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Consumer Health in Bangladesh

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    Report

  • 52 Pages
  • October 2025
  • Region: Bangladesh
  • Euromonitor International
  • ID: 4876838
Consumer health in Bangladesh has seen very strong price increases, which dampen demand, as low- and middle-income consumers cannot afford the raised costs. As a result, some low-income consumers have turned to traditional treatments. The rate of inflation rate is high and consumers are cautious over spending. Most consumers have cut down on or eschewed purchases of less essential items to minimise expenditure.

The Consumer Health in Bangladesh report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Consumer Health market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

EXECUTIVE SUMMARY
  • Consumer health in 2025: The big picture
  • Key trends in 2025
  • Competitive landscape
  • Channel developments
  • What next for consumer health?
  • CHART 1 Consumer Health: Leisure and Personal Goods Store
  • CHART 2 Consumer Health: Pharmacy
MARKET DATA
  • Table 1 Sales of Consumer Health by Category: Value 2020-2025
  • Table 2 Sales of Consumer Health by Category: % Value Growth 2020-2025
  • Table 3 NBO Company Shares of Consumer Health: % Value 2021-2025
  • Table 4 LBN Brand Shares of Consumer Health: % Value 2022-2025
  • Table 5 Penetration of Private Label by Category: % Value 2020-2025
  • Table 6 Distribution of Consumer Health by Format: % Value 2020-2025
  • Table 7 Distribution of Consumer Health by Format and Category: % Value 2025
  • Table 8 Forecast Sales of Consumer Health by Category: Value 2025-2030
  • Table 9 Forecast Sales of Consumer Health by Category: % Value Growth 2025-2030
DISCLAIMER
ANALGESICS
  • Key Data Findings
  • 2025 Developments
  • Moderate value sales contraction of analgesics in 2025
  • Beximco Pharmaceuticals leads in analgesics
  • Pharmacies remains the dominant channel for analgesics in Bangladesh
  • Prospects and Opportunities
  • Moderate growth of analgesics over the forecast period
  • Ongoing investment in local players is positive for analgesics
  • Growing demand for modern packaged analgesics over herbal/traditional alternatives
  • Category Data
  • Table 10 Sales of Analgesics by Category: Value 2020-2025
  • Table 11 Sales of Analgesics by Category: % Value Growth 2020-2025
  • Table 12 NBO Company Shares of Analgesics: % Value 2021-2025
  • Table 13 LBN Brand Shares of Analgesics: % Value 2022-2025
  • Table 14 Forecast Sales of Analgesics by Category: Value 2025-2030
  • Table 15 Forecast Sales of Analgesics by Category: % Value Growth 2025-2030
COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES
  • Retail value sales of cough, cold and allergy (hay fever) remedies decline in 2025
  • Acme Laboratories and Square Pharmaceuticals retain their strong positions in this heavily concentrated category
  • Pharmacies retains a stronghold in the distribution of cough, cold and allergy (hay fever) remedies
  • Forecast period sales growth of cough, cold and allergy (hay fever) remedies
  • Enviromnetal and lifestyle changes stimuate new strains of coughs and colds
  • Rising health awareness, especially around the causes of allergies, benefits category sales over the forecast period
  • Table 16 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2020-2025
  • Table 17 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2020-2025
  • Table 18 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2021-2025
  • Table 19 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2022-2025
  • Table 20 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2025-2030
  • Table 21 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2025-2030
DIGESTIVE REMEDIES
  • Retail value sales of digestive remedies contract in 2025 due to price hikes
  • Social Marketing Co retains its lead in digestive remedies
  • Pharmacies maintains domination of digestive remedies
  • Moderate growth of digestive remedies over the forecast period due to ongoing environmental issues and unhealthy eating practices
  • Category sales boosted by investment in innovation
  • Growing health and wellness consciousness combined counter trend in uhealthy lifestyles promote demand for digestive remedies
  • Table 22 Sales of Digestive Remedies by Category: Value 2020-2025
  • Table 23 Sales of Digestive Remedies by Category: % Value Growth 2020-2025
  • Table 24 NBO Company Shares of Digestive Remedies: % Value 2021-2025
  • Table 25 LBN Brand Shares of Digestive Remedies: % Value 2022-2025
  • Table 26 Forecast Sales of Digestive Remedies by Category: Value 2025-2030
  • Table 27 Forecast Sales of Digestive Remedies by Category: % Value Growth 2025-2030
DERMATOLOGICALS
  • Dermatologicals benefits from growing demand caused by poor living conditions
  • Square Pharmaceuticals retains its lead and its dynamism in 2025
  • Pharmacies retains domination of dermatologicals
  • Rising forecast period sales stimulated by population pressures and pollution
  • New product development in the category specifically benefits generic topical antifungals
  • Rising health awareness boosts demand for dermatologicals as consumers increasingly turn to modern treatments and away from herbal/traditional products
  • Table 28 Sales of Dermatologicals by Category: Value 2020-2025
