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Marketing Automation Market with COVID-19 Impact Analysis, by Component (Software, Services), Application (Social Media Marketing, Email Marketing, Inbound Marketing), Deployment Type, Organization Size, Vertical and Region - Global Forecast to 2027

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    Report

  • 249 Pages
  • April 2022
  • Region: Global
  • Markets and Markets
  • ID: 4841395
High Adoption of Marketing Automation Solutions Among SMEs

FEATURED COMPANIES

  • Acoustic
  • Convertkit
  • Hubspot
  • Leadsquared
  • Oracle
  • Simplycast
The marketing automation market size is expected to grow from USD 5.2 billion in 2022 to USD 9.5 billion by 2027, at a Compound Annual Growth Rate (CAGR) of 12.8% during the forecast period. The increasing focus of enterprises to optimize marketing spending, growing number of marketing channels to reach end customers are a few factors driving the growth of the marketing automation market. 



The services enables benefit the organizations by enhancing the marketing project execution and streamlining marketing operations


Services form an integral part of the marketing automation software life cycle. Services assist the software functionalities, ranging from its deployment to management, such as implementation and integration, training and consultation, product upgradation, and support and maintenance. With the increasing adoption of marketing automation software, the need for these associated services is expected to increase among enterprises, as they reduce marketing costs, increase the overall revenue, and improve performance. In addition, marketing automation services help organizations track, evaluate, and analyze the targeted prospects and existing customers.


Scalability and cost-effectiveness are the major factors driving the adoption of cloud-based marketing automation.


While enabling companies to manage their business operations related to the creation, storage, enrichment, management, and analysis of digital assets, cloud-based marketing automation solutions can help organizations avoid costs related to hardware, physical storage, and technical staff. The cloud deployment type is expected to grow at a higher CAGR during the forecast period. The cloud-based deployment type enables users to access the software from anywhere or from any device, such as personal computers, laptops, and mobiles. Implementing the cloud-based marketing automation solution helps SMEs and large enterprises focus on their core competencies, rather than IT processes. Cloud-based marketing automation solutions help reduce the overall costs and provide highly flexible and scalable access to solutions through the IT infrastructure hosted by the cloud service provider. Hence, enterprises prefer deploying marketing automation solutions in the cloud to improve mobility and decentralize data storage and computing. Enterprises are investing more in the cloud due to the increased need to optimize deployment costs, secure critical data, and manage resources. 


The automation tools enables user to reduce the amount of time spent gathering posts and increase audience engagement.


Promoting and sharing their products on social media is a simple way to improve lead generation, boost conversions, and increase sales. According to Global Web Index, 54% of social browsers use social media to research products. Thus, social media marketing tools are expected to drive the demand for marketing automation software.


The intensely competitive market scenario has encouraged SMEs to invest in automated solutions to achieve high business efficiency


Being constrained by limited budgets, small IT infrastructure, and staff, SMEs look for flexible, scalable, and cost-effective solutions. Hence, SMEs increasingly adopt cloud-based marketing automation solutions to optimize and automate customer communications and outreach.


Marketing automation in the retail and consumer goods industry has specific importance in the overall business operations and is expected to deliver a higher ROI


The retail and consumer goods industry having large customer base helps in predicting the customers’ behaviors and patterns through which it provides personalized experiences to its customers. During the COVID-19 pandemic, companies were forced to close their physical retail stores and offices, and shifted to the online marketing of products and services. Therefore, e-commerce was responsible for 19% of all retail sales in 2020, compared to 16% the previous year, which has been driving the demand for marketing automation software and services.


North America to dominate the marketing automation market in 2022


The presence of two major economies in North America: the US and Canada are expected to boost the adoption of marketing tools in the region. Moreover, the end-use industries in the region such as BFSI and retail are focusing on improving customer experience and reducing sales cycle, which is expected to drive the market during the forecast period. According to HubSpot, 79% of marketers in North America use inbound marketing as their primary approach. This is expected to drive the demand for marketing automation software in the region. As per Statista, in 2021, North America had approximately 417 million internet users. The region accounts for the biggest online audience, which is expected to drive the demand for marketing automation software.

