1 Introduction
1.1 Study Objectives
1.2 Market Definition
1.2.1 Inclusions and Exclusions
1.3 Market Scope
1.3.1 Market Segmentations
1.3.2 Years Considered
1.4 Currency Considered
Table 1 USD Exchange Rate, 2020-2022
1.5 Stakeholders
1.6 Summary of Changes
1.6.1 Recession Impact
2 Research Methodology
2.1 Research Data
Figure 1 Social Media Analytics Market: Research Design
2.1.1 Secondary Data
2.1.2 Primary Data
Table 2 Primary Interviews
2.1.2.1 Breakup of Primary Profiles
2.1.2.2 Key Industry Insights
2.2 Market Breakup and Data Triangulation
Figure 2 Social Media Analytics Market: Data Triangulation
2.3 Market Size Estimation
Figure 3 Top-Down and Bottom-Up Approaches
2.3.1 Top-Down Approach
2.3.2 Bottom-Up Approach
Figure 4 Market Size Estimation Methodology: Approach 1 (Supply-Side) - Revenue of Solutions/Services of Social Media Analytics Market
Figure 5 Market Size Estimation Methodology: Approach 2 - Bottom-Up (Supply-Side): Collective Revenue of All Social Media Analytics Solutions/Services
Figure 6 Market Size Estimation Methodology-Approach 3 - Bottom-Up (Supply-Side): Collective Revenue from All Social Media Analytics Solutions/Services
Figure 7 Market Size Estimation Methodology-Approach 4 - Bottom-Up (Demand-Side): Share of Social Media Analytics Through Overall Social Media Analytics Spending
2.4 Market Forecast
Table 3 Factor Analysis
2.5 Study Assumptions
2.6 Study Limitations
2.7 Impact of Recession on Global Social Media Analytics Market
Table 4 Recession Impact on Social Media Analytics Market
3 Executive Summary
Table 5 Global Social Media Analytics Market Size and Growth Rate, 2019-2022 (USD Million Y-O-Y%)
Table 6 Global Social Media Analytics Market Size and Growth Rate, 2023-2028 (USD Million Y-O-Y%)
Figure 8 Solutions Segment Accounted for Larger Market Share in 2023
Figure 9 Social Listening and Monitoring Segment Accounted for Largest Market Share in 2023
Figure 10 Cloud Segment Dominated Overall Market in 2023
Figure 11 Public Segment Accounted for Largest Market Share in 2023
Figure 12 Professional Services Segment Accounted for Larger Market Share in 2023
Figure 13 Consulting Segment Accounted for Largest Market Share in 2023
Figure 14 Descriptive Analytics Segment Accounted for Largest Market Share in 2023
Figure 15 Marketing Segment Accounted for Largest Market Share in 2023
Figure 16 Travel & Hospitality Segment Accounted for Largest Market Share in 2023
Figure 17 Media & Entertainment Segment to Register Highest CAGR During Forecast Period
Figure 18 North America Accounted for Largest Share of Social Media Analytics Market in 2023
4 Premium Insights
4.1 Attractive Opportunities in Social Media Analytics Market
Figure 19 Rising Demand for Enhanced Customer Experience and Understanding Customer Sentiments to Drive Market
4.2 Social Media Analytics Market: Top Three Business Functions
Figure 20 Customer Service Segment to Register Highest CAGR During Forecast Period
4.3 Social Media Analytics Market, by Offering and Key Business Functions
Figure 21 Marketing Segment Accounted for Largest Market Share in North America
4.4 Social Media Analytics Market, by Region
Figure 22 North America Accounted for Largest Market Share in 2023
5 Market Overview and Industry Trends
5.1 Introduction
5.2 Market Dynamics
Figure 23 Drivers, Restraints, Opportunities, and Challenges in Social Media Analytics Market
5.2.1 Drivers
5.2.1.1 Rising Number of Social Media Users
5.2.1.2 Growing Focus of Organizations to Gain Competitive Intelligence
5.2.1.3 Rising Need for Social Media Measurement to Enhance Customer Experience
5.2.2 Restraints
5.2.2.1 Complexities in Analytical Workflow
5.2.2.2 Lack of Analytical Skillsets
5.2.3 Opportunities
5.2.3.1 Voluminous Data Generation Through Social Media Platforms
5.2.3.2 Rising Cloud Adoption Trends
5.2.4 Challenges
5.2.4.1 Lack of Standard Measures for Social Media Analytics
5.2.4.2 Lack of Single Solution to Manage Increasing Unstructured Data
5.3 Technology Analysis
5.3.1 Key Technologies
5.3.1.1 Artificial Intelligence (AI)
5.3.1.2 Blockchain
5.3.1.3 Edge Computing
5.3.1.4 Big Data
5.3.2 Complimentary Technologies
5.3.2.1 IoT
5.3.2.2 Robotic Process Automation (RPA)
5.3.2.3 Ar/Vr
5.3.3 Adjacent Technology
5.3.3.1 Quantum Computing
5.3.3.2 Cloud Computing
5.4 Investment Landscape
Figure 24 Leading Global Social Media Analytics Startups, by Number of Investors and Funding Rounds (2023)
5.5 Case Study Analysis
5.5.1 Banking, Financial Services, and Insurance
5.5.1.1 Use Case 1: Tdecu Used Clarabridge Interaction Analysis to Enhance Customer Experience and Sort Soiled Data
5.5.2 Telecommunications
5.5.2.1 Use Case 2: Sky Used Clarabridge Engagement to Enhance Customer Experience
5.5.3 Hospitality
5.5.3.1 Use Case 3: Nh Group Used Digimind Social Monitoring and Listening to Understand Consumer Behavior
5.5.4 Retail & Ecommerce
5.5.4.1 Use Case 4: Carrefour Used Digimind Social for Brand Reputation, Monitoring, and Understanding Consumer Preferences
5.5.5 Government
5.5.5.1 Use Case 5: World Business Chicago (Wbc) Used Sprout Social's Analytics Features to Expand Its Digital Presence
5.5.6 Media & Entertainment
5.5.6.1 Use Case 6: Bbc Used Khoros Platform to Track Performance of Its Content and Drive More Traffic to Its Website
5.5.7 Manufacturing
5.5.7.1 Use Case 7: Carin Oil Used Meltwater Platform to Improve Upon Online Reputation Management
5.5.8 Healthcare
5.5.8.1 Use Case 8: Fortis Used Meltwater Platform to Raise Brand Awareness and Monitor Real-Time Engagement with the Audience
5.5.9 Transport and Logistics
5.5.9.1 Use Case 9: Hong Kong Airlines Used Talkwalker and Hootsuite Platform for Monitoring and Social Listening
5.5.10 Energy and Utilities
5.5.10.1 Use Case 10: Hydro-Québec Used Talkwalker Platform to Engage with Customers and Analyze Monitoring
5.6 Evolution of Social Media Analytics Market
