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Global Digital Advertising Platforms Market by Type (Cross-Channel Advertising Software, Display Advertising Software, Mobile Advertising Software), Application (Commercial, Education, Industrial) - Forecast 2024-2030

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    Report

  • 194 Pages
  • June 2024
  • Region: Global
  • 360iResearch™
  • ID: 4896679
UP TO OFF until Dec 31st 2024
1h Free Analyst Time
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The Digital Advertising Platforms Market size was estimated at USD 487.97 billion in 2023, USD 545.40 billion in 2024, and is expected to grow at a CAGR of 11.87% to reachUSD 1.07 trillion by 2030.

Digital advertising platforms offer a streamlined process for buying ad inventory, real-time analytics that aids in making data-driven decisions, and dynamic ad targeting capabilities. Furthermore, these platforms provide comprehensive reporting modules that help understand the key performance indicators (KPIs), improving ad performance and return on investment (ROI). The rising use of mobile devices and consumption of digital content, with the growing demand for digital advertisements across industries, has increased the adoption of digital advertising platforms. However, operational limitations and technical issues with digital advertising platforms may impede the market's growth. Nevertheless, the evolution of new advertising techniques and the growing trend of mobile apps-based advertising may create potential opportunities for the digital advertising platforms market.

Regional Insights

In the Americas region, the adoption of digital advertising platforms is largely driven by technological advancements, including high-speed internet penetration and mobile user growth. Further, the presence of major players with the continuous evolution of artificial intelligence (AI) and targeted ads is reshaping the perspective of businesses toward online advertising. EMEA region's demand dynamics include a growing number of internet users, a focus on data-driven marketing, and the emergence of social media as a potent advertising platform. The General Data Protection Regulation (GDPR) in Europe has shifted the industry's focus towards a more consent-based advertisement system, further fueling demand for platforms that offer transparency and better consumer control over personal data. Further, strong consumer sentiment towards digital consumption has aided the growth in the region, validating the shift from traditional advertising mediums. The Asia-Pacific region stands out with its exponential growth rates in digital advertising. The diverse customer base across major economies has given birth to homegrown platforms that rival Western platforms. With mobile consumption outpacing other forms of digital media, mobile-focused advertising platforms have also grown significantly in the region.

Market Insights

Market Dynamics

  • The market dynamics represent an ever-changing landscape of the Digital Advertising Platforms Market by providing actionable insights into factors, including supply and demand levels. Accounting for these factors helps design strategies, make investments, and formulate developments to capitalize on future opportunities. In addition, these factors assist in avoiding potential pitfalls related to political, geographical, technical, social, and economic conditions, highlighting consumer behaviors and influencing manufacturing costs and purchasing decisions.

Market Drivers

  • Shift from Traditional Advertising to Digital Medium Advertising Platforms
  • Rising Use of Mobile Devices and Consumption of Digital Content
  • Rise in Demand for Digital Advertisements Across Industries

Market Restraints

  • Operational Limitation and Technical Issues with the Digital Advertising Platforms

Market Opportunities

  • Evolution of New Advertising Techniques Combined with Growing Trend of Mobile Apps-Based Advertising
  • Rising Need for AI and Big Data Analytics in Mobile & Video Marketing

Market Challenges

  • Constantly Changing Digital Marketing Landscape

Market Segmentation Analysis

  • Type: Burgeoning utilization of social advertising software owing to its robust analytical capabilities to measure campaign success and social engagement
  • Applications: Increasing deployment of digital advertising platforms in the commercial sector

Industry Insights

  • Market Disruption Analysis
  • Porter’s Five Forces Analysis
  • Value Chain & Critical Path Analysis
  • Pricing Analysis
  • Technology Analysis
  • Patent Analysis
  • Trade Analysis
  • Regulatory Framework Analysis

FPNV Positioning Matrix

The FPNV positioning matrix is essential in evaluating the market positioning of the vendors in the Digital Advertising Platforms Market. This matrix offers a comprehensive assessment of vendors, examining critical metrics related to business strategy and product satisfaction. This in-depth assessment empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success, namely Forefront (F), Pathfinder (P), Niche (N), or Vital (V).

Market Share Analysis

The market share analysis is a comprehensive tool that provides an insightful and in-depth assessment of the current state of vendors in the Digital Advertising Platforms Market. By meticulously comparing and analyzing vendor contributions, companies are offered a greater understanding of their performance and the challenges they face when competing for market share. These contributions include overall revenue, customer base, and other vital metrics. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With these illustrative details, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.

Recent Developments

iCubesWire Secures Influencer Marketing Partnership With Himalaya in the UAE and Qatar Markets

iCubesWire secured the influencer marketing mandate for Himalaya with a strategic partnership aimed at enhancing brand awareness and customer engagement in the UAE and Qatar markets by leveraging Himalaya's trusted legacy and iCubesWire's data-driven influencer strategies. The mandate includes content production and a specialized network of influencers and creators to showcase Himalaya's wide range of products.

IAS Launches New Made for Advertising (MFA) AI-Driven Site Detection and Avoidance Technology

Integral Ad Science launched an AI-driven solution to detect and prevent the presence of Made for Advertising (MFA) websites. MFA sites are web pages created solely for displaying ads without delivering any meaningful outcomes such as conversions or brand lift. With the power of AI, this innovative product allows advertisers to identify MFA sites on a large scale, giving them control over media quality and reducing wasted expenditure.

Introducing a new era of AI-powered ads with Google

Digital Advertising Platforms Google Ads introduces a new conversational experience within Google Ads, simplifying the creation of Search ads by generating AI-generated keywords, headlines, descriptions, images, and other assets. Moreover, generative AI is employed to create and adapt Search ads more effectively, considering the context of a query. The Performance Max feature is further enhanced with generative AI, making asset creation easier and introducing new goals for customer acquisition and re-engagement.

Strategy Analysis & Recommendation

The strategic analysis is essential for organizations seeking a solid foothold in the global marketplace. Companies are better positioned to make informed decisions that align with their long-term aspirations by thoroughly evaluating their current standing in the Digital Advertising Platforms Market. This critical assessment involves a thorough analysis of the organization’s resources, capabilities, and overall performance to identify its core strengths and areas for improvement.