In the process of determining and verifying the market size for several segments and subsegments gathered through secondary research, extensive primary interviews were conducted with the key people. The breakup of the profiles of the primary participants as follows:
  • By Company Type: Tier I: 33%, Tier II: 42%, and Tier III: 25%
  • By Designation: C-Level: 36%, D-Level: 45%, and Others: 19%
  • By Region: North America: 42%, Europe: 35%, APAC: 15%, Row: 8%

The report profiles the following key vendors:

  • Adobe (US)
  • IBM (US)
  • Oracle (US)
  • Salesforce (US)
  • Microsoft (US)
  • HubSpot (US)
  • Keap (US)
  • Thryv (US)
  • Sendinblue (France)
  • Teradata (US)
  • Act-On Software (US)
  • ActiveCampaign(US)
  • SAS (US)
  • GetResponse (Poland)
  • SharpSpring (US)
  • ClickDimensions (US)

Research Coverage

  • The report segments the marketing automation market by automation component (software, and services), deployment type(on-premises, cloud), application(campaign management, email marketing, lead nurturing and lead scoring, social media marketing, inbound marketing, inbound marketing, analytics and reporting, and other applications), organization size (SMEs, large enterprises), vertical, and regions. . The component segment includes software and services. Based on applications, the market is segmented into campaign management, email marketing, lead nurturing and lead scoring, social media marketing, inbound marketing, inbound marketing, analytics and reporting, and other applications. Based on deployment type, the market is segmented into On-premises and cloud. The market is segmented based on organization size as SMEs and large enterprises. Different Vertical using marketing automation software include BFSI, IT and telecom, retail and consumer goods, travel and hospitality, healthcare and life sciences, education, media and entertainment, manufacturing, and other Vertical.
  • The geographic analysis of the marketing automation market is spread across five major regions: North America, Europe, Asia Pacific, Middle East and Africa, and Latin America. 

Key Benefits of Buying the Report

  • The report will help the market leaders/new entrants in the marketing automation market with information on the closest approximations of the revenue numbers for the overall marketing automation market and the subsegments. The report will help stakeholders understand the competitive landscape and gain more insights to better position their businesses and to plan suitable go-to-market strategies. The report also helps stakeholders understand the pulse of the market and provides them with information on key market drivers, restraints, challenges, and opportunities.
Frequently Asked Questions about the Global Marketing Automation Market

What is the estimated value of the Global Marketing Automation Market?

The Global Marketing Automation Market was estimated to be valued at $5.2 Billion in 2022.

What is the growth rate of the Global Marketing Automation Market?

The growth rate of the Global Marketing Automation Market is 12.8%, with an estimated value of $9.5 Billion by 2027.

What is the forecasted size of the Global Marketing Automation Market?

The Global Marketing Automation Market is estimated to be worth $9.5 Billion by 2027.

Who are the key companies in the Global Marketing Automation Market?

Key companies in the Global Marketing Automation Market include Acoustic, Act, On Software, Activecampaign, Adobe, Clickdimensions, Convertkit, Drip and Getresponse.

