Marketing Automation Market by Offering (Campaign Management, Analytics & Reporting, Lead Generation, Content Management), Application (Customer Acquisition & Retention, Brand Awareness & Positioning, Upselling & Cross Selling)

The marketing automation market is experiencing strong growth, projected to rise from USD 47.02 billion in 2025 to USD 81.01 billion by 2030, at a CAGR of 11.5% during the forecast period. The increasing demand for AI-powered marketing automation tools is transforming customer engagement through real-time personalization and behavioral targeting. Businesses are leveraging automation to tailor messages and campaigns that resonate with individual preferences, significantly improving ROI. Additionally, the rising adoption of these solutions among small and medium-sized enterprises presents a substantial opportunity, driven by their need to optimize marketing efforts on a scale. However, inconsistent data formats and fragmented customer data across platforms pose challenges, often hindering seamless automation and limiting campaign effectiveness.

Direct messaging channel integration segment to account for the fastest growth rate during the forecast period

Direct messaging channel integration is experiencing the fastest growth rate in the marketing automation market due to its ability to deliver personalized, real-time communication across platforms such as WhatsApp, Facebook Messenger, and SMS. Consumers increasingly favor messaging platforms over traditional channels, as they yield higher open rates, faster response times, and enhanced conversion outcomes. This reflects the growing demand for timely, contextually relevant interactions, reaching customers within their preferred digital environments. Integrating direct messaging into automation also enables seamless omnichannel engagement and leverages advanced analytics and AI to tailor content, enhancing efficiency and marketing performance.

Cloud deployment segment to hold the largest market share during the forecast period

Cloud deployment holds the largest market share in marketing automation due to its scalability, cost-effectiveness, and ease of integration with other digital tools. Cloud-based solutions enable real-time data access, faster implementation, and seamless updates without extensive on-premise infrastructure. They support remote access, making them ideal for distributed marketing teams and dynamic campaign execution. Additionally, cloud platforms offer enhanced flexibility for businesses of all sizes, from startups to large enterprises. The growing adoption of SaaS models, combined with rising demand for automated, data-driven marketing, continues to drive the dominance of cloud deployment in the marketing automation market.

North America leads with a mature digital ecosystem and high enterprise adoption, while Asia Pacific records the fastest growth due to rapid digitalization and increasing marketing investments

North America leads the marketing automation market, driven by its mature digital ecosystem, widespread adoption of CRM systems, and the strong presence of major technology vendors. The region benefits from early integration of AI and machine learning into marketing workflows, enabling data-driven customer engagement and robust omnichannel strategies. Enterprises across various sectors leverage automation to boost campaign efficiency, nurture leads, and enhance customer retention.

In contrast, Asia Pacific stands out as the fastest-growing market, propelled by rapid digital transformation, an expanding e-commerce sector, and rising investments in marketing technologies. China, India, and Japan are experiencing a surge in demand for automated, personalized marketing solutions, further supported by government-backed digital initiatives. The region’s accelerating digital economy positions it as a pivotal growth hub for marketing automation.

Breakdown of Primaries

In-depth interviews were conducted with Chief Executive Officers (CEOs), innovation and technology directors, system integrators, and executives from various key organizations operating in the marketing automation market.

By Company: Tier I - 25%, Tier II - 45%, and Tier III - 20%
By Designation: C-Level Executives - 35%, D-Level Executives - 40%, and Others - 25%
By Region: North America - 45%, Europe - 25%, Asia Pacific - 15%, Middle East & Africa - 10%, and Latin America - 5%

The report includes a study of key players offering marketing automation. The major market players include Hubspot (US), Adobe (US), Oracle (US), Salesforce (US), Microsoft (US), SAP (Germany), Thryv (US), SAS Institute (US), Klaviyo (US), Intuit (US), Google (US), IBM (US), Zoho (India), Sprinklr (US), Braze (US), SugarCRM (US), CentraHub CRM (India), Mekari (Indonesia), Acoustic (US), RD Station (Brazil), Brevo (France), Pipedrive (US), Creatio (US), Acquia (US), ActiveCampaign (US), LeadSquared (India), Constant Contact (US), BusinessNEXT (India), Sitecore (US), GetResponse (Poland), Inconcert (Spain), Maropost (Canada), ClickDimensions (US), Omnisend (UK), Act-On (US), Edrone (Poland), iContact (US), Ometria (UK), Mindmatrix (US), Drip (US), Kit (US), SimplyCast (Canada), VBOUT (US), Net-Results (US), and GreenRope (US).

Research Coverage

This research report categorizes the marketing automation market based on offering (software (email marketing automation tools, customer journey mapping, integrated CRM tools, analytics and reporting, campaign management, lead generation, workflow management, content management, social media management and other software {project & asset management, event and webinar automation}) and services (professional services {training & consulting services, system integration & implementation, and support & maintenance} and managed services)), deployment type (cloud & on-premises), channel integration type (social media, email & website, mobile paid Ads {PPC/Display}, and direct messaging/chatbots or virtual assistants), application (customer acquisition & retention, lead qualification and conversion, omnichannel campaign execution, personalized customer engagement, lifecycle management & behavioral targeting, brand awareness and positioning, upselling and cross-selling, event or webinar marketing, customer feedback & survey automation, and other applications {performance analytics & ROI tracking, and marketing workflow automation}), end user (enterprise users (media & entertainment (gaming & sports, broadcasting & streaming service providers, film & video production and others {digital content publishers & social media platforms}, retail & e-commerce, advertising & marketing agencies, healthcare & life sciences, education, BFSI, manufacturing, travel & hospitality and other enterprise users {IT & telecom, transportation & logistics, and real estate & construction}) and individual users) and region (North America, Europe, Asia Pacific, Middle East & Africa, and Latin America).

The scope of the report covers detailed information regarding the drivers, restraints, challenges, and opportunities influencing the growth of the marketing automation market. A detailed analysis of the key industry players was done to provide insights into their business overview, solutions, and services; key strategies; contracts, partnerships, agreements, new product & service launches, and mergers and acquisitions; and recent developments associated with the market. This report also covered the competitive analysis of upcoming startups in the market ecosystem.

Key Benefits of Buying the Report

The report will provide market leaders and new entrants with information on the closest approximations of the revenue numbers for the overall marketing automation market and its subsegments. It will help stakeholders understand the competitive landscape and gain more insights to better position their businesses and plan suitable go-to-market strategies. It will also help stakeholders understand the market’s pulse and provide them with information on key market drivers, restraints, challenges, and opportunities.

The report provides insights into the following pointers:

Analysis of key drivers (transforming customer engagement using AI powered marketing automation, need for personalized marketing to maximize returns by reaching target audience and transforming customer experience with omnichannel automation platforms), restraints (security and privacy concerns for confidential data), opportunities (maximize ROI with predictive analytics and autonomous campaign management, accelerating real-time hyper-personalization with generative AI and high adoption of marketing automation solutions among SMEs), and challenges (integrating marketing automation software with other business applications and inconsistent data formats pose a barrier to efficient marketing automation)
Product Development/Innovation: Detailed insights into upcoming technologies, research & development activities, and new product & service launches in the marketing automation
Market Development: Comprehensive information about lucrative markets - analyzing the marketing automation market across varied regions
Market Diversification: Exhaustive information about new products & services, untapped geographies, recent developments, and investments in the marketing automation market
Competitive Assessment: In-depth assessment of market shares, growth strategies and service offerings of leading players such as Hubspot (US), Adobe (US), Oracle (US), Salesforce (US), Microsoft (US), SAP (Germany), Thryv (US), SAS Institute (US), Klaviyo (US), Intuit (US), Google (US), IBM (US), Zoho (India), Sprinklr (US), Braze (US), SugarCRM (US), CentraHub CRM (India), Mekari (Indonesia), Acoustic (US), RD Station (Brazil), Brevo (France), Pipedrive (US), Creatio (US), Acquia (US), ActiveCampaign (US), LeadSquared (India), Constant Contact (US), BusinessNEXT (India), Sitecore (US), GetResponse (Poland), Inconcert (Spain), Maropost (Canada), ClickDimensions (US), Omnisend (UK), Act-On (US), Edrone (Poland), iContact (US), Ometria (UK), Mindmatrix (US), Drip (US), Kit (US), SimplyCast (Canada), VBOUT (US), Net-Results (US), GreenRope (US)

The report also helps stakeholders understand the pulse of the marketing automation market and provides them with information on key market drivers, restraints, challenges, and opportunities.

