energy drinks in the emerging and established markets across the region, including United States, Mexico, Canada, and rest of the North America.

Key Market Trends

Increasing Trend of Athleticism

North America is one of the leading markets due to the increasing trend of athleticism, rising concern for health, and shift in dietary patterns due to changing lifestyles. The innovation of new flavors with health benefits is a major driving sector. North America sports and energy drinks market is driven by growing awareness, demand from young adults and athletes. With the growing concerns for diabetes and obesity in the region, consumers in this region are giving equal importance to nutritional value and taste profile. The increasing demand for sports drink is majorly due to the wide customer base, greater detailing of manufacturers towards innovative products, and use of cross-marketing strategies by key players in the market.

United States dominate the sports drink market

The increasing health awareness, busy lifestyle, and growing consumer awareness regarding the health benefits of sports drinks are steering the demand for sports drinks in the United States. Consumption of sports drinks has turned into a status symbol, especially for the youth in the country. With more preference in terms of flavours in sports drinks from the millennial population, companies introducing new products with various flavours. Rising focus on health and wellness and intense research by key players is going to propel the sales of product during the forecat period.

Competitive Landscape

Some of the major players in sports drink market in North America are - Red bull., AJE Group, Arizona Beverage Company, Britvic PLC, Cloud 9, Extreme Drinks Co., Living Essentials, Monster Beverage Co., and PepsiCo., among others.


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