Intentional Behaviorism provides a theoretical background to understanding how and why consumers make the choices they do. The book integrates behavioral economics, consumer psychology, and decision-making research to explore intentional behaviorism, a theory that explains not only consumer choice, but also innovative and imitative behaviors. It explains these behaviors as they occur in modern humans, early hominids, and non-human animals such as primates and birds, viewing the behaviors in the contexts of modern human consumers in affluent marketing-oriented societies, cognitive archaeology, and cognitive etiology.
- Integrates research in behavioral economics, decision-making, cognitive psychology, and consumer psychology
- Offers readers an interdisciplinary look at intentionality and intentional explanations
- Proposes a theory of intentional behaviorism to explain economic behavior, consumer choice, and other decision-making
- Applies the theory (intentional behaviorism) to explain behavior in humans, primates, and birds
- Examines the methodologies of philosophers of mind such as Dennett, Fodor, Dretske, Milikan, and Baker
Distinguished Research Professor at Cardiff University, where he is responsible for research in Consumer Behavior Analysis and visiting professor in economic psychology at the University of Durham. He holds PhDs in industrial economics and business and in psychology. His research interests are in psychological theories of choice and their neuroeconomic underpinnings and in the explanation of consumer choice. His work in behavioral psychology and behavioral economics of consumer choice has inaugurated a new area of research, consumer behavior analysis, which brings behavioral economics and behavioral psychology to the investigation of consumer and marketer behavior in the natural settings of contemporary markets. He is the author of over 200 refereed papers and more than 20 books.