  • Table 29 Sales of Dermatologicals by Category: % Value Growth 2020-2025
  • Table 30 NBO Company Shares of Dermatologicals: % Value 2021-2025
  • Table 31 LBN Brand Shares of Dermatologicals: % Value 2022-2025
  • Table 32 Forecast Sales of Dermatologicals by Category: Value 2025-2030
  • Table 33 Forecast Sales of Dermatologicals by Category: % Value Growth 2025-2030
WOUND CARE
  • Marginal decline for sales of wound care in 2025
  • Wound care remains populated by multinationals
  • Wound care is widely available but mainly led by pharmacies and health and personal care stores
  • Growing momentum for sales of wound care
  • First aid kits grow in popularity
  • Consumers increasingly seek wound care that is user friendly, affordable and convenient
  • Table 34 Sales of Wound Care by Category: Value 2020-2025
  • Table 35 Sales of Wound Care by Category: % Value Growth 2020-2025
  • Table 36 NBO Company Shares of Wound Care: % Value 2021-2025
  • Table 37 LBN Brand Shares of Wound Care: % Value 2022-2025
  • Table 38 Forecast Sales of Wound Care by Category: Value 2025-2030
  • Table 39 Forecast Sales of Wound Care by Category: % Value Growth 2025-2030
VITAMINS AND DIETARY SUPPLEMENTS
  • Price hikes discourage consumption of vitamins and dietary supplements with sales falling in 2025
  • Incepta Pharmaceuticals retains the category lead thanks to the popularity of its Calvimax and Proviten brands
  • Health and personal care stores remains the leading channel for vitamins and dietary supplements
  • Moderate growth of vitamins and dietary supplements over the forecast period
  • Growing move towards multifunctional vitamins as consumers are driven by price as well as convenience
  • Growing health and wellness trend shapes the forecast period performance of vitamins and dietary supplements
  • Table 40 Sales of Vitamins and Dietary Supplements by Category: Value 2020-2025
  • Table 41 Sales of Vitamins and Dietary Supplements by Category: % Value Growth 2020-2025
  • Table 42 NBO Company Shares of Vitamins and Dietary Supplements: % Value 2021-2025
  • Table 43 LBN Brand Shares of Vitamins and Dietary Supplements: % Value 2022-2025
  • Table 44 Forecast Sales of Vitamins and Dietary Supplements by Category: Value 2025-2030
  • Table 45 Forecast Sales of Vitamins and Dietary Supplements by Category: % Value Growth 2025-2030
WEIGHT MANAGEMENT AND WELLBEING
  • Weight management and wellbeing remains a negligible category at the end of the review period
  • Leading global brands are available in the country although the category is too small to quantify shares
  • Health and personal care stores remains the leading channel with retail e-commerce experiencing growing momentum
  • Weight management and wellbeing remains a nascent category over the forecast period
  • Online advertising and product promotion grows in importance for weight management and wellbeing over the forecast period
  • No current legislation around weight management and wellbeing given the small size of this category
  • Table 46 Sales of Weight Management and Wellbeing by Category: Value 2020-2025
  • Table 47 Sales of Weight Management and Wellbeing by Category: % Value Growth 2020-2025
  • Table 48 NBO Company Shares of Weight Management and Wellbeing: % Value 2021-2025
  • Table 49 LBN Brand Shares of Weight Management and Wellbeing: % Value 2022-2025
  • Table 50 Forecast Sales of Weight Management and Wellbeing by Category: Value 2025-2030
  • Table 51 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2025-2030
SPORTS NUTRITION
  • Falling sales of sports nutrition as prices rise
  • Small category characterised by imports and feature whey protein
  • Health and personal goods stores, gyms and fitness centres remain the main channels for sports nutrition
  • Forecast period sales of sports nutrition hindered by lack of usage tradition in the country
  • Retail e-commerce and online advertisment and promotion on the rise for sports nutrition
  • Category development hampered by high prices
  • Table 52 Sales of Sports Nutrition by Category: Value 2020-2025
  • Table 53 Sales of Sports Nutrition by Category: % Value Growth 2020-2025
  • Table 54 NBO Company Shares of Sports Nutrition: % Value 2021-2025
  • Table 55 LBN Brand Shares of Sports Nutrition: % Value 2022-2025
  • Table 56 Forecast Sales of Sports Nutrition by Category: Value 2025-2030
  • Table 57 Forecast Sales of Sports Nutrition by Category: % Value Growth 2025-2030
HERBAL/TRADITIONAL PRODUCTS
  • Falling sales of herbal/traditional products in 2025
  • Square Pharmaceuticals remains an important player in herbal/traditional products
  • Pharmacies and health and personal care stores remain strongest for herbal/traditional products
  • Moderate growth of herbal/traditional products over the forecast period
  • Despite competition from unpackaged and home-made remedies, sales are supported by wider product availability
  • The Bangladesh Ayurvedic Medicine Manufacturers Association boosts awareness of health prevention
  • Table 58 Sales of Herbal/Traditional Products: Value 2020-2025
  • Table 59 Sales of Herbal/Traditional Products: % Value Growth 2020-2025
  • Table 60 Forecast Sales of Herbal/Traditional Products: Value 2025-2030
  • Table 61 Forecast Sales of Herbal/Traditional Products: % Value Growth 2025-2030