With many companies eyeing China and other APAC countries as the current major growth area, this report takes an in-depth look at the next region primed for great analytical instrument growth opportunities: Latin America.
Overview
Currently, Latin America is one of the most interesting developing markets for the analytical instrumentation industry. The regional economy is emerging and accelerating, fueled not only by the tremendous reserves of natural resources but now by foreign and domestic investment in high technology areas that make use of analytical technologies. Although many Latin American businesses now compete successfully on the global stage, there are still more opportunities in serving multinationals that have developed their own Latin American organizations. This report explores market size and growth by sub-region, industry, technology, in addition to providing strategic information on market participants, as well as the many distribution channels that exist in the region. The total Latin American market is estimated at $1.4 billion in 2017.
Objectives of this Report:
- Recommend sales tactics for the Latin American Market based on the survey results from end-users of the technologies covered.
- Serve as a reference to position your company for increased sales and market share by taking immediate advantage of the current market dynamics.
Methodologies
Detailed information is provided on the recent commercial events within the region, and provides standalone analyses on market demand for Argentina, Brazil, and Mexico in addition to the rest of South America, Central American, and Caribbean countries. The results of a 40-question online survey of more than 200 scientists from Latin America is included, which provides substantive information on customer trends and opinions in the market. In addition, this report also includes an in-depth analysis of vendor shares in each area of the market.
