About Opinion Polling Services Market
Opinion polls are measurement tools that quantify public opinion and are interpreted by trained professionals to arrive at a consensus or a result. Organizations can use these polls to improve brand value and change positioning strategy as well as enter a new market. The spend momentum of this market will be attributed to the growing requirement of opinion polling services in the automotive sector to conduct product and concept testing studies in a cost-effective manner. Conducting such focused group studies for testing new automobile models is expected to facilitate organizations a boost of more than 60% of their target sales in the first year of their launch.
Covered in this report
The report provides actionable insights to improve source-to-contract cycle performance in the Global Opinion Polling Services Market. It helps sourcing professionals formulate better category strategies, enhance savings, understand supplier and market challenges, and implement sourcing best practices.
Global Opinion Polling Services Market, provides up-to-date information about market shifts and potential risks, as well as in-depth knowledge of products and services, which can help in planning and in executing category management activities. It focuses on the cost-saving aspects of procurement and on providing insights that can lead to optimization of category spend.
Category driver
Category management strategy
Procurement best practices
Key questions answered in this report
You can request one free hour of our analyst’s time when you purchase this market report. Details are provided within the report.
Opinion polls are measurement tools that quantify public opinion and are interpreted by trained professionals to arrive at a consensus or a result. Organizations can use these polls to improve brand value and change positioning strategy as well as enter a new market. The spend momentum of this market will be attributed to the growing requirement of opinion polling services in the automotive sector to conduct product and concept testing studies in a cost-effective manner. Conducting such focused group studies for testing new automobile models is expected to facilitate organizations a boost of more than 60% of their target sales in the first year of their launch.
Covered in this report
The report provides actionable insights to improve source-to-contract cycle performance in the Global Opinion Polling Services Market. It helps sourcing professionals formulate better category strategies, enhance savings, understand supplier and market challenges, and implement sourcing best practices.
Global Opinion Polling Services Market, provides up-to-date information about market shifts and potential risks, as well as in-depth knowledge of products and services, which can help in planning and in executing category management activities. It focuses on the cost-saving aspects of procurement and on providing insights that can lead to optimization of category spend.
Category driver
- Rising outsourcing of opinion polling services by MNCs to carry out customer research
Category management strategy
- Engaging with service providers having data analytical tools will facilitate quality assurance in opinion polling results
Procurement best practices
- Use of indicators to measure coverage and nonresponse
Key questions answered in this report
- What are the market dynamics?
- What are the key market trends?
- What are the category growth drivers?
- What are the constraints on category growth?
- Who are the suppliers in this market?
- What are the demand-supply shifts?
- What are the major category requirements?
- What are the procurement best practices in this market?
You can request one free hour of our analyst’s time when you purchase this market report. Details are provided within the report.
Table of Contents
PART 01: EXECUTIVE SUMMARY
PART 02: MARKET INSIGHTS
PART 03: CATEGORY PRICING INSIGHTS
PART 04: COST-SAVING OPPORTUNITIES
PART 05: BEST PRACTICES
PART 06: CATEGORY ECOSYSTEM
PART 07: CATEGORY MANAGEMENT STRATEGY
PART 08: CATEGORY MANAGEMENT ENABLERS
PART 09: SUPPLIERS SELECTION
PART 10: SUPPLIERS UNDER COVERAGE
PART 11: US MARKET INSIGHTS
PART 12: CATEGORY DEFINITION
PART 13: APPENDIX
Companies Mentioned
- Nielsen Holdings Plc
- WPP Plc
- Ipsos SA
- GfK SE
- Westat Inc
- Comscore Inc.
Methodology
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