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Events Industry by Type, Revenue Source, Organizer, and Age Group: Global Opportunity Analysis and Industry Forecast, 2019-2026

  • ID: 4845542
  • Report
  • Region: Global
  • 297 pages
  • Allied Analytics LLP
1 of 5

FEATURED COMPANIES

  • ATPI Ltd.
  • CL Events
  • Cvent Inc.
  • Outback Concerts
  • Pollstar
  • Reed Exhibitions
  • MORE
The global events industry size was valued at $1,100 billion in 2018, and is expected to grow at a CAGR of 10.3% to reach $2,330 billion by 2026.

Events refer to public gathering of populace art a determined time and place for a purpose. The purpose for staging an event can be increase in business profitability, celebratory, entertainment, and community causes. The most popular events include conference & exhibition, corporate events and seminar, promotion & fundraising, music & art performance, sports, festival, trade shows, and product launch. The key stakeholders within the events market are corporate organizations, public organizations & NGOs, and similar others.

The growth of the global events industry is majorly driven by upsurge in frequency of corporate meetings, inductions, conferences, exhibitions, music concerts, and sports events. Furthermore, deployment of best-in-class technology that can handle the entire event propels the industry growth. Moreover, customarily held multidimensional events acts as a key driver of the global events market. In addition, sponsorships from various brands such as Redbull, Monster Energy, Nike, Cocoa Cola, and others for a major global three-day festival down as well as a small gig or act in a social club or arena boost the market growth. Introduction of new media platforms and distribution methods further offers scope for giants to interact and organize events involving artists, performers, speakers, and business coaches. However, higher entry cost and industry fragmentation are some of the major restraints of the industry.

The global events market is segmented into type, revenue source, organizer, and age group. Based on type, the market is divided into music concert, festivals, sports, exhibitions & conferences, corporate events & seminar, and others. On the basis of revenue source, it is segregated into ticket sale, sponsorship, and others. As per organizer, it is categorized into corporate, sports, education, entertainment, and others. By age group, it is fragmented into below 20 years, 21–40years, and 41 years & above.

The report highlights the drivers, restraints, opportunities, and growth strategies adopted by the key players to understand the dynamics and potential of the industry. Key players operating in the events industry are profiled to provide a competitive landscape of the marketspace.

The major players profiled in the report are Access Destination Services, BCD GROUP (BCD MEETINGS & EVENTS), ATPI Ltd., Riviera Events, Entertaining Asia, Live Nation Worldwide Inc., StubHub, Anschutz Entertainment Group, Pollstar, Cvent Inc., Capita Plc., Reed Exhibitions, Questex LLC, Outback Concerts, The Freeman Company, Penguins Limited, CL Events, Seven Events Ltd., Clarion Events Ltd., and Versatile Event Management.

KEY BENEFITS FOR STAKEHOLDERS
  • The report includes an in-depth analysis of different segments and provides market estimations between 2019 and 2026.
  • Porter’s five forces model illustrates the potency of buyers & sellers, which assists the market players to adopt effective strategies.
  • Key market players are profiled to gain an understanding of the strategies adopted by them.
  • This report provides a detailed analysis of the current trends and future estimations from 2019 to 2026, which helps identify the prevailing market opportunities.
KEY SEGMENTS

By Type
o Music Concert
o Festivals
o Sports
o Exhibitions & Conferences
o Corporate Events & Seminar
o Others

By Revenue Source
o Tickets
o Sponsorship
o Others

By Organizer
o Corporate
o Sports
o Education
o Entertainment
o Others

By Age Group
Below 20 Years
21–40 Years
41 Years & Above

By Region

North America
  • U.S.
  • Canada
  • Mexico
Europe
  • Germany
  • France
  • UK
  • Italy
  • Spain
  • Rest of Europe
Asia-Pacific
  • Japan
  • China
  • Australia
  • India
  • Rest of Asia-Pacific
LAMEA
  • Brazil
  • Argentina
  • Saudi Arabia
  • South Africa
  • Rest of LAMEA
Note: Product cover images may vary from those shown
2 of 5

FEATURED COMPANIES

  • ATPI Ltd.
  • CL Events
  • Cvent Inc.
  • Outback Concerts
  • Pollstar
  • Reed Exhibitions
  • MORE
Chapter 1: Introduction
1.1. Report Description
1.2. Key Benefits For Stakeholders
1.3. Key Market Segments
1.4. Research Methodology
1.4.1. Primary Research
1.4.2. Secondary Research
1.4.3. Analyst Tools And Models