Key Company Profiles

The report delves into recent significant developments in the Digital Advertising Platforms Market, highlighting leading vendors and their innovative profiles. These include Adblade, AdColony Inc., Adobe Inc., Amazon.com, Inc., Apple Inc., Bpath LTD, BuySellAds.com Inc., Choozle, Inc., Google LLC by Alphabet Inc., InMobi Pte. Ltd., Kenshoo Ltd., LinkedIn Corporation, Magnite, Inc., MediaMath, Inc., Meta Platforms, Inc., Microsoft Corporation, NextRoll, Inc., OpenX Technologies Inc., Pinterest, Inc., RevContent, LLC, Salesforce, Inc., Sovrn, Inc., Twitter, Inc., and Yahoo! Inc..

Market Segmentation & Coverage

This research report categorizes the Digital Advertising Platforms Market to forecast the revenues and analyze trends in each of the following sub-markets:

Type

  • Cross-Channel Advertising Software
  • Display Advertising Software
  • Mobile Advertising Software
  • Search Advertising Software
  • Social Advertising Software
  • Video Advertising Software

Application

  • Commercial
  • Education
  • Industrial

Region

Americas

  • Argentina
  • Brazil
  • Canada
  • Mexico
  • United States
  • California
  • Florida
  • Illinois
  • New York
  • Ohio
  • Pennsylvania
  • Texas

Asia-Pacific

  • Australia
  • China
  • India
  • Indonesia
  • Japan
  • Malaysia
  • Philippines
  • Singapore
  • South Korea
  • Taiwan
  • Thailand
  • Vietnam

Europe, Middle East & Africa

  • Denmark
  • Egypt
  • Finland
  • France
  • Germany
  • Israel
  • Italy
  • Netherlands
  • Nigeria
  • Norway
  • Poland
  • Qatar
  • Russia
  • Saudi Arabia
  • South Africa
  • Spain
  • Sweden
  • Switzerland
  • Turkey
  • United Arab Emirates
  • United Kingdom

