+353-1-416-8900REST OF WORLD
+44-20-3973-8888REST OF WORLD
1-917-300-0470EAST COAST U.S
1-800-526-8630U.S. (TOLL FREE)

Store Cards in Italy

  • PDF Icon

    Report

  • 21 Pages
  • February 2026
  • Region: Italy
  • Euromonitor International
  • ID: 4855449
In 2025, store cards in Italy saw a decline in both circulation and transaction values, continuing a downward trend driven by strong competition from more flexible, cost-effective payment alternatives that are preferred for their broader usability and lower costs, while store cards remain restricted to specific retailers and often carry higher interest rates.

This Store Card Transactions in Italy report establishes the size and structure of the market for ATMs cards, smart cards, credit cards, debit cards, charge cards, pre-paid cards and store cards. It looks at key players in the market (issuers and operators), number of cards in circulation, numbers transactions and value of transactions. It offers strategic analysis of sector forecasts and trends to watch.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Store Card Transactions market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2025 DEVELOPMENTS
  • Declining performance for store cards in Italy
INDUSTRY PERFORMANCE
  • Decline across metrics in 2025
  • Italians continue to migrate to alternative payment solutions
  • Average spend per store card transaction continues to shrink
WHAT’S NEXT?
  • Declining trend predicted for store cards
  • Digitalisation likely to be a key area for investment
  • Innovation and flexibility will be key to revitalising Italy’s store card landscape
COMPETITIVE LANDSCAPE
  • Category players limiting their presence
  • Smaller issuers still in play as major players reduce store card investment
CATEGORY DATA
  • Table 1 Store Cards: Number of Cards in Circulation 2020-2025
  • Table 2 Store Cards Transactions 2020-2025
  • Table 3 Store Cards in Circulation: % Growth 2020-2025
  • Table 4 Store Cards Transactions: % Growth 2020-2025
  • Table 5 Store Cards: Number of Cards by Issuer 2020-2024
  • Table 6 Store Cards: Payment Transaction Value by Issuer 2020-2024
  • Table 7 Forecast Store Cards: Number of Cards in Circulation 2025-2030
  • Table 8 Forecast Store Cards Transactions 2025-2030
  • Table 9 Forecast Store Cards in Circulation: % Growth 2025-2030
  • Table 10 Forecast Store Cards Transactions: % Growth 2025-2030
COUNTRY REPORTSFINANCIAL CARDS AND PAYMENTS IN ITALY
EXECUTIVE SUMMARY
  • Growth for financial cards in 2025
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
  • Growth for financial cards as businesses increase adoption
  • Wallets and wearables are growing trends in Italy
  • Commercial cards and payments increase in 2025
WHAT’S NEXT?
  • Positive outlook for financial cards in the years ahead
  • Consumer behaviour set to evolve, with demand for rapid everyday payment solutions
  • Artificial intelligence will enhance security and operational efficiency
COMPETITIVE LANDSCAPE
  • Intesa Sanpaolo and Unicredi remain the leading players
  • Banks pursue mergers and acquisitions to improve their range of services
MARKET INDICATORS
  • Table 11 Number of POS Terminals: Units 2020-2025
  • Table 12 Number of ATMs: Units 2020-2025
  • Table 13 Value Lost to Fraud 2020-2025
  • Table 14 Card Expenditure by Location 2025
  • Table 15 Financial Cards in Circulation by Type: % Number of Cards 2020-2025
  • Table 16 Domestic versus Foreign Spend 2025
MARKET DATA
  • Table 17 Financial Cards by Category: Number of Cards in Circulation 2020-2025
  • Table 18 Financial Cards by Category: Number of Accounts 2020-2025
  • Table 19 Financial Cards Transactions by Category: Value 2020-2025
  • Table 20 Financial Cards by Category: Number of Transactions 2020-2025
  • Table 21 Consumer Payments by Category: Value 2020-2025
  • Table 22 Consumer Payments by Category: Number of Transactions 2020-2025
  • Table 23 M-Commerce by Category: Value 2020-2025
  • Table 24 M-Commerce by Category: % Value Growth 2020-2025
  • Table 25 Financial Cards: Number of Cards by Issuer 2020-2024
  • Table 26 Financial Cards: Number of Cards by Operator 2020-2024
  • Table 27 Financial Cards: Card Payment Transactions Value by Operator 2020-2024
  • Table 28 Financial Cards: Card Payment Transactions Value by Issuer 2020-2024
  • Table 29 Forecast Financial Cards by Category: Number of Cards in Circulation 2025-2030
  • Table 30 Forecast Financial Cards by Category: Number of Accounts 2025-2030
  • Table 31 Forecast Financial Cards Transactions by Category: Value 2025-2030
  • Table 32 Forecast Financial Cards by Category: Number of Transactions 2025-2030
  • Table 33 Forecast Consumer Payments by Category: Value 2025-2030
  • Table 34 Forecast Consumer Payments by Category: Number of Transactions 2025-2030
  • Table 35 Forecast M-Commerce by Category: Value 2025-2030
  • Table 36 Forecast M-Commerce by Category: % Value Growth 2025-2030
COUNTRY REPORTS
SOURCES
  • Summary 1 Research Sources