Figure 25 Evolution of Social Media Analytics Market
Table 7 Evolution of Social Media Analytics Market
5.7 Ecosystem/Market Map
Table 8 Social Media Analytics Market: Role of Players in Ecosystem
Figure 26 Key Players in Social Media Analytics Market Ecosystem
5.8 Tariff & Regulatory Landscape
5.8.1 Tariffs Related to Social Media Analytics
Table 9 Tariffs Related to Social Media Analytics, 2022
5.8.2 Regulatory Bodies, Government Agencies, and Other Organizations
Table 10 North America: List of Regulatory Bodies, Government Agencies, and Other Organizations
Table 11 Europe: List of Regulatory Bodies, Government Agencies, and Other Organizations
Table 12 Asia-Pacific: List of Regulatory Bodies, Government Agencies, and Other Organizations
Table 13 Rest of the World: List of Regulatory Bodies, Government Agencies, and Other Organizations
5.8.2.1 North America
5.8.2.1.1 US
5.8.2.1.1.1 California Consumer Privacy Act (Ccpa)
5.8.2.1.1.2 Health Insurance Portability and Accountability Act (Hipaa)
5.8.2.1.1.3 Artificial Intelligence Risk Management Framework 1.0 (Rmf)
5.8.2.1.2 Canada
5.8.2.1.2.1 Public Safety Canada Regulation
5.8.2.2 Europe
5.8.2.2.1 General Data Protection Regulation (Gdpr)
5.8.2.2.2 Eu Regulatory Framework for AI
5.8.2.3 Asia-Pacific
5.8.2.3.1 South Korea
5.8.2.3.1.1 Personal Information Protection Act (Pipa)
5.8.2.3.2 China
5.8.2.3.3 India
5.8.2.4 Middle East & Africa
5.8.2.4.1 UAE
5.8.2.4.1.1 UAE AI Regulations
5.8.2.4.2 KSA
5.8.2.4.2.1 Saudi Arabia AI Strategy
5.8.2.4.3 Bahrain
5.8.2.4.3.1 Bahrain AI Ethics Framework
5.8.2.5 Latin America
5.8.2.5.1 Brazil
5.8.2.5.2 Mexico
5.9 Value Chain Analysis
Figure 27 Social Media Analytics: Value Chain Analysis
5.10 Porter's Five Forces Analysis
Figure 28 Porter's Five Forces Analysis: Social Media Analytics Market
Table 14 Social Media Analytics Market: Porter's Five Forces Analysis
5.10.1 Threat from New Entrants
5.10.2 Threat of Substitutes
5.10.3 Bargaining Power of Suppliers
5.10.4 Bargaining Power of Buyers
5.10.5 Intensity of Competition Rivalry
5.11 Key Stakeholders and Buying Criteria
5.11.1 Key Stakeholders in Buying Process
Figure 29 Influence of Stakeholders on Buying Process for Top Three Verticals
Table 15 Influence of Stakeholders on Buying Process for Top Three Verticals (%)
5.11.2 Buying Criteria
Figure 30 Key Buying Criteria for Top Three Verticals
Table 16 Key Buying Criteria for Top Three Verticals
5.12 Key Conferences & Events
Table 17 Detailed List of Conference & Events, 2024-2025
5.13 Pricing Analysis
5.13.1 Indicative Pricing Analysis, by Social Media Analytics Solutions
Table 18 Indicative Pricing Levels of Social Media Analytics Solutions
5.13.2 Average Selling Price Trends of Key Players, by Software Type
Figure 31 Average Selling Price Trends of Key Players, by Software Type
Table 19 Average Selling Price Trends of Key Players, by Software Type
5.14 Trade Analysis
5.14.1 Import Scenario of Computer Software & Services
Figure 32 Computer Software & Services Import, by Key Countries, 2015-2022 (USD Billion)
5.14.2 Export Scenario of Computer Software & Services
Figure 33 Computer Software & Services Export, by Key Countries, 2015-2022 (USD Billion)
5.15 Trends/Disruptions Impacting Customer's Businesses
Figure 34 Revenue Shift and New Revenue Pockets in Social Media Analytics Market
5.16 Business Models of Social Media Analytics Market
5.17 Patent Analysis
5.17.1 Methodology
5.17.2 Patents Filed, by Document Type
Table 20 Patents Filed, 2013-2023
5.17.3 Innovation and Patent Applications
Figure 35 Number of Patents Granted, 2013-2023
5.17.3.1 Top 10 Applicants in Social Media Analytics
Figure 36 Top 10 Applicants in Social Media Analytics, 2013-2023
Figure 37 Regional Analysis of Patents Granted, 2013-2023
Table 21 Top 20 Patent Owners in Social Media Analytics, 2013-2023
Table 22 List of Few Patents in Social Media Analytics Market, 2023
5.18 Best Practices in Social Media Analytics Market
Table 23 Best Practices in Social Media Analytics Market
5.19 Technology Roadmap of Social Media Analytics Market
Table 24 Short-Term Roadmap, 2023-2025
Table 25 Mid-Term Roadmap, 2026-2028
Table 26 Long-Term Roadmap, 2029-2030
5.20 Free Versus Paid Social Media Analytics Tools
5.21 Key Areas to Use Social Media Analytics
5.21.1 Audience Analytics
5.21.2 Performance Analytics
5.21.3 Competitive Analytics
5.21.4 Paid Social Media Analytics
5.21.5 Customer Service and Community Management Analytics
5.21.6 Influencer Analytics
5.21.7 Sentiment Analysis and Ad Campaigns
5.21.8 Sentiment Analysis for Customer Service
6 Social Media Analytics Market, by Offering
6.1 Introduction
6.1.1 Offerings: Social Media Analytics Market Drivers
Figure 38 Services Segment to Register Higher CAGR During Forecast Period
Table 27 Social Media Analytics Market Size, by Offering, 2019-2022 (USD Million)
Table 28 Social Media Analytics Market Size, by Offering, 2023-2028 (USD Million)
6.2 Solutions
6.2.1 Companies Undertaking Strategic Implementation of Social Media Analytics for Data-Driven Business Success
Table 29 Solutions: Social Media Analytics Market Size, by Region, 2019-2022 (USD Million)
Table 30 Solutions: Social Media Analytics Market Size, by Region, 2023-2028 (USD Million)
6.2.2 By Software Type
Figure 39 Social Media Marketing Segment to Register Highest CAGR During Forecast Period
Table 31 Solutions: Social Media Analytics Market Size, by Software Type, 2019-2022 (USD Million)
Table 32 Solutions: Social Media Analytics Market Size, by Software Type, 2023-2028 (USD Million)
6.2.2.1 Social Listening and Monitoring
Table 33 Social Listening and Monitoring: Social Media Analytics Market Size, by Region, 2019-2022 (USD Million)
Table 34 Social Listening and Monitoring: Social Media Analytics Market Size, by Region, 2023-2028 (USD Million)
6.2.2.2 Social Media Marketing
Table 35 Social Media Marketing: Social Media Analytics Market Size, by Region, 2019-2022 (USD Million)