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Table of Contents

1. Preface
1.1. Objectives of the Study
1.2. Market Segmentation & Coverage
1.3. Years Considered for the Study
1.4. Currency & Pricing
1.5. Language
1.6. Stakeholders
2. Research Methodology
2.1. Define: Research Objective
2.2. Determine: Research Design
2.3. Prepare: Research Instrument
2.4. Collect: Data Source
2.5. Analyze: Data Interpretation
2.6. Formulate: Data Verification
2.7. Publish: Research Report
2.8. Repeat: Report Update
3. Executive Summary4. Market Overview
5. Market Insights
5.1. Market Dynamics
5.1.1. Drivers
5.1.1.1. Shift from Traditional Advertising to Digital Medium Advertising Platforms
5.1.1.2. Rising Use of Mobile Devices and Consumption of Digital Content
5.1.1.3. Rise in Demand for Digital Advertisements Across Industries
5.1.2. Restraints
5.1.2.1. Operational Limitation and Technical Issues with the Digital Advertising Platforms
5.1.3. Opportunities
5.1.3.1. Evolution of New Advertising Techniques Combined with Growing Trend of Mobile Apps-Based Advertising
5.1.3.2. Rising Need for AI and Big Data Analytics in Mobile & Video Marketing
5.1.4. Challenges
5.1.4.1. Constantly Changing Digital Marketing Landscape
5.2. Market Segmentation Analysis
5.2.1. Type: Burgeoning utilization of social advertising software owing to its robust analytical capabilities to measure campaign success and social engagement
5.2.2. Applications: Increasing deployment of digital advertising platforms in the commercial sector
5.3. Market Trend Analysis
5.4. Cumulative Impact of Russia-Ukraine Conflict
5.5. Cumulative Impact of High Inflation
5.6. Porter’s Five Forces Analysis
5.6.1. Threat of New Entrants
5.6.2. Threat of Substitutes
5.6.3. Bargaining Power of Customers
5.6.4. Bargaining Power of Suppliers
5.6.5. Industry Rivalry
5.7. Value Chain & Critical Path Analysis
5.8. Regulatory Framework Analysis
5.9. Client Customization
6. Digital Advertising Platforms Market, by Type
6.1. Introduction
6.2. Cross-Channel Advertising Software
6.3. Display Advertising Software
6.4. Mobile Advertising Software
6.5. Search Advertising Software
6.6. Social Advertising Software
6.7. Video Advertising Software
7. Digital Advertising Platforms Market, by Application
7.1. Introduction
7.2. Commercial
7.3. Education
7.4. Industrial
8. Americas Digital Advertising Platforms Market
8.1. Introduction
8.2. Argentina
8.3. Brazil
8.4. Canada
8.5. Mexico
8.6. United States
9. Asia-Pacific Digital Advertising Platforms Market
9.1. Introduction
9.2. Australia
9.3. China
9.4. India
9.5. Indonesia
9.6. Japan
9.7. Malaysia
9.8. Philippines
9.9. Singapore
9.10. South Korea
9.11. Taiwan
9.12. Thailand
9.13. Vietnam
10. Europe, Middle East & Africa Digital Advertising Platforms Market
10.1. Introduction
10.2. Denmark
10.3. Egypt
10.4. Finland
10.5. France
10.6. Germany
10.7. Israel
10.8. Italy
10.9. Netherlands
10.10. Nigeria
10.11. Norway
10.12. Poland
10.13. Qatar
10.14. Russia
10.15. Saudi Arabia
10.16. South Africa
10.17. Spain
10.18. Sweden
10.19. Switzerland
10.20. Turkey
10.21. United Arab Emirates
10.22. United Kingdom
11. Competitive Landscape
11.1. Market Share Analysis, 2023
11.2. FPNV Positioning Matrix, 2023
11.3. Competitive Scenario Analysis
11.3.1. iCubesWire Secures Influencer Marketing Partnership With Himalaya in the UAE and Qatar Markets
11.3.2. IAS Launches New Made for Advertising (MFA) AI-Driven Site Detection and Avoidance Technology
11.3.3. Introducing a new era of AI-powered ads with Google
12. Competitive Portfolio
12.1. Key Company Profiles
12.2. Key Product Portfolio
List of Figures
FIGURE 1. DIGITAL ADVERTISING PLATFORMS MARKET RESEARCH PROCESS
FIGURE 2. DIGITAL ADVERTISING PLATFORMS MARKET SIZE, 2023 VS 2030
FIGURE 3. GLOBAL DIGITAL ADVERTISING PLATFORMS MARKET SIZE, 2018-2030 (USD MILLION)
FIGURE 4. GLOBAL DIGITAL ADVERTISING PLATFORMS MARKET SIZE, BY REGION, 2023 VS 2030 (%)
FIGURE 5. GLOBAL DIGITAL ADVERTISING PLATFORMS MARKET SIZE, BY REGION, 2023 VS 2024 VS 2030 (USD MILLION)
FIGURE 6. DIGITAL ADVERTISING PLATFORMS MARKET DYNAMICS
FIGURE 7. GLOBAL DIGITAL ADVERTISING PLATFORMS MARKET SIZE, BY TYPE, 2023 VS 2030 (%)
FIGURE 8. GLOBAL DIGITAL ADVERTISING PLATFORMS MARKET SIZE, BY TYPE, 2023 VS 2024 VS 2030 (USD MILLION)
FIGURE 9. GLOBAL DIGITAL ADVERTISING PLATFORMS MARKET SIZE, BY APPLICATION, 2023 VS 2030 (%)