1 Introduction

1.1 Study Objectives
1.2 Market Definition
1.2.1 Inclusions and Exclusions
1.3 Market Scope
1.3.1 Market Segmentation
1.3.2 Years Considered
1.4 Currency Considered
1.5 Stakeholders
1.6 Summary of Changes

2 Research Methodology

2.1 Research Data
2.1.1 Secondary Data
2.1.2 Primary Data
2.1.2.1 Primary Interviews
2.1.2.2 Breakup of Primary Profiles
2.1.2.3 Key Industry Insights
2.2 Market Breakup and Data Triangulation
2.3 Market Size Estimation
2.3.1 Top-Down Approach
2.3.2 Bottom-Up Approach
2.4 Market Forecast
2.5 Study Assumptions
2.6 Study Limitations

3 Executive Summary

4 Premium Insights

4.1 Attractive Opportunities for Players in Marketing Automation Market
4.2 Marketing Automation Market: Top Three Software Types
4.3 North America: Marketing Automation Market, by Offering and End-user
4.4 Marketing Automation Market, by Region

5 Market Overview

5.1 Introduction
5.2 Market Dynamics
5.2.1 Drivers
5.2.1.1 Transforming Customer Engagement Using AI-Powered Marketing Automation
5.2.1.2 Need for Personalized Marketing to Maximize Returns by Reaching Target Audience
5.2.1.3 Transforming Customer Experience with Omnichannel Automation Platforms
5.2.2 Restraints
5.2.2.1 Security and Privacy Concerns for Confidential Data
5.2.3 Opportunities
5.2.3.1 Maximize ROI with Predictive Analytics and Autonomous Campaign Management
5.2.3.2 Accelerating Real-Time Hyper-Personalization with Generative AI
5.2.3.3 High Adoption of Marketing Automation Solutions Among SMEs
5.2.4 Challenges
5.2.4.1 Integrating Marketing Automation Software with Other Business Applications
5.2.4.2 Overcoming Integration Gaps and Content Bottlenecks in Marketing Automation Systems
5.3 Impact of 2025 US Tariff - Marketing Automation Market
5.3.1 Introduction
5.3.2 Key Tariff Rates
5.3.3 Price Impact Analysis
5.3.3.1 Strategic Shifts and Emerging Trends
5.3.4 Impact on Country/Region
5.3.4.1 US
5.3.4.1.1 Strategic Shifts and Key Observations
5.3.4.2 China
5.3.4.2.1 Strategic Shifts and Key Observations
5.3.4.3 Europe
5.3.4.3.1 Strategic Shifts and Key Observations
5.3.4.4 India
5.3.4.4.1 Strategic Shifts and Key Observations
5.3.5 Impact on End-use Industries
5.3.5.1 Media & Entertainment
5.3.5.2 Retail & E-Commerce
5.3.5.3 Healthcare & Life Sciences
5.4 Evolution of Marketing Automation Market
5.5 Supply Chain Analysis
5.6 Ecosystem Analysis
5.6.1 Software Providers
5.6.1.1 Email Marketing Automation Tools
5.6.1.2 Customer Journey Mapping
5.6.1.3 Integrated Crm Tools
5.6.1.4 Analytics and Reporting
5.6.1.5 Campaign Management
5.6.1.6 Lead Generation
5.6.1.7 Workflow Management
5.6.1.8 Content Management
5.6.1.9 Social Media Management
5.7 Investment Landscape and Funding Scenario
5.8 Case Study Analysis
5.8.1 Case Study 1: Go Geothermal Streamlined Processes with Zoho Expense and Transformed Expense Management
5.8.2 Case Study 2: Prettylitter and Klaviyo Enhanced Customer Engagement with Data-Driven Marketing Automation
5.8.3 Case Study 3: Tonies and Braze Overcame Engagement Challenges with Personalized Customer Communication Solutions
5.8.4 Case Study 4: Blue Nile Enhanced Customer Engagement and Sales Efficiency with Freshworks’ Freshsales Crm
5.8.5 Case Study 5: How Pipedrive Helped Motor Mart Overcome Sales Process Inefficiencies and Lost Whatsapp Contacts
5.9 Technology Analysis
5.9.1 Key Technologies
5.9.1.1 Artificial Intelligence (AI)
5.9.1.2 Predictive Analytics
5.9.1.3 Context-Aware AI
5.9.1.4 Geofencing and Gis
5.9.2 Complementary Technologies
5.9.2.1 Cloud Computing
5.9.2.2 Cybersecurity
5.9.2.3 Edge Computing
5.9.3 Adjacent Technologies
5.9.3.1 VR/AR
5.9.3.2 Blockchain
5.9.3.3 IoT
5.9.3.4 5G Connection & Networking
5.10 Regulatory Landscape
5.10.1 Regulatory Bodies, Government Agencies, and Other Organizations
5.10.1.1 Regulatory Framework
5.10.1.1.1 North America
5.10.1.1.1.1 US
5.10.1.1.1.2 Canada
5.10.1.1.2 Europe
5.10.1.1.2.1 UK
5.10.1.1.2.2 Germany
5.10.1.1.2.3 France
5.10.1.1.2.4 Italy
5.10.1.1.3 Asia-Pacific
5.10.1.1.3.1 India
5.10.1.1.3.2 China
5.10.1.1.3.3 Japan
5.10.1.1.3.4 South Korea
5.10.1.1.3.5 Australia
5.10.1.1.4 Middle East & Africa
5.10.1.1.4.1 Saudi Arabia
5.10.1.1.4.2 UAE
5.10.1.1.4.3 Africa
5.10.1.1.5 Latin America
5.10.1.1.5.1 Brazil
5.10.1.1.5.2 Mexico
5.10.1.1.5.3 Argentina
5.11 Patent Analysis
5.11.1 Methodology
5.11.2 Patents Filed, by Document Type, 2016-2025
5.11.3 Innovation and Patent Applications
5.12 Pricing Analysis
5.12.1 Average Selling Price of Software, by Key Player, 2025
5.12.2 Average Selling Price, by Software, 2025
5.13 Key Conferences and Events, 2025-2026
5.14 Porter's Five Forces Analysis
5.14.1 Threat of New Entrants
5.14.2 Threat of Substitutes
5.14.3 Bargaining Power of Suppliers
5.14.4 Bargaining Power of Buyers
5.14.5 Intensity of Competitive Rivalry
5.15 Key Stakeholders and Buying Criteria
5.15.1 Key Stakeholders in Buying Process
5.15.2 Buying Criteria
5.16 Trends/Disruptions Impacting Customer Business
5.17 Impact of Generative AI on Marketing Automation Market
5.17.1 Top Use Cases & Market Potential
5.17.1.1 Key Use Cases
5.17.1.1.1 Content Creation
5.17.1.1.2 Hyper-Personalized Campaigns
5.17.1.1.3 Automated A/B Testing and Optimization
5.17.1.1.4 Conversational Campaigns with Assistants
5.17.1.1.5 Dynamic Email and Ad Personalization
5.17.1.1.6 Predictive Campaign Planning

6 Marketing Automation Market, by Offering

6.1 Introduction
6.1.1 Offering: Marketing Automation Market Drivers
6.2 Software
6.2.1 Email Marketing Automation Tools
6.2.1.1 Optimizing Lifecycle Engagement Through Trigger-based, Personalized Email Delivery Systems
6.2.2 Customer Journey Mapping
6.2.2.1 Visualizing Multi-Touchpoint Journeys Using Behavior-Driven Orchestration and Segmentation Tools
6.2.3 Integrated Crm Tools
6.2.3.1 Unifying Customer Data and Engagement for Real-Time Personalization and Conversion Tracking
6.2.4 Analytics & Reporting
6.2.4.1 Driving Data-Backed Optimization Through Cross-Channel Performance and Attribution Analytics
6.2.5 Campaign Management
6.2.5.1 Coordinating Multichannel Campaign Execution with Centralized Targeting and Orchestration Frameworks
6.2.6 Lead Generation
6.2.6.1 Capturing and Qualifying Prospects Via Predictive Scoring and Intelligent Targeting Systems
6.2.7 Workflow Management
6.2.7.1 Automating Cross-Functional Marketing Processes Through Logic-based Execution Frameworks
6.2.8 Content Management
6.2.8.1 Orchestrating Multichannel Content Delivery Through Centralized Creation and Dynamic Personalization Tools
6.2.9 Social Media Management
6.2.9.1 Automating Social Publishing and Engagement with Unified Scheduling and Analytics Interfaces
6.2.10 Other Software Types
6.3 Services
6.3.1 Professional Services
6.3.1.1 Enabling Seamless Platform Integration Through Specialized Professional Services
6.3.1.2 Training & Consulting Services
6.3.1.3 System Integration & Implementation
6.3.1.4 Support & Maintenance
6.3.2 Managed Services
6.3.2.1 Maximizing Marketing ROI Through Expert-Driven Managed Automation Services

7 Marketing Automation Market, by Deployment Type

7.1 Introduction
7.1.1 Deployment Type: Marketing Automation Market Drivers
7.2 Cloud
7.2.1 Enabling Scalable, Cloud-Native Marketing Automation with Real-Time Data Orchestration
7.3 On-Premises
7.3.1 Enterprise-Deployed Marketing Automation with Full Data Sovereignty and Security Control

