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MVNO Business Plan 2019

  • ID: 4850452
  • Report
  • October 2019
  • Region: Global
  • 189 Pages
  • Mind Commerce
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Why Build Your Own MVNO Business Plan from Scratch?


  • Alcatel-Lucent
  • Deutsche Telekom
  • Huawei
  • NEC
  • Qualcomm
  • SK Telecom
  • MORE

Mobile Virtual Network Operator (MVNO) companies are launched for many different reasons, many of which have more to do with other businesses than the MVNO operation itself. It is important to consider the strategies an MVNO will employ to exploit market opportunities and include in an MVNO Business Plan.

Some questions to consider include:

  • Will the MVNO be a sub-brand to an existing business?
  • Will the MVNO align with retail strategies of some other business?
  • Will the MVNO offer discounted services compared to existing Mobile Network Operators (MNO)?
  • Will the MVNO offer Machine-to-Machine (M2M) communications related services on a B2B basis rather than consumer services?
  • Will the MVNO acquire data-only from the underlying MNO, relying upon messaging and voice over IP and delivered in an OTT model?

Regardless of the overall MVNO strategy, executing upon a vision requires careful planning. One thing that all successful MVNOs have in common is they started with a well-developed business plan. This must include insights regarding the impact of 5G upon business operations. Accordingly, customers acquiring the MVNO Business Plan will also receive research evaluating 5G technology and its impact upon networks, apps, and services (see below for more information).

The MVNO Business Plan

This is a full business plan based on the launch of an illustrative MVNO known as Contendus. The plan covers all aspects of the company launch plan including market assessment, funding requirements, financial analysis, market segmentation and product differentiation. Also included is a go-to-market plan, distribution and replenishment plans, comparison of MVNO's and more. The major benefit of this report is to assist in the development of an MVNO launch and to help validate existing plans.

Launching a MVNO involves a lot of careful planning and an understanding of the competitive threats and opportunities. Understanding the competitive issues and what type of MVNO to launch is key to success. A critical aspect to the success of any MVNO is its wholesale negotiations with the host mobile network operator (MNO). Accordingly, the MVNO Business Plan includes Modelling and Negotiation Strategies for Contracting with Host Mobile Network Operators. This includes rate structures of the retail minus and cost plus models, the pros and cons of each, and how to implement them.

The MVNO Business Plan also includes evaluation of wholesale incentives, the reconciliation process and also what macro and micro environmental aspects to consider when defining your negotiation strategy. Also includes is an example Service Level Agreement (SLA), modeled from real life operational MVNO SLAs, which can be customized and built upon to meet the needs of their service management requirements.

With 5G poised to impact virtually every part of the communication services value chain, the publisher believes it is extremely important for the MVNO ecosystem to be informed and understand the impacts on virtual network operations. Accordingly, the report 5G Technology Assessment, Market Outlook, and Forecasts 2019-2030 is also included with the MVNO Business Plan.

Target Audience:

  • MVNO start-ups
  • Mobile network operators
  • MVNE/MVNO service providers
  • Investors and analysts in the mobile space
  • Suppliers of MVNO equipment and software
  • Consultants and systems integration companies

With the purchase of this report, you will have access to one hour with an expert analyst who will help you link key findings in the report to the business issues you're addressing. This will need to be used within three months of purchase. 

This report also includes a complimentary Excel file with data from the report.
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  • Alcatel-Lucent
  • Deutsche Telekom
  • Huawei
  • NEC
  • Qualcomm
  • SK Telecom
  • MORE

Mobile Virtual Network Operator (MVNO) Business Plan

1. Executive Summary
A. The Business
B. The Strategy
C. The Market
D. The Management
E. The Financials
F. The Company Mission
G. The Criteria Of MVNO
H. Exceptions

