The Asia Pacific Hair Serum Market would witness market growth of 9.0% CAGR during the forecast period (2023-2030). In the year 2021, the Asia Pacific market's volume surged to 15,721.1 thousand units (100 ml), showcasing a growth of 8.7% (2019-2022).
By prioritizing organic sourcing and eco-friendly manufacturing practices, Organic by Nature not only delivers results but also aligns with the growing demand for ethical and sustainable beauty options. Their products cater to a diverse range of hair types and concerns, from frizz control to hair repair, appealing to conscientious consumers who prioritize both efficacy and ethical considerations in their purchasing decisions. Therefore, the India market utilized 146.3 thousand units (100 ml) of organic hair serum in 2022.
The China market dominated the Asia Pacific Hair Serum Market, By Country in 2022, and would continue to be a dominant market till 2030; thereby, achieving a market value of $182.3 Million by 2030. The Japan market is registering a CAGR of 8.2% during (2023 - 2030). Additionally, The India market would experience a CAGR of 9.6% during (2023 - 2030).
Additionally, the availability of hair serum through various retail distribution channels, including supermarkets, drugstores, specialty beauty stores, salons, and e-commerce platforms, enhances its adoption in the market. According to the State Council of the People’s Republic of China, in the January-June period, online retail sales nationwide hit 7.16 trillion yuan (about 1 trillion U.S. dollars), up 13.1 percent year on year. Also, online retail sales in China’s rural areas rose 12.5 percent yearly in H1, 3.7 percentage points faster than in the first quarter. Rural online retail sales totaled 1.12 trillion yuan in the period.
There is a growing emphasis on scalp health as the foundation for healthy hair. Serums formulated specifically for scalp care are emerging, targeting issues such as dryness, itchiness, dandruff, and inflammation. These serums contain soothing and balancing ingredients that promote a healthy scalp environment, supporting optimal hair growth and vitality. Also, the rising demand for male grooming and personal care among men contributes to the growth of the hair serum market. Men increasingly incorporate hair serums into their grooming routines to achieve well-groomed hairstyles, manage beard and facial hair, and address common hair concerns such as thinning, dryness, and frizz. Brands are expanding their product offerings to cater to the specific needs of male consumers.
With higher disposable incomes, Chinese consumers increasingly seek premium and specialty hair care products that cater to their needs and preferences. According to the State Council of the People’s Republic of China, China’s per capita disposable income stood at 29,398 yuan (about 4,094.71 U.S. dollars) in the first three quarters of 2023, up 6.3 percent year on year in nominal terms. Therefore, the increasing disposable income and expansion of the hair care industry in the region are propelling the growth of the market.
Based on Nature, the market is segmented into Conventional, and Organic. Based on Sales Channel, the market is segmented into Offline, and Online. Based on Product Type, the market is segmented into Hair Treatment Serum, and Hair Styling Serum. Based on countries, the market is segmented into China, Japan, India, South Korea, Australia, Malaysia, and Rest of Asia Pacific.
By prioritizing organic sourcing and eco-friendly manufacturing practices, Organic by Nature not only delivers results but also aligns with the growing demand for ethical and sustainable beauty options. Their products cater to a diverse range of hair types and concerns, from frizz control to hair repair, appealing to conscientious consumers who prioritize both efficacy and ethical considerations in their purchasing decisions. Therefore, the India market utilized 146.3 thousand units (100 ml) of organic hair serum in 2022.
The China market dominated the Asia Pacific Hair Serum Market, By Country in 2022, and would continue to be a dominant market till 2030; thereby, achieving a market value of $182.3 Million by 2030. The Japan market is registering a CAGR of 8.2% during (2023 - 2030). Additionally, The India market would experience a CAGR of 9.6% during (2023 - 2030).
Additionally, the availability of hair serum through various retail distribution channels, including supermarkets, drugstores, specialty beauty stores, salons, and e-commerce platforms, enhances its adoption in the market. According to the State Council of the People’s Republic of China, in the January-June period, online retail sales nationwide hit 7.16 trillion yuan (about 1 trillion U.S. dollars), up 13.1 percent year on year. Also, online retail sales in China’s rural areas rose 12.5 percent yearly in H1, 3.7 percentage points faster than in the first quarter. Rural online retail sales totaled 1.12 trillion yuan in the period.
There is a growing emphasis on scalp health as the foundation for healthy hair. Serums formulated specifically for scalp care are emerging, targeting issues such as dryness, itchiness, dandruff, and inflammation. These serums contain soothing and balancing ingredients that promote a healthy scalp environment, supporting optimal hair growth and vitality. Also, the rising demand for male grooming and personal care among men contributes to the growth of the hair serum market. Men increasingly incorporate hair serums into their grooming routines to achieve well-groomed hairstyles, manage beard and facial hair, and address common hair concerns such as thinning, dryness, and frizz. Brands are expanding their product offerings to cater to the specific needs of male consumers.
With higher disposable incomes, Chinese consumers increasingly seek premium and specialty hair care products that cater to their needs and preferences. According to the State Council of the People’s Republic of China, China’s per capita disposable income stood at 29,398 yuan (about 4,094.71 U.S. dollars) in the first three quarters of 2023, up 6.3 percent year on year in nominal terms. Therefore, the increasing disposable income and expansion of the hair care industry in the region are propelling the growth of the market.
Based on Nature, the market is segmented into Conventional, and Organic. Based on Sales Channel, the market is segmented into Offline, and Online. Based on Product Type, the market is segmented into Hair Treatment Serum, and Hair Styling Serum. Based on countries, the market is segmented into China, Japan, India, South Korea, Australia, Malaysia, and Rest of Asia Pacific.
List of Key Companies Profiled
- Henkel AG & Company, KGaA
- HerStyler
- Kao Corporation
- L'Oréal S.A.
- The Procter and Gamble Company
- Unilever PLC
- Natura & Co Holding S.A.
- Giovanni Cosmetics, Inc.
- John Paul Mitchell Systems
- Revlon, Inc. (MacAndrews & Forbes)
Market Report Segmentation
By Nature (Volume, Thousand Units (100 ml), USD Billion, 2019-2030)- Conventional
- Organic
- Offline
- Online
- Hair Treatment Serum
- Hair Styling Serum
- China
- Japan
- India
- South Korea
- Australia
- Malaysia
- Rest of Asia Pacific
Table of Contents
Chapter 1. Market Scope & Methodology
Chapter 2. Market at a Glance
Chapter 3. Market Overview
Chapter 5. Asia Pacific Hair Serum Market, By Nature
Chapter 6. Asia Pacific Hair Serum Market, By Sales Channel
Chapter 7. Asia Pacific Hair Serum Market, By Product Type
Chapter 8. Asia Pacific Hair Serum Market, By Country
Chapter 9. Company Profiles
Companies Mentioned
- Henkel AG & Company, KGaA
- HerStyler
- Kao Corporation
- L'Oréal S.A.
- The Procter and Gamble Company
- Unilever PLC
- Natura & Co Holding S.A.
- Giovanni Cosmetics, Inc.
- John Paul Mitchell Systems
- Revlon, Inc. (MacAndrews & Forbes)
Methodology
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