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Customer Data Platform Market Research Report by Type, by Vertical, by Delivery Mode, by Application - Global Forecast to 2025 - Cumulative Impact of COVID-19

  • ID: 4857989
  • Report
  • June 2020
  • Region: Global
  • 207 pages
  • 360iResearch™
until Dec 31st 2020
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The Global Customer Data Platform Market to Grow USD 4,117.87 Million by 2025, at a CAGR of 24.19%


  • ActionIQ, Inc.
  • Ascent360, Inc.
  • IgnitionOne, Inc.
  • Salesforce.com, Inc.
  • Segment.io, Inc.
  • MORE
The Global Customer Data Platform Market is expected to grow from USD 1,122.16 Million in 2019 to USD 4,117.87 Million by the end of 2025 at a Compound Annual Growth Rate (CAGR) of 24.19%.

Market Segmentation & Coverage:

This research report categorizes the Customer Data Platform to forecast the revenues and analyze the trends in each of the following sub-markets:

On the basis of Type, the Customer Data Platform Market is examined across Access Control, Analytics, and Engagement.

On the basis of Enterprise Size, the Customer Data Platform Market is examined across Large Enterprises and Small and Medium-Sized Enterprises.

On the basis of Vertical, the Customer Data Platform Market is examined across Automobile, Banking, Financial Services, and Insurance, Energy and Utilities, Healthcare and Life Sciences, IT and Telecommunication, Media and Entertainment, Retail and Ecommerce, and Travel and Hospitality.

On the basis of Delivery Mode, the Customer Data Platform Market is examined across On Cloud and On-Premises.

On the basis of Application, the Customer Data Platform Market is examined across Campaign Management, Customer Engagement and Retention, Marketing Data Segmentation, Personalized Recommendation, Predictive Analytics, and Security Management.

On the basis of Geography, the Customer Data Platform Market is examined across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas region is examined across Argentina, Brazil, Canada, Mexico, and United States. The Asia-Pacific region is examined across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, South Korea, and Thailand. The Europe, Middle East & Africa region is examined across France, Germany, Italy, Netherlands, Qatar, Russia, Saudi Arabia, South Africa, Spain, United Arab Emirates, and United Kingdom.

Company Usability Profiles:

The report deeply explores the recent significant developments by the leading vendors and innovation profiles in the Global Customer Data Platform Market including ActionIQ, Inc., Adobe Inc., AgilOne Inc., Ascent360, Inc., BlueConic Inc., Evergage, Inc., IgnitionOne, Inc., Lytics Inc, mParticle, Inc., NGDATA, Nice, Oracle Corporation, Salesforce.com, Inc., SAP SE, SAS Institute Inc, Segment.io, Inc., Signal, Tealium, Usermind, Inc., and Zaius, Inc..

FPNV Positioning Matrix:

The FPNV Positioning Matrix evaluates and categorizes the vendors in the Customer Data Platform Market on the basis of Business Strategy (Business Growth, Industry Coverage, Financial Viability, and Channel Support) and Product Satisfaction (Value for Money, Ease of Use, Product Features, and Customer Support) that aids businesses in better decision making and understanding the competitive landscape.

Competitive Strategic Window:

The Competitive Strategic Window analyses the competitive landscape in terms of markets, applications, and geographies. The Competitive Strategic Window helps the vendor define an alignment or fit between their capabilities and opportunities for future growth prospects. During a forecast period, it defines the optimal or favorable fit for the vendors to adopt successive merger and acquisition strategies, geography expansion, research & development, and new product introduction strategies to execute further business expansion and growth.

Cumulative Impact of COVID-19:

COVID-19 is an incomparable global public health emergency that has affected almost every industry, so for and, the long-term effects projected to impact the industry growth during the forecast period. Our ongoing research amplifies our research framework to ensure the inclusion of underlaying COVID-19 issues and potential paths forward. The report is delivering insights on COVID-19 considering the changes in consumer behavior and demand, purchasing patterns, re-routing of the supply chain, dynamics of current market forces, and the significant interventions of governments. The updated study provides insights, analysis, estimations, and forecast, considering the COVID-19 impact on the market.

The report provides insights on the following pointers:

1. Market Penetration: Provides comprehensive information on sulfuric acid offered by the key players
2. Market Development: Provides in-depth information about lucrative emerging markets and analyzes the markets
3. Market Diversification: Provides detailed information about new product launches, untapped geographies, recent developments, and investments
4. Competitive Assessment & Intelligence: Provides an exhaustive assessment of market shares, strategies, products, and manufacturing capabilities of the leading players
5. Product Development & Innovation: Provides intelligent insights on future technologies, R&D activities, and new product developments

The report answers questions such as:

1. What is the market size and forecast of the Global Customer Data Platform Market?
2. What are the inhibiting factors and impact of COVID-19 shaping the Global Customer Data Platform Market during the forecast period?
3. Which are the products/segments/applications/areas to invest in over the forecast period in the Global Customer Data Platform Market?
4. What is the competitive strategic window for opportunities in the Global Customer Data Platform Market?
5. What are the technology trends and regulatory frameworks in the Global Customer Data Platform Market?
6. What are the modes and strategic moves considered suitable for entering the Global Customer Data Platform Market?
Note: Product cover images may vary from those shown
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  • ActionIQ, Inc.
  • Ascent360, Inc.
  • IgnitionOne, Inc.
  • Salesforce.com, Inc.
  • Segment.io, Inc.
  • MORE
1. Preface
1.1. Objectives of the Study
1.2. Market Segmentation & Coverage
1.3. Years Considered for the Study
1.4. Currency & Pricing
1.5. Language
1.6. Stakeholders