Table 36 Social Media Marketing: Social Media Analytics Market Size, by Region, 2023-2028 (USD Million)
6.2.2.3 Social Media Advertising
Table 37 Social Media Advertising: Social Media Analytics Market Size, by Region, 2019-2022 (USD Million)
Table 38 Social Media Advertising: Social Media Analytics Market Size, by Region, 2023-2028 (USD Million)
6.2.2.4 Social Media Intelligence
Table 39 Social Media Intelligence: Social Media Analytics Market Size, by Region, 2019-2022 (USD Million)
Table 40 Social Media Intelligence: Social Media Analytics Market Size, by Region, 2023-2028 (USD Million)
6.2.2.5 Other Software Types
Table 41 Other Software Types: Social Media Analytics Market Size, by Region, 2019-2022 (USD Million)
Table 42 Other Software Types: Social Media Analytics Market Size, by Region, 2023-2028 (USD Million)
6.2.3 Social Media Analytics Market, by Deployment Mode
Figure 40 Cloud Segment to Register Higher CAGR During Forecast Period
Table 43 Solutions: Social Media Analytics Market Size, by Deployment Mode, 2019-2022 (USD Million)
Table 44 Solutions: Social Media Analytics Market Size, by Deployment Mode, 2023-2028 (USD Million)
6.2.3.1 On-Premises
6.2.3.1.1 Need to Maintain Data Control, Customization, and Cost Efficiency to Drive Adoption of On-Premises Mode
Table 45 On-Premises: Social Media Analytics Market Size, by Region, 2019-2022 (USD Million)
Table 46 On-Premises: Social Media Analytics Market Size, by Region, 2023-2028 (USD Million)
6.2.3.2 Cloud
6.2.3.2.1 Asia-Pacific to be Fastest-Growing Market During Forecast Period
Table 47 Cloud: Social Media Analytics Market Size, by Region, 2019-2022 (USD Million)
Table 48 Cloud: Social Media Analytics Market Size, by Region, 2023-2028 (USD Million)
Figure 41 Hybrid Cloud Segment to Witness Highest CAGR During Forecast Period
Table 49 Social Media Analytics Market Size, by Cloud Type, 2019-2022 (USD Million)
Table 50 Social Media Analytics Market Size, by Cloud Type, 2023-2028 (USD Million)
6.2.3.2.2 Public
Table 51 Public: Social Media Analytics Market Size, by Region, 2019-2022 (USD Million)
Table 52 Public: Social Media Analytics Market Size, by Region, 2023-2028 (USD Million)
6.2.3.2.3 Private
Table 53 Private: Social Media Analytics Market Size, by Region, 2019-2022 (USD Million)
Table 54 Private: Social Media Analytics Market Size, by Region, 2023-2028 (USD Million)
6.2.3.2.4 Hybrid
Table 55 Hybrid: Social Media Analytics Market Size, by Region, 2019-2022 (USD Million)
Table 56 Hybrid: Social Media Analytics Market Size, by Region, 2023-2028 (USD Million)
6.3 Services
6.3.1 Professional Services Segment to Account for Larger Market Share
Figure 42 Managed Services Segment to Grow at Higher Rate During Forecast Period
Table 57 Social Media Analytics Market Size, by Services, 2019-2022 (USD Million)
Table 58 Social Media Analytics Market Size, by Services, 2023-2028 (USD Million)
Table 59 Services: Social Media Analytics Market Size, by Region, 2019-2022 (USD Million)
Table 60 Services: Social Media Analytics Market Size, by Region, 2023-2028 (USD Million)
6.3.2 Professional Services
Figure 43 Support & Maintenance Services Segment to Register Higher CAGR During Forecast Period
Table 61 Social Media Analytics Market Size, by Professional Services, 2019-2022 (USD Million)
Table 62 Social Media Analytics Market Size, by Professional Services, 2023-2028 (USD Million)
Table 63 Professional Services: Social Media Analytics Market Size, by Region, 2019-2022 (USD Million)
Table 64 Professional Services: Social Media Analytics Market Size, by Region, 2023-2028 (USD Million)
6.3.2.1 Consulting Services
Table 65 Consulting: Social Media Analytics Market Size, by Region, 2019-2022 (USD Million)
Table 66 Consulting: Social Media Analytics Market Size, by Region, 2023-2028 (USD Million)
6.3.2.2 Deployment & Integration
Table 67 Deployment & Integration: Social Media Analytics Market Size, by Region, 2019-2022 (USD Million)
Table 68 Deployment & Integration: Social Media Analytics Market Size, by Region, 2023-2028 (USD Million)
6.3.2.3 Support & Maintenance
Table 69 Support & Maintenance: Social Media Analytics Market Size, by Region, 2019-2022 (USD Million)
Table 70 Support & Maintenance: Social Media Analytics Market Size, by Region, 2023-2028 (USD Million)
6.3.3 Managed Services
Table 71 Managed Services: Social Media Analytics Market Size, by Region, 2019-2022 (USD Million)
Table 72 Managed Services: Social Media Analytics Market Size, by Region, 2023-2028 (USD Million)
7 Social Media Analytics Market, by Analytics Type
7.1 Introduction
7.1.1 Analytics Type: Social Media Analytics Market Drivers
Figure 44 Prescriptive Analytics Segment to Register Highest CAGR During Forecast Period
Table 73 Social Media Analytics Market Size, by Analytics Type, 2019-2022 (USD Million)
Table 74 Social Media Analytics Market Size, by Analytics Type, 2023-2028 (USD Million)
7.2 Predictive Analytics
Table 75 Predictive Analytics: Social Media Analytics Market Size, by Region, 2019-2022 (USD Million)
Table 76 Predictive Analytics: Social Media Analytics Market Size, by Region, 2023-2028 (USD Million)
7.3 Prescriptive Analytics
Table 77 Prescriptive Analytics: Social Media Analytics Market Size, by Region, 2019-2022 (USD Million)
Table 78 Prescriptive Analytics: Social Media Analytics Market Size, by Region, 2023-2028 (USD Million)
7.4 Diagnostic Analytics
Table 79 Diagnostic Analytics: Social Media Analytics Market Size, by Region, 2019-2022 (USD Million)
Table 80 Diagnostic Analytics: Social Media Analytics Market Size, by Region, 2023-2028 (USD Million)
7.5 Descriptive Analytics
Table 81 Descriptive Analytics: Social Media Analytics Market Size, by Region, 2019-2022 (USD Million)
Table 82 Descriptive Analytics: Social Media Analytics Market Size, by Region, 2023-2028 (USD Million)
