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Latin America 2018, Tactical Sales and Marketing Report

  • ID: 4829240
  • Report
  • June 2018
  • Region: Latin America
  • 209 Pages
  • Strategic Directions International (SDI)

With many companies eyeing China and other APAC countries as the current major growth area, this report takes an in-depth look at the next region primed for great analytical instrument growth opportunities: Latin America.


Currently, Latin America is one of the most interesting developing markets for the analytical instrumentation industry. The regional economy is emerging and accelerating, fueled not only by the tremendous reserves of natural resources but now by foreign and domestic investment in high technology areas that make use of analytical technologies. Although many Latin American businesses now compete successfully on the global stage, there are still more opportunities in serving multinationals that have developed their own Latin American organizations. This report explores market size and growth by sub-region, industry, technology, in addition to providing strategic information on market participants, as well as the many distribution channels that exist in the region. The total Latin American market is estimated at $1.4 billion in 2017.

Objectives of this Report:

  • Recommend sales tactics for the Latin American Market based on the survey results from end-users of the technologies covered.
  • Serve as a reference to position your company for increased sales and market share by taking immediate advantage of the current market dynamics.


Detailed information is provided on the recent commercial events within the region, and provides standalone analyses on market demand for Argentina, Brazil, and Mexico in addition to the rest of South America, Central American, and Caribbean countries. The results of a 40-question online survey of more than 200 scientists from Latin America is included, which provides substantive information on customer trends and opinions in the market. In addition, this report also includes an in-depth analysis of vendor shares in each area of the market.

Note: Product cover images may vary from those shown

1. Introduction
a. Report Background
b. Executive Summary
c. Scope and Definitions
d. Methodology

2. Background on Latin America
a. Regional Profiles
b. End Market Profiles

3. Recent Commercial Events in Latin America

4. Technology Overview

5. Market Demand
a. Overall Demand
b. Chromatography
c. Mass Spectrometry
d. Atomic Spectroscopy
e. Molecular Spectroscopy
f. Materials Characterization
g. Surface Science
h. Life Science Instrumentation
i. Lab Automation & Software
j. General Analytical Techniques
k. Lab Equipment

6. End-user Perspectives
a. Survey Demographics
b. Current Instrument Usage
c. Automation & Software
d. Laboratory Insights
e. Supplier Awareness & Usage
f. Lab Budget & Spending
g. Purchasing Plans
h. Future Perspectives

7. Appendix
a. End-User Questionnaire
b. List of Distributors by Country

Note: Product cover images may vary from those shown