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Global Hair Serum Market (2019-2025)

  • ID: 4900384
  • Report
  • December 2019
  • Region: Global
  • 200 pages
  • Marqual IT Solutions Pvt. Ltd (KBV Research)
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FEATURED COMPANIES

  • Giovanni Cosmetics, Inc.
  • Henkel AG & Company, KGaA
  • HerStyler Oy
  • Kao Corporation
  • L'Oréal Group
  • Revlon, Inc.
  • MORE
The Global Hair Serum Market size is expected to reach $1.4 billion by 2025, rising at a market growth of 7.86% CAGR during the forecast period. Hair serum is a type of liquid-based hair care that offers hair protection. It smoothens out the frizz and gives a stunning look to the hair. After shampooing and conditioning, hair serum is applied to towel-dried or wet hair. A few drops of hair serum are applied on hands for its application, and serum is added to hair from roots to tips while rubbing hands together. Hair serum is a product typically based on silicon that penetrates the hair and induces structural changes in hair texture.

The variation in hairstyle trends, a massive increase in disposable income, population increase, combined with rising global air pollution, are among the major factors boosting the hair serum growth market. It is also expected that increased use of professional haircare products in developed regions and increased adoption of organic ingredients in cosmetic products will create significant opportunities for growth for hair coloring products. Nonetheless, it is expected that the high cost of such premium and qualified products and the involvement of hazardous chemicals to soften hair is expected to hamper global hair serum market growth.

Hair serum companies have been strategizing to expand their product offerings to meet the needs of customers. On the other hand, natural ingredients in these items will improve outcomes and minimize the risk of problems associated with scalps such as inflammation and itching. Organic hair serum products can produce vibrant results like enhanced hair shine, enhanced hair power, and reduced hair loss, expected to deliver significant value sales growth during hair serum market forecast.

Based on Nature, the market is segmented into Conventional and Organic. Based on Product Type, the market is segmented into Hair Treatment Serum and Hair Styling Serum. Based on Form, the market is segmented into Online and Offline. Based on Regions, the market is segmented into North America, Europe, Asia Pacific, and Latin America, Middle East & Africa.

The major strategies followed by the market participants are Product launches and Partnerships & Collaborations. Based on the Analysis presented in the Cardinal matrix, Unilever PLC and L’Oreal Group are some of the forerunners in the Hair Serum Market. The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Henkel AG & Company, KGaA, HerStyler Oy, Kao Corporation, L'Oréal Group, The Procter and Gamble Company, Unilever PLC, Natura & Co. (Avon Products, Inc.), Giovanni Cosmetics, Inc., John Paul Mitchell Systems, and Revlon, Inc.

Recent strategies deployed in the Hair Serum Market

Partnerships, Collaborations, and Agreements:

Nov-2019: John Paul Mitchell announced partnership with FitSkin AI beauty platform, for debuting a new technology for future professionals and stylists worldwide. The partnership is aimed at developing a hair analysis solution that has been set to launch in 2021.

Jul-2019: P&G's My Black is Beautiful (MBIB) came into partnership with Sally Beauty in order to launch a new hair care line in US. The new hair care line includes fortifying conditioner, hydrating-sulphate free shampoo, intense recovery treatment products, and 2 tangle slayer conditioning creams for type 3 and type 4 hair treatment products. The company is aimed at developing products that suites diverse hair types.

Jun-2018: Hindustan Unilever, a subsidiary of Unilever partnered with Amazon India for developing and launching male grooming product range. The companies are aimed at creating hair care and male grooming range including hair wax, hair styling creams, gel, beard oil, beard balm, beard wash, and a 3-in-1 shampoo.

Product Launches and Product Expansions:

Mar-2019: P&G released Waterless hair care collection, a new hair care brand. The collection includes ultra-lightweight Foam Dry Shampoo, residue-free Dry Shampoo spray, range of Dry Conditioners, and range of alcohol-free Hair Refreshers. The alcohol-free hair refreshers provide instant odour-detox, anti-freez benefits, and static control.