8 Social Media Analytics Market, by Business Function
8.1 Introduction
8.1.1 Business Function: Social Media Analytics Market Drivers
Figure 45 Customer Service Segment to Register Highest CAGR During Forecast Period
Table 83 Social Media Analytics Market Size, by Business Function, 2019-2022 (USD Million)
Table 84 Social Media Analytics Market Size, by Business Function, 2023-2028 (USD Million)
8.2 Marketing
8.2.1 Rising Need to Use Social Media Analytics for Data-Driven Decision
Table 85 Marketing: Social Media Analytics Market Size, by Region, 2019-2022 (USD Million)
Table 86 Marketing: Social Media Analytics Market Size, by Region, 2023-2028 (USD Million)
Table 87 Marketing: Social Media Analytics Market Size, by Application, 2019-2022 (USD Million)
Table 88 Marketing: Social Media Analytics Market Size, by Application, 2023-2028 (USD Million)
8.2.2 Audience Segmentation and Targeting
8.2.3 Social Media Campaign Performance Analytics
8.2.4 Competitive Analysis
8.2.5 Influencer Marketing Analysis
8.2.6 Trend Analysis and Forecasting
8.2.7 Customer Journey Analysis
8.2.8 Others
8.3 Sales & Lead Generation
8.3.1 Strategic Integration of Social Media Analytics for Enhanced Sales and Lead Generation
Table 89 Sales & Lead Generation: Social Media Analytics Market Size, by Region, 2019-2022 (USD Million)
Table 90 Sales & Lead Generation: Social Media Analytics Market Size, by Region, 2023-2028 (USD Million)
Table 91 Sales & Lead Generation: Social Media Analytics Market Size, by Application, 2019-2022 (USD Million)
Table 92 Sales & Lead Generation: Social Media Analytics Market Size, by Application, 2023-2028 (USD Million)
8.3.2 Conversion Rate Optimization Analysis
8.3.3 Sales Funnel Tracking and Optimization
8.3.4 Customer Acquisition Cost Analysis
8.3.5 Competitive Sales Intelligence
8.3.6 Geo-Targeted Lead Generation
8.3.7 Social Media Data Mining
8.3.8 Others
8.4 Finance
8.4.1 Quantifying Social Media Impact for Informed Decision-Making
Table 93 Finance: Social Media Analytics Market Size, by Region, 2019-2022 (USD Million)
Table 94 Finance: Social Media Analytics Market Size, by Region, 2023-2028 (USD Million)
Table 95 Finance: Social Media Analytics Market Size, by Application, 2019-2022 (USD Million)
Table 96 Finance: Social Media Analytics Market Size, by Application, 2023-2028 (USD Million)
8.4.2 Fraud Detection
8.4.3 Credit Risk Assessment
8.4.4 Customer Financial Behavior Analysis
8.4.5 Regulatory Compliance Monitoring
8.4.6 Real-Time Crisis Response
8.4.7 ROI Measurement
8.4.8 Others
8.5 Operation
8.5.1 Growing Need to Make Informed Decision and Refine Marketing Strategies to Fuel Market Growth
Table 97 Operation: Social Media Analytics Market Size, by Region, 2019-2022 (USD Million)
Table 98 Operation: Social Media Analytics Market Size, by Region, 2023-2028 (USD Million)
Table 99 Operation: Social Media Analytics Market Size, by Application, 2019-2022 (USD Million)
Table 100 Operation: Social Media Analytics Market Size, by Application, 2023-2028 (USD Million)
8.5.2 Quality Control
8.5.3 Supply Chain Risk Assessment
8.5.4 Sustainability Tracking
8.5.5 Demand Forecasting
8.5.6 Customer Network Value Optimization
8.5.7 Others
8.6 Human Resources (HR)
8.6.1 Data-Driven Approach Enabling Improved Decision-Making and Overall Business Outcomes
Table 101 Human Resources: Social Media Analytics Market Size, by Region, 2019-2022 (USD Million)
Table 102 Human Resources: Social Media Analytics Market Size, by Region, 2023-2028 (USD Million)
Table 103 Human Resources: Social Media Analytics Market Size, by Application, 2019-2022 (USD Million)
Table 104 Human Resources: Social Media Analytics Market Size, by Application, 2023-2028 (USD Million)
8.6.2 Employer Branding Analysis and Perception Monitoring
8.6.3 Employee Engagement Metrics
8.6.4 Training and Development Assessment
8.6.5 Employee Sentiment Analysis
8.6.6 Others
8.7 Customer Services
8.7.1 Strategic Integration of Social Media Analytics for Enhanced Engagement and Satisfaction to Fuel Growth
Table 105 Customer Services: Social Media Analytics Market Size, by Region, 2019-2022 (USD Million)
Table 106 Customer Services: Social Media Analytics Market Size, by Region, 2023-2028 (USD Million)
Table 107 Customer Services: Social Media Analytics Market Size, by Application, 2019-2022 (USD Million)
Table 108 Customer Services: Social Media Analytics Market Size, by Application, 2023-2028 (USD Million)
8.7.2 Chatbot Optimization
8.7.3 Service Performance Metrics
8.7.4 Customer Feedback Analysis
8.7.5 Customer Retention Strategies
8.7.6 Others
9 Social Media Analytics Market, by Vertical
9.1 Introduction
9.1.1 Vertical: Social Media Analytics Market Drivers
Figure 46 Social Media Analytics Market to Register Highest CAGR in Media & Entertainment Vertical During Forecast Period
Table 109 Social Media Analytics Market Size, by Vertical, 2019-2022 (USD Million)
Table 110 Social Media Analytics Market Size, by Vertical, 2023-2028 (USD Million)
9.2 Bfsi
9.2.1 Rising Need for Real-Time Brand Monitoring and Reputation Management to Fuel Market Growth
Table 111 Bfsi: Social Media Analytics Market Size, by Region, 2019-2022 (USD Million)
Table 112 Bfsi: Social Media Analytics Market Size, by Region, 2023-2028 (USD Million)
9.3 Retail & Ecommerce
9.3.1 Rising Adoption of Advanced Technologies to Gain Valuable Insights to Drive Growth
Table 113 Retail & Ecommerce: Social Media Analytics Market Size, by Region, 2019-2022 (USD Million)
Table 114 Retail & Ecommerce: Social Media Analytics Market Size, by Region, 2023-2028 (USD Million)
9.4 Government & Defense
9.4.1 Asia-Pacific to Register Highest CAGR During Forecast Period
Table 115 Government & Defense: Social Media Analytics Market Size, by Region, 2019-2022 (USD Million)
Table 116 Government & Defense: Social Media Analytics Market Size, by Region, 2023-2028 (USD Million)
9.5 Travel & Hospitality