FEATURED COMPANIES

  • Acoustic
  • Convertkit
  • Hubspot
  • Leadsquared
  • Oracle
  • Simplycast

1 Introduction
1.1 Objectives of the Study
1.2 Market Definition
1.3 Market Scope
1.3.1 Market Segmentation
1.3.2 Regions Covered
1.4 Years Considered for the Study
1.5 Currency Considered
1.6 Stakeholders
2 Research Methodology
2.1 Research Data
2.1.1 Secondary Data
2.1.2 Primary Data
2.1.2.1 Breakup of Primaries
2.2 Market Breakup and Data Triangulation
2.3 Market Size Estimation
2.3.1 Top-Down Approach
2.3.2 Bottom-Up Approach
2.4 Market Forecast
2.5 Assumptions for the Study
2.6 Limitations of the Study
3 Executive Summary
4 Premium Insights
4.1 Attractive Market Opportunities in the Marketing Automation Market
4.2 North America: Market By Application and Country
4.3 Market Major Countries
5 Market Overview and Industry Trends
5.1 Introduction
5.2 Market Dynamics
5.2.1 Drivers
5.2.1.1 Rising Adoption of Smac Technologies
5.2.1.2 Need for Personalized Marketing to Maximize Returns By Reaching Target Audience
5.2.1.3 Increasing Focus of Enterprises to Optimize Marketing Spending
5.2.1.4 Growing Number of Marketing Channels to Reach End Customers
5.2.2 Restraints
5.2.2.1 Security and Privacy Concerns for Confidential Data
5.2.3 Opportunities
5.2.3.1 Increasing Adoption of Ai and Ml
5.2.3.2 High Adoption of Marketing Automation Solutions Among SMEs
5.2.4 Challenges
5.2.4.1 Integrating Marketing Automation Software With Other Business Applications
5.2.4.2 Inconsistent Historic Data Storage Format Makes Data Processing Difficult for Marketing Automation Vendors
5.2.4.3 Selection of Relevant Marketing Automation Software and Vendors
5.3 Industry Trends
5.3.1 Use Case 1: Acoustic
5.3.2 Use Case 2: ClickDimensions
5.3.3 Use Case 3: HubSpot
6 Marketing Automation Market By Component
6.1 Introduction
6.2 Software
6.2.1 Increasing Demand to Automate and Enhance Marketing Processes to Drive the Growth of the Marketing Automation Software
6.3 Services
6.3.1 Growing Need for Integrating Marketing Automation With Other Enterprise Business Applications to Drive the Growth of Marketing Automation Services
7 Marketing Automation Market By Organization Size
7.1 Introduction
7.2 Large Enterprises
7.2.1 Ability to Adopt Advanced Technologies to Increase the Growth of Marketing Automation in Large Enterprises
7.3 Small and Medium-Sized Enterprises
7.3.1 The Need for a Cost-Effective and Comprehensive Solution to Drive the Growth of the Marketing Automation Market Across Small and Medium-Sized Enterprises
8 Marketing Automation Market By Deployment Type
8.1 Introduction
8.2 On-Premises
8.2.1 Need for Customer Data Security to Drive the Growth of On-Premises Marketing Automation Software
8.3 Cloud
8.3.1 Scalability and Cost-Effectiveness are the Major Factors Driving the Adoption of Cloud-Based Marketing Automation
9 Marketing Automation Market By Application
9.1 Introduction
9.2 Campaign Management
9.2.1 Rise in Multichannel Communications to Drive the Demand for Campaign Management Application in the Marketing Automation Market
9.3 Email Marketing
9.3.1 Need for Personalized Messages to Drive the Adoption of Email Marketing Application
9.4 Lead Nurturing and Lead Scoring
9.4.1 Growing Need to Convert Maximum Prospects Into Customers to Increase the Adoption of Lead Nurturing and Lead Scoring Application
9.5 Social Media Marketing
9.5.1 Increasing Number of Social Media Platforms and Need for Real-Time Insights to Increase the Demand for Social Media Marketing
9.6 Inbound Marketing
9.6.1 Growing Need to Attract Potential Customers to Increase the Demand for Inbound Marketing Application