8 Marketing Automation Market, by Channel Integration Type

8.1 Introduction
8.1.1 Channel Integration Type: Marketing Automation Market Drivers
8.2 Social Media
8.2.1 Orchestrate Automated Social Interactions Using Real-Time Engagement Data and Dynamic Audience Targeting
8.3 Email & Website
8.3.1 Cross-Channel Personalization Via Real-Time Web Behavior and Email Automation
8.4 Mobile
8.4.1 Behavioral-Driven Mobile Messaging with Sdk-based Tracking and Contextual Trigger Execution
8.5 Paid Ads
8.5.1 Data-Synced Paid Media Automation with Real-Time Audience Targeting and Attribution
8.6 Direct Messaging
8.6.1 Conversational Automation Through Agents Integrated with Customer Journey Frameworks

9 Marketing Automation Market, by Application

9.1 Introduction
9.1.1 Application: Marketing Automation Market Drivers
9.2 Customer Acquisition & Retention
9.2.1 Automating Lifecycle Engagement to Maximize Retention, Loyalty, and Customer Lifetime Value
9.3 Lead Acquisition and Conversion
9.3.1 Intent-based Workflows Accelerate Lead Conversion, Aligning Sales and Marketing Efforts
9.4 Omnichannel Campaign Execution
9.4.1 Unified Data Activation Delivers Consistent Cross-Channel Messaging with Higher Engagement Rates
9.5 Personalized Customer Engagement
9.5.1 Delivering Tailored Cross-Channel Messaging Using Behavior-Driven Automation Workflows
9.6 Lifecycle Management & Behavioral Targeting
9.6.1 Automating Customer Journeys with Contextual Triggers and Real-Time Behavioral Segmentation
9.7 Brand Awareness & Positioning
9.7.1 Reinforcing Brand Identity Through Consistent, Automated Multichannel Campaign Sequences
9.8 Upselling and Cross-Selling
9.8.1 Expanding Customer Value with Timely, Data-Driven Upsell and Cross-Sell Automation
9.9 Event Marketing
9.9.1 Streamlining Event Promotions and Follow-Ups with Trigger-based Automation Tools
9.10 Customer Feedback & Survey Automation
9.10.1 Automating Feedback Collection to Drive Insightful, Actionable Customer Experience Enhancements
9.11 Other Applications

10 Marketing Automation Market, by End-user

10.1 Introduction
10.1.1 End-user: Marketing Automation Market Drivers
10.2 Enterprise Users
10.2.1 Media & Entertainment
10.2.1.1 Enabling Agile Campaign Execution Through Audience Insights and Real-Time Performance Optimization Tools
10.2.1.2 Gaming & Sports
10.2.1.3 Broadcasting & Streaming Service Providers
10.2.1.4 Film & Video Production
10.2.1.5 Other Media & Entertainment Enterprise Users
10.2.2 Retail & E-Commerce
10.2.2.1 Driving Personalization and Retention Through Segmentation and Targeted Automated Workflows
10.2.3 Advertising & Marketing Agencies
10.2.3.1 Enable Seamless Omnichannel Messaging for Enhanced Brand Consistency and Customer Experience
10.2.4 Healthcare & Life Sciences
10.2.4.1 Implement Marketing Automation to Enhance Patient Engagement and Operational Efficiency
10.2.5 Education
10.2.5.1 Enhancing Strategic Communication and Engagement Through Intelligent Automation in Education
10.2.6 BFSI
10.2.6.1 Marketing Automation Enhances Engagement, Compliance, Lead Prioritization, and Efficiency in BFSI
10.2.7 Manufacturing
10.2.7.1 Driving Operational Efficiency and Lead Conversion to Accelerate Growth and Enhance Channel Performance
10.2.8 Travel & Hospitality
10.2.8.1 Driving Guest Engagement with Real-Time, Behavior-Triggered Communication and Personalization
10.2.8.2 Hotels & Resorts
10.2.8.3 Airlines & Aviation
10.2.8.4 Online Travel Agencies (Otas) & Booking Platforms
10.2.8.5 Other Travel & Hospitality Enterprise Users
10.2.9 Other Enterprise Users
10.3 Individual Users

11 Marketing Automation Market, by Region

11.1 Introduction
11.2 North America
11.2.1 North America: Marketing Automation Market Drivers
11.2.2 North America: Macroeconomic Outlook
11.2.3 US
11.2.3.1 High Digital Adoption and Consumer Expectations Drive US Marketing Automation Growth
11.2.4 Canada
11.2.4.1 Canada Advances Marketing Automation Adoption Amid Digital Growth and Regulatory Push
11.3 Europe
11.3.1 Europe: Marketing Automation Market Drivers
11.3.2 Europe: Macroeconomic Outlook
11.3.3 UK
11.3.3.1 Driving Customer-Centric Growth Through AI-Enabled Personalization in UK
11.3.4 Germany
11.3.4.1 Germany Advances Marketing Automation with Precision and Compliance Focus
11.3.5 France
11.3.5.1 Driving Omnichannel Engagement and AI Personalization while Ensuring Data Sovereignty in France
11.3.6 Italy
11.3.6.1 Rising Need to Maintain Competitiveness and Deliver Context-Aware Marketing Communications to Drive Growth
11.3.7 Spain
11.3.7.1 Accelerating Marketing Automation Adoption in Spain Through AI-Driven Personalization and Omnichannel Integration
11.3.8 Rest of Europe
11.4 Asia-Pacific
11.4.1 Asia-Pacific: Marketing Automation Market Drivers
11.4.2 Asia-Pacific: Macroeconomic Outlook
11.4.3 China
11.4.3.1 Platform-Native Automation and AI-Led Personalization Define China's Marketing Strategy
11.4.4 Japan
11.4.4.1 Seamless Integration and Precision in Japan's Marketing Automation
11.4.5 India
11.4.5.1 India Accelerates Marketing Automation Adoption Amid Digital and Customer-Centric Shift
11.4.6 South Korea
11.4.6.1 South Korea Strengthens Marketing Automation Regulations with Emphasis on AI Ethics
11.4.7 Australia & New Zealand
11.4.7.1 Australia & New Zealand Embrace Scalable Marketing Automation Backed by Strong Regulatory Compliance
11.4.8 Asean
11.4.8.1 Driving Personalized Engagement, Asean Accelerates Marketing Automation Adoption Amid Rapid Digital Expansion
11.4.9 Rest of Asia-Pacific
11.5 Middle East & Africa
11.5.1 Middle East & Africa: Marketing Automation Market Drivers
11.5.2 Middle East & Africa: Macroeconomic Outlook
11.5.3 Middle East
11.5.3.1 Saudi Arabia
11.5.3.1.1 Saudi Arabia Accelerates Marketing Automation with Arabic AI and Local Platforms
11.5.3.2 UAE
11.5.3.2.1 UAE Advances Automation Through Regulatory Precision and Strategic Tech Partnerships
11.5.3.3 Qatar
11.5.3.3.1 Leveraging Multilingual Automation to Drive Personalized Communication and Loyalty Program Engagement
11.5.3.4 Turkey
11.5.3.4.1 Leverage AI-Powered Analytics for Advanced Customer Segmentation and Targeting Strategies
11.5.3.5 Rest of Middle East
11.5.4 Africa
11.6 Latin America
11.6.1 Latin America: Marketing Automation Market Drivers
11.6.2 Latin America: Macroeconomic Outlook
11.6.3 Brazil
11.6.3.1 Enterprise-Led Digital Innovation Driving Strategic Marketing Automation Adoption in Brazil
11.6.4 Mexico
11.6.4.1 Cross-Border Campaign Management and Localization Fuel Marketing Automation Growth in Mexico
11.6.5 Argentina
11.6.5.1 Startups and Innovation Ecosystem Power Argentina's Expanding Marketing Automation Landscape
11.6.6 Rest of Latin America

12 Competitive Landscape

12.1 Overview
12.2 Key Player Strategies/Right to Win, 2021-2025
12.3 Revenue Analysis, 2020-2024
12.4 Market Share Analysis, 2024
12.5 Product Comparative Analysis
12.5.1 Product Comparative Analysis, by Offering (Key Players)
12.5.1.1 Hubspot Marketing Hub (Hubspot)
12.5.1.2 Adobe Marketo Engage (Adobe)
12.5.1.3 Oracle Eloqua Marketing Automation (Oracle)
12.5.1.4 Marketing Automation Software (Salesforce)
12.5.1.5 Braze Customer Engagement Platform (Braze)
12.5.2 Product Comparative Analysis, by Offering (Startups/SMEs)
12.5.2.1 Getresponse Platform (Getresponse)
12.5.2.2 Omnisend Platform (Omnisend)
12.5.2.3 Act-On Marketing Automation Tools (Act-On)
12.5.2.4 Kit Platform (Kit)
12.5.2.5 Marketing Automation Platform (Vbout)
12.6 Company Valuation and Financial Metrics
12.7 Company Evaluation Matrix: Key Players, 2024
12.7.1 Stars
12.7.2 Emerging Leaders
12.7.3 Pervasive Players
12.7.4 Participants
12.7.5 Company Footprint: Key Players, 2024
12.7.5.1 Company Footprint
12.7.5.2 Regional Footprint
12.7.5.3 Software Footprint
12.7.5.4 Application Footprint
12.7.5.5 Enterprise User Footprint
12.8 Company Evaluation Matrix: Startups/SMEs, 2024
12.8.1 Progressive Companies
12.8.2 Responsive Companies
12.8.3 Dynamic Companies
12.8.4 Starting Blocks
12.8.5 Competitive Benchmarking: Startups/SMEs, 2024
12.8.5.1 Detailed List of Key Startups/SMEs
12.8.5.2 Competitive Benchmarking of Key Startups/SMEs
12.9 Competitive Scenario and Trends
12.9.1 Product Launches and Enhancements
12.9.2 Deals

