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Public Relations Global Market Report 2020

  • ID: 4871542
  • Report
  • December 2019
  • Region: Global
  • 200 pages
  • The Business Research Company
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FEATURED COMPANIES

  • Agility
  • Cision AB
  • Google
  • IPR software
  • Mikhailov & Partners
  • Prezly
  • MORE
Public Relations Market Global Report 2020 from the author provides strategists, marketers and senior management with the critical information they need to assess the global public relations market.

Reasons to Purchase
  • Gain a truly global perspective with the most comprehensive report available on this market covering 50+ geographies.
  • Create regional and country strategies on the basis of local data and analysis.
  • Identify growth segments for investment.
  • Outperform competitors using forecast data and the drivers and trends shaping the market.
  • Understand customers based on the latest market research findings.
  • Benchmark performance against key competitors.
  • Utilize the relationships between key data sets for superior strategizing.
  • Suitable for supporting your internal and external presentations with reliable high quality data and analysis
  • Report will be updated with the latest data and delivered to you within 3-5 working days of order.
Description:
Where is the largest and fastest growing market for the public relations? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? The Public Relations Market Global Report from the author answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market:
  • The Market Characteristics section of the report defines and explains the market.
  • The Market Size section gives the market size ($b) covering both the historic growth of the market and forecasting the future. Drivers and restraints looks at the external factors supporting and controlling the growth of the market.
  • Market Segmentations break down market into sub markets.
  • The Regional and Country section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth. It covers all the regions, key developed countries and major emerging markets. It draws comparisons with country populations and economies to understand the importance of the market by country and how this is changing.
  • Competitive Landscape gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
  • The Trends and Strategies section highlights the likely future developments in the market and suggests approaches companies can take to exploit this.
Scope
  • Markets Covered: 1) By Medium: Events, Social Media, Influencer Marketing, Company Websites, TV, Print, Others 2) By End User: Consumer Goods and Retail, BFSI, Government and Public Sector, Telecom , IT, HealthCare, Media, Entertainment 3) By Type: Private PR firms , Public PR firms
  • Companies Mentioned: IPG, Publicis, Omnicom, WPP, Prezly
  • Countries: Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA
  • Regions: Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa
  • Time Series: Five years historic and forecast.
  • Data Segmentations: country and regional historic and forecast data, market share of competitors, market segments.
  • Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
Note: Product cover images may vary from those shown
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FEATURED COMPANIES

  • Agility
  • Cision AB
  • Google
  • IPR software
  • Mikhailov & Partners
  • Prezly
  • MORE
1. Executive Summary

2. Public Relations Market Characteristics

3. Public Relations Market Size And Growth
3.1. Global Public Relations Historic Market, 2015 - 2019, $ Billion
3.1.1. Drivers Of The Market
3.1.2. Restraints On The Market
3.2. Global Public Relations Forecast Market, 2019 - 2022F, 2025F, 2030F, $ Billion
3.2.1. Drivers Of The Market
3.2.2. Restraints On the Market

4. Public Relations Market Segmentation
4.1. Global Public Relations Market, Segmentation By Medium, Historic and Forecast, 2015-2019, 2022F, 2025F, 2030F, $ Billion
  • Events
  • Social Media
  • Influencer Marketing
  • Company Websites
  • TV
  • Print
  • Others
4.2. Global Public Relations Market, Segmentation By End User, Historic and Forecast, 2015-2019, 2022F, 2025F, 2030F, $ Billion
  • Consumer Goods and Retail
  • BFSI
  • Government and Public Sector
  • Telecom
  • IT
  • HealthCare
  • Media
  • Entertainment
4.3. Global Public Relations Market, Segmentation By Type, Historic and Forecast, 2015-2019, 2022F, 2025F, 2030F, $ Billion
  • Private PR firms
  • Public PR firms
5. Public Relations Market Regional And Country Analysis
5.1. Global Public Relations Market, Split By Region, Historic and Forecast, 2015-2019, 2022F, 2025F, 2030F, $ Billion
5.2. Global Public Relations Market, Split By Country, Historic and Forecast, 2015-2019, 2022F, 2025F, 2030F, $ Billion