9.7 Analytics and Reporting
9.7.1 Emphasis on Analyzing Prospect Insights to Drive the Adoption of Analytics and Reporting Application
9.8 Others
10 Marketing Automation Market, By Industry
10.1 Introduction
10.2 Banking, Financial Services, and Insurance
10.2.1 Need to Promote Financial Offerings to Increase the Demand for Marketing Automation in the BFSI Industry
10.3 IT and Telecom
10.3.1 Advent of Technological Advancements to Boost the Adoption of IT and Telecom Industry in the Marketing Automation Market
10.4 Retail and Consumer Goods
10.4.1 Increased use of Social Media Platforms to Drive the Growth of Marketing Automation in Retail and Consumer Goods Industry
10.5 Travel and Hospitality
10.5.1 Need to Have a Competitive Advantage and Effectively Carry Out Marketing Campaigns Among Enterprises to Drive the Growth of the Travel and Hospitality Industry
10.6 Healthcare and Life Sciences
10.6.1 Growing Need to Deliver Personalized and Relevant Content With Prospects to Drive the Growth of Marketing Automation in the Healthcare and Life Sciences Industry
10.7 Education
10.7.1 Increased Usage of Internet and Mobile Devices Among Young Population to Drive the Growth of Marketing Automation in the Education Industry
10.8 Media and Entertainment
10.8.1 Increased Need to Enhance Customer Experience to Drive the Market in the Media and Entertainment Industry
10.9 Manufacturing
10.9.1 Increased Need to Automate Bidding and Quoting Processes to Drive the Market in the Manufacturing Industry
10.10 Others
11 Marketing Automation Market, By Region
11.1 Introduction
11.2 North America
11.2.1 United States
11.2.1.1 Presence of Major Key Vendors to Drive the Growth of Market in the US
11.2.2 Canada
11.2.2.1 Growing Adoption of Smac Technologies to Drive the Growth of Market in Canada
11.3 Europe
11.3.1 United Kingdom
11.3.1.1 Growing Multichannel Marketing and Technological Advancements to Drive the Growth of Market in the UK
11.3.2 Germany
11.3.2.1 Rising Need for Providing Enhanced Customer Experience to Drive the Growth of Market in Germany
11.3.3 Rest of Europe
11.4 Asia Pacific
11.4.1 Australia and New Zealand
11.4.1.1 Rise in Digitalization Among Enterprises to Drive the Growth of Marketing Automation in ANZ
11.4.2 China
11.4.2.1 Rise in the Adoption of Mobile Devices and Internet Penetration to Encourage Enterprises to Adopt Marketing Automation in China
11.4.3 Rest of Asia Pacific
11.5 Middle East and Africa
11.5.1 South Africa
11.5.1.1 Growing Need for Maximizing Roi to Drive the Adoption of Marketing Automation Market in South Africa
11.5.2 United Arab Emirates
11.5.2.1 Rise in the Adoption of Cloud Services to Drive the Growth of Marketing Automation in the UAE
11.5.3 Rest of Middle East and Africa
11.6 Latin America
11.6.1 Brazil
11.6.1.1 Growing Adoption of Internet to Drive the Growth of Market in Brazil
11.6.2 Mexico
11.6.2.1 Increased Awareness Among Enterprises to Smoothen Their Marketing Activities to Drive the Growth of Market in Mexico
11.6.3 Rest of Latin America
12 Competitive Landscape
12.1 Competitive Scenario
12.1.1 New Product Launches
12.1.2 Business Expansions
12.1.3 Acquisitions
12.1.4 Partnerships and Collaborations
12.2 Competitive Leadership Mapping
12.2.1 Visionary Leaders
12.2.2 Innovators
12.2.3 Dynamic Differentiators
12.2.4 Emerging Companies
13 Company Profiles
13.1 Introduction
13.2 Adobe
13.3 HubSpot
13.4 Salesforce
13.5 SAS
13.6 Oracle
13.7 Acoustic
13.8 Act-On Software
13.9 Sendinblue
13.10 ActiveCampaign
13.11 SimplyCast
13.12 ClickDimensions
13.13 LeadSquared
13.14 Keap
13.15 GetResponse
13.16 Ontraport
13.17 SharpSpring
13.18 Net-Results