13 Company Profiles

13.1 Introduction
13.2 Key Players
13.2.1 Hubspot
13.2.1.1 Business Overview
13.2.1.2 Products/Solutions/Services Offered
13.2.1.3 Recent Developments
13.2.1.3.1 Product Enhancements
13.2.1.3.2 Deals
13.2.1.4 Analyst's View
13.2.1.4.1 Key Strengths
13.2.1.4.2 Strategic Choices
13.2.1.4.3 Weaknesses and Competitive Threats
13.2.2 Adobe
13.2.2.1 Business Overview
13.2.2.2 Products/Solutions/Services Offered
13.2.2.3 Recent Developments
13.2.2.3.1 Product Enhancements
13.2.2.3.2 Deals
13.2.2.4 Analyst's View
13.2.2.4.1 Key Strengths
13.2.2.4.2 Strategic Choices
13.2.2.4.3 Weaknesses and Competitive Threats
13.2.3 Oracle
13.2.3.1 Business Overview
13.2.3.2 Products/Solutions/Services Offered
13.2.3.3 Recent Developments
13.2.3.3.1 Product Enhancements
13.2.3.4 Analyst's View
13.2.3.4.1 Key Strengths
13.2.3.4.2 Strategic Choices
13.2.3.4.3 Weaknesses and Competitive Threats
13.2.4 Salesforce
13.2.4.1 Business Overview
13.2.4.2 Products/Solutions/Services Offered
13.2.4.3 Recent Developments
13.2.4.3.1 Product Launches and Enhancements
13.2.4.4 Analyst's View
13.2.4.4.1 Key Strengths
13.2.4.4.2 Strategic Choices
13.2.4.4.3 Weaknesses and Competitive Threats
13.2.5 Braze
13.2.5.1 Business Overview
13.2.5.2 Products/Solutions/Services Offered
13.2.5.3 Recent Developments
13.2.5.3.1 Product Launches and Enhancements
13.2.5.3.2 Deals
13.2.5.4 Analyst's View
13.2.5.4.1 Key Strengths
13.2.5.4.2 Strategic Choices
13.2.5.4.3 Weaknesses and Competitive Threats
13.2.6 Intuit
13.2.6.1 Business Overview
13.2.6.2 Products/Solutions/Services Offered
13.2.6.3 Recent Developments
13.2.6.3.1 Product Launches and Enhancements
13.2.6.3.2 Deals
13.2.7 SAP
13.2.7.1 Business Overview
13.2.7.2 Products/Solutions/Services Offered
13.2.7.3 Recent Developments
13.2.7.3.1 Product Launches and Enhancements
13.2.7.3.2 Deals
13.2.8 Sas Institute
13.2.8.1 Business Overview
13.2.8.2 Products/Solutions/Services Offered
13.2.8.3 Recent Developments
13.2.8.3.1 Product Launches and Enhancements
13.2.9 Klaviyo
13.2.9.1 Business Overview
13.2.9.2 Products/Solutions/Services Offered
13.2.9.3 Recent Developments
13.2.9.3.1 Expansions
13.2.10 Thryv
13.2.10.1 Business Overview
13.2.10.2 Products/Solutions/Services Offered
13.2.10.3 Recent Developments
13.2.10.3.1 Deals
13.2.11 Microsoft
13.2.12 Rd Station
13.2.13 Google
13.2.14 IBM
13.2.15 Sitecore
13.2.16 Getresponse
13.2.17 Clickdimensions
13.2.18 Maropost
13.2.19 Icontact
13.2.20 Omnisend
13.2.21 Act-On
13.2.22 Ometria
13.2.23 Kit
13.2.24 Inconcert
13.2.25 Drip
13.3 Other Players
13.3.1 Leadsquared
13.3.2 Businessnext
13.3.3 Activecampaign
13.3.4 Creatio
13.3.5 Acquia
13.3.6 Constant Contact
13.3.7 Sprinklr
13.3.8 Pipedrive
13.3.9 Sugarcrm
13.3.10 Zoho
13.3.11 Brevo
13.3.12 Acoustic
13.3.13 Mekari
13.3.14 Centrahub Crm
13.3.15 Edrone
13.3.16 Mindmatrix
13.3.17 Simplycast
13.3.18 Greenrope
13.3.19 Vbout
13.3.20 Net-Results

14 Adjacent and Related Markets

14.1 Introduction
14.2 Martech Market - Global Forecast to 2030
14.2.1 Market Definition
14.2.2 Market Overview
14.2.2.1 Martech Market, by Offering
14.2.2.2 Martech Market, by End-user
14.2.2.3 Martech Market, by Region
14.3 AI for Sales and Marketing Market - Global Forecast to 2030
14.3.1 Market Definition
14.3.2 Market Overview
14.3.2.1 AI for Sales and Marketing Market, by Offering
14.3.2.2 AI for Sales and Marketing Market, by Application
14.3.2.3 AI for Sales and Marketing Market, by End-user
14.3.2.4 AI for Sales and Marketing Market, by Region