FIGURE 10. GLOBAL DIGITAL ADVERTISING PLATFORMS MARKET SIZE, BY APPLICATION, 2023 VS 2024 VS 2030 (USD MILLION)
FIGURE 11. AMERICAS DIGITAL ADVERTISING PLATFORMS MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
FIGURE 12. AMERICAS DIGITAL ADVERTISING PLATFORMS MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
FIGURE 13. UNITED STATES DIGITAL ADVERTISING PLATFORMS MARKET SIZE, BY STATE, 2023 VS 2030 (%)
FIGURE 14. UNITED STATES DIGITAL ADVERTISING PLATFORMS MARKET SIZE, BY STATE, 2023 VS 2024 VS 2030 (USD MILLION)
FIGURE 15. ASIA-PACIFIC DIGITAL ADVERTISING PLATFORMS MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
FIGURE 16. ASIA-PACIFIC DIGITAL ADVERTISING PLATFORMS MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
FIGURE 17. EUROPE, MIDDLE EAST & AFRICA DIGITAL ADVERTISING PLATFORMS MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
FIGURE 18. EUROPE, MIDDLE EAST & AFRICA DIGITAL ADVERTISING PLATFORMS MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
FIGURE 19. DIGITAL ADVERTISING PLATFORMS MARKET SHARE, BY KEY PLAYER, 2023
FIGURE 20. DIGITAL ADVERTISING PLATFORMS MARKET, FPNV POSITIONING MATRIX, 2023
List of Tables
TABLE 1. DIGITAL ADVERTISING PLATFORMS MARKET SEGMENTATION & COVERAGE
TABLE 2. UNITED STATES DOLLAR EXCHANGE RATE, 2018-2023
TABLE 3. GLOBAL DIGITAL ADVERTISING PLATFORMS MARKET SIZE, 2018-2023 (USD MILLION)
TABLE 4. GLOBAL DIGITAL ADVERTISING PLATFORMS MARKET SIZE, 2024-2030 (USD MILLION)
TABLE 5. GLOBAL DIGITAL ADVERTISING PLATFORMS MARKET SIZE, BY REGION, 2018-2023 (USD MILLION)
TABLE 6. GLOBAL DIGITAL ADVERTISING PLATFORMS MARKET SIZE, BY REGION, 2024-2030 (USD MILLION)
TABLE 7. GLOBAL DIGITAL ADVERTISING PLATFORMS MARKET SIZE, BY TYPE, 2018-2023 (USD MILLION)
TABLE 8. GLOBAL DIGITAL ADVERTISING PLATFORMS MARKET SIZE, BY TYPE, 2024-2030 (USD MILLION)
TABLE 9. GLOBAL DIGITAL ADVERTISING PLATFORMS MARKET SIZE, BY CROSS-CHANNEL ADVERTISING SOFTWARE, BY REGION, 2018-2023 (USD MILLION)
TABLE 10. GLOBAL DIGITAL ADVERTISING PLATFORMS MARKET SIZE, BY CROSS-CHANNEL ADVERTISING SOFTWARE, BY REGION, 2024-2030 (USD MILLION)
TABLE 11. GLOBAL DIGITAL ADVERTISING PLATFORMS MARKET SIZE, BY DISPLAY ADVERTISING SOFTWARE, BY REGION, 2018-2023 (USD MILLION)
TABLE 12. GLOBAL DIGITAL ADVERTISING PLATFORMS MARKET SIZE, BY DISPLAY ADVERTISING SOFTWARE, BY REGION, 2024-2030 (USD MILLION)
TABLE 13. GLOBAL DIGITAL ADVERTISING PLATFORMS MARKET SIZE, BY MOBILE ADVERTISING SOFTWARE, BY REGION, 2018-2023 (USD MILLION)
TABLE 14. GLOBAL DIGITAL ADVERTISING PLATFORMS MARKET SIZE, BY MOBILE ADVERTISING SOFTWARE, BY REGION, 2024-2030 (USD MILLION)
TABLE 15. GLOBAL DIGITAL ADVERTISING PLATFORMS MARKET SIZE, BY SEARCH ADVERTISING SOFTWARE, BY REGION, 2018-2023 (USD MILLION)
TABLE 16. GLOBAL DIGITAL ADVERTISING PLATFORMS MARKET SIZE, BY SEARCH ADVERTISING SOFTWARE, BY REGION, 2024-2030 (USD MILLION)
TABLE 17. GLOBAL DIGITAL ADVERTISING PLATFORMS MARKET SIZE, BY SOCIAL ADVERTISING SOFTWARE, BY REGION, 2018-2023 (USD MILLION)
TABLE 18. GLOBAL DIGITAL ADVERTISING PLATFORMS MARKET SIZE, BY SOCIAL ADVERTISING SOFTWARE, BY REGION, 2024-2030 (USD MILLION)
TABLE 19. GLOBAL DIGITAL ADVERTISING PLATFORMS MARKET SIZE, BY VIDEO ADVERTISING SOFTWARE, BY REGION, 2018-2023 (USD MILLION)
TABLE 20. GLOBAL DIGITAL ADVERTISING PLATFORMS MARKET SIZE, BY VIDEO ADVERTISING SOFTWARE, BY REGION, 2024-2030 (USD MILLION)
TABLE 21. GLOBAL DIGITAL ADVERTISING PLATFORMS MARKET SIZE, BY APPLICATION, 2018-2023 (USD MILLION)
TABLE 22. GLOBAL DIGITAL ADVERTISING PLATFORMS MARKET SIZE, BY APPLICATION, 2024-2030 (USD MILLION)
TABLE 23. GLOBAL DIGITAL ADVERTISING PLATFORMS MARKET SIZE, BY COMMERCIAL, BY REGION, 2018-2023 (USD MILLION)
TABLE 24. GLOBAL DIGITAL ADVERTISING PLATFORMS MARKET SIZE, BY COMMERCIAL, BY REGION, 2024-2030 (USD MILLION)
TABLE 25. GLOBAL DIGITAL ADVERTISING PLATFORMS MARKET SIZE, BY EDUCATION, BY REGION, 2018-2023 (USD MILLION)
TABLE 26. GLOBAL DIGITAL ADVERTISING PLATFORMS MARKET SIZE, BY EDUCATION, BY REGION, 2024-2030 (USD MILLION)
TABLE 27. GLOBAL DIGITAL ADVERTISING PLATFORMS MARKET SIZE, BY INDUSTRIAL, BY REGION, 2018-2023 (USD MILLION)
TABLE 28. GLOBAL DIGITAL ADVERTISING PLATFORMS MARKET SIZE, BY INDUSTRIAL, BY REGION, 2024-2030 (USD MILLION)
TABLE 29. AMERICAS DIGITAL ADVERTISING PLATFORMS MARKET SIZE, BY TYPE, 2018-2023 (USD MILLION)
TABLE 30. AMERICAS DIGITAL ADVERTISING PLATFORMS MARKET SIZE, BY TYPE, 2024-2030 (USD MILLION)
TABLE 31. AMERICAS DIGITAL ADVERTISING PLATFORMS MARKET SIZE, BY APPLICATION, 2018-2023 (USD MILLION)