Chapter 2: Executive Summary
2.1. Key Findings
2.1.1. Top Investment Pockets
2.2. Cxo Perspective

Chapter 3: Market Overview
3.1. Market Definition And Scope
3.2. Parent Market Overview (2017-18)
3.3. Key Forces Shaping Smart Shoe Market
3.3.1. High Bargaining Power of Suppliers
3.3.2. Moderate-To-High Threat of New Entrants
3.3.3. Moderate Threat of Substitutes
3.3.4. Moderate Intensity of Rivalry
3.3.5. Moderate Bargaining Power of Buyers
3.4. Market Evolution/ Industry Roadmap
3.5. Market Dynamics
3.5.1. Drivers
3.5.1.1. Sponsoring An Event Increases Reach Among Potential Buyers And Customers
3.5.1.2. Growing Interest Among Youth Towards Entrepreneur & Business Seminars
3.5.1.3. Rise In Disposable Income
3.5.2. Restraints
3.5.2.1. High Operational Cost Involved In Organizing Events
3.5.2.2. Entering Into Events Industry May Be Risky Due To The Presence of Existing Giant Players
3.5.3. Opportunities
3.5.3.1. Technological Advancements

Chapter 4: Events Industry, By Type
4.1. Overview
4.1.1. Music Concert
4.1.2. Key Market Trends, Growth Factors, And Opportunities
4.1.3. Market Size And Forecast, By Region
4.1.4. Market Analysis By Country
4.2. Festivals
4.2.1. Key Market Trends, Growth Factors, And Opportunities
4.2.2.
4.2.3. Market Size And Forecast, By Region
4.2.4. Market Analysis By Country
4.3. Sports
4.3.1. Key Market Trends, Growth Factors, And Opportunities
4.3.2. Market Size And Forecast, By Region
4.3.3. Market Analysis By Country
4.4. Exhibitions And Conferences
4.4.1. Key Market Trends, Growth Factors, And Opportunities
4.4.2. Market Size And Forecast, By Region
4.4.3. Market Analysis By Country
4.5. Corporate Events And Seminar
4.5.1. Key Market Trends, Growth Factors, And Opportunities
4.5.2. Market Size And Forecast, By Region
4.5.3. Market Analysis By Country
4.6. Others
4.6.1. Key Market Trends, Growth Factors, And Opportunities
4.6.2. Market Size And Forecast, By Region
4.6.3. Market Analysis By Country

Chapter 5: Events Market, By Revenue Source
5.1. Overview
5.2. Ticket Sale
5.2.1. Key Market Trends, Growth Factors, And Opportunities
5.2.2. Market Size And Forecast, By Region
5.2.3. Market Analysis By Country
5.3. Sponsorship
5.3.1. Key Market Trends, Growth Factors, And Opportunities
5.3.2. Market Size And Forecast, By Region
5.3.3. Market Analysis By Country
5.4. Others
5.4.1. Key Market Trends, Growth Factors, And Opportunities
5.4.2. Market Size And Forecast, By Region
5.4.3. Market Analysis By Country

Chapter 6: Events Industry, By Organizers
6.1. Overview
6.2. Corporate
6.2.1. Key Market Trends, Growth Factors, And Opportunities
6.2.2. Market Size And Forecast, By Region
6.2.3. Market Analysis By Country
6.3. Sports
6.3.1. Key Market Trends, Growth Factors, And Opportunities
6.3.2. Market Size And Forecast, By Region
6.3.3. Market Analysis By Country
6.4. Education
6.4.1. Key Market Trends, Growth Factors, And Opportunities
6.4.2. Market Size And Forecast, By Region
6.4.3. Market Analysis By Country
6.5. Entertainment
6.5.1. Key Market Trends, Growth Factors, And Opportunities
6.5.2. Market Size And Forecast, By Region
6.5.3. Market Analysis By Country
6.6. Others
6.6.1. Key Market Trends, Growth Factors, And Opportunities
6.6.2. Market Size And Forecast, By Region
6.6.3. Market Analysis By Country