9.5.1 Need for Optimizing Customer Engagement Through Strategic Social Media Management to Drive Market
Table 117 Travel & Hospitality: Social Media Analytics Market Size, by Region, 2019-2022 (USD Million)
Table 118 Travel & Hospitality: Social Media Analytics Market Size, by Region, 2023-2028 (USD Million)
9.6 Healthcare & Lifesciences
9.6.1 Strategic Integration of Social Media Analytics for Enhanced Disease Surveillance and Patient Engagement
Table 119 Healthcare & Lifesciences: Social Media Analytics Market Size, by Region, 2019-2022 (USD Million)
Table 120 Healthcare & Lifesciences: Social Media Analytics Market Size, by Region, 2023-2028 (USD Million)
9.7 Media & Entertainment
9.7.1 Rising Need for Strategic Engagement and Business Excellence to Support Market Growth
Table 121 Media & Entertainment: Social Media Analytics Market Size, by Region, 2019-2022 (USD Million)
Table 122 Media & Entertainment: Social Media Analytics Market Size, by Region, 2023-2028 (USD Million)
9.8 Telecommunications
9.8.1 Organizations Experiencing Improved Quality and Minimized Costs in Business Functions by Implementing Social Media Analytics
Table 123 Telecommunications: Social Media Analytics Market Size, by Region, 2019-2022 (USD Million)
Table 124 Telecommunications: Social Media Analytics Market Size, by Region, 2023-2028 (USD Million)
9.9 Energy & Utilities
9.9.1 Social Media Analytics Driving Sustainability and Compliance in Energy & Utilities
Table 125 Energy & Utilities: Social Media Analytics Market Size, by Region, 2019-2022 (USD Million)
Table 126 Energy & Utilities: Social Media Analytics Market Size, by Region, 2023-2028 (USD Million)
9.10 Education
9.10.1 Integration of Social Media Analytics in Education Sector Empowering Institutions to Make Data-Driven Decisions
Table 127 Education: Social Media Analytics Market Size, by Region, 2019-2022 (USD Million)
Table 128 Education: Social Media Analytics Market Size, by Region, 2023-2028 (USD Million)
9.11 Other Verticals
Table 129 Other Verticals: Social Media Analytics Market Size, by Region, 2019-2022 (USD Million)
Table 130 Other Verticals: Social Media Analytics Market Size, by Region, 2023-2028 (USD Million)
10 Social Media Analytics Market, by Region
10.1 Introduction
Figure 47 Asia-Pacific to Grow at Highest CAGR During Forecast Period
Figure 48 India to Grow at Highest CAGR During Forecast Period
Table 131 Social Media Analytics Market, by Region, 2019-2022 (USD Million)
Table 132 Social Media Analytics Market, by Region, 2023-2028 (USD Million)
10.2 North America
10.2.1 North America: Social Media Analytics Market Drivers
10.2.2 North America: Recession Impact
Figure 49 North America: Social Media Analytics Market Snapshot
Table 133 North America: Social Media Analytics Market, by Offering, 2019-2022 (USD Million)
Table 134 North America: Social Media Analytics Market, by Offering, 2023-2028 (USD Million)
Table 135 North America: Social Media Analytics Market Solutions, by Software Type, 2019-2022 (USD Million)
Table 136 North America: Social Media Analytics Market Solutions, by Software Type, 2023-2028 (USD Million)
Table 137 North America: Social Media Analytics Market Solutions, by Deployment Mode, 2019-2022 (USD Million)
Table 138 North America: Social Media Analytics Market Solutions, by Deployment Mode, 2023-2028 (USD Million)
Table 139 North America: Social Media Analytics Market, by Cloud Type, 2019-2022 (USD Million)
Table 140 North America: Social Media Analytics Market, by Cloud Type, 2023-2028 (USD Million)
Table 141 North America: Social Media Analytics Market, by Services, 2019-2022 (USD Million)
Table 142 North America: Social Media Analytics Market, by Services, 2023-2028 (USD Million)
Table 143 North America: Social Media Analytics Market, by Professional Services, 2019-2022 (USD Million)
Table 144 North America: Social Media Analytics Market, by Professional Services, 2023-2028 (USD Million)
Table 145 North America: Social Media Analytics Market, by Analytics Type, 2019-2022 (USD Million)
Table 146 North America: Social Media Analytics Market, by Analytics Type, 2023-2028 (USD Million)
Table 147 North America: Social Media Analytics Market, by Business Function, 2019-2022 (USD Million)
Table 148 North America: Social Media Analytics Market, by Business Function, 2023-2028 (USD Million)
Table 149 North America: Social Media Analytics Market, by Vertical, 2019-2022 (USD Million)
Table 150 North America: Social Media Analytics Market, by Vertical, 2023-2028 (USD Million)
Table 151 North America: Social Media Analytics Market, by Country, 2019-2022 (USD Million)
Table 152 North America: Social Media Analytics Market, by Country, 2023-2028 (USD Million)
10.2.3 US
10.2.3.1 Rising Demand for Cost-Effective Marketing Strategies to Drive Market
10.2.4 Canada
10.2.4.1 Increasing Digitalization and Tech-Savvy Populace Landscape to Drive Market
10.3 Europe
10.3.1 Europe: Social Media Analytics Market Drivers
10.3.2 Europe: Recession Impact
Table 153 Europe: Social Media Analytics Market, by Offering, 2019-2022 (USD Million)
Table 154 Europe: Social Media Analytics Market, by Offering, 2023-2028 (USD Million)
Table 155 Europe: Social Media Analytics Market Solutions, by Software Type, 2019-2022 (USD Million)
Table 156 Europe: Social Media Analytics Market Solutions, by Software Type, 2023-2028 (USD Million)
Table 157 Europe: Social Media Analytics Market Solutions, by Deployment, 2019-2022 (USD Million)
Table 158 Europe: Social Media Analytics Market Solutions, by Deployment, 2023-2028 (USD Million)
Table 159 Europe: Social Media Analytics Market, by Cloud Type, 2019-2022 (USD Million)
Table 160 Europe: Social Media Analytics Market, by Cloud Type, 2023-2028 (USD Million)
Table 161 Europe: Social Media Analytics Market, by Services, 2019-2022 (USD Million)
Table 162 Europe: Social Media Analytics Market, by Services, 2023-2028 (USD Million)
