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Whiskey Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2019-2024

  • ID: 4856238
  • Report
  • October 2019
  • Region: Global
  • 109 pages
  • IMARC Group
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FEATURED COMPANIES

  • Asahi Group Holdings Ltd
  • Bacardi Limited
  • Constellation Brands
  • Diageo plc
  • La Martiniquaise
  • Pernod Ricard
  • MORE
The global whiskey market was valued at US$ 56.7 Billion in 2018. Whiskey is an alcoholic beverage manufactured by fermenting the grain mash of malted barley, rye, wheat or corn. It is commonly aged in wooden barrels and is consumed as a rejuvenating and recreational drink. The most popular styles of whiskey include scotch whiskey, grain whiskey, blended whiskey, Irish and American whiskey. The consumption of whiskey at a moderate rate is considered beneficial for health as it reduces the risk of developing heart and blood pressure-related complications. However, excessive intake is associated with critical health issues. In cases of medical emergencies, it is also used as an alternative to alcohol to disinfect wounds.

Innovations and advancements in the manufacturing of alcoholic drinks, coupled with an increase in the number of whiskey distilleries across the globe are among the key factors driving the growth of the market. There is also an increasing demand for premium and super-premium whiskeys across both developed and emerging nations. Furthermore, changing lifestyles of consumers and the growing trend of socializing and mid-week/weekend parties among working professionals are also influencing the market positively. Whiskey is often associated with a desire to showcase class and sophistication among peers, which has resulted in consumers looking for innovative and unique drinking experiences. Additionally, extensive promotional activities by manufacturers to strengthen distribution and purchase channels, along with the development of online retailing portals that provide consumers with a hassle-free shopping experience, is driving the market further. Moreover, product innovations such as organic whiskeys are gaining rapid preference among consumers across the globe. Other factors, including rising disposable income levels and increasing urbanization, are also projected to contribute to the market growth. Looking forward, the publisher expects the market to reach a value of US$ 76.9 Billion by 2024, registering a CAGR of 5.2% during 2019-2024.

Report Coverage:

Historical, Current and Future Market Trends

Market Breakup by Product Type:
American Whisky
Irish Whisky
Scotch Whisky
Canadian Whisky
Others

Market Breakup by Quality:
Premium
High-End Premium
Super Premium

Market Breakup by Distribution Channel:
Off-Trade
Supermarkets and Hypermarkets
Discount Stores
Online Stores
Others
On-Trade
Restaurants and Bars
Liquor Stores
Others

Market Breakup by Region:
Europe
North America
Asia Pacific
Middle East and Africa
Latin America

Competitive Landscape:

The report has also analysed the competitive landscape of the market with some of the key players being Diageo plc, Bacardi Limited, Suntory Beverage & Food Limited, Pernod Ricard, The Brown-Forman Corporation, Asahi Group Holdings Ltd, William Grant & Sons Holdings Ltd, The Edrington Group, Allied Blenders and Distillers Pvt Ltd, Constellation Brands, La Martiniquaise, etc.

Key Questions Answered in This Report:
  • How has the global whiskey performed so far and how will it perform in the coming years?
  • What are the key regional markets in the global whiskey industry?
  • What is the breakup of the market based on the product type?
  • What is the breakup of the market based on the quality?
  • What is the breakup of the market based on the distribution channel?
  • What are the various stages in the value chain of the global whiskey industry?
  • What are the key driving factors and challenges in the global whiskey industry?
  • What is the structure of the global whiskey industry and who are the key players?
  • What is the degree of competition in the global whiskey industry?
  • What are the profit margins in the whiskey industry?
Note: Product cover images may vary from those shown
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FEATURED COMPANIES

  • Asahi Group Holdings Ltd
  • Bacardi Limited
  • Constellation Brands
  • Diageo plc
  • La Martiniquaise
  • Pernod Ricard
  • MORE
1 Preface