15 Appendix

15.1 Discussion Guide
15.2 Knowledgestore: The Subscription Portal
15.3 Customization Options

List of Tables

Table 1 United States Dollar Exchange Rates, 2020-2024
Table 2 Factor Analysis
Table 3 Global Marketing Automation Market Size and Growth Rate, 2020-2024 (USD Million, Y-O-Y %)
Table 4 Global Marketing Automation Market Size and Growth Rate, 2025-2030 (USD Million, Y-O-Y %)
Table 5 US-Adjusted Reciprocal Tariff Rates
Table 6 Marketing Automation Market: Role of Players in Ecosystem
Table 7 North America: List of Regulatory Bodies, Government Agencies, and Other Organizations
Table 8 Europe: List of Regulatory Bodies, Government Agencies, and Other Organizations
Table 9 Asia-Pacific: List of Regulatory Bodies, Government Agencies, and Other Organizations
Table 10 Middle East & Africa: List of Regulatory Bodies, Government Agencies, and Other Organizations
Table 11 Latin America: List of Regulatory Bodies, Government Agencies, and Other Organizations
Table 12 Patents Filed, 2016-2025
Table 13 List of Top Patents in Marketing Automation Market, 2024-2025
Table 14 Average Selling Price of Software, by Key Player, 2025
Table 15 Average Selling Price, by Software, 2025
Table 16 Marketing Automation Market: Detailed List of Conferences and Events, 2025-2026
Table 17 Porter's Five Forces’ Impact on Marketing Automation Market
Table 18 Influence of Stakeholders on Buying Process for Top Three Enterprise Users
Table 19 Key Buying Criteria for Top Three End-users
Table 20 Marketing Automation Market, by Offering, 2020-2024 (USD Million)
Table 21 Marketing Automation Market, by Offering, 2025-2030 (USD Million)
Table 22 Marketing Automation Market, by Software, 2020-2024 (USD Million)
Table 23 Marketing Automation Market, by Software, 2025-2030 (USD Million)
Table 24 Software: Marketing Automation Market, by Region, 2020-2024 (USD Million)
Table 25 Software: Marketing Automation Market, by Region, 2025-2030 (USD Million)
Table 26 Email Marketing Automation Tools: Marketing Automation Market, by Region, 2020-2024 (USD Million)
Table 27 Email Marketing Automation Tools: Marketing Automation Market, by Region, 2025-2030 (USD Million)
Table 28 Customer Journey Mapping: Marketing Automation Market, by Region, 2020-2024 (USD Million)
Table 29 Customer Journey Mapping: Marketing Automation Market, by Region, 2025-2030 (USD Million)
Table 30 Integrated Crm Tools: Marketing Automation Market, by Region, 2020-2024 (USD Million)
Table 31 Integrated Crm Tools: Marketing Automation Market, by Region, 2025-2030 (USD Million)
Table 32 Analytics & Reporting: Marketing Automation Market, by Region, 2020-2024 (USD Million)
Table 33 Analytics & Reporting: Marketing Automation Market, by Region, 2025-2030 (USD Million)
Table 34 Campaign Management: Marketing Automation Market, by Region, 2020-2024 (USD Million)
Table 35 Campaign Management: Marketing Automation Market, by Region, 2025-2030 (USD Million)
Table 36 Lead Generation: Marketing Automation Market, by Region, 2020-2024 (USD Million)
Table 37 Lead Generation: Marketing Automation Market, by Region, 2025-2030 (USD Million)
Table 38 Workflow Management: Marketing Automation Market, by Region, 2020-2024 (USD Million)
Table 39 Workflow Management: Marketing Automation Market, by Region, 2025-2030 (USD Million)
Table 40 Content Management: Marketing Automation Market, by Region, 2020-2024 (USD Million)
Table 41 Content Management: Marketing Automation Market, by Region, 2025-2030 (USD Million)
Table 42 Social Media Management: Marketing Automation Market, by Region, 2020-2024 (USD Million)
Table 43 Social Media Management: Marketing Automation Market, by Region, 2025-2030 (USD Million)
Table 44 Other Software Types: Marketing Automation Market, by Region, 2020-2024 (USD Million)
Table 45 Other Software Types: Marketing Automation Market, by Region, 2025-2030 (USD Million)
Table 46 Marketing Automation Market, by Service, 2020-2024 (USD Million)
Table 47 Marketing Automation Market, by Service, 2025-2030 (USD Million)
Table 48 Services: Marketing Automation Market, by Region, 2020-2024 (USD Million)
Table 49 Services: Marketing Automation Market, by Region, 2025-2030 (USD Million)
Table 50 Marketing Automation Market, by Professional Service, 2020-2024 (USD Million)
Table 51 Marketing Automation Market, by Professional Service, 2025-2030 (USD Million)
Table 52 Professional Services: Marketing Automation Market, by Region, 2020-2024 (USD Million)
Table 53 Professional Services: Marketing Automation Market, by Region, 2025-2030 (USD Million)
Table 54 Training & Consulting Services: Marketing Automation Market, by Region, 2020-2024 (USD Million)
Table 55 Training & Consulting Services: Marketing Automation Market, by Region, 2025-2030 (USD Million)
Table 56 System Integration & Implementation: Marketing Automation Market, by Region, 2020-2024 (USD Million)
Table 57 System Integration & Implementation: Marketing Automation Market, by Region, 2025-2030 (USD Million)
Table 58 Support & Maintenance: Marketing Automation Market, by Region, 2020-2024 (USD Million)
Table 59 Support & Maintenance: Marketing Automation Market, by Region, 2025-2030 (USD Million)
Table 60 Managed Services: Marketing Automation Market, by Region, 2020-2024 (USD Million)
Table 61 Managed Services: Marketing Automation Market, by Region, 2025-2030 (USD Million)
Table 62 Marketing Automation Market, by Deployment Type, 2020-2024 (USD Million)
Table 63 Marketing Automation Market, by Deployment Type, 2025-2030 (USD Million)
Table 64 Cloud: Marketing Automation Market, by Region, 2020-2024 (USD Million)
Table 65 Cloud: Marketing Automation Market, by Region, 2025-2030 (USD Million)
Table 66 On-Premises: Marketing Automation Market, by Region, 2020-2024 (USD Million)
Table 67 On-Premises: Marketing Automation Market, by Region, 2025-2030 (USD Million)
Table 68 Marketing Automation Market, by Channel Integration Type, 2020-2024 (USD Million)
Table 69 Marketing Automation Market, by Channel Integration Type, 2025-2030 (USD Million)
Table 70 Social Media: Marketing Automation Market, by Region, 2020-2024 (USD Million)
Table 71 Social Media: Marketing Automation Market, by Region, 2025-2030 (USD Million)
Table 72 Email & Website: Marketing Automation Market, by Region, 2020-2024 (USD Million)
Table 73 Email & Website: Marketing Automation Market, by Region, 2025-2030 (USD Million)
Table 74 Mobile: Marketing Automation Market, by Region, 2020-2024 (USD Million)
Table 75 Mobile: Marketing Automation Market, by Region, 2025-2030 (USD Million)
Table 76 Paid Ads: Marketing Automation Market, by Region, 2020-2024 (USD Million)
Table 77 Paid Ads: Marketing Automation Market, by Region, 2025-2030 (USD Million)
Table 78 Direct Messaging: Marketing Automation Market, by Region, 2020-2024 (USD Million)
Table 79 Direct Messaging: Marketing Automation Market, by Region, 2025-2030 (USD Million)
Table 80 Marketing Automation Market, by Application, 2020-2024 (USD Million)
Table 81 Marketing Automation Market, by Application, 2025-2030 (USD Million)
Table 82 Customer Acquisition & Retention: Marketing Automation Market, by Region, 2020-2024 (USD Million)
Table 83 Customer Acquisition & Retention: Marketing Automation Market, by Region, 2025-2030 (USD Million)
Table 84 Lead Acquisition and Conversion: Marketing Automation Market, by Region, 2020-2024 (USD Million)
Table 85 Lead Acquisition and Conversion: Marketing Automation Market, by Region, 2025-2030 (USD Million)
Table 86 Omnichannel Campaign Execution: Marketing Automation Market, by Region, 2020-2024 (USD Million)
Table 87 Omnichannel Campaign Execution: Marketing Automation Market, by Region, 2025-2030 (USD Million)
Table 88 Personalized Customer Engagement: Marketing Automation Market, by Region, 2020-2024 (USD Million)
Table 89 Personalized Customer Engagement: Marketing Automation Market, by Region, 2025-2030 (USD Million)
Table 90 Lifecycle Management & Behavioral Targeting: Marketing Automation Market, by Region, 2020-2024 (USD Million)
Table 91 Lifecycle Management & Behavioral Targeting: Marketing Automation Market, by Region, 2025-2030 (USD Million)
Table 92 Brand Awareness and Positioning: Marketing Automation Market, by Region, 2020-2024 (USD Million)
Table 93 Brand Awareness and Positioning: Marketing Automation Market, by Region, 2025-2030 (USD Million)
Table 94 Upselling and Cross-Selling: Marketing Automation Market, by Region, 2020-2024 (USD Million)
Table 95 Upselling and Cross-Selling: Marketing Automation Market, by Region, 2025-2030 (USD Million)
Table 96 Event Marketing: Marketing Automation Market, by Region, 2020-2024 (USD Million)
Table 97 Event Marketing: Marketing Automation Market, by Region, 2025-2030 (USD Million)
Table 98 Customer Feedback & Survey Automation: Marketing Automation Market, by Region, 2020-2024 (USD Million)
Table 99 Customer Feedback & Survey Automation: Marketing Automation Market, by Region, 2025-2030 (USD Million)
Table 100 Other Applications: Marketing Automation Market, by Region, 2020-2024 (USD Million)
Table 101 Other Applications: Marketing Automation Market, by Region, 2025-2030 (USD Million)
Table 102 Marketing Automation Market, by End-user, 2020-2024 (USD Million)
Table 103 Marketing Automation Market, by End-user, 2025-2030 (USD Million)
Table 104 Marketing Automation Market, by Enterprise User, 2020-2024 (USD Million)
Table 105 Marketing Automation Market, by Enterprise User, 2025-2030 (USD Million)
Table 106 Enterprise Users: Marketing Automation Market, by Region, 2020-2024 (USD Million)
Table 107 Enterprise Users: Marketing Automation Market, by Region, 2025-2030 (USD Million)
Table 108 Media & Entertainment: Marketing Automation Market, by Region, 2020-2024 (USD Million)