TABLE 32. AMERICAS DIGITAL ADVERTISING PLATFORMS MARKET SIZE, BY APPLICATION, 2024-2030 (USD MILLION)
TABLE 33. AMERICAS DIGITAL ADVERTISING PLATFORMS MARKET SIZE, BY COUNTRY, 2018-2023 (USD MILLION)
TABLE 34. AMERICAS DIGITAL ADVERTISING PLATFORMS MARKET SIZE, BY COUNTRY, 2024-2030 (USD MILLION)
TABLE 35. ARGENTINA DIGITAL ADVERTISING PLATFORMS MARKET SIZE, BY TYPE, 2018-2023 (USD MILLION)
TABLE 36. ARGENTINA DIGITAL ADVERTISING PLATFORMS MARKET SIZE, BY TYPE, 2024-2030 (USD MILLION)
TABLE 37. ARGENTINA DIGITAL ADVERTISING PLATFORMS MARKET SIZE, BY APPLICATION, 2018-2023 (USD MILLION)
TABLE 38. ARGENTINA DIGITAL ADVERTISING PLATFORMS MARKET SIZE, BY APPLICATION, 2024-2030 (USD MILLION)
TABLE 39. BRAZIL DIGITAL ADVERTISING PLATFORMS MARKET SIZE, BY TYPE, 2018-2023 (USD MILLION)
TABLE 40. BRAZIL DIGITAL ADVERTISING PLATFORMS MARKET SIZE, BY TYPE, 2024-2030 (USD MILLION)
TABLE 41. BRAZIL DIGITAL ADVERTISING PLATFORMS MARKET SIZE, BY APPLICATION, 2018-2023 (USD MILLION)
TABLE 42. BRAZIL DIGITAL ADVERTISING PLATFORMS MARKET SIZE, BY APPLICATION, 2024-2030 (USD MILLION)
TABLE 43. CANADA DIGITAL ADVERTISING PLATFORMS MARKET SIZE, BY TYPE, 2018-2023 (USD MILLION)
TABLE 44. CANADA DIGITAL ADVERTISING PLATFORMS MARKET SIZE, BY TYPE, 2024-2030 (USD MILLION)
TABLE 45. CANADA DIGITAL ADVERTISING PLATFORMS MARKET SIZE, BY APPLICATION, 2018-2023 (USD MILLION)
TABLE 46. CANADA DIGITAL ADVERTISING PLATFORMS MARKET SIZE, BY APPLICATION, 2024-2030 (USD MILLION)
TABLE 47. MEXICO DIGITAL ADVERTISING PLATFORMS MARKET SIZE, BY TYPE, 2018-2023 (USD MILLION)
TABLE 48. MEXICO DIGITAL ADVERTISING PLATFORMS MARKET SIZE, BY TYPE, 2024-2030 (USD MILLION)
TABLE 49. MEXICO DIGITAL ADVERTISING PLATFORMS MARKET SIZE, BY APPLICATION, 2018-2023 (USD MILLION)
TABLE 50. MEXICO DIGITAL ADVERTISING PLATFORMS MARKET SIZE, BY APPLICATION, 2024-2030 (USD MILLION)
TABLE 51. UNITED STATES DIGITAL ADVERTISING PLATFORMS MARKET SIZE, BY TYPE, 2018-2023 (USD MILLION)
TABLE 52. UNITED STATES DIGITAL ADVERTISING PLATFORMS MARKET SIZE, BY TYPE, 2024-2030 (USD MILLION)
TABLE 53. UNITED STATES DIGITAL ADVERTISING PLATFORMS MARKET SIZE, BY APPLICATION, 2018-2023 (USD MILLION)
TABLE 54. UNITED STATES DIGITAL ADVERTISING PLATFORMS MARKET SIZE, BY APPLICATION, 2024-2030 (USD MILLION)
TABLE 55. UNITED STATES DIGITAL ADVERTISING PLATFORMS MARKET SIZE, BY STATE, 2018-2023 (USD MILLION)
TABLE 56. UNITED STATES DIGITAL ADVERTISING PLATFORMS MARKET SIZE, BY STATE, 2024-2030 (USD MILLION)
TABLE 57. ASIA-PACIFIC DIGITAL ADVERTISING PLATFORMS MARKET SIZE, BY TYPE, 2018-2023 (USD MILLION)
TABLE 58. ASIA-PACIFIC DIGITAL ADVERTISING PLATFORMS MARKET SIZE, BY TYPE, 2024-2030 (USD MILLION)
TABLE 59. ASIA-PACIFIC DIGITAL ADVERTISING PLATFORMS MARKET SIZE, BY APPLICATION, 2018-2023 (USD MILLION)
TABLE 60. ASIA-PACIFIC DIGITAL ADVERTISING PLATFORMS MARKET SIZE, BY APPLICATION, 2024-2030 (USD MILLION)
TABLE 61. ASIA-PACIFIC DIGITAL ADVERTISING PLATFORMS MARKET SIZE, BY COUNTRY, 2018-2023 (USD MILLION)
TABLE 62. ASIA-PACIFIC DIGITAL ADVERTISING PLATFORMS MARKET SIZE, BY COUNTRY, 2024-2030 (USD MILLION)
TABLE 63. AUSTRALIA DIGITAL ADVERTISING PLATFORMS MARKET SIZE, BY TYPE, 2018-2023 (USD MILLION)
TABLE 64. AUSTRALIA DIGITAL ADVERTISING PLATFORMS MARKET SIZE, BY TYPE, 2024-2030 (USD MILLION)
TABLE 65. AUSTRALIA DIGITAL ADVERTISING PLATFORMS MARKET SIZE, BY APPLICATION, 2018-2023 (USD MILLION)
TABLE 66. AUSTRALIA DIGITAL ADVERTISING PLATFORMS MARKET SIZE, BY APPLICATION, 2024-2030 (USD MILLION)
TABLE 67. CHINA DIGITAL ADVERTISING PLATFORMS MARKET SIZE, BY TYPE, 2018-2023 (USD MILLION)
TABLE 68. CHINA DIGITAL ADVERTISING PLATFORMS MARKET SIZE, BY TYPE, 2024-2030 (USD MILLION)
TABLE 69. CHINA DIGITAL ADVERTISING PLATFORMS MARKET SIZE, BY APPLICATION, 2018-2023 (USD MILLION)
TABLE 70. CHINA DIGITAL ADVERTISING PLATFORMS MARKET SIZE, BY APPLICATION, 2024-2030 (USD MILLION)
TABLE 71. INDIA DIGITAL ADVERTISING PLATFORMS MARKET SIZE, BY TYPE, 2018-2023 (USD MILLION)
TABLE 72. INDIA DIGITAL ADVERTISING PLATFORMS MARKET SIZE, BY TYPE, 2024-2030 (USD MILLION)
TABLE 73. INDIA DIGITAL ADVERTISING PLATFORMS MARKET SIZE, BY APPLICATION, 2018-2023 (USD MILLION)
TABLE 74. INDIA DIGITAL ADVERTISING PLATFORMS MARKET SIZE, BY APPLICATION, 2024-2030 (USD MILLION)
TABLE 75. INDONESIA DIGITAL ADVERTISING PLATFORMS MARKET SIZE, BY TYPE, 2018-2023 (USD MILLION)