2. The Business
A. Requirement Analysis
B. Description Of Services
C. Target Market
D. Services Offered – Primary Revenue Drivers
E. Potential Future Services – Alternative Revenue Sources
F. Distribution, Purchasing And Refills
G. Starter Package
H. Handsets And Hardware
I. Gsm System And The Sim-Card
J. The Web-Site And Customer Interface
K. Scope For Enhancements And Future Technology 4G/LTE
L. Back-Office And Customer Care
M. The Network Operator
N. Regulatory
O. Churn

3. The Opportunity
A. Opportunity
B. Strategy
C. Provisioning And Management
D. Infrastructure
E. Multi-IMSI Approach
F. Multi-Network Vpn
G. Security And Control
H. Forecast

4. The Market
A. Us Wireless Market
B. Prepaid Markets
C. Wholesale
D. Negotiation Vectors
E. Analysis On Setup Cost
F. Terminal Usage And Control
G. Network Usage And Control

5. Marketing Plan
A. General Overview
B. Marketing Ideas
C. Initial Market Segments And Strategic Considerations
D. Partnering And Co-Branding
E. Loyalty Program
F. Migration Strategy

6. Financial Overview
A. Revenue Streams & Cost Considerations
B. Revenue Growth
C. Financial Projections
D. Funding
E. Exit Strategy

7. Extensions And Upgrades
A. Selection Criteria
B. Technical Requirements
C. Other Factors

8. Potential Market Segments (Ad. 1)

9. The Management Team And Partners (Ad. 2)
A. Management
B. Board Of Advisors And Partners
A. Partners

10. Competition (Ad. 3)
A. General Overview
B. Prepaid Players
B. SWOT Analysis
C. Prepaid Competition Analysis
Europe Vs. United States (Ad. 4)
C. General Overview

11. The Mobile Virtual Network Operator Market & Growth Overview (Ad. 5)
A. General Overview
B. Global Overview And Forecast
C. MVNO Drive In Europe
D. MVNO Drive In America
E. MVNO Drive In Middle East
F. MVNO Drive In Asia Pacific

12. Case Studies (Ad. 6)

13. Conclusions

14. Appendix
A. Cellular Operator Organization Structure
B. Initiating Contact With Mnos
C. Establishing A Strategy

MVNO Operational Cost Planning: Modelling and Negotiation Strategies for Contracting with Host Mobile Network Operators

1. Introduction
1.1. The MVNO Landscape
1.2. MVNO Background
1.3. MVNO Technology Options

2. Wholesale Models 1
2.1. Cost Plus Model
2.1.1. Cost Plus Rate Sheet
2.2. Retail Minus Model
2.2.1. Straight Retail Minus
2.2.2. Benchmark Retail Minus
2.2.3. Retail Minus Rate Sheet
2.3. Interconnect
2.4. Wholesale Incentives

3. Invoicing And Reconciliation
3.1. Invoice Dispute Process
3.1.1. Sample Invoice

4. Environmental Considerations
4.1. Macro Environmental Analysis
4.2. Micro Environment Analysis

5. Recommendations
5.1.1. Knowledge and Expertise
5.1.2. Technology Solution
5.1.3. MVNO Rate Structure
5.1.4. Services List

6. Negotiation Tactics
6.1.1. Tell them What they Want to Hear
6.1.2. Start High
6.1.3. Contract Clauses

7. Conclusions

List of Figures
Figure 1: MVNO Technology Options
Figure 2: Wholesale Charges for Network Activity using the Cost Plus Model
Figure 3: Segments Diagram
Figure 4: Wholesale Charges for Network Activity using the Retail Minus Model
Figure 5: Calculating the straight Retail Minus
Figure 6: Calculating the Benchmark Retail Rate
Figure 7: Calculation for Wholesale Rate
Figure 8: Interconnect Charging
Figure 9: Wholesale Rate Variance Calculation with Interconnect Consideration
Figure 10: Example MNO MVNO Commercial Relationship
Figure 11: Sample Wholesale Invoice Page One
Figure 12: Sample Wholesale Invoice Page Two

MVNO, MVNE And MNO Service Level Agreement (SLA)

