Global E-cigarette Market 2022-2026

The publisher has been monitoring the e-cigarette market and it is poised to grow by $14.39 bn during 2022-2026 progressing at a CAGR of 11% during the forecast period. The report on the e-cigarette market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current global market scenario, latest trends and drivers, and the overall market environment. The market is driven by increasing investments by vendors and the less harmful nature of e-cigarettes.

The e-cigarette market analysis includes the product segment and geographic landscape.

The e-cigarette market is segmented as below:

By Product

Modular e-cigarette
Next-generation products
Rechargeable e-cigarette
Disposable e-cigarette

By Geographical Landscape

North America
Europe
APAC
South America
MEA

This study identifies the increasing availability of e-cigarette across various distribution channels as one of the prime reasons driving the e-cigarette market growth during the next few years.

The report on e-cigarette market covers the following areas:

E-cigarette market sizing
E-cigarette market forecast
E-cigarette market industry analysis

The publisher's robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading e-cigarette market vendors that include Altria Group Inc., British American Tobacco Plc, Imperial Brands Plc, Japan Tobacco Inc., JUUL Labs Inc., Nicopure Labs LLC, NJOY LLC, Philip Morris International Inc., Shenzhen IVPS Technology Co. Ltd., and Turning Point Brands Inc. Also, the e-cigarette market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast the accurate market growth.

1. Executive Summary
1.1 Market Overview
Exhibit 01: Executive Summary - Chart on Market Overview
Exhibit 02: Executive Summary - Data Table on Market Overview
Exhibit 03: Executive Summary - Chart on Global Market Characteristics
Exhibit 04: Executive Summary - Chart on Market By Geographical Landscape
Exhibit 05: Executive Summary - Chart on Market Segmentation by Type
Exhibit 06: Executive Summary - Chart on Incremental Growth
Exhibit 07: Executive Summary - Data Table on Incremental Growth
Exhibit 08: Executive Summary - Chart on Vendor Market Positioning

2. Market Landscape
2.1 Market ecosystem
Exhibit 09: Parent market
Exhibit 10: Market Characteristics

3. Market Sizing
3.1 Market definition
Exhibit 11: Offerings of vendors included in the market definition
3.2 Market segment analysis
Exhibit 12: Market segments
3.3 Market size 2021
3.4 Market outlook: Forecast for 2021 - 2026
Exhibit 13: Chart on Global - Market size and forecast 2021-2026 ($ million)
Exhibit 14: Data Table on Global - Market size and forecast 2021-2026 ($ million)
Exhibit 15: Chart on Global Market: Year-over-year growth 2021-2026 (%)
Exhibit 16: Data Table on Global Market: Year-over-year growth 2021-2026 (%)

4. Five Forces Analysis
4.1 Five Forces Summary
Exhibit 17: Five forces analysis 2021 and 2026
4.2 Bargaining power of buyers
Exhibit 18: Chart on Bargaining power of buyers
4.3 Bargaining power of suppliers
Exhibit 19: Chart on Bargaining power of suppliers
4.4 Threat of new entrants
Exhibit 20: Chart on Threat of new entrants
4.5 Threat of substitutes
Exhibit 21: Chart on Threat of substitutes
4.6 Threat of rivalry
Exhibit 22: Chart on Threat of rivalry
4.7 Market condition
Exhibit 23: Chart on Market condition - Five forces 2021 and 2026

