Speak directly to the analyst to clarify any post sales queries you may have.
Digital out of home (DOOH) advertising involves the usage of e-displaying dynamic promotional media such as videos, animations, and brand advertisements, which can be observed at places of public gatherings, such as stadiums, stores, and malls. A DOOH software enables users to remotely control the content on the screens and engage their customers in real time. DOOH platforms allow users to reach target audiences in real-life contexts. Growing demand for digitized product promotion to attract a vast audience's attention effectively is elevating demand for digital out home solutions. Additionally, upsurging investments by retailers to create engaging content with loyalty-generating physical stores positively increase the adoption of digital out of home solutions. High implementation costs, increasing technical issues, and rising security risks associated with digital out of home solutions hamper the market growth. Various business enterprises' expanding usage of digital out of home platforms for navigation, point-of-sale (POS), transit, communication, promotion, advertising, and infotainment is expected to benefit the market growth. The introduction of technologically advanced digital out of home platforms by market vendors and innovators is expected to create opportunities for market growth.
Regional Insights
The Americas represents a highly developing and innovative landscape for the digital out of home market characterized by steady growth in the industrial and commercial sectors with rising demand for advertisements to create awareness toward novel product development. The overgrowing penetration of smartphones, tablets, and smart devices encourages product manufacturers to launch their products over digital advertising platforms to boost sales and profitability, creating a platform for the digital out of home market in the Americas. The market vendors across the region are introducing advanced digital out of home solutions, benefiting the market growth. For instance, Edison Interactive (EI) partnered with DanAds International AB to launch a digital out of home (DOOH) self-serve platform that allows brands to access exclusive DOOH inventory throughout the U.S. The digital out of home market is rapidly growing in the Asia-Pacific region owing to increasing usage of mobile, social media, and other digital advertising systems by various business enterprises combined with the increasing penetration of internet users. The rising presence of small and medium-sized enterprises (SMEs) with a growing focus to actively engage, attract, and reach larger consumer bases through digital advertisements in the region is expected to create a platform for digital out of home products in the EMEA and APAC region. According to the European Commission (EC), small and medium-sized enterprises (SMEs) are the backbone of Europe's economy, representing 99% of all European Union (EU) businesses. Around 100 million people are employed by small and medium-sized businesses (SMEs), which account for more than half of Europe's GDP and play a critical role in adding value to every economic sector.FPNV Positioning Matrix
The FPNV Positioning Matrix is pivotal in evaluating the Digital Out of Home Market. It offers a comprehensive assessment of vendors, examining key metrics related to Business Strategy and Product Satisfaction. This in-depth analysis empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success: Forefront (F), Pathfinder (P), Niche (N), or Vital (V).Market Share Analysis
The Market Share Analysis is a comprehensive tool that provides an insightful and in-depth examination of the current state of vendors in the Digital Out of Home Market. By meticulously comparing and analyzing vendor contributions in terms of overall revenue, customer base, and other key metrics, we can offer companies a greater understanding of their performance and the challenges they face when competing for market share. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With this expanded level of detail, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.Key Company Profiles