TABLE 76. INDONESIA DIGITAL ADVERTISING PLATFORMS MARKET SIZE, BY TYPE, 2024-2030 (USD MILLION)
TABLE 77. INDONESIA DIGITAL ADVERTISING PLATFORMS MARKET SIZE, BY APPLICATION, 2018-2023 (USD MILLION)
TABLE 78. INDONESIA DIGITAL ADVERTISING PLATFORMS MARKET SIZE, BY APPLICATION, 2024-2030 (USD MILLION)
TABLE 79. JAPAN DIGITAL ADVERTISING PLATFORMS MARKET SIZE, BY TYPE, 2018-2023 (USD MILLION)
TABLE 80. JAPAN DIGITAL ADVERTISING PLATFORMS MARKET SIZE, BY TYPE, 2024-2030 (USD MILLION)
TABLE 81. JAPAN DIGITAL ADVERTISING PLATFORMS MARKET SIZE, BY APPLICATION, 2018-2023 (USD MILLION)
TABLE 82. JAPAN DIGITAL ADVERTISING PLATFORMS MARKET SIZE, BY APPLICATION, 2024-2030 (USD MILLION)
TABLE 83. MALAYSIA DIGITAL ADVERTISING PLATFORMS MARKET SIZE, BY TYPE, 2018-2023 (USD MILLION)
TABLE 84. MALAYSIA DIGITAL ADVERTISING PLATFORMS MARKET SIZE, BY TYPE, 2024-2030 (USD MILLION)
TABLE 85. MALAYSIA DIGITAL ADVERTISING PLATFORMS MARKET SIZE, BY APPLICATION, 2018-2023 (USD MILLION)
TABLE 86. MALAYSIA DIGITAL ADVERTISING PLATFORMS MARKET SIZE, BY APPLICATION, 2024-2030 (USD MILLION)
TABLE 87. PHILIPPINES DIGITAL ADVERTISING PLATFORMS MARKET SIZE, BY TYPE, 2018-2023 (USD MILLION)
TABLE 88. PHILIPPINES DIGITAL ADVERTISING PLATFORMS MARKET SIZE, BY TYPE, 2024-2030 (USD MILLION)
TABLE 89. PHILIPPINES DIGITAL ADVERTISING PLATFORMS MARKET SIZE, BY APPLICATION, 2018-2023 (USD MILLION)
TABLE 90. PHILIPPINES DIGITAL ADVERTISING PLATFORMS MARKET SIZE, BY APPLICATION, 2024-2030 (USD MILLION)
TABLE 91. SINGAPORE DIGITAL ADVERTISING PLATFORMS MARKET SIZE, BY TYPE, 2018-2023 (USD MILLION)
TABLE 92. SINGAPORE DIGITAL ADVERTISING PLATFORMS MARKET SIZE, BY TYPE, 2024-2030 (USD MILLION)
TABLE 93. SINGAPORE DIGITAL ADVERTISING PLATFORMS MARKET SIZE, BY APPLICATION, 2018-2023 (USD MILLION)
TABLE 94. SINGAPORE DIGITAL ADVERTISING PLATFORMS MARKET SIZE, BY APPLICATION, 2024-2030 (USD MILLION)
TABLE 95. SOUTH KOREA DIGITAL ADVERTISING PLATFORMS MARKET SIZE, BY TYPE, 2018-2023 (USD MILLION)
TABLE 96. SOUTH KOREA DIGITAL ADVERTISING PLATFORMS MARKET SIZE, BY TYPE, 2024-2030 (USD MILLION)
TABLE 97. SOUTH KOREA DIGITAL ADVERTISING PLATFORMS MARKET SIZE, BY APPLICATION, 2018-2023 (USD MILLION)
TABLE 98. SOUTH KOREA DIGITAL ADVERTISING PLATFORMS MARKET SIZE, BY APPLICATION, 2024-2030 (USD MILLION)
TABLE 99. TAIWAN DIGITAL ADVERTISING PLATFORMS MARKET SIZE, BY TYPE, 2018-2023 (USD MILLION)
TABLE 100. TAIWAN DIGITAL ADVERTISING PLATFORMS MARKET SIZE, BY TYPE, 2024-2030 (USD MILLION)
TABLE 101. TAIWAN DIGITAL ADVERTISING PLATFORMS MARKET SIZE, BY APPLICATION, 2018-2023 (USD MILLION)
TABLE 102. TAIWAN DIGITAL ADVERTISING PLATFORMS MARKET SIZE, BY APPLICATION, 2024-2030 (USD MILLION)
TABLE 103. THAILAND DIGITAL ADVERTISING PLATFORMS MARKET SIZE, BY TYPE, 2018-2023 (USD MILLION)
TABLE 104. THAILAND DIGITAL ADVERTISING PLATFORMS MARKET SIZE, BY TYPE, 2024-2030 (USD MILLION)
TABLE 105. THAILAND DIGITAL ADVERTISING PLATFORMS MARKET SIZE, BY APPLICATION, 2018-2023 (USD MILLION)
TABLE 106. THAILAND DIGITAL ADVERTISING PLATFORMS MARKET SIZE, BY APPLICATION, 2024-2030 (USD MILLION)
TABLE 107. VIETNAM DIGITAL ADVERTISING PLATFORMS MARKET SIZE, BY TYPE, 2018-2023 (USD MILLION)
TABLE 108. VIETNAM DIGITAL ADVERTISING PLATFORMS MARKET SIZE, BY TYPE, 2024-2030 (USD MILLION)
TABLE 109. VIETNAM DIGITAL ADVERTISING PLATFORMS MARKET SIZE, BY APPLICATION, 2018-2023 (USD MILLION)
TABLE 110. VIETNAM DIGITAL ADVERTISING PLATFORMS MARKET SIZE, BY APPLICATION, 2024-2030 (USD MILLION)
TABLE 111. EUROPE, MIDDLE EAST & AFRICA DIGITAL ADVERTISING PLATFORMS MARKET SIZE, BY TYPE, 2018-2023 (USD MILLION)
TABLE 112. EUROPE, MIDDLE EAST & AFRICA DIGITAL ADVERTISING PLATFORMS MARKET SIZE, BY TYPE, 2024-2030 (USD MILLION)
TABLE 113. EUROPE, MIDDLE EAST & AFRICA DIGITAL ADVERTISING PLATFORMS MARKET SIZE, BY APPLICATION, 2018-2023 (USD MILLION)
TABLE 114. EUROPE, MIDDLE EAST & AFRICA DIGITAL ADVERTISING PLATFORMS MARKET SIZE, BY APPLICATION, 2024-2030 (USD MILLION)
TABLE 115. EUROPE, MIDDLE EAST & AFRICA DIGITAL ADVERTISING PLATFORMS MARKET SIZE, BY COUNTRY, 2018-2023 (USD MILLION)
TABLE 116. EUROPE, MIDDLE EAST & AFRICA DIGITAL ADVERTISING PLATFORMS MARKET SIZE, BY COUNTRY, 2024-2030 (USD MILLION)
TABLE 117. DENMARK DIGITAL ADVERTISING PLATFORMS MARKET SIZE, BY TYPE, 2018-2023 (USD MILLION)
TABLE 118. DENMARK DIGITAL ADVERTISING PLATFORMS MARKET SIZE, BY TYPE, 2024-2030 (USD MILLION)
TABLE 119. DENMARK DIGITAL ADVERTISING PLATFORMS MARKET SIZE, BY APPLICATION, 2018-2023 (USD MILLION)