Table 109 Media & Entertainment: Marketing Automation Market, by Region, 2025-2030 (USD Million)
Table 110 Retail & E-Commerce: Marketing Automation Market, by Region, 2020-2024 (USD Million)
Table 111 Retail & E-Commerce: Marketing Automation Market, by Region, 2025-2030 (USD Million)
Table 112 Advertising & Marketing Agencies: Marketing Automation Market, by Region, 2020-2024 (USD Million)
Table 113 Advertising & Marketing Agencies: Marketing Automation Market, by Region, 2025-2030 (USD Million)
Table 114 Healthcare & Life Sciences: Marketing Automation Market, by Region, 2020-2024 (USD Million)
Table 115 Healthcare & Life Sciences: Marketing Automation Market, by Region, 2025-2030 (USD Million)
Table 116 Education: Marketing Automation Market, by Region, 2020-2024 (USD Million)
Table 117 Education: Marketing Automation Market, by Region, 2025-2030 (USD Million)
Table 118 BFSI: Marketing Automation Market, by Region, 2020-2024 (USD Million)
Table 119 BFSI: Marketing Automation Market, by Region, 2025-2030 (USD Million)
Table 120 Manufacturing: Marketing Automation Market, by Region, 2020-2024 (USD Million)
Table 121 Manufacturing: Marketing Automation Market, by Region, 2025-2030 (USD Million)
Table 122 Travel & Hospitality: Marketing Automation Market, by Region, 2020-2024 (USD Million)
Table 123 Travel & Hospitality: Marketing Automation Market, by Region, 2025-2030 (USD Million)
Table 124 Other Enterprise Users: Marketing Automation Market, by Region, 2020-2024 (USD Million)
Table 125 Other Enterprise Users: Marketing Automation Market, by Region, 2025-2030 (USD Million)
Table 126 Individual Users: Marketing Automation Market, by Region, 2020-2024 (USD Million)
Table 127 Individual Users: Marketing Automation Market, by Region, 2025-2030 (USD Million)
Table 128 Marketing Automation Market, by Region, 2020-2024 (USD Million)
Table 129 Marketing Automation Market, by Region, 2025-2030 (USD Million)
Table 130 North America: Marketing Automation Market, by Offering, 2020-2024 (USD Million)
Table 131 North America: Marketing Automation Market, by Offering, 2025-2030 (USD Million)
Table 132 North America: Marketing Automation Market, by Software, 2020-2024 (USD Million)
Table 133 North America: Marketing Automation Market, by Software, 2025-2030 (USD Million)
Table 134 North America: Marketing Automation Market, by Service, 2020-2024 USD Million)
Table 135 North America: Marketing Automation Market, by Service, 2025-2030 (USD Million)
Table 136 North America: Marketing Automation Market, by Professional Service, 2020-2024 (USD Million)
Table 137 North America: Marketing Automation Market, by Professional Service, 2025-2030 (USD Million)
Table 138 North America: Marketing Automation Market, by Deployment Type, 2020-2024 (USD Million)
Table 139 North America: Marketing Automation Market, by Deployment Type, 2025-2030 (USD Million)
Table 140 North America: Marketing Automation Market, by Channel Integration Type, 2020-2024 (USD Million)
Table 141 North America: Marketing Automation Market, by Channel Integration Type, 2025-2030 (USD Million)
Table 142 North America: Marketing Automation Market, by Application, 2020-2024 (USD Million)
Table 143 North America: Marketing Automation Market, by Application, 2025-2030 (USD Million)
Table 144 North America: Marketing Automation Market, by End-user, 2020-2024 (USD Million)
Table 145 North America: Marketing Automation Market, by End-user, 2025-2030 (USD Million)
Table 146 North America: Marketing Automation Market, by Enterprise User, 2020-2024 (USD Million)
Table 147 North America: Marketing Automation Market, by Enterprise User, 2025-2030 (USD Million)
Table 148 North America: Marketing Automation Market, by Country, 2020-2024 (USD Million)
Table 149 North America: Marketing Automation Market, by Country, 2025-2030 (USD Million)
Table 150 US: Marketing Automation Market, by Offering, 2020-2024 (USD Million)
Table 151 US: Marketing Automation Market, by Offering, 2025-2030 (USD Million)
Table 152 Canada: Marketing Automation Market, by Offering, 2020-2024 (USD Million)
Table 153 Canada: Marketing Automation Market, by Offering, 2025-2030 (USD Million)
Table 154 Europe: Marketing Automation Market, by Offering, 2020-2024 (USD Million)
Table 155 Europe: Marketing Automation Market, by Offering, 2025-2030 (USD Million)
Table 156 Europe: Marketing Automation Market, by Software, 2020-2024 (USD Million)
Table 157 Europe: Marketing Automation Market, by Software, 2025-2030 (USD Million)
Table 158 Europe: Marketing Automation Market, by Service, 2020-2024 USD Million)
Table 159 Europe: Marketing Automation Market, by Service, 2025-2030 (USD Million)
Table 160 Europe: Marketing Automation Market, by Professional Service, 2020-2024 (USD Million)
Table 161 Europe: Marketing Automation Market, by Professional Service, 2025-2030 (USD Million)
Table 162 Europe: Marketing Automation Market, by Deployment Type, 2020-2024 (USD Million)
Table 163 Europe: Marketing Automation Market, by Deployment Type, 2025-2030 (USD Million)
Table 164 Europe: Marketing Automation Market, by Channel Integration Type, 2020-2024 (USD Million)
Table 165 Europe: Marketing Automation Market, by Channel Integration Type, 2025-2030 (USD Million)
Table 166 Europe: Marketing Automation Market, by Application, 2020-2024 (USD Million)
Table 167 Europe: Marketing Automation Market, by Application, 2025-2030 (USD Million)
Table 168 Europe: Marketing Automation Market, by End-user, 2020-2024 (USD Million)
Table 169 Europe: Marketing Automation Market, by End-user, 2025-2030 (USD Million)
Table 170 Europe: Marketing Automation Market, by Enterprise User, 2020-2024 (USD Million)
Table 171 Europe: Marketing Automation Market, by Enterprise User, 2025-2030 (USD Million)
Table 172 Europe: Marketing Automation Market, by Country, 2020-2024 (USD Million)
Table 173 Europe: Marketing Automation Market, by Country, 2025-2030 (USD Million)
Table 174 UK: Marketing Automation Market, by Offering, 2020-2024 (USD Million)
Table 175 UK: Marketing Automation Market, by Offering, 2025-2030 (USD Million)
Table 176 Germany: Marketing Automation Market, by Offering, 2020-2024 (USD Million)
Table 177 Germany: Marketing Automation Market, by Offering, 2025-2030 (USD Million)
Table 178 France: Marketing Automation Market, by Offering, 2020-2024 (USD Million)
Table 179 France: Marketing Automation Market, by Offering, 2025-2030 (USD Million)
Table 180 Italy: Marketing Automation Market, by Offering, 2020-2024 (USD Million)
Table 181 Italy: Marketing Automation Market, by Offering, 2025-2030 (USD Million)
Table 182 Spain: Marketing Automation Market, by Offering, 2020-2024 (USD Million)
Table 183 Spain: Marketing Automation Market, by Offering, 2025-2030 (USD Million)
Table 184 Rest of Europe: Marketing Automation Market, by Offering, 2020-2024 (USD Million)
Table 185 Rest of Europe: Marketing Automation Market, by Offering, 2025-2030 (USD Million)
Table 186 Asia-Pacific: Marketing Automation Market, by Offering, 2020-2024 (USD Million)
Table 187 Asia-Pacific: Marketing Automation Market, by Offering, 2025-2030 (USD Million)
Table 188 Asia-Pacific: Marketing Automation Market, by Software, 2020-2024 (USD Million)
Table 189 Asia-Pacific: Marketing Automation Market, by Software, 2025-2030 (USD Million)
Table 190 Asia-Pacific: Marketing Automation Market, by Service, 2020-2024 USD Million)
Table 191 Asia-Pacific: Marketing Automation Market, by Service, 2025-2030 (USD Million)
Table 192 Asia-Pacific: Marketing Automation Market, by Professional Service, 2020-2024 (USD Million)
Table 193 Asia-Pacific: Marketing Automation Market, by Professional Service, 2025-2030 (USD Million)
Table 194 Asia-Pacific: Marketing Automation Market, by Deployment Type, 2020-2024 (USD Million)
Table 195 Asia-Pacific: Marketing Automation Market, by Deployment Type, 2025-2030 (USD Million)
Table 196 Asia-Pacific: Marketing Automation Market, by Channel Integration Type, 2020-2024 (USD Million)
Table 197 Asia-Pacific: Marketing Automation Market, by Channel Integration Type, 2025-2030 (USD Million)
Table 198 Asia-Pacific: Marketing Automation Market, by Application, 2020-2024 (USD Million)
Table 199 Asia-Pacific: Marketing Automation Market, by Application, 2025-2030 (USD Million)
Table 200 Asia-Pacific: Marketing Automation Market, by End-user, 2020-2024 (USD Million)
Table 201 Asia-Pacific: Marketing Automation Market, by End-user, 2025-2030 (USD Million)
Table 202 Asia-Pacific: Marketing Automation Market, by Enterprise User, 2020-2024 (USD Million)
Table 203 Asia-Pacific: Marketing Automation Market, by Enterprise User, 2025-2030 (USD Million)
Table 204 Asia-Pacific: Marketing Automation Market, by Country, 2020-2024 (USD Million)
Table 205 Asia-Pacific: Marketing Automation Market, by Country, 2025-2030 (USD Million)
Table 206 China: Marketing Automation Market, by Offering, 2020-2024 (USD Million)
Table 207 China: Marketing Automation Market, by Offering, 2025-2030 (USD Million)
Table 208 Japan: Marketing Automation Market, by Offering, 2020-2024 (USD Million)
Table 209 Japan: Marketing Automation Market, by Offering, 2025-2030 (USD Million)
Table 210 India: Marketing Automation Market, by Offering, 2020-2024 (USD Million)
Table 211 India: Marketing Automation Market, by Offering, 2025-2030 (USD Million)
Table 212 South Korea: Marketing Automation Market, by Offering, 2020-2024 (USD Million)
Table 213 South Korea: Marketing Automation Market, by Offering, 2025-2030 (USD Million)
Table 214 Australia & New Zealand: Marketing Automation Market, by Offering, 2020-2024 (USD Million)
Table 215 Australia & New Zealand: Marketing Automation Market, by Offering, 2025-2030 (USD Million)
Table 216 Asean: Marketing Automation Market, by Country, 2020-2024 (USD Million)
Table 217 Asean: Marketing Automation Market, by Country, 2025-2030 (USD Million)