Chapter 7: Events Industry, By Age Group
7.1. Overview
7.2. Below 20 Yrs
7.2.1. Key Market Trends, Growth Factors, And Opportunities
7.2.2. Market Size And Forecast, By Region
7.2.3. Market Analysis By Country
7.3. 21 Yrs - 40Yrs
7.3.1. Key Market Trends, Growth Factors, And Opportunities
7.3.2. Market Size And Forecast, By Region
7.3.3. Market Analysis By Country
7.4. 41 Yrs And Above
7.4.1. Key Market Trends, Growth Factors, And Opportunities
7.4.2. Market Size And Forecast, By Region
7.4.3. Market Analysis By Country

Chapter 8: Events Industry, By Region
8.1. Overview
8.1.1. Market Size And Forecast
8.2. North America
8.2.1. Key Market Trends, Growth Factors, And Opportunities
8.2.2. Market Size And Forecast, By Type
8.2.3. Market Size And Forecast, By Revenue Source
8.2.4. Market Size And Forecast, By Organizers
8.2.5. Market Size And Forecast, By Age Group
8.2.5.1. U.S.
8.2.5.1.1. Market Size And Forecast, By Type
8.2.5.1.2. Market Size And Forecast, By Revenue Source
8.2.5.1.3. Market Size And Forecast, By Organizers
8.2.5.1.4. Market Size And Forecast, By Age Group
8.2.5.2. Canada
8.2.5.2.1. Market Size And Forecast, By Type
8.2.5.2.2. Market Size And Forecast, By Revenue Source
8.2.5.2.3. Market Size And Forecast, By Organizers
8.2.5.2.4. Market Size And Forecast, By Age Group
8.2.5.3. Mexico
8.2.5.3.1. Market Size And Forecast, By Type
8.2.5.3.2. Market Size And Forecast, By Revenue Source
8.2.5.3.3. Market Size And Forecast, By Organizers
8.2.5.3.4. Market Size And Forecast, By Age Group
8.3. Europe
8.3.1. Key Market Trends, Growth Factors, And Opportunities
8.3.2. Market Size And Forecast, By Type
8.3.3. Market Size And Forecast, By Revenue Source
8.3.4. Market Size And Forecast, By Organizers
8.3.5. Market Size And Forecast, By Age Group
8.3.5.1. Germany
8.3.5.1.1. Market Size And Forecast, By Type
8.3.5.1.2. Market Size And Forecast, By Revenue Source
8.3.5.1.3. Market Size And Forecast, By Organizers
8.3.5.1.4. Market Size And Forecast, By Age Group
8.3.5.2. France
8.3.5.2.1. Market Size And Forecast, By Type
8.3.5.2.2. Market Size And Forecast, By Revenue Source
8.3.5.2.3. Market Size And Forecast, By Organizers
8.3.5.2.4. Market Size And Forecast, By Age Group
8.3.5.3. UK
8.3.5.3.1. Market Size And Forecast, By Type
8.3.5.3.2. Market Size And Forecast, By Revenue Source
8.3.5.3.3. Market Size And Forecast, By Organizers
8.3.5.3.4. Market Size And Forecast, By Age Group
8.3.5.4. Italy
8.3.5.4.1. Market Size And Forecast, By Type
8.3.5.4.2. Market Size And Forecast, By Revenue Source
8.3.5.4.3. Market Size And Forecast, By Organizers
8.3.5.4.4. Market Size And Forecast, By Age Group
8.3.5.5. Spain
8.3.5.5.1. Market Size And Forecast, By Type
8.3.5.5.2. Market Size And Forecast, By Revenue Source
8.3.5.5.3. Market Size And Forecast, By Organizers
8.3.5.5.4. Market Size And Forecast, By Age Group
8.3.5.6. Rest of Europe
