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Power of Instagram for S-Commerce in Travel

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  • 23 Pages
  • August 2019
  • Region: Global
  • Euromonitor International
  • ID: 4832595
Instagram is in the process of transforming its business from discovery to social commerce. This opens up opportunities for travel destinations and brands to sell direct to consumers on the platform. This has given rise to Instagram-only apps and influencers monetising content. As the company pivots to s-commerce, it will need to keep an eye on the competition, its user base to guarantee high value interactions, ensure a seamless user experience and promote digital wellbeing.

The author's Power of Instagram for S-Commerce in Travel global briefing offers an insight into to the size and shape of the Travel market, highlights buzz topics, emerging geographies, categories and trends as well as pressing industry issues. It identifies the leading companies and brands, offers strategic analysis of key factors influencing the market from innovation, pricing, channel distribution to economic/lifestyle influences. Forecasts illustrate how the market is set to change and outlines the criteria for success.

Product coverage: Activities (Destination), Lodging, Online Travel Sales and Intermediaries, Tourism Flows, Travel Modes, Traveller Profiles.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Travel market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

Power of Instagram for S-Commerce in Travel