Retail value sales of consumer health are set to rise in 2025 as households are increasingly opting for self-care and over the counter (OTC) medications for minor ailments. This is for reasons of convenience and cost-effectiveness as out-of-pocket expenses from visiting clinics and hospitals have significantly increased since the coup.
The Consumer Health in Myanmar report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.
Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.
Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.
The Consumer Health in Myanmar report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.
Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.
Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Consumer Health market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
EXECUTIVE SUMMARY
- Consumer health in 2025: The big picture
- Key trends in 2025
- Competitive landscape
- Channel developments
- What next for consumer health?
- CHART 1 Consumer Health: Pharmacy (a)
- CHART 2 Consumer Health: Pharmacy (b)
- CHART 3 Consumer Health: Pharmacy (c)
- CHART 4 Consumer Health: Pharmacy (d)
MARKET DATA
- Table 1 Sales of Consumer Health by Category: Value 2020-2025
- Table 2 Sales of Consumer Health by Category: % Value Growth 2020-2025
- Table 3 NBO Company Shares of Consumer Health: % Value 2021-2025
- Table 4 LBN Brand Shares of Consumer Health: % Value 2022-2025
- Table 5 Penetration of Private Label by Category: % Value 2020-2025
- Table 6 Distribution of Consumer Health by Format: % Value 2020-2025
- Table 7 Distribution of Consumer Health by Format and Category: % Value 2025
- Table 8 Forecast Sales of Consumer Health by Category: Value 2025-2030
- Table 9 Forecast Sales of Consumer Health by Category: % Value Growth 2025-2030
ANALGESICS
- Key Data Findings
- 2025 Developments
- Retail value sales experience moderate growth as consumers self-medicate for minor aches and pains
- United Pharmaceutical Co Ltd retains the lead with its popular Biogesic brand
- Pharmacies retains the outright lead in the distribution of analgesics
- Prospects and Opportunities
- Moderate forecast period growth of analgesics as the category faces a level of saturation
- Category benefits from ongoing invoation in format and a focus on reducing side effects
- The country’s ageing population, rising brand awareness and wide distribution benefit category sales over the forecast period
- Category Data
- Table 10 Sales of Analgesics by Category: Value 2020-2025
- Table 11 Sales of Analgesics by Category: % Value Growth 2020-2025
- Table 12 NBO Company Shares of Analgesics: % Value 2021-2025
- Table 13 LBN Brand Shares of Analgesics: % Value 2022-2025
- Table 14 Forecast Sales of Analgesics by Category: Value 2025-2030
- Table 15 Forecast Sales of Analgesics by Category: % Value Growth 2025-2030
COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES
- Retail value sales of cough, cold and allergy (hay fever) remedies rise in 2025
- United Pharmaceutical Co Ltd leads with its Decolgen brand
- Pharmacies and health and personal care stores are the most popular channels
- Positive outlook for cough, cold and allergy (hay fever) remedies over the forecast period
- Industry players invest in new product developments
- Despite growing popularity of multifunctional products, more consumers develop an interest in antihistamines/allergy remedies (systemic) due to rising pollution levels
- Table 16 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2020-2025
- Table 17 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2020-2025
- Table 18 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2021-2025
- Table 19 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2022-2025
- Table 20 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2025-2030
- Table 21 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2025-2030
DIGESTIVE REMEDIES
- Sales growth of digestive remedies in 2025 thanks to busier lifestyles and rising demand for fast food
- United Pharmaceutical Co Ltd retains top spot despite experiencing stock outages in 2025
- Pharmacies remains the outright leading channel for digestive remedies at the end of the review period
- Forecast period growth of digestive remedies
- Growing innovation in prebiotics and probiotics
- Urbanisation and increasingly hectic lifestyles support forecast period sales of digestive remedies
- Table 22 Sales of Digestive Remedies by Category: Value 2020-2025
- Table 23 Sales of Digestive Remedies by Category: % Value Growth 2020-2025
- Table 24 NBO Company Shares of Digestive Remedies: % Value 2021-2025
- Table 25 LBN Brand Shares of Digestive Remedies: % Value 2022-2025
- Table 26 Forecast Sales of Digestive Remedies by Category: Value 2025-2030
- Table 27 Forecast Sales of Digestive Remedies by Category: % Value Growth 2025-2030
DERMATOLOGICALS
- Sales of dermatologicals rise fuelled by growth in dermatological conditions in the country
- Konimex retains the lead thanks to its Fungiderm brand in topical antifungals
- Pharmacies remains the go-to channel for dermatologicals as consumers appreciate product advice
- Sales of dermatologicals continue to benefit from the country’s tropical climate
- Growing popularity of effective and user-friendly dermatologicals
- Growing awareness of skin conditions and the efficacy of OTC dermatologicals shapes forecast period sales