14 Appendix
14.1 Discussion Guide
14.2 Knowledge Store: Subscription Portal
14.3 Available Customizations
14.4 Related Reports
14.5 Author Details
List of Tables
Table 1 United States Dollar Exchange Rate, 2016–2018
Table 2 Factor Analysis
Table 3 Marketing Automation Market Size, By Component, 2017–2024 (USD Million)
Table 4 Software: Market Size By Region, 2017–2024 (USD Million)
Table 5 Services: Market Size By Region, 2017–2024 (USD Million)
Table 6 Marketing Automation Market Size, By Organization Size, 2017–2024 (USD Million)
Table 7 Large Enterprises: Market Size By Region, 2017–2024 (USD Million)
Table 8 Small and Medium-Sized Enterprises: Market Size By Region, 2017–2024 (USD Million)
Table 9 Marketing Automation Market Size, By Deployment Type, 2017–2024 (USD Million)
Table 10 On-Premises: Market Size By Region, 2017–2024 (USD Million)
Table 11 Cloud: Market Size By Region, 2017–2024 (USD Million)
Table 12 Marketing Automation Market Size, By Application, 2017–2024 (USD Million)
Table 13 Campaign Management: Market Size By Region, 2017–2024 (USD Thousand)
Table 14 Email Marketing: Market Size By Region, 2017–2024 (USD Thousand)
Table 15 Lead Nurturing and Lead Scoring: Market Size By Region, 2017–2024 (USD Thousand)
Table 16 Social Media Marketing: Market Size By Region, 2017–2024 (USD Thousand)
Table 17 Inbound Marketing: Market Size By Region, 2017–2024 (USD Thousand)
Table 18 Analytics and Reporting: Market Size By Region, 2017–2024 (USD Thousand)
Table 19 Others: Market Size By Region, 2017–2024 (USD Thousand)
Table 20 Marketing Automation Market Size, By Industry, 2017–2024 (USD Million)
Table 21 Banking, Financial Services, and Insurance: Market Size By Region, 2017–2024 (USD Million)
Table 22 IT and Telecom: Market Size By Region, 2017–2024 (USD Million)
Table 23 Retail and Consumer Goods: Market Size By Region, 2017–2024 (USD Million)
Table 24 Travel and Hospitality: Market Size By Region, 2017–2024 (USD Million)
Table 25 Healthcare and Life Sciences: Market Size By Region, 2017–2024 (USD Million)
Table 26 Education: Market Size By Region, 2017–2024 (USD Million)
Table 27 Media and Entertainment: Market Size By Region, 2017–2024 (USD Million)
Table 28 Manufacturing: Market Size By Region, 2017–2024 (USD Million)
Table 29 Others: Market Size By Region, 2017–2024 (USD Million)
Table 30 Marketing Automation Market Size, By Region, 2017–2024 (USD Million)
Table 31 North America: Market Size By Component, 2017–2024 (USD Million)
Table 32 North America: Market Size By Organization Size, 2017–2024 (USD Million)
Table 33 North America: Market Size By Deployment Type, 2017–2024 (USD Million)
Table 34 North America: Market Size By Application, 2017–2024 (USD Thousand)
Table 35 North America: Market Size By Industry, 2017–2024 (USD Thousand)
Table 36 North America: Market Size By Country, 2017–2024 (USD Million)
Table 37 Europe: Marketing Automation Market Size, By Component, 2017–2024 (USD Million)
Table 38 Europe: Market Size By Organization Size, 2017–2024 (USD Million)
Table 39 Europe: Market Size By Deployment Type, 2017–2024 (USD Million)
Table 40 Europe: Market Size By Application, 2017–2024 (USD Thousand)
Table 41 Europe: Market Size By Industry, 2017–2024 (USD Thousand)
Table 42 Europe: Market Size By Country, 2017–2024 (USD Million)
Table 43 Asia Pacific: Marketing Automation Market Size, By Component, 2017–2024 (USD Million)
Table 44 Asia Pacific: Market Size By Organization Size, 2017–2024 (USD Million)
Table 45 Asia Pacific: Market Size By Deployment Type, 2017–2024 (USD Million)
Table 46 Asia Pacific: Market Size By Application, 2017–2024 (USD Thousand)