8.3.5.6.1. Market Size And Forecast, By Type
8.3.5.6.2. Market Size And Forecast, By Revenue Source
8.3.5.6.3. Market Size And Forecast, By Organizers
8.3.5.6.4. Market Size And Forecast, By Age Group
8.4. Asia-Pacific
8.4.1. Key Market Trends, Growth Factors, And Opportunities
8.4.2. Market Size And Forecast, By Type
8.4.3. Market Size And Forecast, By Revenue Source
8.4.4. Market Size And Forecast, By Organizers
8.4.5. Market Size And Forecast, By Age Group
8.4.5.1. Japan
8.4.5.1.1. Market Size And Forecast, By Type
8.4.5.1.2. Market Size And Forecast, By Revenue Source
8.4.5.1.3. Market Size And Forecast, By Organizers
8.4.5.1.4. Market Size And Forecast, By Age Group
8.4.5.2. China
8.4.5.2.1. Market Size And Forecast, By Type
8.4.5.2.2. Market Size And Forecast, By Revenue Source
8.4.5.2.3. Market Size And Forecast, By Organizers
8.4.5.2.4. Market Size And Forecast, By Age Group
8.4.5.3. Australia
8.4.5.3.1. Market Size And Forecast, By Type
8.4.5.3.2. Market Size And Forecast, By Revenue Source
8.4.5.3.3. Market Size And Forecast, By Organizers
8.4.5.3.4. Market Size And Forecast, By Age Group
8.4.5.4. India
8.4.5.4.1. Market Size And Forecast, By Type
8.4.5.4.2. Market Size And Forecast, By Revenue Source
8.4.5.4.3. Market Size And Forecast, By Organizers
8.4.5.4.4. Market Size And Forecast, By Age Group
8.4.5.5. Rest of Asia-Pacific
8.4.5.5.1. Market Size And Forecast, By Type
8.4.5.5.2. Market Size And Forecast, By Revenue Source
8.4.5.5.3. Market Size And Forecast, By Organizers
8.4.5.5.4. Market Size And Forecast, By Age Group
8.5. LAMEA
8.5.1. Key Market Trends, Growth Factors, And Opportunities
8.5.2. Market Size And Forecast, By Type
8.5.3. Market Size And Forecast, By Revenue Source
8.5.4. Market Size And Forecast, By Organizers
8.5.5. Market Size And Forecast, By Age Group
8.5.5.1. Brazil
8.5.5.1.1. Market Size And Forecast, By Type
8.5.5.1.2. Market Size And Forecast, By Revenue Source
8.5.5.1.3. Market Size And Forecast, By Organizers
8.5.5.2. Argentina
8.5.5.2.1. Market Size And Forecast, By Type
8.5.5.2.2. Market Size And Forecast, By Revenue Source
8.5.5.2.3. Market Size And Forecast, By Organizers
8.5.5.2.4. Market Size And Forecast, By Age Group
8.5.5.3. Saudi Arabia
8.5.5.3.1. Market Size And Forecast, By Type
8.5.5.3.2. Market Size And Forecast, By Revenue Source
8.5.5.3.3. Market Size And Forecast, By Organizers
8.5.5.3.4. Market Size And Forecast, By Age Group
8.5.5.4. South Africa
8.5.5.4.1. Market Size And Forecast, By Type
8.5.5.4.2. Market Size And Forecast, By Revenue Source
8.5.5.4.3. Market Size And Forecast, By Organizers
8.5.5.4.4. Market Size And Forecast, By Age Group
8.5.5.5. Rest of LAMEA
8.5.5.5.1. Market Size And Forecast, By Type
8.5.5.5.2. Market Size And Forecast, By Revenue Source
8.5.5.5.3. Market Size And Forecast, By Organizers
8.5.5.5.4. Market Size And Forecast, By Age Group