6. Asia-Pacific Public Relations Market
6.1. Asia-Pacific Public Relations Market Overview
6.2. Asia-Pacific Public Relations Market, Segmentation By Medium, Historic and Forecast, 2015-2019, 2022F, 2025F, 2030F, $ Billion
6.3. Asia-Pacific Public Relations Market, Segmentation By End User, Historic and Forecast, 2015-2019, 2022F, 2025F, 2030F, $ Billion

7. China Public Relations Market
7.1. China Public Relations Market Overview
7.2. China Public Relations Market, Segmentation By Medium, Historic and Forecast, 2015-2019, 2022F, 2025F, 2030F,$ Billion
7.3. China Public Relations Market, Segmentation By End User, Historic and Forecast, 2015-2019, 2022F, 2025F, 2030F,$ Billion

8. India Public Relations Market
8.1. India Public Relations Market Overview
8.2. India Public Relations Market, Segmentation By Medium, Historic and Forecast, 2015-2019, 2022F, 2025F, 2030F, $ Billion
8.3. India Public Relations Market, Segmentation By End User, Historic and Forecast, 2015-2019, 2022F, 2025F, 2030F, $ Billion

9. Japan Public Relations Market
9.1. Japan Public Relations Market Overview
9.2. Japan Public Relations Market, Segmentation By Medium, Historic and Forecast, 2015-2019, 2022F, 2025F, 2030F, $ Billion
9.3. Japan Public Relations Market, Segmentation By End User, Historic and Forecast, 2015-2019, 2022F, 2025F, 2030F, $ Billion

10. Australia Public Relations Market
10.1. Australia Public Relations Market, Segmentation By Medium, Historic and Forecast, 2015-2019, 2022F, 2025F, 2030F, $ Billion
10.2. Australia Public Relations Market, Segmentation By End User, Historic and Forecast, 2015-2019, 2022F, 2025F, 2030F, $ Billion

11. Indonesia Public Relations Market
11.1. Indonesia Public Relations Market, Segmentation By Medium, Historic and Forecast, 2015-2019, 2022F, 2025F, 2030F, $ Billion
11.2. Indonesia Public Relations Market, Segmentation By End User, Historic and Forecast, 2015-2019, 2022F, 2025F, 2030F, $ Billion

12. South Korea Public Relations Market
12.1. South Korea Public Relations Market, Segmentation By Medium, Historic and Forecast, 2015-2019, 2022F, 2025F, 2030F, $ Billion
12.2. South Korea Public Relations Market, Segmentation By End User, Historic and Forecast, 2015-2019, 2022F, 2025F, 2030F, $ Billion

13. Western Europe Public Relations Market
13.1. Western Europe Public Relations Market Overview
13.2. Western Europe Public Relations Market, Segmentation By Medium, Historic and Forecast, 2015-2019, 2022F, 2025F, 2030F, $ Billion
13.3. Western Europe Public Relations Market, Segmentation By End User, Historic and Forecast, 2015-2019, 2022F, 2025F, 2030F, $ Billion

14. UK Public Relations Market
14.1. UK Public Relations Market Overview
14.2. UK Public Relations Market, Segmentation By Medium, Historic and Forecast, 2015-2019, 2022F, 2025F, 2030F, $ Billion
14.3. UK Public Relations Market, Segmentation By End User, Historic and Forecast, 2015-2019, 2022F, 2025F, 2030F, $ Billion

15. Germany Public Relations Market
15.1. Germany Public Relations Market, Segmentation By Medium, Historic and Forecast, 2015-2019, 2022F, 2025F, 2030F, $ Billion
15.2. Germany Public Relations Market, Segmentation By End User, Historic and Forecast, 2015-2019, 2022F, 2025F, 2030F, $ Billion

16. France Public Relations Market
16.4. France Public Relations Market, Segmentation By Medium, Historic and Forecast, 2015-2019, 2022F, 2025F, 2030F, $ Billion
16.5. France Public Relations Market, Segmentation By End User, Historic and Forecast, 2015-2019, 2022F, 2025F, 2030F, $ Billion

17. Eastern Europe Public Relations Market
17.1. Eastern Europe Public Relations Market Overview
17.2. Eastern Europe Public Relations Market, Segmentation By Medium, Historic and Forecast, 2015-2019, 2022F, 2025F, 2030F, $ Billion
17.3. Eastern Europe Public Relations Market, Segmentation By End User, Historic and Forecast, 2015-2019, 2022F, 2025F, 2030F, $ Billion