  • Introduction
  • What Is A Service Level Agreement
  • Why Is It Important To Have An SLA?
  • SLA's In The MVNO World
  • Sample Service Level Agreement

MVNO Billing through Wholesale Line Rental

1. Review

2. Dispute Resolution

3. Metrics

4. Definitions
4.5. Unconfirmed Clear
4.7. Confirmed Clear Permanent
4.8. Parked Time
4.9. Establishment of Contact Points
4.10. Reoccurring faults
4.11. Fault escalation

5. Fault Escalation Process

6. SLA Schedule

Appendix 1: Exclusions
Appendix 2: Guidelines for Payment of Penalty Credits
Appendix 3: Parked Time
Appendix 4: General Dispute Process
Appendix 5: Wholesale Usage Invoicing and Dispute Process

5G Technology Assessment, Market Outlook, and Forecasts 2019-2030
1 Executive Summary

2 Introduction to 5G Technology
2.1 5G Technology and Functionality
2.1.1 Differences between 5G and 4G
2.2 What 5G Technology can Offer?
2.3 OSI Layers in 5G
2.3.1 Physical and Medium Access Control Layer
2.3.2 Network Layer
2.3.3 Open Transport Protocol (OTA) Layer
2.3.4 Application Layer
2.4 5G Motivation and Timeline
2.5 5G Spectrum Options and Utilization
2.6 Elements of 5G
2.7 5G Challenges
2.7.1 Technology Requirements and Service Characteristics
2.7.2 Standardization
2.7.3 Network Challenges
2.7.4 Mobile Device Challenges
2.7.5 Application Challenges
2.8 Technological Requirements of 5G

3 5G Enabling Technologies
3.1 Massive MIMO
3.2 Network Functions Virtualization (NFV)
3.3 SDN and Virtualization
3.4 Cognitive Radios (CRs) and Transmission Technologies
3.5 Self-Organizing Networks (SONs)
3.6 Communication, Navigation, Sensing and Services
3.7 Cooperative Communication Functions
3.7.1 Multi-Hop
3.7.2 Caching
3.8 Automated Network Organization
3.8.1 Self-Configuration
3.8.2 Automatic Neighbour Relation (ANR)
3.8.3 Self-Healing
3.8.4 Self-Organization
3.9 Advanced traffic management
3.1 Visible Light Communications (VLCs)
3.11 Energy Efficiency
3.12 Millimeter Wave (mmWave)
3.13 Massive M2M Communications
3.14 C-RAN Architecture
3.15 HetNet Solutions
3.16 H-CRAN Solutions
3.17 Large-Scale Cooperative Spatial Signal Processing (LS-CSSP)
3.18 SDR
3.19 Spectrum and Satellite
3.2 Drones, Robots, and High-altitude Balloons
3.21 Next Gen Technology
3.21.1 Cross Layer Controller
3.21.2 Energy Aware
3.21.3 Security

4 5G Regulatory Contributions
4.1 5G Roadmap
4.1.1 5G Requirements 2018 - 2020
4.1.2 5G Wireless Subsystem 2018 - 2020
4.1.3 Network Virtualization & Software Networks 2018 - 2020
4.1.4 Converged Connectivity
4.2 GSMA
4.3 Ofcom UK
4.5 5G PPP
4.6 NGMN
4.7 4G Americas

5 5G Service Applications in M2M and IoT Environment
5.1 5G Business Case
5.1.1 Sharing Spectrum and Service Spectrum
5.2 Potential 5G Application Use Cases
5.2.1 Virtual Reality or Tactile Internet
5.2.2 Autonomous Driving and Connected Cars
5.2.3 Wireless Cloud-based Office and Multi-person Videoconferencing
5.2.4 M2M Connectivity
5.2.5 50+ Mbps Everywhere
5.2.6 High Speed Train
5.2.7 Remote Computing
5.2.8 Non-Stationary Hot Spots
5.2.9 3D Connectivity: Aircraft
5.2.10 Smart Clothing
5.2.11 Sensor Networks
5.2.12 Natural Disaster
5.2.13 Control Network for Robots
5.2.14 eHealth
5.2.15 3D Connectivity: Drones
5.2.16 Public Safety
5.2.17 Context Aware Service
5.3 Brand New Services Capability

