India Digital Signage Market Outlook: Test Market Forecast By Product Type, By Display Screen Type, By Panel Based Display Screen Technology, By True Color Application, By Pixel Pitch, By Verticals, By Regions And Competitive Landscape

India Digital Signage Market report comprehensively covers the market by components, display screen types, display screen size, display screen technology applications, verticals and regions. India digital signage market report provides an unbiased and detailed analysis of the on-going trends, opportunities/high growth areas, market drivers which would help the stakeholders to devise and align their market strategies according to the current and future market dynamics.

India Digital Signage Market Synopsis

India digital signage market grew significantly in the period of 2017-2019 on account of rising advertising expenditure that is expected to reach INR 94,896 crore by 2022 in India from INR 68,475 crore in 2019 along with robust demand for office spaces that surged by 40% touching 69.4 million sq ft in Pan India in the year 2019, compared to 49.5 million sq. ft. in the year 2018. During 2020, Covid-19 significantly impacted the overall India digital signage market growth as the country faced nationwide lockdown that led to shutting down of international borders and impacted the supply chain in market which has resulted in the declined in OOH advertising industry by 55% in H1, 2020, which resulted in the downfall of outdoor digital signage market share . Most of the commercial spaces, shopping malls, cinemas and stadiums were closed where digital signage screens are heavily deployed that impacted the market demand during that year.

According to the publisher, India Digital Signage Market size is projected to grow at a CAGR of 15.4% during. 2022-2028. The market is expected to witness significant growth in the coming years owing to rising spending expenditure of government on infrastructure projects. The government is building 1,000 km of metro rail network across 27 cities in India along with 100 airports with 1000 new flight routes by the end of 2024. Also, the central government presented a roadmap to invest ?91,000 crore to develop new airports and upgrading existing ones in different parts of India in the coming 5 years which would boost the digital signage market in India in coming years. India digital signage market is in the growing stage of industry life cycle owing to the increased demand for digitized promotion of products and services and rapid innovation in the field of digital signage in order to produce high quality viewing experience.

Market by Display Screen Type

Panel Based acquired major revenue share in India digital signage market as they are comparatively cheaper than true color LED, owing to which it is preferred in retail and commercial sectors extensively. Construction of multiple commercial malls across tier-I and tier-II Indian cities like Noida, Bengaluru, Mumbai, Lucknow and Amravati with approximately 4.5 million sq. ft. of new spaces is planned would drive the market for panel base display screen over the coming years.

Market by Components

Display screens would be the focal point in India’s digital signage market owing to growing OOH (Out-of-home) advertising. Out of Home (OOH) has seen a growth of 9% from 2018 to 2019 to sustain the media spends share of 6%. Rapid development of infrastructure, including upcoming smart city projects, malls, bus shelters, shops and an overall increase in advertising opportunities in tier-II and tier-III cities would lead to the growth in use of display screens during the forecast period.

Key Attractiveness of the Report

• COVID-19 Impact on the Market.
• 11 Years Market Numbers.
• Historical Data Starting from 2017 to 2028.
• Base Year: 2021
• Forecast Data until 2028.
• Key Performance Indicators Impacting the Market.
• Major Upcoming Developments and Projects.

Key Highlights of the Report

• India Digital Signage Market Overview
• India Digital Signage Market Outlook
• India Digital Signage Market Forecast
• Historical Data and Forecast of India Digital Signage Market Revenues for the Period 2017-2028F
• Historical Data and Forecast of India Digital Signage Market Revenues, By Components, for the Period 2017-2028F
• Historical Data and Forecast of India Digital Signage Market Revenues, By Display Screen Type, for the Period 2017-2028F
• Historical Data and Forecast of India Panel Based Display Screen Revenues & Volume, By Technology, for the Period 2017-2028F
• Historical Data and Forecast of India Digital Signage Market Revenues, By Display Screen Size, for the Period 2017-2028F
• Historical Data and Forecast of India Digital Signage Market Revenues, By Verticals, for the Period 2017-2028F
• Historical Data and Forecast of India Digital Signage Market Revenues, By Regions, for the Period 2017-2028F
• Market Drivers and Restraints
• Industry Life Cycle
• Porter’s Five Force Analysis
• Impact Analysis of COVID-19
• India Digital Signage Market Trends
• India Digital Signage Market Revenue Share, By Companies
• Competitive Benchmarking
• Company Profiles
• Key Strategic Recommendations

Market Scope and Segmentation

The report provides a detailed analysis of the following market segments:

By Product Type

• Display Screen
• Content Player
• Software
• Kiosk

By Display Screen Type

• Panel Based
• True Color LED

By Panel Based Display Screen Technology

• LED
• OLED
• QLED

By True Color Application

• Indoor
• Outdoor

By Pixel Pitch

• Indoor
• 9-2mm
• 1-3mm
• 1-4mm
• Above 4mm
• Outdoor
• 3-4mm
• 5-8mm
• Above 8mm

By Verticals

• Commercial (office Spaces)
• Transportation
• Retail
• Hospitality
• Healthcare
• Entertainment (Sports, Cultural and Reality Events, Amusement Parks)
• Others (Education & BFSI)

By Regions

• Northern
• Southern
• Eastern
• Western