2 Scope and Methodology
2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
2.3.1 Primary Sources
2.3.2 Secondary Sources
2.4 Market Estimation
2.4.1 Bottom-Up Approach
2.4.2 Top-Down Approach
2.5 Forecasting Methodology

3 Executive Summary

4 Introduction
4.1 Overview
4.2 Key Industry Trends

5 Global Whiskey Market
5.1 Market Overview
5.2 Market Performance
5.3 Market Breakup by Product Type
5.4 Market Breakup by Quality
5.5 Market Breakup by Distribution Channel
5.6 Market Breakup by Region
5.7 Market Forecast

6 Market Breakup by Product Type
6.1 American Whisky
6.1.1 Market Trends
6.1.2 Market Forecast
6.2 Irish Whisky
6.2.1 Market Trends
6.2.2 Market Forecast
6.3 Scotch Whisky
6.3.1 Market Trends
6.3.2 Market Forecast
6.4 Canadian Whisky
6.4.1 Market Trends
6.4.2 Market Forecast
6.5 Others
6.5.1 Market Trends
6.5.2 Market Forecast

7 Market Breakup by Quality
7.1 Premium
7.1.1 Market Trends
7.1.2 Market Forecast
7.2 High-End Premium
7.2.1 Market Trends
7.2.2 Market Forecast
7.3 Super Premium
7.3.1 Market Trends
7.3.2 Market Forecast

8 Market Breakup by Distribution Channel
8.1 Off-Trade
8.1.1 Market Trends
8.1.2 Market Breakup by Type
8.1.2.1 Supermarkets and Hypermarkets
8.1.2.2 Discount Stores
8.1.2.3 Online Stores
8.1.2.4 Others
8.1.3 Market Forecast
8.2 On-Trade
8.2.1 Market Trends
8.2.2 Market Breakup by Type
8.2.2.1 Restaurants and Bars
8.2.2.2 Liquor Stores
8.2.2.3 Others
8.2.3 Market Forecast

9 Market Breakup by Region
9.1 Europe
9.1.1 Market Trends
9.1.2 Market Forecast
9.2 North America
9.2.1 Market Trends
9.2.2 Market Forecast
9.3 Asia Pacific
9.3.1 Market Trends
9.3.2 Market Forecast
9.4 Middle East and Africa
9.4.1 Market Trends
9.4.2 Market Forecast
9.5 Latin America
9.5.1 Market Trends
9.5.2 Market Forecast

10 SWOT Analysis
10.1 Overview
10.2 Strengths
10.3 Weaknesses
10.4 Opportunities
10.5 Threats

11 Value Chain Analysis

12 Porter's Five Forces Analysis
12.1 Overview
12.2 Bargaining Power of Buyers
12.3 Bargaining Power of Suppliers
12.4 Degree of Competition
12.5 Threat of New Entrants
12.6 Threat of Substitutes

13 Price Analysis

14 Competitive Landscape
14.1 Market Structure
14.2 Key Players
14.3 Profiles of Key Players
14.3.1 Diageo plc
14.3.2 Bacardi Limited
14.3.3 Suntory Beverage & Food Limited
14.3.4 Pernod Ricard
14.3.5 The Brown-Forman Corporation
14.3.6 Asahi Group Holdings Ltd
14.3.7 William Grant & Sons Holdings Ltd
14.3.8 The Edrington Group
14.3.9 Allied Blenders and Distillers Pvt Ltd
14.3.10 Constellation Brands
14.3.11 La Martiniquaise
Note: Product cover images may vary from those shown
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  • Diageo plc
  • Bacardi Limited
  • Suntory Beverage & Food Limited
  • Pernod Ricard
  • The Brown–Forman Corporation
  • Asahi Group Holdings Ltd
  • William Grant & Sons Holdings Ltd
  • The Edrington Group
  • Allied Blenders and Distillers Pvt Ltd
  • Constellation Brands
  • La Martiniquaise
Note: Product cover images may vary from those shown
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