18. Russia Public Relations Market
18.1. Russia Public Relations Market, Segmentation By Medium, Historic and Forecast, 2015-2019, 2022F, 2025F, 2030F, $ Billion
18.2. Russia Public Relations Market, Segmentation By End User, Historic and Forecast, 2015-2019, 2022F, 2025F, 2030F, $ Billion

19. North America Public Relations Market
19.1. North America Public Relations Market Overview
19.2. North America Public Relations Market, Segmentation By Medium, Historic and Forecast, 2015-2019, 2022F, 2025F, 2030F, $ Billion
19.3. North America Public Relations Market, Segmentation By End User, Historic and Forecast, 2015-2019, 2022F, 2025F, 2030F, $ Billion

20. USA Public Relations Market
20.1. USA Public Relations Market Overview
20.2. USA Public Relations Market, Segmentation By Medium, Historic and Forecast, 2015-2019, 2022F, 2025F, 2030F, $ Billion
20.3. USA Public Relations Market, Segmentation By End User, Historic and Forecast, 2015-2019, 2022F, 2025F, 2030F, $ Billion

21. South America Public Relations Market
21.1. South America Public Relations Market Overview
21.2. South America Public Relations Market, Segmentation By Medium, Historic and Forecast, 2015-2019, 2022F, 2025F, 2030F, $ Billion
21.3. South America Public Relations Market, Segmentation By End User, Historic and Forecast, 2015-2019, 2022F, 2025F, 2030F, $ Billion

22. Brazil Public Relations Market
22.1. Brazil Public Relations Market, Segmentation By Medium, Historic and Forecast, 2015-2019, 2022F, 2025F, 2030F, $ Billion
22.2. Brazil Public Relations Market, Segmentation By End User, Historic and Forecast, 2015-2019, 2022F, 2025F, 2030F, $ Billion

23. Middle East Public Relations Market
23.1. Middle East Public Relations Market Overview
23.2. Middle East Public Relations Market, Segmentation By Medium, Historic and Forecast, 2015-2019, 2022F, 2025F, 2030F, $ Billion
23.3. Middle East Public Relations Market, Segmentation By End User, Historic and Forecast, 2015-2019, 2022F, 2025F, 2030F, $ Billion

24. Africa Public Relations Market
24.1. Africa Public Relations Market Overview
24.2. Africa Public Relations Market, Segmentation By Medium, Historic and Forecast, 2015-2019, 2022F, 2025F, 2030F, $ Billion
24.3. Africa Public Relations Market, Segmentation By End User, Historic and Forecast, 2015-2019, 2022F, 2025F, 2030F, $ Billion

25. Public Relations Market Competitive Landscape And Company Profiles
25.1. Public Relations Market Competitive Landscape
25.2. Public Relations Market Company Profiles
25.2.1. IPG
25.2.1.1. Overview
25.2.1.2. Products and Services
25.2.1.3. Strategy
25.2.1.4. Financial Performance
25.2.2. Publicis
25.2.2.1. Overview
25.2.2.2. Products and Services
25.2.2.3. Strategy
25.2.2.4. Financial Performance
25.2.3. Omnicom
25.2.3.1. Overview
25.2.3.2. Products and Services
25.2.3.3. Strategy
25.2.3.4. Financial Performance
25.2.4. WPP
25.2.4.1. Overview
25.2.4.2. Products and Services
25.2.4.3. Strategy
25.2.4.4. Financial Performance
25.2.5. Prezly
25.2.5.1. Overview
25.2.5.2. Products and Services
25.2.5.3. Strategy
25.2.5.4. Financial Performance

26. Key Mergers And Acquisitions In The Public Relations Market

27. Public Relations Market Trends And Strategies

28. Public Relations Market Future Outlook and Potential Analysis

29. Appendix
Note: Product cover images may vary from those shown
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FEATURED COMPANIES

  • Agility
  • Cision AB
  • Google
  • IPR software
  • Mikhailov & Partners
  • Prezly
  • MORE
The public relations (PR) market consists of sales of public relations and related services. Public relations services’ companies manage, design and implement communication between an organization and its customers. Activities of PR firms aims to promote the image of their clients and encourages favorable relations between the client and its stakeholders, such as consumers, government, general public, employees and investors.