Chapter 9: Competitive Landscape
9.1. Introduction
9.1.1. Market Player Positioning, 2017
9.2. Top Winning Strategies
9.2.1. Top Winning Strategies, By Year
9.2.2. Top Winning Strategies, By Development
9.2.3. Top Winning Strategies, By Company
9.3. Product Mapping of Top 10 Player
9.4. Competitive Dashboard
9.5. Competitive Heatmap
9.6. Key Developments
9.6.1. Expansions
9.6.2. Mergers
9.6.3. Acquisitions
9.6.4. Partnerships
9.6.5. Investments

Chapter 10: Company Profiles
10.1. Live Nation Entertainment, Inc.
10.1.1. Company Overview
10.1.2. Key Executive
10.1.3. Company Snapshot
10.1.4. Operating Business Segments
10.1.5. Service Portfolio
10.1.6. Business Performance
10.1.7. Key Strategic Moves And Developments
10.2. Stubhub, Inc.
10.2.1. Company Overview
10.2.2. Key Executive
10.2.3. Company Snapshot
10.2.4. Operating Business Segments
10.2.5. Product Portfolio
10.3. Access Destination Services
10.3.1. Company Overview
10.3.2. Key Executive
10.3.3. Company Snapshot
10.3.4. Product Portfolio
10.4. Atpi Ltd
10.4.1. Company Overview
10.4.2. Key Executive
10.4.3. Company Snapshot
10.4.4. Product Portfolio
10.4.5. Key Strategic Moves And Developments
10.5. Bcd Meetings & Events
10.5.1. Company Overview
10.5.2. Key Executive
10.5.3. Company Snapshot
10.5.4. Operating Business Segments
10.5.5. Product Portfolio
10.6. Riviera Events
10.6.1. Company Overview
10.6.2. Key Executive
10.6.3. Company Snapshot
10.6.4. Product Portfolio
10.7. Entertaining Asia
10.7.1. Company Overview
10.7.2. Company Snapshot
10.7.3. Product Portfolio
10.8. Anschutz Entertainment Group
10.8.1. Company Overview
10.8.2. Key Executive
10.8.3. Company Snapshot
10.8.4. Product Portfolio
10.8.5. Key Strategic Moves And Developments
10.9. Questex Llc
10.9.1. Company Overview
10.9.2. Key Executive
10.9.3. Company Snapshot
10.9.4. Product Portfolio
10.9.5. Key Strategic Moves And Developments
10.10. Pollstar
10.10.1. Company Overview
10.10.2. Key Executive
10.10.3. Company Snapshot
10.10.4. Product Portfolio
10.11. Cvent Inc.
10.11.1. Company Overview
10.11.2. Key Executive
10.11.3. Company Snapshot
10.11.4. Product Portfolio
10.12. Capita Plc
10.12.1. Company Overview
10.12.2. Key Executive
10.12.3. Company Snapshot
10.12.4. Operating Business Segments
10.12.5. Product Portfolio
10.12.6. Business Performance
10.12.7. Key Strategic Moves And Developments
10.13. Reed Exhibitions Ltd
10.13.1. Company Overview
10.13.2. Key Executive
10.13.3. Company Snapshot
10.13.4. Operating Business Segments
10.13.5. Product Portfolio
10.13.6. Business Performance
10.13.7. Key Strategic Moves And Developments
10.14. Outback Concerts
10.14.1. Company Overview
10.14.2. Product Portfolio
10.15. Drp Group
10.15.1. Company Overview
10.15.2. Key Executive
10.15.3. Company Snapshot
10.15.4. Product Portfolio
10.16. Cl Events
10.16.1. Company Overview
10.16.2. Company Snapshot
10.16.3. Product Portfolio
10.17. Seven Events
10.17.1. Company Overview
10.17.2. Key Executive
10.17.3. Company Snapshot
10.17.4. Product Portfolio
10.18. Clarion Events
10.18.1. Company Overview
10.18.2. Key Executive
10.18.3. Company Snapshot
10.18.4. Product Portfolio
10.19. Versatile Event Management
10.19.1. Company Overview
10.19.2. Company Snapshot
10.19.3. Product Portfolio
10.20. The Freeman Company (UK) Limited
10.20.1. Company Overview
10.20.2. Key Executive
10.20.3. Company Snapshot
10.20.4. Product Portfolio
Note: Product cover images may vary from those shown
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4 of 5

FEATURED COMPANIES

  • ATPI Ltd.
  • CL Events
  • Cvent Inc.
  • Outback Concerts
  • Pollstar
  • Reed Exhibitions
  • MORE
According to the report titled, 'Events Industry by Type, Revenue Source, Organizer, and Age Group: Global Opportunity Analysis and Industry Forecast, 2019-2026,' the events industry size was valued at $1,100 billion in 2018, and is projected to reach $2,330 billion in 2026, registering a CAGR of 10.3% from 2019 to 2026. The term event refers to organizing a show which involves public gathering at a pre-determined place and time. The most popular events include conference & exhibition, corporate events & seminar, promotion & fundraising, music & art performance, sports, festival, trade shows, product launch, and similar others. The initial stage of a major event involves understanding the audience and their behavior that excite and emotionally engage them. The final stage involves conducting an event appropriately.

In 2018, based on type, the corporate events & seminars segment garnered the maximum events industry share, owing to rise in number of companies and frequent seminars & events conducted by them. In addition, such seminars and events involve interaction between speaker and audience, thus attracting more attendees.