5. Market Segmentation by Product
5.1 Market segments
Exhibit 24: Chart on Product - Market share 2021-2026 (%)
Exhibit 25: Data Table on Product - Market share 2021-2026 (%)
5.2 Comparison by Market Segmentation by Product
Exhibit 26: Chart on Comparison by Product
Exhibit 27: Data Table on Comparison by Product
5.3 Modular e-cigarette - Market size and forecast 2021-2026
Exhibit 28: Chart on Modular e-cigarette - Market size and forecast 2021-2026 ($ million)
Exhibit 29: Data Table on Modular e-cigarette - Market size and forecast 2021-2026 ($ million)
Exhibit 30: Chart on Modular e-cigarette - Year-over-year growth 2021-2026 (%)
Exhibit 31: Data Table on Modular e-cigarette - Year-over-year growth 2021-2026 (%)
5.4 Next-generation products - Market size and forecast 2021-2026
Exhibit 32: Chart on Next-generation products - Market size and forecast 2021-2026 ($ million)
Exhibit 33: Data Table on Next-generation products - Market size and forecast 2021-2026 ($ million)
Exhibit 34: Chart on Next-generation products - Year-over-year growth 2021-2026 (%)
Exhibit 35: Data Table on Next-generation products - Year-over-year growth 2021-2026 (%)
5.5 Rechargeable e-cigarette - Market size and forecast 2021-2026
Exhibit 36: Chart on Rechargeable e-cigarette - Market size and forecast 2021-2026 ($ million)
Exhibit 37: Data Table on Rechargeable e-cigarette - Market size and forecast 2021-2026 ($ million)
Exhibit 38: Chart on Rechargeable e-cigarette - Year-over-year growth 2021-2026 (%)
Exhibit 39: Data Table on Rechargeable e-cigarette - Year-over-year growth 2021-2026 (%)
5.6 Disposable e-cigarette - Market size and forecast 2021-2026
Exhibit 40: Chart on Disposable e-cigarette - Market size and forecast 2021-2026 ($ million)
Exhibit 41: Data Table on Disposable e-cigarette - Market size and forecast 2021-2026 ($ million)
Exhibit 42: Chart on Disposable e-cigarette - Year-over-year growth 2021-2026 (%)
Exhibit 43: Data Table on Disposable e-cigarette - Year-over-year growth 2021-2026 (%)
5.7 Market opportunity by Product
Exhibit 44: Market opportunity by Product ($ million)