TABLE 120. DENMARK DIGITAL ADVERTISING PLATFORMS MARKET SIZE, BY APPLICATION, 2024-2030 (USD MILLION)
TABLE 121. EGYPT DIGITAL ADVERTISING PLATFORMS MARKET SIZE, BY TYPE, 2018-2023 (USD MILLION)
TABLE 122. EGYPT DIGITAL ADVERTISING PLATFORMS MARKET SIZE, BY TYPE, 2024-2030 (USD MILLION)
TABLE 123. EGYPT DIGITAL ADVERTISING PLATFORMS MARKET SIZE, BY APPLICATION, 2018-2023 (USD MILLION)
TABLE 124. EGYPT DIGITAL ADVERTISING PLATFORMS MARKET SIZE, BY APPLICATION, 2024-2030 (USD MILLION)
TABLE 125. FINLAND DIGITAL ADVERTISING PLATFORMS MARKET SIZE, BY TYPE, 2018-2023 (USD MILLION)
TABLE 126. FINLAND DIGITAL ADVERTISING PLATFORMS MARKET SIZE, BY TYPE, 2024-2030 (USD MILLION)
TABLE 127. FINLAND DIGITAL ADVERTISING PLATFORMS MARKET SIZE, BY APPLICATION, 2018-2023 (USD MILLION)
TABLE 128. FINLAND DIGITAL ADVERTISING PLATFORMS MARKET SIZE, BY APPLICATION, 2024-2030 (USD MILLION)
TABLE 129. FRANCE DIGITAL ADVERTISING PLATFORMS MARKET SIZE, BY TYPE, 2018-2023 (USD MILLION)
TABLE 130. FRANCE DIGITAL ADVERTISING PLATFORMS MARKET SIZE, BY TYPE, 2024-2030 (USD MILLION)
TABLE 131. FRANCE DIGITAL ADVERTISING PLATFORMS MARKET SIZE, BY APPLICATION, 2018-2023 (USD MILLION)
TABLE 132. FRANCE DIGITAL ADVERTISING PLATFORMS MARKET SIZE, BY APPLICATION, 2024-2030 (USD MILLION)
TABLE 133. GERMANY DIGITAL ADVERTISING PLATFORMS MARKET SIZE, BY TYPE, 2018-2023 (USD MILLION)
TABLE 134. GERMANY DIGITAL ADVERTISING PLATFORMS MARKET SIZE, BY TYPE, 2024-2030 (USD MILLION)
TABLE 135. GERMANY DIGITAL ADVERTISING PLATFORMS MARKET SIZE, BY APPLICATION, 2018-2023 (USD MILLION)
TABLE 136. GERMANY DIGITAL ADVERTISING PLATFORMS MARKET SIZE, BY APPLICATION, 2024-2030 (USD MILLION)
TABLE 137. ISRAEL DIGITAL ADVERTISING PLATFORMS MARKET SIZE, BY TYPE, 2018-2023 (USD MILLION)
TABLE 138. ISRAEL DIGITAL ADVERTISING PLATFORMS MARKET SIZE, BY TYPE, 2024-2030 (USD MILLION)
TABLE 139. ISRAEL DIGITAL ADVERTISING PLATFORMS MARKET SIZE, BY APPLICATION, 2018-2023 (USD MILLION)
TABLE 140. ISRAEL DIGITAL ADVERTISING PLATFORMS MARKET SIZE, BY APPLICATION, 2024-2030 (USD MILLION)
TABLE 141. ITALY DIGITAL ADVERTISING PLATFORMS MARKET SIZE, BY TYPE, 2018-2023 (USD MILLION)
TABLE 142. ITALY DIGITAL ADVERTISING PLATFORMS MARKET SIZE, BY TYPE, 2024-2030 (USD MILLION)
TABLE 143. ITALY DIGITAL ADVERTISING PLATFORMS MARKET SIZE, BY APPLICATION, 2018-2023 (USD MILLION)
TABLE 144. ITALY DIGITAL ADVERTISING PLATFORMS MARKET SIZE, BY APPLICATION, 2024-2030 (USD MILLION)
TABLE 145. NETHERLANDS DIGITAL ADVERTISING PLATFORMS MARKET SIZE, BY TYPE, 2018-2023 (USD MILLION)
TABLE 146. NETHERLANDS DIGITAL ADVERTISING PLATFORMS MARKET SIZE, BY TYPE, 2024-2030 (USD MILLION)
TABLE 147. NETHERLANDS DIGITAL ADVERTISING PLATFORMS MARKET SIZE, BY APPLICATION, 2018-2023 (USD MILLION)
TABLE 148. NETHERLANDS DIGITAL ADVERTISING PLATFORMS MARKET SIZE, BY APPLICATION, 2024-2030 (USD MILLION)
TABLE 149. NIGERIA DIGITAL ADVERTISING PLATFORMS MARKET SIZE, BY TYPE, 2018-2023 (USD MILLION)
TABLE 150. NIGERIA DIGITAL ADVERTISING PLATFORMS MARKET SIZE, BY TYPE, 2024-2030 (USD MILLION)
TABLE 151. NIGERIA DIGITAL ADVERTISING PLATFORMS MARKET SIZE, BY APPLICATION, 2018-2023 (USD MILLION)
TABLE 152. NIGERIA DIGITAL ADVERTISING PLATFORMS MARKET SIZE, BY APPLICATION, 2024-2030 (USD MILLION)
TABLE 153. NORWAY DIGITAL ADVERTISING PLATFORMS MARKET SIZE, BY TYPE, 2018-2023 (USD MILLION)
TABLE 154. NORWAY DIGITAL ADVERTISING PLATFORMS MARKET SIZE, BY TYPE, 2024-2030 (USD MILLION)
TABLE 155. NORWAY DIGITAL ADVERTISING PLATFORMS MARKET SIZE, BY APPLICATION, 2018-2023 (USD MILLION)
TABLE 156. NORWAY DIGITAL ADVERTISING PLATFORMS MARKET SIZE, BY APPLICATION, 2024-2030 (USD MILLION)
TABLE 157. POLAND DIGITAL ADVERTISING PLATFORMS MARKET SIZE, BY TYPE, 2018-2023 (USD MILLION)
TABLE 158. POLAND DIGITAL ADVERTISING PLATFORMS MARKET SIZE, BY TYPE, 2024-2030 (USD MILLION)
TABLE 159. POLAND DIGITAL ADVERTISING PLATFORMS MARKET SIZE, BY APPLICATION, 2018-2023 (USD MILLION)
TABLE 160. POLAND DIGITAL ADVERTISING PLATFORMS MARKET SIZE, BY APPLICATION, 2024-2030 (USD MILLION)
TABLE 161. QATAR DIGITAL ADVERTISING PLATFORMS MARKET SIZE, BY TYPE, 2018-2023 (USD MILLION)
TABLE 162. QATAR DIGITAL ADVERTISING PLATFORMS MARKET SIZE, BY TYPE, 2024-2030 (USD MILLION)
TABLE 163. QATAR DIGITAL ADVERTISING PLATFORMS MARKET SIZE, BY APPLICATION, 2018-2023 (USD MILLION)
TABLE 164. QATAR DIGITAL ADVERTISING PLATFORMS MARKET SIZE, BY APPLICATION, 2024-2030 (USD MILLION)