2. Research Methodology
2.1. Research Process
2.1.1. Define: Research Objective
2.1.2. Determine: Research Design
2.1.3. Prepare: Research Instrument
2.1.4. Collect: Data Source
2.1.5. Analyze: Data Interpretation
2.1.6. Formulate: Data Verification
2.1.7. Publish: Research Report
2.1.8. Repeat: Report Update
2.2. Research Execution
2.2.1. Initiation: Research Process
2.2.2. Planning: Develop Research Plan
2.2.3. Execution: Conduct Research
2.2.4. Verification: Finding & Analysis
2.2.5. Publication: Research Report
2.3. Research Outcome
2.3.1. Competitive Strategic Window

3. Executive Summary
3.1. Market Outlook
3.2. Type Outlook
3.3. Enterprise Size Outlook
3.4. Vertical Outlook
3.5. Delivery Mode Outlook
3.6. Application Outlook
3.7. Geography Outlook
3.8. Competitor Outlook

4. Market Overview
4.1. Introduction
4.2. Customer Data Platform Market, By Geography

5. Market Dynamics
5.1. Introduction
5.1.1. Drivers Increasing need for omnichannel experience and actionable insights by marketers Effective tracking of customers to understand their behavior for targeted marketing activities Increasing pressure on CMOs to deliver personalized customer experience is leading to high demand for real-time data availability
5.1.2. Restraints Data privacy laws and protection of customer data are critical for CDP adoption
5.1.3. Opportunities Increasing investment and funding in CDP startups
5.1.4. Challenges Requirement of huge infrastructure and scalable solutions for collecting and storing large volumes of customer data Lack of tools to integrate online and offline customer data in real-time

6. Market Insights
6.1. Porters Five Forces Analysis
6.1.1. Threat of New Entrants
6.1.2. Threat of Substitutes
6.1.3. Bargaining Power of Customers
6.1.4. Bargaining Power of Suppliers
6.1.5. Industry Rivalry
6.2. Cumulative Impact of COVID-19
6.3. Client Customizations
6.3.1. Value Chain Analysis
6.3.2. Regulatory Implications

7. Global Customer Data Platform Market, By Type
7.1. Introduction
7.2. Access Control
7.3. Analytics
7.4. Engagement

8. Global Customer Data Platform Market, By Enterprise Size
8.1. Introduction
8.2. Large Enterprises
8.3. Small and Medium-Sized Enterprises

9. Global Customer Data Platform Market, By Vertical
9.1. Introduction
9.2. Automobile
9.3. Banking, Financial Services, and Insurance
9.4. Energy and Utilities
9.5. Healthcare and Life Sciences
9.6. IT and Telecommunication
9.7. Media and Entertainment
9.8. Retail and Ecommerce
9.9. Travel and Hospitality

10. Global Customer Data Platform Market, By Delivery Mode
10.1. Introduction
10.2. On Cloud
10.3. On-Premises

11. Global Customer Data Platform Market, By Application
11.1. Introduction
11.2. Campaign Management
11.3. Customer Engagement and Retention
11.4. Marketing Data Segmentation
11.5. Personalized Recommendation
11.6. Predictive Analytics
11.7. Security Management

12. Americas Customer Data Platform Market
12.1. Introduction
12.2. Argentina
12.3. Brazil
12.4. Canada
12.5. Mexico
12.6. United States

13. Asia-Pacific Customer Data Platform Market
13.1. Introduction
13.2. Australia
13.3. China
13.4. India
13.5. Indonesia
13.6. Japan
13.7. Malaysia
13.8. Philippines
13.9. South Korea
13.10. Thailand

14. Europe, Middle East & Africa Customer Data Platform Market
14.1. Introduction
14.2. France
14.3. Germany
14.4. Italy
14.5. Netherlands
14.6. Qatar
14.7. Russia
14.8. Saudi Arabia
14.9. South Africa
14.10. Spain
14.11. United Arab Emirates
14.12. United Kingdom

15. Competitive Landscape
15.1. FPNV Positioning Matrix
15.1.1. Quadrants
15.1.2. Business Strategy
15.1.3. Product Satisfaction
15.2. Market Ranking Analysis
15.3. Market Share Analysis
15.4. Competitive Scenario
15.4.1. Merger & Acquisition
15.4.2. Agreement, Collaboration & Partnership
15.4.3. New Product Launch & Enhancement
15.4.4. Investment & Funding

16. Company Usability Profiles
16.1. ActionIQ, Inc.
16.2. Adobe Inc.
16.3. AgilOne Inc.
16.4. Ascent360, Inc.
16.5. BlueConic Inc.
16.6. Evergage, Inc.
16.7. IgnitionOne, Inc.
16.8. Lytics Inc
16.9. mParticle, Inc.
16.10. NGDATA
16.11. Nice
16.12. Oracle Corporation
16.13. Salesforce.com, Inc.
16.14. SAP SE
16.15. SAS Institute Inc
16.16. Segment.io, Inc.
16.17. Signal
16.18. Tealium
16.19. Usermind, Inc.
16.20. Zaius, Inc.

17. Appendix
17.1. Discussion Guide
17.2. Edition Details
17.3. License Details
17.4. Pricing Details
Note: Product cover images may vary from those shown
3 of 3
  • ActionIQ, Inc.
  • Adobe Inc.
  • AgilOne Inc.
  • Ascent360, Inc.
  • BlueConic Inc.
  • Evergage, Inc.
  • IgnitionOne, Inc.
  • Lytics Inc
  • mParticle, Inc.
  • Nice
  • Oracle Corporation
  • Salesforce.com, Inc.
  • SAP SE
  • SAS Institute Inc
  • Segment.io, Inc.
  • Signal
  • Tealium
  • Usermind, Inc.
  • Zaius, Inc.
Note: Product cover images may vary from those shown