Table 218 Asean: Marketing Automation Market, by Offering, 2020-2024 (USD Million)
Table 219 Asean: Marketing Automation Market, by Offering, 2025-2030 (USD Million)
Table 220 Rest of Asia-Pacific: Marketing Automation Market, by Offering, 2020-2024 (USD Million)
Table 221 Rest of Asia-Pacific: Marketing Automation Market, by Offering, 2025-2030 (USD Million)
Table 222 Middle East & Africa: Marketing Automation Market, by Offering, 2020-2024 (USD Million)
Table 223 Middle East & Africa: Marketing Automation Market, by Offering, 2025-2030 (USD Million)
Table 224 Middle East & Africa: Marketing Automation Market, by Software, 2020-2024 (USD Million)
Table 225 Middle East & Africa: Marketing Automation Market, by Software, 2025-2030 (USD Million)
Table 226 Middle East & Africa: Marketing Automation Market, by Service, 2020-2024 USD Million)
Table 227 Middle East & Africa: Marketing Automation Market, by Service, 2025-2030 (USD Million)
Table 228 Middle East & Africa: Marketing Automation Market, by Professional Service, 2020-2024 (USD Million)
Table 229 Middle East & Africa: Marketing Automation Market, by Professional Service, 2025-2030 (USD Million)
Table 230 Middle East & Africa: Marketing Automation Market, by Deployment Type, 2020-2024 (USD Million)
Table 231 Middle East & Africa: Marketing Automation Market, by Deployment Type, 2025-2030 (USD Million)
Table 232 Middle East & Africa: Marketing Automation Market, by Channel Integration Type, 2020-2024 (USD Million)
Table 233 Middle East & Africa: Marketing Automation Market, by Channel Integration Type, 2025-2030 (USD Million)
Table 234 Middle East & Africa: Marketing Automation Market, by Application, 2020-2024 (USD Million)
Table 235 Middle East & Africa: Marketing Automation Market, by Application, 2025-2030 (USD Million)
Table 236 Middle East & Africa: Marketing Automation Market, by End-user, 2020-2024 (USD Million)
Table 237 Middle East & Africa: Marketing Automation Market, by End-user, 2025-2030 (USD Million)
Table 238 Middle East & Africa: Marketing Automation Market, by Enterprise User, 2020-2024 (USD Million)
Table 239 Middle East & Africa: Marketing Automation Market, by Enterprise User, 2025-2030 (USD Million)
Table 240 Middle East & Africa: Marketing Automation Market, by Region, 2020-2024 (USD Million)
Table 241 Middle East & Africa: Marketing Automation Market, by Region, 2025-2030 (USD Million)
Table 242 Middle East & Africa: Marketing Automation Market, by Country, 2020-2024 (USD Million)
Table 243 Middle East & Africa: Marketing Automation Market, by Country, 2025-2030 (USD Million)
Table 244 Saudi Arabia: Marketing Automation Market, by Offering, 2020-2024 (USD Million)
Table 245 Saudi Arabia: Marketing Automation Market, by Offering, 2025-2030 (USD Million)
Table 246 UAE: Marketing Automation Market, by Offering, 2020-2024 (USD Million)
Table 247 UAE: Marketing Automation Market, by Offering, 2025-2030 (USD Million)
Table 248 Qatar: Marketing Automation Market, by Offering, 2020-2024 (USD Million)
Table 249 Qatar: Marketing Automation Market, by Offering, 2025-2030 (USD Million)
Table 250 Turkey: Marketing Automation Market, by Offering, 2020-2024 (USD Million)
Table 251 Turkey: Marketing Automation Market, by Offering, 2025-2030 (USD Million)
Table 252 Rest of Middle East: Marketing Automation Market, by Offering, 2020-2024 (USD Million)
Table 253 Rest of Middle East: Marketing Automation Market, by Offering, 2025-2030 (USD Million)
Table 254 Africa: Marketing Automation Market, by Offering, 2020-2024 (USD Million)
Table 255 Africa: Marketing Automation Market, by Offering, 2025-2030 (USD Million)
Table 256 Latin America: Marketing Automation Market, by Offering, 2020-2024 (USD Million)
Table 257 Latin America: Marketing Automation Market, by Offering, 2025-2030 (USD Million)
Table 258 Latin America: Marketing Automation Market, by Software, 2020-2024 (USD Million)
Table 259 Latin America: Marketing Automation Market, by Software, 2025-2030 (USD Million)
Table 260 Latin America: Marketing Automation Market, by Service, 2020-2024 USD Million)
Table 261 Latin America: Marketing Automation Market, by Service, 2025-2030 (USD Million)
Table 262 Latin America: Marketing Automation Market, by Professional Service, 2020-2024 (USD Million)
Table 263 Latin America: Marketing Automation Market, by Professional Service, 2025-2030 (USD Million)
Table 264 Latin America: Marketing Automation Market, by Deployment Type, 2020-2024 (USD Million)
Table 265 Latin America: Marketing Automation Market, by Deployment Type, 2025-2030 (USD Million)
Table 266 Latin America: Marketing Automation Market, by Channel Integration Type, 2020-2024 (USD Million)
Table 267 Latin America: Marketing Automation Market, by Channel Integration Type, 2025-2030 (USD Million)
Table 268 Latin America: Marketing Automation Market, by Application, 2020-2024 (USD Million)
Table 269 Latin America: Marketing Automation Market, by Application, 2025-2030 (USD Million)
Table 270 Latin America: Marketing Automation Market, by End-user, 2020-2024 (USD Million)
Table 271 Latin America: Marketing Automation Market, by End-user, 2025-2030 (USD Million)
Table 272 Latin America: Marketing Automation Market, by Enterprise User, 2020-2024 (USD Million)
Table 273 Latin America: Marketing Automation Market, by Enterprise User, 2025-2030 (USD Million)
Table 274 Latin America: Marketing Automation Market, by Country, 2020-2024 (USD Million)
Table 275 Latin America: Marketing Automation Market, by Country, 2025-2030 (USD Million)
Table 276 Brazil: Marketing Automation Market, by Offering, 2020-2024 (USD Million)
Table 277 Brazil: Marketing Automation Market, by Offering, 2025-2030 (USD Million)
Table 278 Mexico: Marketing Automation Market, by Offering, 2020-2024 (USD Million)
Table 279 Mexico: Marketing Automation Market, by Offering, 2025-2030 (USD Million)
Table 280 Argentina: Marketing Automation Market, by Offering, 2020-2024 (USD Million)
Table 281 Argentina: Marketing Automation Market, by Offering, 2025-2030 (USD Million)
Table 282 Rest of Latin America: Marketing Automation Market, by Offering, 2020-2024 (USD Million)
Table 283 Rest of Latin America: Marketing Automation Market, by Offering, 2025-2030 (USD Million)
Table 284 Overview of Strategies Adopted by Key Marketing Automation Vendors, 2021-2025
Table 285 Marketing Automation Market: Degree of Competition
Table 286 Marketing Automation Market: Regional Footprint (29 Players)
Table 287 Marketing Automation Market: Software Footprint (29 Players)
Table 288 Marketing Automation Market: Application Footprint (29 Players)
Table 289 Marketing Automation Market: Enterprise User Footprint (29 Players)
Table 290 Marketing Automation Market: Key Startups/SMEs, 2024
Table 291 Marketing Automation Market: Competitive Benchmarking of Key Startups/SMEs
Table 292 Marketing Automation Market: Product Launches and Enhancements, 2021-2025
Table 293 Marketing Automation Market: Deals, 2021-2025
Table 294 Hubspot: Company Overview
Table 295 Hubspot: Products/Solutions/Services Offered
Table 296 Hubspot: Product Enhancements
Table 297 Hubspot: Deals
Table 298 Adobe: Company Overview
Table 299 Adobe: Products/Solutions/Services Offered
Table 300 Adobe: Product Enhancements
Table 301 Adobe: Deals
Table 302 Oracle: Company Overview
Table 303 Oracle: Products/Solutions/Services Offered
Table 304 Oracle: Product Enhancements
Table 305 Salesforce: Company Overview
Table 306 Salesforce: Products/Solutions/Services Offered
Table 307 Salesforce: Product Launches and Enhancements
Table 308 Braze: Company Overview
Table 309 Braze: Products/Solutions/Services Offered
Table 310 Braze: Product Launches and Enhancements
Table 311 Braze: Deals
Table 312 Intuit: Company Overview
Table 313 Intuit: Products/Solutions/Services Offered
Table 314 Intuit: Product Launches and Enhancements
Table 315 Intuit: Deals
Table 316 SAP: Company Overview
Table 317 SAP: Products/Solutions/Services Offered
Table 318 SAP: Product Launches and Enhancements
Table 319 SAP: Deals
Table 320 Sas Institute: Company Overview
Table 321 Sas Institute: Products/Solutions/Services Offered
Table 322 Sas Institute: Product Launches and Enhancements
Table 323 Klaviyo: Company Overview
Table 324 Kalviyo: Products/Solutions/Services Offered
Table 325 Kalviyo: Expansions
Table 326 Thryv: Company Overview
Table 327 Thryv: Products/Solutions/Services Offered
Table 328 Thryv: Deals
Table 329 Martech Market, by Offering, 2020-2024 (USD Million)
Table 330 Martech Market, by Offering, 2025-2030 (USD Million)
Table 331 Martech Market, by End-user, 2020-2024 (USD Million)
Table 332 Martech Market, by End-user, 2025-2030 (USD Million)
Table 333 Martech Market, by Enterprise User, 2020-2024 (USD Million)
Table 334 Martech Market, by Enterprise User, 2025-2030 (USD Million)
Table 335 Martech Market, by Region, 2020-2024 (USD Million)
Table 336 Martech Market, by Region, 2025-2030 (USD Million)
Table 337 AI for Sales & Marketing Market, by Offering, 2020-2024 (USD Million)
Table 338 AI for Sales & Marketing Market, by Offering, 2025-2030 (USD Million)
Table 339 AI for Sales & Marketing Market, by Application, 2020-2024 (USD Million)
Table 340 AI for Sales & Marketing Market, by Application, 2025-2030 (USD Million)
Table 341 AI for Sales & Marketing Market, by End-user, 2020-2024 (USD Million)
Table 342 AI for Sales & Marketing Market, by End-user, 2025-2030 (USD Million)
Table 343 AI for Sales & Marketing Market, by Enterprise End-user, 2020-2024 (USD Million)
Table 344 AI for Sales & Marketing Market, by Enterprise End-user, 2025-2030 (USD Million)
Table 345 AI for Sales & Marketing Market, by Region, 2020-2024 (USD Million)
Table 346 AI for Sales & Marketing Market, by Region, 2025-2030 (USD Million)