Table 47 Asia Pacific: Market Size By Industry, 2017–2024 (USD Thousand)
Table 48 Asia Pacific: Market Size By Country, 2017–2024 (USD Million)
Table 49 Middle East and Africa: Marketing Automation Market Size, By Component, 2017–2024 (USD Million)
Table 50 Middle East and Africa: Market Size By Organization Size, 2017–2024 (USD Million)
Table 51 Middle East and Africa: Market Size By Deployment Type, 2017–2024 (USD Million)
Table 52 Middle East and Africa: Market Size By Application, 2017–2024 (USD Thousand)
Table 53 Middle East and Africa: Market Size By Industry, 2017–2024 (USD Thousand)
Table 54 Middle East and Africa: Market Size By Country, 2017–2024 (USD Million)
Table 55 Latin America: Marketing Automation Market Size, By Component, 2017–2024 (USD Million)
Table 56 Latin America: Market Size By Organization Size, 2017–2024 (USD Million)
Table 57 Latin America: Market Size By Deployment Type, 2017–2024 (USD Million)
Table 58 Latin America: Market Size By Application, 2017–2024 (USD Thousand)
Table 59 Latin America: Market Size By Industry, 2017–2024 (USD Thousand)
Table 60 Latin America: Market Size By Country, 2017–2024 (USD Million)
Table 61 New Product Launches, 2018–2019
Table 62 Business Expansions, 2017–2018
Table 63 Acquisitions, 2017–2019
Table 64 Partnerships and Collaborations, 2017–2019
List of Figures
Figure 1 Marketing Automation Market: Research Design
Figure 2 Market Top-Down and Bottom-Up Approaches
Figure 3 Top 3 Segments Dominating the Marketing Automation Market in 2019
Figure 4 North America to Account for the Highest Market Share in 2019
Figure 5 Growing Focus of Organizations on Automating the Marketing Process to Drive the Marketing Automation Market Growth
Figure 6 Lead Nurturing and Lead Scoring Segment and United States to Account for the Highest Market Shares in the North American Marketing Automation Market in 2019
Figure 7 Australia and New Zealand to Grow at the Highest CAGR During the Forecast Period
Figure 8 Drivers, Restraints, Opportunities, and Challenges: Marketing Automation Market
Figure 9 Services Segment to Grow at a Higher CAGR During the Forecast Period
Figure 10 Small and Medium-Sized Enterprises Segment to Grow at a Higher CAGR During the Forecast Period
Figure 11 Cloud Segment to Grow at a Higher CAGR During the Forecast Period
Figure 12 Social Media Marketing Application to Grow at the Highest CAGR During the Forecast Period
Figure 13 Retail and Consumer Goods Industry to Grow at the Highest CAGR During the Forecast Period
Figure 14 Asia Pacific to Grow at the Highest CAGR During the Forecast Period
Figure 15 North America: Market Snapshot
Figure 16 Asia Pacific: Market Snapshot
Figure 17 Key Developments in the Market During 2018–2019
Figure 18 Marketing Automation Market (Global) Competitive Leadership Mapping, 2019
Figure 19 Geographic Revenue Mix of the Top Market Players
Figure 20 Adobe: Company Snapshot
Figure 21 Adobe: SWOT Analysis
Figure 22 HubSpot: Company Snapshot
Figure 23 HubSpot: SWOT Analysis
Figure 24 Salesforce: Company Snapshot
Figure 25 Salesforce: SWOT Analysis
Figure 26 SAS: Company Snapshot
Figure 27 Oracle: Company Snapshot
Figure 28 Oracle: SWOT Analysis

  • Acoustic
  • Act-On Software
  • Activecampaign
  • Adobe
  • Clickdimensions
  • Convertkit
  • Drip
  • Edrone
  • Getresponse
  • Greenrope
  • Hubspot
  • IBM
  • Icontact
  • Keap
  • Klaviyo
  • Leadsquared
  • Microsoft
  • Net-Results
  • Ometria
  • Omnisend
  • Oracle
  • Salesforce
  • SAS
  • Sendinblue
  • Sharpspring
  • Simplycast
  • Teradata
  • Thryv
  • Vbout
  • Zoho

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