- Table 28 Sales of Dermatologicals by Category: Value 2020-2025
- Table 29 Sales of Dermatologicals by Category: % Value Growth 2020-2025
- Table 30 NBO Company Shares of Dermatologicals: % Value 2021-2025
- Table 31 LBN Brand Shares of Dermatologicals: % Value 2022-2025
- Table 32 Forecast Sales of Dermatologicals by Category: Value 2025-2030
- Table 33 Forecast Sales of Dermatologicals by Category: % Value Growth 2025-2030
WOUND CARE
- Moderate growth of wound care sales in 2025
- Beiersdorf AG retains a strong lead in wound care as its Hansaplast brand remains highly popular
- Pharmacies retains a strong lead while forecourt retailers witnesses an increase in popularity
- Wound care sales rise thanks to natural disasters and conflict in the country
- Innovation provides more effective, convenient and user-friendly options for minor injuries
- International players drive the category, especially in sticking plasters/adhesive bandages
- Table 34 Sales of Wound Care by Category: Value 2020-2025
- Table 35 Sales of Wound Care by Category: % Value Growth 2020-2025
- Table 36 NBO Company Shares of Wound Care: % Value 2021-2025
- Table 37 LBN Brand Shares of Wound Care: % Value 2022-2025
- Table 38 Forecast Sales of Wound Care by Category: Value 2025-2030
- Table 39 Forecast Sales of Wound Care by Category: % Value Growth 2025-2030
VITAMINS AND DIETARY SUPPLEMENTS
- Growth of vitamins and dietary supplements as consumers embrace the self-care trend
- Daewon Pharma retains the lead thanks to its longstanding presence in the category
- Pharmacies remains in the lead as consumers seek advice from trained staff when buying vitamins and dietary supplements
- Steady growth of vitamins and dietary supplements thanks to higher disposable incomes and evolving consumer preferences
- Growing trend towards vitamins and dietary supplements for specific health issues
- Consumers’ choice of brands is impacted by inflation and therefore disposable incomes over the forecast period
- Table 40 Sales of Vitamins and Dietary Supplements by Category: Value 2020-2025
- Table 41 Sales of Vitamins and Dietary Supplements by Category: % Value Growth 2020-2025
- Table 42 NBO Company Shares of Vitamins and Dietary Supplements: % Value 2021-2025
- Table 43 LBN Brand Shares of Vitamins and Dietary Supplements: % Value 2022-2025
- Table 44 Forecast Sales of Vitamins and Dietary Supplements by Category: Value 2025-2030
- Table 45 Forecast Sales of Vitamins and Dietary Supplements by Category: % Value Growth 2025-2030
WEIGHT MANAGEMENT AND WELLBEING
- Positive growth of weight management and wellbeing as industry players aim their launches at a mass audience
- Vital Health Products Co Ltd and Abbott Laboratories are key players in the category
- Pharmacies benefits from trained staff able to provide consumers with product advice on weight loss
- Forecast period growth of weight management and wellbeing as consumers embrace brands they trust
- Growing popularity of meal replacement and supplement nutrition drinks as industry players invest in these categories
- Rising obesity and overweight rates stimulate category sales
- Table 46 Sales of Weight Management and Wellbeing by Category: Value 2020-2025
- Table 47 Sales of Weight Management and Wellbeing by Category: % Value Growth 2020-2025
- Table 48 NBO Company Shares of Weight Management and Wellbeing: % Value 2021-2025
- Table 49 LBN Brand Shares of Weight Management and Wellbeing: % Value 2022-2025
- Table 50 Forecast Sales of Weight Management and Wellbeing by Category: Value 2025-2030
- Table 51 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2025-2030
SPORTS NUTRITION
- Growth of sports nutrition hampered by sustained price rises
- Glanbia remains a popular player with its Optimum Nutrition line
- Health and personal care stores retains its domination of sports nutrition
- Incremental growth of sports nutrition sales over the forecast period
- Industry players invest in product innovation focusing on flavour options and ingredient combinations
- Despite growing consumer interest in sport, sports nutrition remains niche over the forecast period
- Table 52 Sales of Sports Nutrition by Category: Value 2020-2025
- Table 53 Sales of Sports Nutrition by Category: % Value Growth 2020-2025
- Table 54 NBO Company Shares of Sports Nutrition: % Value 2021-2025
- Table 55 LBN Brand Shares of Sports Nutrition: % Value 2022-2025
- Table 56 Forecast Sales of Sports Nutrition by Category: Value 2025-2030
- Table 57 Forecast Sales of Sports Nutrition by Category: % Value Growth 2025-2030
HERBAL/TRADITIONAL PRODUCTS
- Strong sales growth of herbal/traditional products due to high prices of standard medicines
- Herbal/traditional products characterised by a highly fragmented competitive landscape
- Pharmacies remains the leading channel for herbal/traditional products
- Forecast period growth of herbal/traditional products as trust and acceptance grow
- Growing demand spurs innovation
- Urbanisation and limited distrubution have the potential to hamper growth
- Table 58 Sales of Herbal/Traditional Products: Value 2020-2025
- Table 59 Sales of Herbal/Traditional Products: % Value Growth 2020-2025
- Table 60 Forecast Sales of Herbal/Traditional Products: Value 2025-2030
- Table 61 Forecast Sales of Herbal/Traditional Products: % Value Growth 2025-2030