TABLE 165. RUSSIA DIGITAL ADVERTISING PLATFORMS MARKET SIZE, BY TYPE, 2018-2023 (USD MILLION)
TABLE 166. RUSSIA DIGITAL ADVERTISING PLATFORMS MARKET SIZE, BY TYPE, 2024-2030 (USD MILLION)
TABLE 167. RUSSIA DIGITAL ADVERTISING PLATFORMS MARKET SIZE, BY APPLICATION, 2018-2023 (USD MILLION)
TABLE 168. RUSSIA DIGITAL ADVERTISING PLATFORMS MARKET SIZE, BY APPLICATION, 2024-2030 (USD MILLION)
TABLE 169. SAUDI ARABIA DIGITAL ADVERTISING PLATFORMS MARKET SIZE, BY TYPE, 2018-2023 (USD MILLION)
TABLE 170. SAUDI ARABIA DIGITAL ADVERTISING PLATFORMS MARKET SIZE, BY TYPE, 2024-2030 (USD MILLION)
TABLE 171. SAUDI ARABIA DIGITAL ADVERTISING PLATFORMS MARKET SIZE, BY APPLICATION, 2018-2023 (USD MILLION)
TABLE 172. SAUDI ARABIA DIGITAL ADVERTISING PLATFORMS MARKET SIZE, BY APPLICATION, 2024-2030 (USD MILLION)
TABLE 173. SOUTH AFRICA DIGITAL ADVERTISING PLATFORMS MARKET SIZE, BY TYPE, 2018-2023 (USD MILLION)
TABLE 174. SOUTH AFRICA DIGITAL ADVERTISING PLATFORMS MARKET SIZE, BY TYPE, 2024-2030 (USD MILLION)
TABLE 175. SOUTH AFRICA DIGITAL ADVERTISING PLATFORMS MARKET SIZE, BY APPLICATION, 2018-2023 (USD MILLION)
TABLE 176. SOUTH AFRICA DIGITAL ADVERTISING PLATFORMS MARKET SIZE, BY APPLICATION, 2024-2030 (USD MILLION)
TABLE 177. SPAIN DIGITAL ADVERTISING PLATFORMS MARKET SIZE, BY TYPE, 2018-2023 (USD MILLION)
TABLE 178. SPAIN DIGITAL ADVERTISING PLATFORMS MARKET SIZE, BY TYPE, 2024-2030 (USD MILLION)
TABLE 179. SPAIN DIGITAL ADVERTISING PLATFORMS MARKET SIZE, BY APPLICATION, 2018-2023 (USD MILLION)
TABLE 180. SPAIN DIGITAL ADVERTISING PLATFORMS MARKET SIZE, BY APPLICATION, 2024-2030 (USD MILLION)
TABLE 181. SWEDEN DIGITAL ADVERTISING PLATFORMS MARKET SIZE, BY TYPE, 2018-2023 (USD MILLION)
TABLE 182. SWEDEN DIGITAL ADVERTISING PLATFORMS MARKET SIZE, BY TYPE, 2024-2030 (USD MILLION)
TABLE 183. SWEDEN DIGITAL ADVERTISING PLATFORMS MARKET SIZE, BY APPLICATION, 2018-2023 (USD MILLION)
TABLE 184. SWEDEN DIGITAL ADVERTISING PLATFORMS MARKET SIZE, BY APPLICATION, 2024-2030 (USD MILLION)
TABLE 185. SWITZERLAND DIGITAL ADVERTISING PLATFORMS MARKET SIZE, BY TYPE, 2018-2023 (USD MILLION)
TABLE 186. SWITZERLAND DIGITAL ADVERTISING PLATFORMS MARKET SIZE, BY TYPE, 2024-2030 (USD MILLION)
TABLE 187. SWITZERLAND DIGITAL ADVERTISING PLATFORMS MARKET SIZE, BY APPLICATION, 2018-2023 (USD MILLION)
TABLE 188. SWITZERLAND DIGITAL ADVERTISING PLATFORMS MARKET SIZE, BY APPLICATION, 2024-2030 (USD MILLION)
TABLE 189. TURKEY DIGITAL ADVERTISING PLATFORMS MARKET SIZE, BY TYPE, 2018-2023 (USD MILLION)
TABLE 190. TURKEY DIGITAL ADVERTISING PLATFORMS MARKET SIZE, BY TYPE, 2024-2030 (USD MILLION)
TABLE 191. TURKEY DIGITAL ADVERTISING PLATFORMS MARKET SIZE, BY APPLICATION, 2018-2023 (USD MILLION)
TABLE 192. TURKEY DIGITAL ADVERTISING PLATFORMS MARKET SIZE, BY APPLICATION, 2024-2030 (USD MILLION)
TABLE 193. UNITED ARAB EMIRATES DIGITAL ADVERTISING PLATFORMS MARKET SIZE, BY TYPE, 2018-2023 (USD MILLION)
TABLE 194. UNITED ARAB EMIRATES DIGITAL ADVERTISING PLATFORMS MARKET SIZE, BY TYPE, 2024-2030 (USD MILLION)
TABLE 195. UNITED ARAB EMIRATES DIGITAL ADVERTISING PLATFORMS MARKET SIZE, BY APPLICATION, 2018-2023 (USD MILLION)
TABLE 196. UNITED ARAB EMIRATES DIGITAL ADVERTISING PLATFORMS MARKET SIZE, BY APPLICATION, 2024-2030 (USD MILLION)
TABLE 197. UNITED KINGDOM DIGITAL ADVERTISING PLATFORMS MARKET SIZE, BY TYPE, 2018-2023 (USD MILLION)
TABLE 198. UNITED KINGDOM DIGITAL ADVERTISING PLATFORMS MARKET SIZE, BY TYPE, 2024-2030 (USD MILLION)
TABLE 199. UNITED KINGDOM DIGITAL ADVERTISING PLATFORMS MARKET SIZE, BY APPLICATION, 2018-2023 (USD MILLION)
TABLE 200. UNITED KINGDOM DIGITAL ADVERTISING PLATFORMS MARKET SIZE, BY APPLICATION, 2024-2030 (USD MILLION)
TABLE 201. DIGITAL ADVERTISING PLATFORMS MARKET SHARE, BY KEY PLAYER, 2023
TABLE 202. DIGITAL ADVERTISING PLATFORMS MARKET, FPNV POSITIONING MATRIX, 2023

Companies Mentioned

  • Adblade
  • AdColony Inc.
  • Adobe Inc.
  • Amazon.com, Inc.
  • Apple Inc.
  • Bpath LTD
  • BuySellAds.com Inc.
  • Choozle, Inc.
  • Google LLC by Alphabet Inc.
  • InMobi Pte. Ltd.
  • Kenshoo Ltd.
  • LinkedIn Corporation
  • Magnite, Inc.
  • MediaMath, Inc.
  • Meta Platforms, Inc.
  • Microsoft Corporation
  • NextRoll, Inc.
  • OpenX Technologies Inc.
  • Pinterest, Inc.
  • RevContent, LLC
  • Salesforce, Inc.
  • Sovrn, Inc.
  • Twitter, Inc.
  • Yahoo! Inc.

Methodology

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Table Information