Nov-2018: Henkel launched a new vegan and sustainably-sourced beauty brand, Nature Box. The Nature Box lined up with five collections, featuring oils extracted from fruits and nuts, including avocado, almond, coconut, apricot, and macadamia nut. It includes 11 products for body and 11 products for hair and these products are free from silicones, sulphates, artificial colorants, and parabens.

Acquisition and Mergers:

Nov-2019: Henkel signed an agreement to acquire Deva Parent Holdings, owner of DevaCurl brand from Ares Management Corporation, a private equity owner. The acquisition helps in expanding its range of products including free-from formulas and vegan products. DevaCurl is a fastest growing Premium Professional hair care brand in US.

Dec-2018: P&G acquired Walker & Company Brands, the company engaged in making beauty and health simple. Walker & Company has well performed brands including FORM Beauty, a premium hair care collection designed for meeting the needs of increasing number of women with textured hair and Bevel, a comprehensive grooming experience designed for the specific needs of men with coarse or curly hair.

Dec-2017: Kao announced the acquisition of Oribe Hair Care from Luxury Brands Partners, LLC. It joins Kao's Salon Division portfolio of professional beauty brands. Oribe has been known for its skincare, hair care, makeup tools, body care and accessories.

Dec-2017: Unilever acquired Sundial Brands, a leading skincare and haircare company, which uses high-quality and authentic ingredients. The acquisition is aimed at accelerating the business growth while increasing the positive social impact.

Scope of the Study

Market Segmentation:

By Nature
  • Conventional
  • Organic
By Product Type
  • Hair Treatment Serum
  • Hair Styling Serum
By Form
  • Online
  • Offline
By Geography

North America
  • US
  • Canada
  • Mexico
  • Rest of North America
Europe
  • Germany
  • UK
  • France
  • Russia
  • Spain
  • Italy
  • Rest of Europe
Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Singapore
  • Malaysia
  • Rest of Asia Pacific
LAMEA
  • Brazil
  • Argentina
  • UAE
  • Saudi Arabia
  • South Africa
  • Nigeria
  • Rest of LAMEA
Companies Profiled
  • Henkel AG & Company, KGaA
  • HerStyler Oy
  • Kao Corporation
  • L'Oréal Group
  • The Procter and Gamble Company
  • Unilever PLC
  • Natura & Co. (Avon Products, Inc.)
  • Giovanni Cosmetics, Inc.
  • John Paul Mitchell Systems
  • Revlon, Inc.
Unique Offerings from the Publisher
  • Exhaustive coverage
  • Highest number of market tables and figures
  • Subscription based model available
  • Guaranteed best price
  • Assured post sales research support with 10% customization free
Note: Product cover images may vary from those shown
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FEATURED COMPANIES

  • Giovanni Cosmetics, Inc.
  • Henkel AG & Company, KGaA
  • HerStyler Oy
  • Kao Corporation
  • L'Oréal Group
  • Revlon, Inc.
  • MORE
Chapter 1. Market Scope & Methodology
1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
1.4.1 Global Hair Serum Market, by Nature
1.4.2 Global Hair Serum Market, by Product Type
1.4.3 Global Hair Serum Market, by Form
1.4.4 Global Hair Serum Market, by Geography
1.5 Methodology for the research

Chapter 2. Market Overview
2.1 Introduction
2.1.1 Overview
2.1.2 Market Composition and Scenario
2.2 Key Factors Impacting the Market
2.2.1 Market Drivers
2.2.2 Market Restraints

Chapter 3. Market Analysis
3.1 Cardinal Matrix
3.2 Recent Industry Wide Strategic Developments
3.2.1 Partnerships, Collaborations and Agreements
3.2.2 Product Launches and Product Expansions
3.2.3 Mergers & Acquisitions
3.3 Top Winning Strategies
3.3.1 Key Leading Strategies: Percentage Distribution (2015-2019)
3.3.2 Key Strategic Move: (Acquisition and Mergers : 2019-Nov - 2015-Apr) Leading Players

Chapter 4. Global Hair Serum Market by Nature
4.1 Global Conventional Market by Region
4.2 Global Organic Market by Region

