Yoghurts and Sour Milk Products in Eastern Europe

Yoghurts and sour milk products is a category that combines a vast traditional base and forward-looking trends in most countries of the region. Hindered by economic downturn in the regions’ largest market, the category stagnated in the recent years. Still, it saw interesting product development by both mainstream and niche domestic brands, and retained a high potential for growth in several directions over the forthcoming years.

The author's Yoghurts and Sour Milk Products in Eastern Europe global briefing offers an insight into to the size and shape of the Packaged Food market, highlights buzz topics, emerging geographies, categories and trends and identifies the leading companies and brands. It also offers strategic analysis on driving packaged food industry trends like health and wellness, premiumisation, convenience and value-for-money and how those trends influence factors like new product developments, packaging innovations, retail distribution and retail pricing both historically and into the future.

Product coverage: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Packaged Food market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.