Based on our proprietary datasets, the publisher’s “Germany Wealth Management - Market Sizing and Opportunities to 2026” report analyzes the German wealth and retail savings and investments markets. This includes overall affluent market size (both by number of individuals and the value of their liquid assets). The report also provides analysis of the factors driving liquid asset growth, including a breakdown and forecast of total retail savings and investments split by asset classes including equities, mutual funds, deposits and bonds.
Germany’s affluent segment (including HNWs and mass affluents) accounted for 24.9% of the total population and held 83.8% of Germany’s total onshore liquid assets in 2021. Economic recovery in 2021 resulted in a rebound in stock market valuations. Consequently, individuals who invested some portion of their wealth in equities and mutual funds were able to recover the losses they incurred in 2020. As a result, affluent individuals’ liquid assets are predicted to have risen by 15.4% in 2021, while the liquid assets of HNWs grew by 19.5%. Deposits account for the largest share of the German retail savings and investment portfolio, constituting more than 61% of overall balances. Between 2022 and 2026, we expect the retail savings and investments market to record a compound annual growth rate (CAGR) of 5.9%. This will mainly be driven by deposits, which are forecast to expand at a CAGR of 4.8% over 2022-26. Robo-advice accounts for 9.8% of the German HNW portfolio. Nevertheless, the market for robo-advisory services is growing in the HNW space in Germany, with multiple wealth managers entering the space.
Germany’s affluent segment (including HNWs and mass affluents) accounted for 24.9% of the total population and held 83.8% of Germany’s total onshore liquid assets in 2021. Economic recovery in 2021 resulted in a rebound in stock market valuations. Consequently, individuals who invested some portion of their wealth in equities and mutual funds were able to recover the losses they incurred in 2020. As a result, affluent individuals’ liquid assets are predicted to have risen by 15.4% in 2021, while the liquid assets of HNWs grew by 19.5%. Deposits account for the largest share of the German retail savings and investment portfolio, constituting more than 61% of overall balances. Between 2022 and 2026, we expect the retail savings and investments market to record a compound annual growth rate (CAGR) of 5.9%. This will mainly be driven by deposits, which are forecast to expand at a CAGR of 4.8% over 2022-26. Robo-advice accounts for 9.8% of the German HNW portfolio. Nevertheless, the market for robo-advisory services is growing in the HNW space in Germany, with multiple wealth managers entering the space.
Scope
- HNW individuals constituted only 0.56% of the total adult population of Germany in 2021.
- Advisory mandates dominate the German HNW wealth market.
- Deposits remain the most popular investment avenue for Germans, indicating their preference for safe-haven investment asset classes.
- Bonds continued to form a small proportion (2.9%) of retail investment portfolios in 2021.
Reasons to Buy
- Make strategic decisions using top-level historic and forecast data on Germany’s wealth industry.
- Identify the most promising client segment by analyzing the penetration of affluent individuals.
- Receive detailed insights into retail liquid asset holdings in Germany.
- Understand the changing market and competitive dynamics by learning about new competitors and recent deals in the wealth space.
- See an overview of key digital disruptors in the country’s wealth market.
Table of Contents
- The German Wealth Market
- Investor Insight
- Resident Savings and Investments
- Digital Disruptors
- Recent Deals
- Appendix
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Deutsches Aktieninstitut
- Verband der Chemischen Industrie
- Volkswagen
- BMW
- BVI
- Bundesbank
- European Central Bank
- LIQID
- Scalable Capital