6 5G Ecosystem
6.1 5G Requirements
6.1.1 User Driven Requirements
6.1.2 Network Driven Requirements
6.2 Stakeholder Analysis
6.3 Stakeholder Expectation: KPI’s of 5G Technology
6.3.1 Performance Challenges
6.3.2 System Level Challenges
6.4 5G Channel Model
6.5 APIs and SLAs to External Actors
6.6 Key Drivers
6.7 Disruptive Capabilities
6.8 Design Principles
6.9 5G Business Model
6.1 5G Value Proposition

7 5G Standardization and Research
7.1 Major Event
7.2 Research, Development and Innovation
7.3 Standardization Activities
7.4 ITU Radio Communication Sector (ITU-R)
7.5 3GPP
7.5.1 IMT 2020
7.5.2 RAN Study
7.6 GSMA
7.7 NGMN Alliance
7.8 TIA
7.9 European Commission (EC)
7.9.1 METIS
7.9.2 5G PPP
7.9.3 5G PPP Projects
7.9.4 5GNOW
7.1 National Governments in Eastern Asia
7.10.1 China IMT-2020
7.10.2 Japan ARIB 20B AH
7.10.3 Korea 5G Forum
7.10.4 China’s 863-5G Project
7.11 Mobile Operator and Vendors
7.11.1 SK Telecom and Ericsson
7.11.2 Huawei and Samsung
7.11.3 NTT DoCoMo and Multiple Vendors
7.11.4 Turkcell and Ericsson
7.11.5 5G NORMA (Nokia and SK Telecom)
7.11.6 Huawei and Ericsson
7.13 5GIC

8 5G Vendors and Company Analysis
8.1 Ericsson
8.1.1 5G Collaboration and Commitment
8.1.2 5G Strategy and Use Cases
8.1.3 5G Trial Commitment
8.2 Alcatel-Lucent
8.2.1 5G Research and Contributions
8.2.2 5G Strategy
8.2.3 5G Solutions
8.3 Fujitsu
8.3.1 5G Strategy and Solutions
8.3.2 5G Contribution
8.3.3 5G Trial Commitment
8.4 Huawei
8.4.1 5G Vision
8.4.2 5G Strategy
8.4.3 5G Collaboration and Contribution
8.5 Intel
8.5.1 5G Strategy
8.5.2 5G Collaboration and Contribution
8.6 NEC
8.6.1 5G Strategy
8.6.2 5G Contribution
8.6.3 5G Trial Commitment
8.7 Samsung
8.7.1 5G Strategy and Vision
8.7.2 5G Contribution
8.7.3 5G Collaboration
8.7.4 5G Trial Commitment
8.8 ZTE
8.8.1 5G Strategy
8.8.2 5G Contribution
8.8.3 5G Trial Commitment
8.9 Qualcomm
8.9.1 5G Strategy
8.9.2 5G Contribution
8.1 Nokia Networks
8.10.1 5G Vision
8.10.2 5G Strategy
8.10.3 5G Contribution and Collaboration
8.10.4 5G Trial Commitment
8.11 China Mobile
8.11.1 5G Contribution
8.12 Deutsche Telekom
8.12.1 5G Contribution
8.13 NTT DoCoMo
8.13.1 5G Contribution
8.14 SK telecom
8.14.1 5G Contribution
8.15 Broadcom
8.15.1 5G Contribution
8.16 LG U+
8.17 SingTel