Chapter 5. Global Hair Serum Market by Product Type
5.1 Global Hair Treatment Serum Market by Region
5.2 Global Hair Styling Serum Market by Region

Chapter 6. Global Hair Serum Market by Form
6.1 Global Online Market by Region
6.2 Global Offline Market by Region

Chapter 7. Global Hair Serum Market by Region
7.1 North America Hair Serum Market
7.1.1 North America Hair Serum Market by Nature
7.1.1.1 North America Conventional Market by Country
7.1.1.2 North America Organic Market by Country
7.1.2 North America Hair Serum Market by Product Type
7.1.2.1 North America Hair Treatment Serum Market by Country
7.1.2.2 North America Hair Styling Serum Market by Country
7.1.3 North America Hair Serum Market by Form
7.1.3.1 North America Online Market by Country
7.1.3.2 North America Offline Market by Country
7.1.4 North America Hair Serum Market by Country
7.1.4.1 USA Hair Serum Market
7.1.4.1.1 USA Hair Serum Market by Nature
7.1.4.1.2 USA Hair Serum Market by Product Type
7.1.4.1.3 USA Hair Serum Market by Form
7.1.4.2 Canada Hair Serum Market
7.1.4.2.1 Canada Hair Serum Market by Nature
7.1.4.2.2 Canada Hair Serum Market by Product Type
7.1.4.2.3 Canada Hair Serum Market by Form
7.1.4.3 Mexico Hair Serum Market
7.1.4.3.1 Mexico Hair Serum Market by Nature
7.1.4.3.2 Mexico Hair Serum Market by Product Type
7.1.4.3.3 Mexico Hair Serum Market by Form
7.1.4.4 Rest of North America Hair Serum Market
7.1.4.4.1 Rest of North America Hair Serum Market by Nature
7.1.4.4.2 Rest of North America Hair Serum Market by Product Type
7.1.4.4.3 Rest of North America Hair Serum Market by Form
7.2 Europe Hair Serum Market
7.2.1 Europe Hair Serum Market by Nature
7.2.1.1 Europe Conventional Market by Country
7.2.1.2 Europe Organic Market by Country
7.2.2 Europe Hair Serum Market by Product Type
7.2.2.1 Europe Hair Treatment Serum Market by Country
7.2.2.2 Europe Hair Styling Serum Market by Country
7.2.3 Europe Hair Serum Market by Form
7.2.3.1 Europe Online Market by Country
7.2.3.2 Europe Offline Market by Country
7.2.4 Europe Hair Serum Market by Country
7.2.4.1 Germany Hair Serum Market
7.2.4.1.1 Germany Hair Serum Market by Nature
7.2.4.1.2 Germany Hair Serum Market by Product Type
7.2.4.1.3 Germany Hair Serum Market by Form
7.2.4.2 UK Hair Serum Market
7.2.4.2.1 UK Hair Serum Market by Nature
7.2.4.2.2 UK Hair Serum Market by Product Type
7.2.4.2.3 UK Hair Serum Market by Form
7.2.4.3 France Hair Serum Market
7.2.4.3.1 France Hair Serum Market by Nature
7.2.4.3.2 France Hair Serum Market by Product Type
7.2.4.3.3 France Hair Serum Market by Form
7.2.4.4 Russia Hair Serum Market
7.2.4.4.1 Russia Hair Serum Market by Nature
7.2.4.4.2 Russia Hair Serum Market by Product Type
7.2.4.4.3 Russia Hair Serum Market by Form
7.2.4.5 Spain Hair Serum Market
7.2.4.5.1 Spain Hair Serum Market by Nature
7.2.4.5.2 Spain Hair Serum Market by Product Type
7.2.4.5.3 Spain Hair Serum Market by Form
7.2.4.6 Italy Hair Serum Market
7.2.4.6.1 Italy Hair Serum Market by Nature
7.2.4.6.2 Italy Hair Serum Market by Product Type
