+353-1-416-8900REST OF WORLD
+44-20-3973-8888REST OF WORLD
1-917-300-0470EAST COAST U.S
1-800-526-8630U.S. (TOLL FREE)

PRINTER FRIENDLY

Competitor Strategies in Health and Wellness Packaged Food

  • ID: 4846686
  • Report
  • September 2019
  • Region: Global
  • 44 pages
  • Euromonitor International
1 of 2
With consumers increasingly demanding minimally processed and more “authentic” foods, the major food companies are being challenged by small, nimble brands gaining ground in the health and wellness space. This report analyses the competitive landscape and the strategies employed by the largest food manufacturers to secure their positions, which range from setting clear nutritional targets and reformulating products to investing in fast-growing trends, such as organic and free from.

The author's Competitor Strategies in Health and Wellness Packaged Food global briefing offers an insight into to the size and shape of the health and wellness marketplace, highlights buzz topics, emerging trends, categories and geographies as well as pressing industry issues and white spaces. It identifies the leading companies and brands, offers strategic analysis of key factors influencing wellbeing market - be they new product developments, packaging and ingredients innovations, introduction of new regulatory schemes, economic/lifestyle influences, distribution or retail pricing issues. Forecasts illustrate how the market is set to change and criteria for success.

Product coverage: Focus Categories by Key Functional Ingredients, Health and Wellness by Category, Health and Wellness by Type, Health Wellness by Prime Positioning.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Health and Wellness market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
2 of 2
Competitor Strategies in Health and Wellness Packaged Food

Introduction
Competitive Environment
Opportunities in Key HW Platforms
Business Strategies
Conclusions
Note: Product cover images may vary from those shown
3 of 2

Loading
LOADING...

Adroll
adroll