9 5G Investment and Subscription Forecast
9.1 Global 5G R&D and Trial Investments 2018 - 2030
9.1.1 5G Investment by Category 2018 – 2020 vs. 2020 – 2030
9.2 LTE Advance and 5G Subscription 2020 – 2030
9.3 5G Only Subscription 2022 – 2030
9.3.1 5G Only Subscriptions by Regions 2022 – 2030
9.4 Mobile Operators' 5G Expectation 2015
9.4.1 Network Level Expectation
9.4.2 Spectrum Usage Expectation
9.4.3 Service Level Expectation
9.4.4 5G Development by Regions
9.4.5 5G Commercial Launching
9.5 Data Traffic, Video, and Download Speed Projection 2020 - 2030
9.6 5G Investment Case Analysis
9.6.1 European Commission
9.6.2 Huawei
9.6.3 South Korea
9.6.4 ZTE
9.6.5 Horizon 2020
9.7 Quantum Technology and 6G Investment Analysis

10 5G Implication for Telecom Industry
10.1 Spectrum and Coverage Implications
10.2 One Millisecond Latency
10.3 Business Opportunities

11 Conclusions and Recommendations
11.1 End-to-End Ecosystem
11.2 5G Considerations
11.2.1 5G Arrival Depends on Specifications and Adoption
11.2.2 New RAN will Improve Mobile Networks
11.2.3 Immediate Technological Developments
11.2.4 LTE May Slow Down 5G Growth
11.2.5 Use of Governmental Interest and Resources
11.2.6 More Sustainable Operator Investment Model in Terms of Capacity
11.3 5G Value Creation
11.3.1 For Consumers
11.3.2 For Enterprises
11.3.3 For Verticals
11.3.4 For 3rd Party Partners
11.4 Recommendations for Value Chain Partners
11.4.1 Disruptive Network Architecture
11.4.2 Access
11.4.3 System Level Principles
11.4.4 Right Business Model
11.4.5 Stakeholder Community
11.4.6 Policy and Standardization Framework
11.4.7 Communication Service Providers (CSP)