6. Customer landscape
6.1 Customer landscape overview
Exhibit 45: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

7. Geographic Landscape
7.1 Geographic segmentation
Exhibit 46: Chart on Market share By Geographical Landscape 2021-2026 (%)
Exhibit 47: Data Table on Market share By Geographical Landscape 2021-2026 (%)
7.2 Geographic comparison
Exhibit 48: Chart on Geographic comparison
Exhibit 49: Data Table on Geographic comparison
7.3 North America - Market size and forecast 2021-2026
Exhibit 50: Chart on North America - Market size and forecast 2021-2026 ($ million)
Exhibit 51: Data Table on North America - Market size and forecast 2021-2026 ($ million)
Exhibit 52: Chart on North America - Year-over-year growth 2021-2026 (%)
Exhibit 53: Data Table on North America - Year-over-year growth 2021-2026 (%)
7.4 Europe - Market size and forecast 2021-2026
Exhibit 54: Chart on Europe - Market size and forecast 2021-2026 ($ million)
Exhibit 55: Data Table on Europe - Market size and forecast 2021-2026 ($ million)
Exhibit 56: Chart on Europe - Year-over-year growth 2021-2026 (%)
Exhibit 57: Data Table on Europe - Year-over-year growth 2021-2026 (%)
7.5 APAC - Market size and forecast 2021-2026
Exhibit 58: Chart on APAC - Market size and forecast 2021-2026 ($ million)
Exhibit 59: Data Table on APAC - Market size and forecast 2021-2026 ($ million)
Exhibit 60: Chart on APAC - Year-over-year growth 2021-2026 (%)
Exhibit 61: Data Table on APAC - Year-over-year growth 2021-2026 (%)
7.6 South America - Market size and forecast 2021-2026
Exhibit 62: Chart on South America - Market size and forecast 2021-2026 ($ million)
Exhibit 63: Data Table on South America - Market size and forecast 2021-2026 ($ million)
Exhibit 64: Chart on South America - Year-over-year growth 2021-2026 (%)
Exhibit 65: Data Table on South America - Year-over-year growth 2021-2026 (%)
7.7 Middle East and Africa - Market size and forecast 2021-2026
Exhibit 66: Chart on Middle East and Africa - Market size and forecast 2021-2026 ($ million)
Exhibit 67: Data Table on Middle East and Africa - Market size and forecast 2021-2026 ($ million)
Exhibit 68: Chart on Middle East and Africa - Year-over-year growth 2021-2026 (%)
Exhibit 69: Data Table on Middle East and Africa - Year-over-year growth 2021-2026 (%)
7.8 US - Market size and forecast 2021-2026
Exhibit 70: Chart on US - Market size and forecast 2021-2026 ($ million)
Exhibit 71: Data Table on US - Market size and forecast 2021-2026 ($ million)
Exhibit 72: Chart on US - Year-over-year growth 2021-2026 (%)
Exhibit 73: Data Table on US - Year-over-year growth 2021-2026 (%)
7.9 UK - Market size and forecast 2021-2026
Exhibit 74: Chart on UK - Market size and forecast 2021-2026 ($ million)
Exhibit 75: Chart on UK - Market size and forecast 2021-2026 ($ million)
Exhibit 76: Chart on UK - Year-over-year growth 2021-2026 (%)
Exhibit 77: Chart on UK - Year-over-year growth 2021-2026 (%)
7.10 France - Market size and forecast 2021-2026
Exhibit 78: Chart on France - Market size and forecast 2021-2026 ($ million)
Exhibit 79: Chart on France - Market size and forecast 2021-2026 ($ million)
Exhibit 80: Chart on France - Year-over-year growth 2021-2026 (%)
Exhibit 81: Data Table on France - Year-over-year growth 2021-2026 (%)
7.11 Germany - Market size and forecast 2021-2026
Exhibit 82: Chart on Germany - Market size and forecast 2021-2026 ($ million)
Exhibit 83: Data Table on Germany - Market size and forecast 2021-2026 ($ million)
Exhibit 84: Chart on Germany - Year-over-year growth 2021-2026 (%)
Exhibit 85: Data Table on Germany - Year-over-year growth 2021-2026 (%)
7.12 China - Market size and forecast 2021-2026
Exhibit 86: Chart on China - Market size and forecast 2021-2026 ($ million)
Exhibit 87: Data Table on China - Market size and forecast 2021-2026 ($ million)
Exhibit 88: Chart on China - Year-over-year growth 2021-2026 (%)
Exhibit 89: Data Table on China - Year-over-year growth 2021-2026 (%)
7.13 Market opportunity By Geographical Landscape
Exhibit 90: Market opportunity By Geographical Landscape ($ million)

8. Drivers, Challenges, and Trends
8.1 Market drivers
8.1.1 Increasing investments by vendors in global E-cigarette market
8.1.2 Increasing availability of E-cigarettes across various distribution channels
8.1.3 E-cigarettes perceived to be less harmful than other substitutes
8.2 Market challenges
8.2.1 Stiff competition from other nicotine products
8.2.2 Increasing use of E-cigarettes among teenagers
8.2.3 Stringent regulations on the sales, advertising, and marketing of E-cigarettes
8.3 Impact of drivers and challenges
Exhibit 91: Impact of drivers and challenges in 2021 and 2026
8.4 Market trends
8.4.1 Increasing promotional activities by vendors in global E-cigarette market
8.4.2 Product innovations in global E-cigarette market
8.4.3 Increasing application of E-cigarettes as a smoking cessation tool

9. Vendor Landscape
9.1 Overview
9.2 Vendor landscape
Exhibit 92: Overview on Criticality of inputs and Factors of differentiation
9.3 Landscape disruption
Exhibit 93: Overview on factors of disruption
9.4 Industry risks
Exhibit 94: Impact of key risks on business