The global public relations market was valued at about $63.8 billion in 2018 and is expected to grow to $93.07 billion at a CAGR of 9.9% through 2022.

North America was the largest region in the public relations market in 2018. This region is expected to remain the largest during the next five years. The public relations market in North America is forecasted to register the highest CAGR during 2018-2023, followed by Europe.

Rising need to gain competitive advantage is driving the public relations market. Public relations can unite all functions with a single vision as per the mission of the organization. A well-made, integrated PR plan can connect customers and clients with the organization and creates competitive advantage for organizations. It helps to attract attention and raise the visibility for the product/service. In 2016, in a PR Campaign, beverages brand Tropicana set out to show that even a small 150ml glass of Tropicana orange juice provides 60 percent of the daily Vitamin C. They set up an interactive billboard in London and showed an animated character, Little Glass, which discussed the health benefits of Vitamin C, of orange juice, specifically Tropicana and Tropicana representatives gave away 150ml glasses of orange juice. A research report in The Telegraph following the campaign showed that 88% of respondents said the campaign drove them to buy Tropicana more often and 100% of the respondents said that they had come away from the campaign believing Tropicana is worth paying more.

Stringent data collection regulations such as GDPR (General Data Protection Regulation) prove to be a restraint on the market. These regulations strengthen data protection and privacy of a country’s citizens, regardless of where they live or work. For instance, the companies that collect personal information from EU customers, receive web traffic from the EU, or do business with EU citizens, fall under the ambit of GDPR. GDPR helps customers be aware of the type of data being collected and thus can opt-out or decline to opt-in. The market for PR focuses heavily on the collection, storage and use of personal information for media relations. The data must be collected more cautiously and individuals have the option to not provide their personal information, which could restrain the market for public relations.

Public relations (PR) companies are increasingly investing in programmatic PR in the digital medium. Programmatic PR refers to the automation of advertising. Increasing volume of global digital communications led to handing over the manual tasks to artificial intelligence. Programmatic PR increases transparency and control and is more efficient as it has better targeting capabilities for audiences. The area of reach is also greater in programmatic PR. For instance, in 2018 Accenture Interactive entered ad-buying world will incorporate the planning, buying and management of programmatic advertisement campaigns. It will also help brands in developing a strategy on attacking programmatic buying. These technological advances will help PR and drive the market further.

Globally, governments have enforced data protection laws in order to bring enforcement actions to protect consumers against unfair practices. For instance, the General Data Protection Regulation (GDPR) in European Union protects the personal data of individuals in the EU. For PR companies to ensure compliance with GDPR, they must publish a data protection policy that explains the kind of data they hold, what they do with it and with whom they share it with. The policy should also explain how subject access requests such as requests to reveal, change or delete data are handled and give an overview of how they intend to keep the data secure. These are referred to as a privacy notice/policy. Also, a regular review is required to ensure that the IT systems and internal security processes are updated to current good practice.

In April 2019, Publicis groupe, a multinational advertising and public relations company acquired Epsilon for a $4.4 billion deal. This transaction benefited Publicis groupe to add Epsilon’s innovation, technology, and creativity in its products or services that will help clients beat the competition and grow profitably. Epsilon is a marketing company which provides unique data and customer insights. Epsilon was founded in 1969 and is head-quartered in Irving, Texas, US.

Major players in the market are IPG, Publicis, Omnicom, WPP and Prezly.
Note: Product cover images may vary from those shown
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  • IPG
  • Publicis
  • Omnicom
  • WPP
  • Prezly
  • Business Wire
  • Havas PR
  • MWWPR
  • Mikhailov & Partners
  • DJE
  • APCO Worldwide
  • Coyne PR
  • Bell Pottinger
  • Dentsu
  • FTI Consulting
  • Hopscotch Group
  • Huntsworth
  • Kreab
  • Outbrain
  • Google
  • Salesforce
  • Meltwater
  • Cision AB
  • AirPR software
  • IrisPR software
  • Isentia
  • Onalytica
  • IPR software
  • TrendKite
  • Agility
Note: Product cover images may vary from those shown
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