List of Figures

Figure 1 Marketing Automation Market: Research Design
Figure 2 Data Triangulation
Figure 3 Marketing Automation Market: Top-Down and Bottom-Up Approaches
Figure 4 Approach 1, Bottom-Up (Supply-Side): Revenue from Offerings in Marketing Automation Market
Figure 5 Approach 2, Bottom-Up (Supply-Side): Collective Revenue from All Software/Service Companies of Marketing Automation Market
Figure 6 Approach 3, Bottom-Up (Supply-Side): Collective Revenue from All Software/Services of Marketing Automation Market
Figure 7 Approach 4, Bottom-Up (Demand-Side): Share of Marketing Automation Through Overall Marketing Automation Spending
Figure 8 Software Segment to Dominate Market in 2025
Figure 9 Email & Website to Hold Largest Market Share in 2025
Figure 10 Customer Acquisition & Retention Segment to Lead Market in 2025
Figure 11 Healthcare and Life Sciences to Register Highest Growth Rate During Forecast Period
Figure 12 Asia-Pacific to Grow at Highest CAGR During Forecast Period
Figure 13 Rising Demand for Personalized Marketing to Maximize Returns by Reaching Target Audience
Figure 14 Analytics and Reporting Segment to Grow at Highest CAGR During Forecast Period
Figure 15 Software and Enterprise Users Segment to Hold Largest Market Shares in North America in 2025
Figure 16 North America to Hold Largest Market Share in 2025
Figure 17 Marketing Automation Market: Drivers, Restraints, Opportunities, and Challenges
Figure 18 Marketing Automation Market Evolution
Figure 19 Marketing Automation Market: Supply Chain Analysis
Figure 20 Key Players in Marketing Automation Ecosystem
Figure 21 Marketing Automation Market: Investment Landscape and Funding Scenario
Figure 22 Number of Patents Granted in Last 10 Years, 2016-2025
Figure 23 Regional Analysis of Patents Granted, 2016-2025
Figure 24 Average Selling Price, by Software, 2025
Figure 25 Marketing Automation Market: Porter's Five Forces Analysis
Figure 26 Influence of Stakeholders on Buying Process for Top Three Enterprise Users
Figure 27 Key Buying Criteria for Top Three End-users
Figure 28 Marketing Automation Market: Trends/Disruptions Impacting Buyers/Clients
Figure 29 Market Potential of Generative AI in Enhancing Marketing Automation Across Key Use Cases
Figure 30 Services Segment to Register Higher CAGR During Forecast Period
Figure 31 Analytics & Reporting Segment to Register Highest CAGR During Forecast Period
Figure 32 Managed Services Segment to Register Higher CAGR During Forecast Period
Figure 33 System Integration & Implementation to Register Highest CAGR During Forecast Period
Figure 34 Cloud Segment to Register Higher CAGR During Forecast Period
Figure 35 Mobile to Register Highest CAGR During Forecast Period
Figure 36 Personalized Customer Engagement Segment to Register Highest CAGR During Forecast Period
Figure 37 Enterprise Users Segment to Register Higher CAGR During Forecast Period
Figure 38 Healthcare & Life Sciences Segment to Register Highest CAGR During Forecast Period
Figure 39 North America to be Largest Regional Market During Forecast Period
Figure 40 India to Witness Fastest Growth During Forecast Period
Figure 41 North America: Marketing Automation Market Snapshot
Figure 42 Asia-Pacific: Marketing Automation Market Snapshot
Figure 43 Revenue Analysis of Key Players in Marketing Automation Market, 2020-2024
Figure 44 Share of Leading Companies in Marketing Automation Market, 2024
Figure 45 Product Comparative Analysis (Offering)
Figure 46 Product Comparative Analysis (Offering) (Startups/SMEs)
Figure 47 Financial Metrics of Key Vendors
Figure 48 Year-To-Date (YTD) Price Total Return and 5-Year Stock Beta of Key Vendors
Figure 49 Marketing Automation Market: Company Evaluation Matrix (Key Players), 2024
Figure 50 Marketing Automation Market: Company Footprint (29 Players)
Figure 51 Marketing Automation Market: Company Evaluation Matrix (Startups/SMEs), 2024
Figure 52 Hubspot: Company Snapshot
Figure 53 Adobe: Company Snapshot
Figure 54 Oracle: Company Snapshot
Figure 55 Salesforce: Company Snapshot
Figure 56 Braze: Company Snapshot
Figure 57 Intuit: Company Snapshot
Figure 58 SAP: Company Snapshot
Figure 59 Klaviyo: Company Snapshot
Figure 60 Thryv: Company Snapshot

Companies Mentioned

Hubspot
Adobe
Oracle
Salesforce
Braze
Intuit
SAP
Sas Institute
Klaviyo
Thryv
Microsoft
Rd Station
Google
IBM
Sitecore
Getresponse
Clickdimensions
Maropost
Icontact
Omnisend
Act-On
Ometria
Kit
Inconcert
Drip
Leadsquared
Businessnext
Activecampaign
Creatio
Acquia
Constant Contact
Sprinklr
Pipedrive
Sugarcrm
Zoho
Brevo
Acoustic
Mekari
Centrahub Crm
Edrone
Mindmatrix
Simplycast
Greenrope
Vbout
Net-Results

Table Information

Report Attribute	Details
No. of Pages	381
Published	July 2025
Forecast Period	2025 - 2030
Estimated Market Value ( USD ) in 2025	$ 47.02 Billion
Forecasted Market Value ( USD ) by 2030	$ 81.01 Billion
Compound Annual Growth Rate	11.5%
Regions Covered	Global
No. of Companies Mentioned	45

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SITE LICENSE PDF	The product is a PDF.	This is a site license, allowing all users within a given geographical location of your organization access to the product.	€7288EUR$8,150USD£6,322GBP
ENTERPRISE LICENSE PDF	The product is a PDF.	This is an enterprise license, allowing all employees within your organization access to the product.	€8943EUR$10,000USD£7,757GBP

Marketing Automation Market by Offering (Campaign Management, Analytics & Reporting, Lead Generation, Content Management), Application (Customer Acquisition & Retention, Brand Awareness & Positioning, Upselling & Cross Selling) - Global Forecast to 2030

Direct messaging channel integration segment to account for the fastest growth rate during the forecast period

Cloud deployment segment to hold the largest market share during the forecast period

North America leads with a mature digital ecosystem and high enterprise adoption, while Asia Pacific records the fastest growth due to rapid digitalization and increasing marketing investments

Breakdown of Primaries

Research Coverage

Key Benefits of Buying the Report

The report provides insights into the following pointers:

Table of Contents

Companies Mentioned

Table Information

Direct messaging channel integration segment to account for the fastest growth rate during the forecast period

Cloud deployment segment to hold the largest market share during the forecast period

North America leads with a mature digital ecosystem and high enterprise adoption, while Asia Pacific records the fastest growth due to rapid digitalization and increasing marketing investments

Breakdown of Primaries

Research Coverage

Key Benefits of Buying the Report

The report provides insights into the following pointers:

Table of Contents

Companies Mentioned

Table Information

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