10. Vendor Analysis
10.1 Vendors covered
Exhibit 95: Vendors covered
10.2 Market positioning of vendors
Exhibit 96: Matrix on vendor position and classification
10.3 Altria Group Inc.
Exhibit 97: Altria Group Inc. - Overview
Exhibit 98: Altria Group Inc. - Business segments
Exhibit 99: Altria Group Inc. - Key offerings
Exhibit 100: Altria Group Inc. - Segment focus
10.4 British American Tobacco Plc
Exhibit 101: British American Tobacco Plc - Overview
Exhibit 102: British American Tobacco Plc - Business segments
Exhibit 103: British American Tobacco Plc - Key news
Exhibit 104: British American Tobacco Plc - Key offerings
Exhibit 105: British American Tobacco Plc - Segment focus
10.5 Imperial Brands Plc
Exhibit 106: Imperial Brands Plc - Overview
Exhibit 107: Imperial Brands Plc - Business segments
Exhibit 108: Imperial Brands Plc - Key offerings
Exhibit 109: Imperial Brands Plc - Segment focus
10.6 Japan Tobacco Co.
Exhibit 110: Japan Tobacco Co. - Overview
Exhibit 111: Japan Tobacco Co. - Business segments
Exhibit 112: Japan Tobacco Co. - Key news
Exhibit 113: Japan Tobacco Co. - Key offerings
Exhibit 114: Japan Tobacco Co. - Segment focus
10.7 JUUL Labs Inc.
Exhibit 115: JUUL Labs Inc. - Overview
&a