On the other hand, the music concerts category is anticipated to grow at the highest CAGR of 11.9% during the forecast period. This is attributed to increase in popularity of such events among the global population, especially the youth and middle-aged individuals, which boost the growth of the events industry. Furthermore, such music concerts and events offer valuable opportunities for promoters and brands to align themselves with people attending concerts.

Depending on revenue source, the sponsorship segment accounted for the highest revenue in 2018. This is attributed to unlimited opportunities the organizers find to broaden their competitive advantage. Moreover, sponsoring an event increases reach among potential buyers and customers, thereby boosting the growth of the events industry.

By age group, the 21-40 years segment contributed the maximum revenue in 2018, owing to growing interest toward entrepreneur & business seminars, conferences that offer proper guideline & direction to the youth for establishing a start-up, along with music concerts and festive gatherings.

Region wise, Europe was the highest revenue contributor in 2018, as this region has been extremely successful in winning conferences of international associations with over half of the top cities and countries selected as destinations for international association conferences being in the region.

Among the myriad of events held around the globe, the most common are corporate events and seminars. In Asia-Pacific and Europe, the event occurrence number is comparatively high.

However, entering into this industry may require high initial costs and can be risky due to the presence of existing giants. Thus, industry fragmentation is anticipated to hinder the growth of the industry during the events industry forecast period.

Key Findings of the Events Industry ​​​:

Region wise, Asia-Pacific is anticipated to lead the industry during the forecast period.
Based on type, the corporate events & seminars category occupied the maximum share in 2018.
By revenue source, the sponsorship category dominated the overall events industry in 2018, and is expected to dominate the market during the forecast period.
Depending on organizer, the entertainment category is anticipated to grow at highest growth rate during the forecast period
On the basis of age group, the 21–40 years category contributed to the maximum share in 2018.
The key players operating in the events industry analysis focus on prominent strategy to overcome competition and to maintain as well as improve their events industry share worldwide. The key players profiled in the report includes Access Destination Services, BCD GROUP (BCD MEETINGS & EVENTS), ATPI Ltd., Riviera Events, Entertaining Asia, Live Nation Worldwide Inc., StubHub, Anschutz Entertainment Group, Pollstar, Cvent Inc., Capita Plc., Reed Exhibitions, Questex LLC, Outback Concerts, the Freeman Company, Penguins Limited, CL Events, Seven Events Ltd., Clarion Events Ltd., and Versatile Event Management.
Note: Product cover images may vary from those shown
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  • Access Destination Services
  • BCD GROUP (BCD MEETINGS & EVENTS)
  • ATPI Ltd.
  • Riviera Events
  • Entertaining Asia
  • Live Nation Worldwide Inc.
  • StubHub
  • Anschutz Entertainment Group
  • Pollstar
  • Cvent Inc.
  • Capita Plc.
  • Reed Exhibitions
  • Questex LLC
  • Outback Concerts
  • The Freeman Company
  • Penguins Limited
  • CL Events
  • Seven Events Ltd.
  • Clarion Events Ltd
  • Versatile Event Management.
Note: Product cover images may vary from those shown
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The analyst offers exhaustive research and analysis based on a wide variety of factual inputs, which largely include interviews with industry participants, reliable statistics, and regional intelligence. The in-house industry experts play an instrumental role in designing analytic tools and models, tailored to the requirements of a particular industry segment. The primary research efforts include reaching out participants through mail, tele-conversations, referrals, professional networks, and face-to-face interactions.

They are also in professional corporate relations with various companies that allow them greater flexibility for reaching out to industry participants and commentators for interviews and discussions.

They also refer to a broad array of industry sources for their secondary research, which typically include; however, not limited to:

  • Company SEC filings, annual reports, company websites, broker & financial reports, and investor presentations for competitive scenario and shape of the industry
  • Scientific and technical writings for product information and related preemptions
  • Regional government and statistical databases for macro analysis
  • Authentic news articles and other related releases for market evaluation
  • Internal and external proprietary databases, key market indicators, and relevant press releases for market estimates and forecast

Furthermore, the accuracy of the data will be analyzed and validated by conducting additional primaries with various industry experts and KOLs. They also provide robust post-sales support to clients.

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