12 Appendix: The role and Importance of HetNets in 5G
List of Figures
Figure 1: Core Differences between 5G and 4G
Figure 2: Sample Specifications for 5G
Figure 3: Conceptual 5G Mobile Device
Figure 4: Mobile Terminal Network Layer in 5G Networks
Figure 5: 5G Timeline 2008 – 2021
Figure 6: 5G Challenges: Mobile SoC Performance vs. Energy Efficiency
Figure 7: 5G Technological Components
Figure 8: Massive MIMO Concept
Figure 9: NFV in H-RAN Solution
Figure 10: SDN Architecture
Figure 11: SDN Supporting Layers
Figure 12 Self-Organizing Networks (SONs) in H-RAN
Figure 13: H-RAN Application of 5G Systems
Figure 14: Centralized and Distribution LS-CSSP in H-CRANs
Figure 15: Software Defined Radio Network
Figure 16: Hybrid Architecture of SDN & SDR in 5G Network
Figure 17: Role of Satellite in 5G Communication System
Figure 18: METIS Regulatory Consortium
Figure 19: METIS Regulatory Framework
Figure 20: 5G Service Application Areas
Figure 21: Potential 5G Service Chart and Bandwidth and Latency Requirements
Figure 22: New Service Capabilities in 5G Environment
Figure 23: 5G Disruptive Capabilities
Figure 24: Performance Indicators of Disruptive Capabilities in 5G Network
Figure 25: 5G Network Design Architecture and Service Division
Figure 26: 5G Business Models
Figure 27: Key 5G Initiatives and Development Timeline 2012 – 2020
Figure 28: 5G Exploration to Development Phases 2014 - 2020
Figure 29: 5G Standardization Roadmap 2014 - 2024
Figure 30: 3GPP 5G Timeline
Figure 31: METIS HTs Structure
Figure 32: METIS WPs Structure
Figure 33: National 863 5G Project Phases 2013 – 2015
Figure 34: 863 5G Project Promotional Framework
Figure 35: Ericsson 5G Collaboration and Work 2013 – 2021
Figure 36: Ericsson 5G Strategy Chart
Figure 37: Ericsson 5G Vision for Broadband
Figure 38: Ericsson 5G Vision for Smart Transport and Infrastructure
Figure 39: Ericsson 5G Vision for Media
Figure 40: Ericsson 5G Vision for Remote Devices
Figure 41: Ericsson 5G Vision for IoT
Figure 42: Alcatel-Lucent 5G Timeline
Figure 43: Alcatel-Lucent 5G Programmable Networking Framework
Figure 44: Alcatel-Lucent 5G Solutions
Figure 45: Fujitsu 5G Network Configurations and WLAN
Figure 46: Huawei 5G Service and Scenario Vision
Figure 47: Huawei 5G All-spectrum access RAN
Figure 48: Intel 5G Vision
Figure 49: NEC 5G Vision
Figure 50: NEC’s Virtualization of Cell Concept
Figure 51: Architecture of Massive-Element Antenna
Figure 52: Samsung’s 5G Service Vision
Figure 53: Samsung Rainbow Requirements
Figure 54: Samsung’s FD-MIMO Concept
Figure 55: Samsung’s Reconfigurable 5G Phased-array Antenna
Figure 56: Samsung’s 5G Timeline
Figure 57: Samsung's 5G Trial Drive 2014
Figure 58: ZTE’s Three Dimensional 5G Vision
Figure 59: Qualcomm 5G Scalability Chart
Figure 60: Qualcomm 5G Connectivity Design
Figure 61: Qualcomm Unified Platform Dimensions
Figure 62: Qualcomm 5G Timeline 2015 - 2022
Figure 63: Qualcomm 5G Business Model
Figure 64: Qualcomm Model to Leverage 4G Investment
Figure 65: Nokia 5G Vision and Requirements
Figure 66: Nokia 5G Network Design of Functional Requirement
Figure 67: NTT DoCoMo 5G Experimental Trial
Figure 68: Global 5G Investment (R&D and Trial) in $billion 2015 – 2030
Figure 69: 5G Investments (Large Scale, Lab R&D, Test Bed) 2015/2020/2030
Figure 70: Global LTE Advance and 5G Subscription in Billion 2020 – 2030
Figure 71: Global 5G Only Subscription in Billion 2022 – 2030
Figure 72: Latency Comparison between LTE and 5G
Figure 73: End to End 5G Ecosystem
Figure 74: Total Global Mobile Operator 4G CAPEX Forecast 2009 - 2020
Figure 75: 5G Value Creation Capabilities
List of Tables
Table 1: OSI Layers by Category
Table 2: 5G Spectrum Band Options, Merits and Licenses
Table 3: MTC features in 3GPP Standard
Table 4: Roadmap for 5G Requirements 2018 – 2020
Table 5: Roadmap for 5G Wireless Subsystem 2018 – 2020
Table 6: Roadmap for Virtualization and Software Networks 2018 – 2020
Table 7: Roadmap for Converged Connectivity 2018 – 2020
Table 8: 5G PPP 19 Projects
Table 9: 5G Only Subscription APAC vs. NA vs. Europe vs. Others 2022 – 2030
Table 10: Mobile Operators’ 5G Expectations
Table 11: Mobile Operators’ Expectations of 5G Spectrum
Table 12: Mobile Operators’ Expectation of 5G Service Levels
Table 13: Mobile Operators’ Expectations of 5G Deployment by Region
Table 14: Mobile Operators’ 5G Commercial Launch Expectations

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4 of 5
  • Alcatel-Lucent
  • Broadcom
  • China Mobile
  • Deutsche Telekom
  • Ericsson
  • Fujitsu
  • Huawei
  • Intel
  • LG U+
  • NEC
  • Nokia Networks
  • NTT DoCoMo
  • Qualcomm
  • Samsung
  • SingTel
  • SK Telecom
  • Turkcell
  • ZTE
Note: Product cover images may vary from those shown
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