Marketing Automation is a technology that enables marketers to automate and streamline their marketing processes. It helps marketers to manage their campaigns, track customer interactions, and measure the success of their campaigns. It also helps marketers to create personalized customer experiences and increase customer engagement.
Marketing Automation is used in a variety of advertising and marketing activities, such as email marketing, social media marketing, content marketing, and search engine optimization. It helps marketers to create targeted campaigns, track customer interactions, and measure the success of their campaigns.
Some of the companies in the Marketing Automation market include HubSpot, Marketo, Pardot, Act-On, Infusionsoft, and Eloqua. Show Less Read more