Table 163 Europe: Social Media Analytics Market, by Professional Services, 2019-2022 (USD Million)
Table 164 Europe: Social Media Analytics Market, by Professional Services, 2023-2028 (USD Million)
Table 165 Europe: Social Media Analytics Market, by Analytics Type, 2019-2022 (USD Million)
Table 166 Europe: Social Media Analytics Market, by Analytics Type, 2023-2028 (USD Million)
Table 167 Europe: Social Media Analytics Market, by Business Function, 2019-2022 (USD Million)
Table 168 Europe: Social Media Analytics Market, by Business Function, 2023-2028 (USD Million)
Table 169 Europe: Social Media Analytics Market, by Vertical, 2019-2022 (USD Million)
Table 170 Europe: Social Media Analytics Market, by Vertical, 2023-2028 (USD Million)
Table 171 Europe: Social Media Analytics Market, by Country, 2019-2022 (USD Million)
Table 172 Europe: Social Media Analytics Market, by Country, 2023-2028 (USD Million)
10.3.3 UK
10.3.3.1 Major Investment in Advanced Analytics Solutions to Drive Market
10.3.4 Germany
10.3.4.1 Growing Demand for Engagement Tools to Drive Market
10.3.5 France
10.3.5.1 Focus on Target Marketing, Social Sentiment Aids, and Data-Driven Decision-Making to Drive Market
10.3.6 Italy
10.3.6.1 Rising Need to Incorporate Advanced Tools Such as AI, ML to Drive Market
10.3.7 Spain
10.3.7.1 Growing Demand from Retail & E-Commerce, Telecom, IT, Media & Entertainment to Drive Market
10.3.7.2 Rest of Europe 200
10.4 Asia-Pacific
10.4.1 Asia-Pacific: Social Media Analytics Market Drivers
10.4.2 Asia-Pacific: Recession Impact
Figure 50 Asia-Pacific: Social Media Analytics Market Snapshot
Table 173 Asia-Pacific: Social Media Analytics Market, by Offering, 2019-2022 (USD Million)
Table 174 Asia-Pacific: Social Media Analytics Market, by Offering, 2023-2028 (USD Million)
Table 175 Asia-Pacific: Social Media Analytics Solutions Market, By Software Type, 2019-2022 (USD Million)
Table 176 Asia-Pacific: Social Media Analytics Market Solutions, By Software Type, 2023-2028 (USD Million)
Table 177 Asia-Pacific: Social Media Analytics Market Solutions, By Deployment Mode, 2019-2022 (USD Million)
Table 178 Asia-Pacific: Social Media Analytics Solutions Market, by Deployment Mode, 2023-2028 (USD Million)
Table 179 Asia-Pacific: Social Media Analytics Market, by Cloud Type, 2019-2022 (USD Million)
Table 180 Asia-Pacific: Social Media Analytics Market, by Cloud Type, 2023-2028 (USD Million)
Table 181 Asia-Pacific: Social Media Analytics Market, by Services, 2019-2022 (USD Million)
Table 182 Asia-Pacific: Social Media Analytics Market, by Services, 2023-2028 (USD Million)
Table 183 Asia-Pacific: Social Media Analytics Market, by Professional Services, 2019-2022 (USD Million)
Table 184 Asia-Pacific: Social Media Analytics Market, by Professional Services, 2023-2028 (USD Million)
Table 185 Asia-Pacific: Social Media Analytics Market, by Analytics Type, 2019-2022 (USD Million)
Table 186 Asia-Pacific: Social Media Analytics Market, by Analytics Type, 2023-2028 (USD Million)
Table 187 Asia-Pacific: Social Media Analytics Market, by Business Function, 2019-2022 (USD Million)
Table 188 Asia-Pacific: Social Media Analytics Market, by Business Function, 2023-2028 (USD Million)
Table 189 Asia-Pacific: Social Media Analytics Market, by Vertical, 2019-2022 (USD Million)
Table 190 Asia-Pacific: Social Media Analytics Market, by Vertical, 2023-2028 (USD Million)
Table 191 Asia-Pacific: Social Media Analytics Market, by Country, 2019-2022 (USD Million)
Table 192 Asia-Pacific: Social Media Analytics Market, by Country, 2023-2028 (USD Million)
10.4.3 China
10.4.3.1 Rapid Digital Transformation, Dynamic Ict Sector, Growing Economy to Drive Market
10.4.4 Japan
10.4.4.1 Significant Investment in AI-Powered Solutions and R&D to Drive Market
10.4.5 India
10.4.5.1 Rising Focus on Digitization to Drive Market
10.4.6 South Korea
10.4.6.1 Widespread Adoption of Digital Technologies and a Tech-Savvy Population to Drive Market
10.4.7 Australia & New Zealand
10.4.7.1 Rising Analytics Investments by Mid-Sized Businesses to Drive Market
10.4.8 Rest of Asia-Pacific
10.5 Middle East & Africa
10.5.1 Middle East & Africa: Social Media Analytics Market Drivers
10.5.2 Middle East & Africa: Recession Impact
Table 193 Middle East & Africa: Social Media Analytics Market, by Offering, 2019-2022 (USD Million)
Table 194 Middle East & Africa: Social Media Analytics Market, by Offering, 2023-2028 (USD Million)
Table 195 Middle East & Africa: Social Media Analytics Market Solutions, by Software Type, 2019-2022 (USD Million)
Table 196 Middle East & Africa: Social Media Analytics Market Solutions, by Software Type, 2023-2028 (USD Million)
Table 197 Middle East & Africa: Social Media Analytics Market Solutions, by Deployment Mode, 2019-2022 (USD Million)
Table 198 Middle East & Africa: Social Media Analytics Market Solutions, by Deployment Mode, 2023-2028 (USD Million)
Table 199 Middle East & Africa: Social Media Analytics Market, by Cloud Type, 2019-2022 (USD Million)
Table 200 Middle East & Africa: Social Media Analytics Market, by Cloud Type, 2023-2028 (USD Million)
Table 201 Middle East & Africa: Social Media Analytics Market, by Services, 2019-2022 (USD Million)
Table 202 Middle East & Africa: Social Media Analytics Market, by Services, 2023-2028 (USD Million)
Table 203 Middle East & Africa: Social Media Analytics Market, by Professional Services, 2019-2022 (USD Million)
Table 204 Middle East & Africa: Social Media Analytics Market, by Professional Services, 2023-2028 (USD Million)
Table 205 Middle East & Africa: Social Media Analytics Market, by Analytics Type, 2019-2022 (USD Million)
Table 206 Middle East & Africa: Social Media Analytics Market, by Analytics Type, 2023-2028 (USD Million)
Table 207 Middle East & Africa: Social Media Analytics Market, by Business Function, 2019-2022 (USD Million)
Table 208 Middle East & Africa: Social Media Analytics Market, by Business Function, 2023-2028 (USD Million)
Table 209 Middle East & Africa: Social Media Analytics Market, by Vertical, 2019-2022 (USD Million)
Table 210 Middle East & Africa: Social Media Analytics Market, by Vertical, 2023-2028 (USD Million)
Table 211 Middle East & Africa: Social Media Analytics Market, by Country, 2019-2022 (USD Million)
Table 212 Middle East & Africa: Social Media Analytics Market, by Country, 2023-2028 (USD Million)
10.5.3 Saudi Arabia
10.5.3.1 Growing Government Initiatives to Drive Market
10.5.4 UAE
10.5.4.1 Investment in Cutting-Edge Technologies to Drive Market
10.5.5 Qatar
10.5.5.1 Rising Need for Optimizing Marketing Strategies to Drive Market
10.5.6 Turkey
10.5.6.1 Increasing Number of Social Media Users to Drive Market
10.5.7 South Africa
10.5.7.1 Need to Maintain Brand Recognition and Cure Negative Publicity to Drive Market
10.5.7.2 Rest of Middle East & Africa
10.6 Latin America
10.6.1 Latin America: Social Media Analytics Market Drivers
10.6.2 Latin America: Recession Impact
Table 213 Latin America: Social Media Analytics Market, by Offering, 2019-2022 (USD Million)
Table 214 Latin America: Social Media Analytics Market, by Offering, 2023-2028 (USD Million)
Table 215 Latin America: Social Media Analytics Market Solutions, by Software Type, 2019-2022 (USD Million)
Table 216 Latin America: Social Media Analytics Market Solutions, by Software Type, 2023-2028 (USD Million)
Table 217 Latin America: Social Media Analytics Market Solutions, by Deployment Mode, 2019-2022 (USD Million)
Table 218 Latin America: Social Media Analytics Market Solutions, by Deployment Mode, 2023-2028 (USD Million)
Table 219 Latin America: Social Media Analytics Market, by Cloud Type, 2019-2022 (USD Million)
Table 220 Latin America: Social Media Analytics Market, by Cloud Type, 2023-2028 (USD Million)
Table 221 Latin America: Social Media Analytics Market, by Services, 2019-2022 (USD Million)
Table 222 Latin America: Social Media Analytics Market, by Services, 2023-2028 (USD Million)
Table 223 Latin America: Social Media Analytics Market, by Professional Services, 2019-2022 (USD Million)
Table 224 Latin America: Social Media Analytics Market, by Professional Services, 2023-2028 (USD Million)
Table 225 Latin America: Social Media Analytics Market, by Analytics Type, 2019-2022 (USD Million)
Table 226 Latin America: Social Media Analytics Market, by Analytics Type, 2023-2028 (USD Million)
Table 227 Latin America: Social Media Analytics Market, by Business Function, 2019-2022 (USD Million)
Table 228 Latin America: Social Media Analytics Market, by Business Function, 2023-2028 (USD Million)
Table 229 Latin America: Social Media Analytics Market, by Vertical, 2019-2022 (USD Million)
Table 230 Latin America: Social Media Analytics Market, by Vertical, 2023-2028 (USD Million)
Table 231 Latin America: Social Media Analytics Market, by Country, 2019-2022 (USD Million)
Table 232 Latin America: Social Media Analytics Market, by Country, 2023-2028 (USD Million)
10.6.3 Brazil
10.6.3.1 Wide Adoption of Digital Technologies to Drive Market
10.6.4 Mexico
10.6.4.1 Growing Social Media User Base to Drive Market
10.6.5 Argentina
10.6.5.1 Increasing Popularity of Social Media Platforms to Drive Market
10.6.6 Rest of Latin America
11 Competitive Landscape
11.1 Overview
11.2 Key Players Strategies
Table 233 Overview of Strategies Adopted by Key Social Media Analytics Vendors
11.3 Revenue Analysis
Figure 51 Top 5 Players Have Dominated Market in Last 5 Years
11.4 Market Share Analysis
Figure 52 Market Share Analysis for Key Players, 2022
Table 234 Social Media Analytics Market: Degree of Competition
11.5 Brand/Product Comparative Analysis
Figure 53 Brand/Product Comparative Analysis, by Social Media Analytics Solutions
11.6 Valuation and Financial Metrics of Key Vendors
Figure 54 Valuation and Financial Metrics of Key Vendors
Figure 55 Year-To-Date (Ytd) Price Total Return and 5-Year Stock Beta of Key Vendors
11.7 Company Evaluation Matrix
11.7.1 Stars
11.7.2 Emerging Leaders
11.7.3 Pervasive Players
11.7.4 Participants
Figure 56 Social Media Analytics Market: Company Evaluation Matrix, 2022
11.7.5 Footprint of Key Players
Table 235 Product Footprint (19 Companies)
Table 236 Vertical Footprint (19 Companies)
Table 237 Region Footprint (19 Companies)
Table 238 Company Footprint (19 Companies)
11.8 Startup/SME Evaluation Matrix
11.8.1 Progressive Companies
11.8.2 Responsive Companies
11.8.3 Dynamic Companies
11.8.4 Starting Blocks
Figure 57 Social Media Analytics Market: Start-Up/SME Evaluation Matrix, 2022
11.8.5 Competitive Benchmarking
Table 239 Social Media Analytics Market: Detailed List of Key Startups/SMEs
Table 240 Social Media Analytics Market: Competitive Benchmarking of Startups/SMEs, 2022
11.9 Competitive Scenario and Trends
11.9.1 Product Launches and Enhancements
Table 241 Social Media Analytics Market: Product Launches and Enhancements, 2020-2023
11.9.2 Deals
Table 242 Social Media Analytics Market: Deals, January 2020-January 2024
12 Company Profiles
12.1 Introduction
(Business Overview, Products/Solutions/Services Offered, Recent Developments, Analyst's View)*
12.1.1 IBM
Table 243 IBM: Company Overview
Figure 58 IBM: Company Snapshot
Table 244 IBM: Solutions/Services/Products Offered
Table 245 IBM: Product Launches and Enhancements
Table 246 IBM: Deals
12.1.2 Google
Table 247 Google: Company Overview
Figure 59 Google: Company Snapshot
Table 248 Google: Solutions/Services/Products Offered
Table 249 Google: Product Launches and Enhancements
Table 250 Google: Deals
12.1.3 Oracle
Table 251 Oracle: Company Overview
Figure 60 Oracle: Company Snapshot
Table 252 Oracle: Solutions/Services/Products Offered
Table 253 Oracle: Product Launches and Enhancements
Table 254 Oracle: Deals
12.1.4 Salesforce
Table 255 Salesforce: Company Overview