List of ExhibitsExhibits 1: Key Finding 1
Exhibits 2: Key Finding 2
Exhibits 3: Key Finding 3
Exhibits 4: Key Finding 5
Exhibits 5: Key Finding 6
Exhibits 6: Key Finding 7
Exhibits 7: Key Finding 8
Exhibits 8: Parent market
Exhibits 9: Market characteristics
Exhibits 10: Offerings of vendors included in the market definition
Exhibits 11: Market segments
Exhibits 12: Global - Market size and forecast 2020 - 2025 ($ billion)
Exhibits 13: Global market: Year-over-year growth 2020 - 2025 (%)
Exhibits 14: Five forces analysis 2020 & 2025
Exhibits 15: Bargaining power of buyers
Exhibits 16: Bargaining power of suppliers
Exhibits 17: Threat of new entrants
Exhibits 18: Threat of substitutes
Exhibits 19: Threat of rivalry
Exhibits 20: Market condition - Five forces 2020
Exhibits 21: Product - Market share 2020-2025 (%)
Exhibits 22: Comparison by Product
Exhibits 23: Modular e-cigarette - Market size and forecast 2020-2025 ($ billion)
Exhibits 24: Modular e-cigarette - Year-over-year growth 2020-2025 (%)
Exhibits 25: Next-generation products - Market size and forecast 2020-2025 ($ billion)
Exhibits 26: Next-generation products - Year-over-year growth 2020-2025 (%)
Exhibits 27: Rechargeable e-cigarette - Market size and forecast 2020-2025 ($ billion)
Exhibits 28: Rechargeable e-cigarette - Year-over-year growth 2020-2025 (%)
Exhibits 29: Disposable e-cigarette - Market size and forecast 2020-2025 ($ billion)
Exhibits 30: Disposable e-cigarette - Year-over-year growth 2020-2025 (%)
Exhibits 31: Market opportunity by Product
Exhibits 32: Customer landscape
Exhibits 33: Market share By Geographical Landscape 2020-2025 (%)
Exhibits 34: Geographic comparison
Exhibits 35: North America - Market size and forecast 2020-2025 ($ billion)
Exhibits 36: North America - Year-over-year growth 2020-2025 (%)
Exhibits 37: Europe - Market size and forecast 2020-2025 ($ billion)
Exhibits 38: Europe - Year-over-year growth 2020-2025 (%)
Exhibits 39: APAC - Market size and forecast 2020-2025 ($ billion)
Exhibits 40: APAC - Year-over-year growth 2020-2025 (%)
Exhibits 41: South America - Market size and forecast 2020-2025 ($ billion)
Exhibits 42: South America - Year-over-year growth 2020-2025 (%)
Exhibits 43: MEA - Market size and forecast 2020-2025 ($ billion)
Exhibits 44: MEA - Year-over-year growth 2020-2025 (%)
Exhibits 45: Key leading countries
Exhibits 46: Market opportunity By Geographical Landscape ($ billion)
Exhibits 47: Impact of drivers and challenges
Exhibits 48: Vendor landscape
Exhibits 49: Landscape disruption
Exhibits 50: Industry risks
Exhibits 51: Vendors covered
Exhibits 52: Market positioning of vendors
Exhibits 53: Altria Group Inc. - Overview
Exhibits 54: Altria Group Inc. - Business segments
Exhibits 55: Altria Group Inc. - Key offerings
Exhibits 56: Altria Group Inc. - Key customers
Exhibits 57: Altria Group Inc. - Segment focus
Exhibits 58: British American Tobacco Plc - Overview
Exhibits 59: British American Tobacco Plc - Business segments
Exhibits 60: British American Tobacco Plc - Key offerings
Exhibits 61: British American Tobacco Plc - Key customers
Exhibits 62: British American Tobacco Plc - Segment focus
Exhibits 63: Imperial Brands Plc - Overview
Exhibits 64: Imperial Brands Plc - Business segments
Exhibits 65: Imperial Brands Plc - Key offerings
Exhibits 66: Imperial Brands Plc - Key customers
Exhibits 67: Imperial Brands Plc - Segment focus
Exhibits 68: Japan Tobacco Inc. - Overview
Exhibits 69: Japan Tobacco Inc. - Business segments
Exhibits 70: Japan Tobacco Inc. - Key offerings
Exhibits 71: Japan Tobacco Inc. - Key customers
Exhibits 72: Japan Tobacco Inc. - Segment focus
Exhibits 73: JUUL Labs Inc. - Overview
Exhibits 74: JUUL Labs Inc. - Product and service
Exhibits 75: JUUL Labs Inc. - Key offerings
Exhibits 76: JUUL Labs Inc. - Key customers
Exhibits 77: JUUL Labs Inc. - Segment focus
Exhibits 78: Nicopure Labs LLC - Overview
Exhibits 79: Nicopure Labs LLC - Product and service
Exhibits 80: Nicopure Labs LLC - Key offerings
Exhibits 81: Nicopure Labs LLC - Key customers
Exhibits 82: Nicopure Labs LLC - Segment focus
Exhibits 83: NJOY LLC - Overview
Exhibits 84: NJOY LLC - Product and service
Exhibits 85: NJOY LLC - Key offerings
Exhibits 86: NJOY LLC - Key customers
Exhibits 87: NJOY LLC - Segment focus
Exhibits 88: Philip Morris International Inc. - Overview
Exhibits 89: Philip Morris International Inc. - Business segments
Exhibits 90: Philip Morris International Inc. - Key offerings
Exhibits 91: Philip Morris International Inc. - Key customers
Exhibits 92: Philip Morris International Inc. - Segment focus
Exhibits 93: Shenzhen IVPS Technology Co. Ltd. - Overview
Exhibits 94: Shenzhen IVPS Technology Co. Ltd. - Product and service
Exhibits 95: Shenzhen IVPS Technology Co. Ltd. - Key offerings
Exhibits 96: Shenzhen IVPS Technology Co. Ltd. - Key customers
Exhibits 97: Shenzhen IVPS Technology Co. Ltd. - Segment focus
Exhibits 98: Turning Point Brands Inc. - Overview
Exhibits 99: Turning Point Brands Inc. - Business segments
Exhibits 100: Turning Point Brands Inc. - Key offerings
Exhibits 101: Turning Point Brands Inc. - Key customers
Exhibits 102: Turning Point Brands Inc. - Segment focus
Exhibits 103: Currency conversion rates for US$
Exhibits 104: Research Methodology
Exhibits 105: Validation techniques employed for market sizing
Exhibits 106: Information sources
Exhibits 107: List of abbreviations

Executive Summary

The publisher recognizes the following companies as the key players in the global e-cigarette market: Altria Group Inc., British American Tobacco Plc, Imperial Brands Plc, Japan Tobacco Inc., JUUL Labs Inc., Nicopure Labs LLC, NJOY LLC, Philip Morris International Inc., Shenzhen IVPS Technology Co. Ltd., and Turning Point Brands Inc.

Commenting on the report, an analyst from the research team said: `The latest trend gaining momentum in the market is increasing availability of e-cigarette across various distribution channels.`

According to the report, one of the major drivers for this market is the increasing investments by vendors in global e-cigarette market.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors.