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Store Cards in Colombia

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    Report

  • 21 Pages
  • January 2026
  • Region: Colombia
  • Euromonitor International
  • ID: 4855450
Store cards are slowly losing relevance in Colombia as consumers increasingly turn to the convenience and flexibility of other payment options, especially credit cards and BNPL. Some retailers are turning to co-branded products rather then traditional store cards in response to this shift in behaviour, although store cards still remain a tool for creating and sustaining brand loyalty for some retailers.

This Store Card Transactions in Colombia report establishes the size and structure of the market for ATMs cards, smart cards, credit cards, debit cards, charge cards, pre-paid cards and store cards. It looks at key players in the market (issuers and operators), number of cards in circulation, numbers transactions and value of transactions. It offers strategic analysis of sector forecasts and trends to watch.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Store Card Transactions market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2025 DEVELOPMENTS
  • Store cards under threat as consumers turn to alternative payment options
INDUSTRY PERFORMANCE
  • Traditional store cards lose ground to co-branded alternatives
  • Store Cards are losing ground toward more versatile payments methods
WHAT’S NEXT
  • Store cards could still unlock opportunities through increased personalisation
  • Store cards as a tool for brand loyalty and exclusivity
  • Limited utility and declining relevance push store cards out of consumer portfolios
COMPETITIVE LANDSCAPE
  • Store cards remain a loyalty tool for major retailers in Colombia
  • Ara and BBVA launch co-branded credit card
CATEGORY DATA
  • Table 1 Store Cards: Number of Cards in Circulation 2020-2025
  • Table 2 Store Cards Transactions 2020-2025
  • Table 3 Store Cards in Circulation: % Growth 2020-2025
  • Table 4 Store Cards Transactions: % Growth 2020-2025
  • Table 5 Store Cards: Number of Cards by Issuer 2020-2024
  • Table 6 Store Cards: Payment Transaction Value by Issuer 2020-2024
  • Table 7 Forecast Store Cards: Number of Cards in Circulation 2025-2030
  • Table 8 Forecast Store Cards Transactions 2025-2030
  • Table 9 Forecast Store Cards in Circulation: % Growth 2025-2030
  • Table 10 Forecast Store Cards Transactions: % Growth 2025-2030
COUNTRY REPORTSFINANCIAL CARDS AND PAYMENTS IN COLOMBIA
EXECUTIVE SUMMARY
  • A brighter outlook for 2025 as consumer confidence improves
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
  • Economic recovery fuels growth in card issuance
  • Digital payments reshape the transaction landscape
  • Bre-B, transforming Colombia’s payment ecosystem
WHAT’S NEXT?
  • Debt cards set to play a growing role in the payments market
  • As consumer confidence returns the focus will shift towards the benefits offered by credit cards
  • Pre-paid cards still full of potential but store cards falling out of fashion
COMPETITIVE LANDSCAPE
  • BanColombia remains on top with strong card portfolio
  • Payment networks driving loyalty and adoption in Colombia
  • Nu sees rapid growth by focusing on financial inclusion in Colombia
MARKET INDICATORS
  • Table 11 Number of POS Terminals: Units 2020-2025
  • Table 12 Number of ATMs: Units 2020-2025
  • Table 13 Value Lost to Fraud 2020-2025
  • Table 14 Card Expenditure by Location 2025
  • Table 15 Financial Cards in Circulation by Type: % Number of Cards 2020-2025
  • Table 16 Domestic versus Foreign Spend 2025
MARKET DATA
  • Table 17 Financial Cards by Category: Number of Cards in Circulation 2020-2025
  • Table 18 Financial Cards by Category: Number of Accounts 2020-2025
  • Table 19 Financial Cards Transactions by Category: Value 2020-2025
  • Table 20 Financial Cards by Category: Number of Transactions 2020-2025
  • Table 21 Consumer Payments by Category: Value 2020-2025
  • Table 22 Consumer Payments by Category: Number of Transactions 2020-2025
  • Table 23 M-Commerce by Category: Value 2020-2025
  • Table 24 M-Commerce by Category: % Value Growth 2020-2025
  • Table 25 Financial Cards: Number of Cards by Issuer 2020-2024
  • Table 26 Financial Cards: Number of Cards by Operator 2020-2024
  • Table 27 Financial Cards: Card Payment Transactions Value by Operator 2020-2024
  • Table 28 Financial Cards: Card Payment Transactions Value by Issuer 2020-2024
  • Table 29 Forecast Financial Cards by Category: Number of Cards in Circulation 2025-2030
  • Table 30 Forecast Financial Cards by Category: Number of Accounts 2025-2030
  • Table 31 Forecast Financial Cards Transactions by Category: Value 2025-2030
  • Table 32 Forecast Financial Cards by Category: Number of Transactions 2025-2030
  • Table 33 Forecast Consumer Payments by Category: Value 2025-2030
  • Table 34 Forecast Consumer Payments by Category: Number of Transactions 2025-2030
  • Table 35 Forecast M-Commerce by Category: Value 2025-2030
  • Table 36 Forecast M-Commerce by Category: % Value Growth 2025-2030
COUNTRY REPORTS
SOURCES
  • Summary 1 Research Sources