The report delves into recent significant developments in the Digital Out of Home Market, highlighting leading vendors and their innovative profiles. These include Aflak Electronic Industries Co., Bell Canada Enterprises Inc., Blip by ACME Intergalactic Inc., Broadsign International LLC, Christie Digital Systems USA, Inc., Cisco Systems, Inc., Clear Channel Outdoor, LLC, Daktronics, Electro-Matic Corporate, EMC Outdoor LLC, Firefly Systems Inc., Google, LLC by Alphabet, Inc., Hola Systems, Intel Corporation, JCDecaux, Lamar Advertising Company, LaneSquare Technology Pvt Ltd., LG Electronics Inc., Lightbox OOH Video Network, oOh!media Limited, Outfront Media Inc., Panasonic Corporation, Planar Systems Inc., ProSigns Global, QMS Media Pty Ltd., Sharp NEC Display Solutions Europe GmbH, Ströer CORE GmbH & Co. KG, The Neuron Holdings, Inc., TPS Engage Inc., Ultravision LED Solutions, Visual LED Systems, and Xtreme Media Pvt. Ltd.Market Segmentation & Coverage
This research report categorizes the Digital Out of Home Market to forecast the revenues and analyze trends in each of the following sub-markets:- Type
- Large Format Media
- Place-based Signage
- Point-of-Purchase Digital Signage
- Application
- Indoor DOOH
- Outdoor DOOH
- Vertical
- Commercial
- Infrastructural
- Institutional
- Region
- Americas
- Argentina
- Brazil
- Canada
- Mexico
- United States
- California
- Florida
- Illinois
- New York
- Ohio
- Pennsylvania
- Texas
- Asia-Pacific
- Australia
- China
- India
- Indonesia
- Japan
- Malaysia
- Philippines
- Singapore
- South Korea
- Taiwan
- Thailand
- Vietnam
- Europe, Middle East & Africa
- Denmark
- Egypt
- Finland
- France
- Germany
- Israel
- Italy
- Netherlands
- Nigeria
- Norway
- Poland
- Qatar
- Russia
- Saudi Arabia
- South Africa
- Spain
- Sweden
- Switzerland
- Turkey
- United Arab Emirates
- United Kingdom
- Americas
The report offers valuable insights on the following aspects
- Market Penetration: It presents comprehensive information on the market provided by key players.
- Market Development: It delves deep into lucrative emerging markets and analyzes the penetration across mature market segments.
- Market Diversification: It provides detailed information on new product launches, untapped geographic regions, recent developments, and investments.
- Competitive Assessment & Intelligence: It conducts an exhaustive assessment of market shares, strategies, products, certifications, regulatory approvals, patent landscape, and manufacturing capabilities of the leading players.
- Product Development & Innovation: It offers intelligent insights on future technologies, R&D activities, and breakthrough product developments.
The report addresses key questions such as
- What is the market size and forecast of the Digital Out of Home Market?
- Which products, segments, applications, and areas should one consider investing in over the forecast period in the Digital Out of Home Market?
- What are the technology trends and regulatory frameworks in the Digital Out of Home Market?
- What is the market share of the leading vendors in the Digital Out of Home Market?
- Which modes and strategic moves are suitable for entering the Digital Out of Home Market?
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Table of Contents
Companies Mentioned
- Aflak Electronic Industries Co.
- Bell Canada Enterprises Inc.
- Blip by ACME Intergalactic Inc.
- Broadsign International LLC
- Christie Digital Systems USA, Inc.
- Cisco Systems, Inc.
- Clear Channel Outdoor, LLC
- Daktronics
- Electro-Matic Corporate
- EMC Outdoor LLC
- Firefly Systems Inc.
- Google, LLC by Alphabet, Inc.
- Hola Systems
- Intel Corporation
- JCDecaux
- Lamar Advertising Company
- LaneSquare Technology Pvt Ltd.
- LG Electronics Inc.
- Lightbox OOH Video Network
- oOh!media Limited
- Outfront Media Inc.
- Panasonic Corporation
- Planar Systems Inc.
- ProSigns Global
- QMS Media Pty Ltd.
- Sharp NEC Display Solutions Europe GmbH
- Ströer CORE GmbH & Co. KG
- The Neuron Holdings, Inc.
- TPS Engage Inc.
- Ultravision LED Solutions
- Visual LED Systems
- Xtreme Media Pvt. Ltd.
Methodology
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Table Information
Report Attribute | Details |
---|---|
No. of Pages | 186 |
Published | March 2024 |
Forecast Period | 2024 - 2030 |
Estimated Market Value ( USD | $ 24.33 Billion |
Forecasted Market Value ( USD | $ 43.14 Billion |
Compound Annual Growth Rate | 9.9% |
Regions Covered | Global |
No. of Companies Mentioned | 32 |