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Global Opinion Polling Services Market - Procurement Intelligence Report - Product Image

Global Opinion Polling Services Market - Procurement Intelligence Report

  • ID: 4829251
  • Report
  • Region: Global
  • 130 pages
  • SpendEdge
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FEATURED COMPANIES

  • Comscore Inc.
  • GfK SE
  • Ipsos SA
  • Nielsen Holdings Plc
  • Westat Inc
  • WPP Plc
  • MORE
About Opinion Polling Services Market
Opinion polls are measurement tools that quantify public opinion and are interpreted by trained professionals to arrive at a consensus or a result. Organizations can use these polls to improve brand value and change positioning strategy as well as enter a new market. The spend momentum of this market will be attributed to the growing requirement of opinion polling services in the automotive sector to conduct product and concept testing studies in a cost-effective manner. Conducting such focused group studies for testing new automobile models is expected to facilitate organizations a boost of more than 60% of their target sales in the first year of their launch.

Covered in this report
The report provides actionable insights to improve source-to-contract cycle performance in the Global Opinion Polling Services Market. It helps sourcing professionals formulate better category strategies, enhance savings, understand supplier and market challenges, and implement sourcing best practices.

Global Opinion Polling Services Market, provides up-to-date information about market shifts and potential risks, as well as in-depth knowledge of products and services, which can help in planning and in executing category management activities. It focuses on the cost-saving aspects of procurement and on providing insights that can lead to optimization of category spend.

Category driver
  • Rising outsourcing of opinion polling services by MNCs to carry out customer research
Category management strategy
  • Engaging with service providers having data analytical tools will facilitate quality assurance in opinion polling results
Procurement best practices
  • Use of indicators to measure coverage and nonresponse
Key questions answered in this report
  • What are the market dynamics?
  • What are the key market trends?
  • What are the category growth drivers?
  • What are the constraints on category growth?
  • Who are the suppliers in this market?
  • What are the demand-supply shifts?
  • What are the major category requirements?
  • What are the procurement best practices in this market?
You can request one free hour of our analyst’s time when you purchase this market report. Details are provided within the report.
Note: Product cover images may vary from those shown
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FEATURED COMPANIES

  • Comscore Inc.
  • GfK SE
  • Ipsos SA
  • Nielsen Holdings Plc
  • Westat Inc
  • WPP Plc
  • MORE
PART 01: EXECUTIVE SUMMARY

PART 02: MARKET INSIGHTS
  • Global category spend
  • Category spend growth
  • Spend segmentation by region
  • Regional spend dynamics
  • Regional influence on global spend
  • Regional spend opportunity for suppliers
PART 03: CATEGORY PRICING INSIGHTS
  • Pricing outlook
  • Supplier cost structure
  • Outlook for input costs
  • Total cost of ownership analysis
  • Overview of pricing models
  • Comparison of pricing models
  • Supply chain margins
  • Cost drivers: Impact on pricing
  • Volume drivers: Impact on pricing
PART 04: COST-SAVING OPPORTUNITIES
  • Supplier-side levers
  • Buyer-side levers
  • Quantifying cost-saving opportunities
  • Quantifying cost savings by negotiation strategies
PART 05: BEST PRACTICES
  • Innovation and success stories
  • Procurement excellence best practices
  • Procurement best practices
  • Sustainability practices
  • Sustainability best practices
PART 06: CATEGORY ECOSYSTEM
  • Market favorability index for suppliers
  • Competitiveness index for suppliers
  • Buyer power
  • Supplier power
  • Threat of new entrants
  • Threat of substitutes
  • Buyer ecosystem
  • Supplier ecosystem
PART 07: CATEGORY MANAGEMENT STRATEGY
  • Category management objectives
  • Supplier and buyer KPIs
  • Outsourcing category management activities
  • Risk management
PART 08: CATEGORY MANAGEMENT ENABLERS
  • Procurement organization
  • Category enablers
PART 09: SUPPLIERS SELECTION
  • RFx essentials
  • Supplier selection criteria
  • Service level agreement
  • Incumbent supplier evaluation metrics
PART 10: SUPPLIERS UNDER COVERAGE
  • Overview
  • Supplier positioning
  • Profile: Nielsen Holdings Plc
  • Profile: WPP Plc
  • Profile: Ipsos SA
  • Profile: GfK SE
  • Profile: Westat Inc.
  • Profile: Comscore Inc.
PART 11: US MARKET INSIGHTS
  • Category spend in the US
  • Pricing outlook
  • Supplier cost structure in the US
  • Margins of suppliers in the US
  • Category cost drivers
  • Category volume drivers
  • Overview of best practices in the US
  • Procurement best practices in the US
  • US supply market overview
  • Supplier positioning for the US
  • Regional category risks
PART 12: CATEGORY DEFINITION
  • Category hierarchy
  • Category scope
  • Category map
PART 13: APPENDIX
  • List of abbreviations
  • Key notes
  • Global category spend (2018-2023)
  • Category spend growth (2018-2023)
  • Regional split of spend
  • Regional comparison
  • Comparison of category maturity across regions
  • Regional spend opportunity for suppliers (2018-2023)
  • Category pricing dynamics
  • Supplier cost breakup
  • Input cost dynamics
  • Total cost of ownership model
  • Benefit comparison of pricing models
  • Pricing models – comparison matrix
  • Supplier margin analysis
  • Margin analysis across supply chain
  • Cost drivers
  • Volume drivers
  • Cost-saving opportunities: Supply-side levers
  • Cost-saving opportunities: Demand-side levers
  • Cost-saving opportunity matrix
  • Negotiation grid
  • Innovation and success stories
  • Procurement excellence summary: Impact on the category
  • Supplier relationship management metrics
  • Strategic sourcing and category management metrics
  • Technology-facilitated procurement metrics
  • Sustainability practices: Impact on the category
  • Sustainability best practices
  • Market environment score
  • Market competitiveness score
  • Buyer power score
  • Supplier power score
  • Ease of market entry score
  • Ease of substitution score
  • Buyer ecosystem: Outlook
  • Supplier ecosystem: Outlook
  • Ecosystem disruption threats
  • Key category management objectives
  • Supplier KPI dashboard
  • Buyer KPI dashboard
  • Category management enablers
  • Risk management matrix
  • Procurement model
  • Category enablers: Technology
  • RFx questions
  • Phase I RFI considerations
  • SLA terms
  • Supplier performance benchmarking criteria
  • Supplier operational capability matrix
  • Supplier positioning matrix
  • Nielsen Holdings Plc – Key information dashboard
  • WPP Plc – Key information dashboard
  • Ipsos SA – Key information dashboard
  • GfK SE – Key information dashboard
  • Westat Inc. – Key information dashboard
  • Comscore Inc. – Key information dashboard
  • US category spend (2018-2023)
  • Category pricing dynamics
  • Supplier cost breakup
  • Supplier margin analysis
  • Margin analysis across supply chain
  • Cost drivers
  • Volume drivers
  • Procurement excellence summary: Impact on category
  • Supplier relationship management
  • Strategic sourcing and category management
  • Technology-facilitated procurement
  • Supplier operational capability matrix
  • Supplier positioning matrix
  • Risk management matrix
  • Category definition
  • Category nuances
  • Importance of category relative to other categories
Note: Product cover images may vary from those shown
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  • Nielsen Holdings Plc
  • WPP Plc
  • Ipsos SA
  • GfK SE
  • Westat Inc
  • Comscore Inc.
Note: Product cover images may vary from those shown
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