Figure 61 Salesforce: Company Snapshot
Table 256 Salesforce: Solutions/Services/Products Offered
Table 257 Salesforce: Product Launches and Enhancements
Table 258 Salesforce: Deals
12.1.5 Adobe
Table 259 Adobe: Company Overview
Figure 62 Adobe: Company Snapshot
Table 260 Adobe: Solutions/Services/Products Offered
Table 261 Adobe: Product Launches and Enhancements
Table 262 Adobe: Deals
12.1.6 Sprout Social
Table 263 Sprout Social: Company Overview
Figure 63 Sprout Social: Company Snapshot
Table 264 Sprout Social: Solutions/Services/Products Offered
Table 265 Sprout Social: Product Launches and Enhancements
Table 266 Sprout Social: Deals
12.1.7 Sas
Table 267 Sas: Company Overview
Table 268 Sas: Solutions/Services/Products Offered
Table 269 Sas: Product Launches and Enhancements
Table 270 Sas: Deals
12.1.8 Digimind
Table 271 Digimind: Company Overview
Table 272 Digimind: Solutions/Services/Products Offered
Table 273 Digimind: Product Launches and Enhancements
Table 274 Digimind: Deals
12.1.9 Talkwalker
Table 275 Talkwalker: Company Overview
Table 276 Talkwalker: Solutions/Services/Products Offered
Table 277 Talkwalker: Product Launches and Enhancements
Table 278 Talkwalker: Deals
12.1.10 Hootsuite
Table 279 Hootsuite: Company Overview
Table 280 Hootsuite: Solutions/Services/Products Offered
Table 281 Hootsuite: Product Launches and Enhancements
Table 282 Hootsuite: Deals
12.1.11 Gooddata
Table 283 Gooddata: Company Overview
Table 284 Gooddata: Solutions/Services/Products Offered
Table 285 Gooddata: Product Launches and Enhancements
Table 286 Gooddata: Deals
12.1.12 Meltwater
Table 287 Meltwater: Company Overview
Table 288 Meltwater: Solutions/Services/Products Offered
Table 289 Meltwater: Product Launches and Enhancements
Table 290 Meltwater: Deals
12.1.13 Sendible
Table 291 Sendible: Company Overview
Table 292 Sendible: Solutions/Services/Products Offered
Table 293 Sendible: Product Launches and Enhancements
12.1.14 Agorapulse
12.1.15 Keyhole
12.1.16 Khoros
12.1.17 Socialpilot
12.1.18 Cision
12.1.19 Qualitrics
*Details on Business Overview, Products/Solutions/Services Offered, Recent Developments, Analyst's View Might Not be Captured in Case of Unlisted Companies
12.2 Other Players
12.2.1 Tailwind
12.2.2 Brand24
12.2.3 Sotrender
12.2.4 Rival Iq
12.2.5 Facelift
12.2.6 Emplifi
12.2.7 Oktopost
12.2.8 Simplify360
12.2.9 Frrole
12.2.10 Mavsocial
12.2.11 Heuritech
12.2.12 Konnect Insights
12.2.13 Buffer
12.2.14 Hubspot
12.2.15 Databox
12.2.16 Semrush
12.3 Startups/SMEs
12.3.1 Awario
12.3.2 Mnemonic AI
12.3.3 Lucidya
12.3.4 Catalytics Datum
12.3.5 Dash Husdson
13 Adjacent and Related Markets
13.1 Introduction
13.2 Social Media Management Market - Global Forecast to 2027
13.2.1 Market Definition
13.2.2 Market Overview
13.2.3 Social Media Management Market, by Component
Table 294 Social Media Management Market, by Component, 2018-2021 (USD Million)
Table 295 Social Media Management Market, by Component, 2022-2027 (USD Million)
13.2.4 Social Media Management Market, by Deployment Mode
Table 296 Social Media Management Market, by Deployment Mode, 2018-2021 (USD Million)
Table 297 Social Media Management Market, by Deployment Mode, 2022-2027 (USD Million)
13.2.5 Social Media Management Market, by Organization Size
Table 298 Social Media Management Market, by Organization Size, 2018-2021 (USD Million)
Table 299 Social Media Management Market, by Organization Size, 2022-2027 (USD Million)
13.2.6 Social Media Management Market, by Application
Table 300 Social Media Management Market, by Application, 2018-2021 (USD Million)
Table 301 Social Media Management Market, by Application, 2022-2027 (USD Million)
13.2.7 Social Media Management Market, by Vertical
Table 302 Social Media Management Market, by Vertical, 2018-2021 (USD Million)
Table 303 Social Media Management Market, by Vertical, 2022-2027 (USD Million)
13.2.8 Social Media Management Market, by Region
Table 304 Social Media Management Market, by Region, 2018-2021 (USD Million)
Table 305 Social Media Management Market, by Region, 2022-2027 (USD Million)
13.3 Customer Journey Analytics Market - Global Forecast to 2026
13.3.1 Market Definition
13.3.2 Market Overview
13.3.3 Customer Journey Analytics Market, by Component
Table 306 Customer Journey Analytics Market, by Component, 2015-2019 (USD Million)
Table 307 Customer Journey Analytics Market, by Component, 2020-2026 (USD Million)
13.3.4 Customer Journey Analytics Market, by Organization Size
Table 308 Customer Journey Analytics Market, by Organization Size, 2015-2019 (USD Million)
Table 309 Customer Journey Analytics Market, by Organization, 2020-2026 (USD Million)
13.3.5 Customer Journey Analytics Market, by Deployment Mode
Table 310 Customer Journey Analytics Market, by Deployment Mode, 2015-2019 (USD Million)
Table 311 Customer Journey Analytics Market, by Deployment Mode, 2020-2026 (USD Million)
13.3.6 Customer Journey Analytics Market, by Data Source
Table 312 Customer Journey Analytics Market, by Data Source, 2015-2019 (USD Million)
Table 313 Customer Journey Analytics Market, by Data Source, 2020-2026 (USD Million)
13.3.7 Customer Journey Analytics Market, by Application
Table 314 Customer Journey Analytics Market, by Application, 2015-2019 (USD Million)
Table 315 Customer Journey Analytics Market, by Application, 2020-2026 (USD Million)
13.3.8 Customer Journey Analytics Market, by Vertical
Table 316 Customer Journey Analytics Market, by Vertical, 2015-2019 (USD Million)
Table 317 Customer Journey Analytics Market, by Vertical, 2020-2026 (USD Million)
13.3.9 Customer Journey Analytics Market, by Region
Table 318 Customer Journey Analytics Market, by Region, 2015-2019 (USD Million)
Table 319 Customer Journey Analytics Market, by Region, 2020-2026 (USD Million)
14 Appendix
14.1 Discussion Guide
14.2 Knowledgestore: The Subscription Portal
14.3 Customization Options