7.2.4.6.3 Italy Hair Serum Market by Form
7.2.4.7 Rest of Europe Hair Serum Market
7.2.4.7.1 Rest of Europe Hair Serum Market by Nature
7.2.4.7.2 Rest of Europe Hair Serum Market by Product Type
7.2.4.7.3 Rest of Europe Hair Serum Market by Form
7.3 Asia Pacific Hair Serum Market
7.3.1 Asia Pacific Hair Serum Market by Nature
7.3.1.1 Asia Pacific Conventional Market by Country
7.3.1.2 Asia Pacific Organic Market by Country
7.3.2 Asia Pacific Hair Serum Market by Product Type
7.3.2.1 Asia Pacific Hair Treatment Serum Market by Country
7.3.2.2 Asia Pacific Hair Styling Serum Market by Country
7.3.3 Asia Pacific Hair Serum Market by Form
7.3.3.1 Asia Pacific Online Market by Country
7.3.3.2 Asia Pacific Offline Market by Country
7.3.4 Asia Pacific Hair Serum Market by Country
7.3.4.1 China Hair Serum Market
7.3.4.1.1 China Hair Serum Market by Nature
7.3.4.1.2 China Hair Serum Market by Product Type
7.3.4.1.3 China Hair Serum Market by Form
7.3.4.2 Japan Hair Serum Market
7.3.4.2.1 Japan Hair Serum Market by Nature
7.3.4.2.2 Japan Hair Serum Market by Product Type
7.3.4.2.3 Japan Hair Serum Market by Form
7.3.4.3 India Hair Serum Market
7.3.4.3.1 India Hair Serum Market by Nature
7.3.4.3.2 India Hair Serum Market by Product Type
7.3.4.3.3 India Hair Serum Market by Form
7.3.4.4 South Korea Hair Serum Market
7.3.4.4.1 South Korea Hair Serum Market by Nature
7.3.4.4.2 South Korea Hair Serum Market by Product Type
7.3.4.4.3 South Korea Hair Serum Market by Form
7.3.4.5 Singapore Hair Serum Market
7.3.4.5.1 Singapore Hair Serum Market by Nature
7.3.4.5.2 Singapore Hair Serum Market by Product Type
7.3.4.5.3 Singapore Hair Serum Market by Form
7.3.4.6 Malaysia Hair Serum Market
7.3.4.6.1 Malaysia Hair Serum Market by Nature
7.3.4.6.2 Malaysia Hair Serum Market by Product Type
7.3.4.6.3 Malaysia Hair Serum Market by Form
7.3.4.7 Rest of Asia Pacific Hair Serum Market
7.3.4.7.1 Rest of Asia Pacific Hair Serum Market by Nature
7.3.4.7.2 Rest of Asia Pacific Hair Serum Market by Product Type
7.3.4.7.3 Rest of Asia Pacific Hair Serum Market by Form
7.4 LAMEA Hair Serum Market
7.4.1 LAMEA Hair Serum Market by Nature
7.4.1.1 LAMEA Conventional Market by Country
7.4.1.2 LAMEA Organic Market by Country
7.4.2 LAMEA Hair Serum Market by Product Type
7.4.2.1 LAMEA Hair Treatment Serum Market by Country
7.4.2.2 LAMEA Hair Styling Serum Market by Country
7.4.3 LAMEA Hair Serum Market by Form
7.4.3.1 LAMEA Online Market by Country
7.4.3.2 LAMEA Offline Market by Country
7.4.4 LAMEA Hair Serum Market by Country
7.4.4.1 Brazil Hair Serum Market
7.4.4.1.1 Brazil Hair Serum Market by Nature
7.4.4.1.2 Brazil Hair Serum Market by Product Type
7.4.4.1.3 Brazil Hair Serum Market by Form
7.4.4.2 Argentina Hair Serum Market
7.4.4.2.1 Argentina Hair Serum Market by Nature
7.4.4.2.2 Argentina Hair Serum Market by Product Type
7.4.4.2.3 Argentina Hair Serum Market by Form
7.4.4.3 UAE Hair Serum Market
7.4.4.3.1 UAE Hair Serum Market by Nature
7.4.4.3.2 UAE Hair Serum Market by Product Type
7.4.4.3.3 UAE Hair Serum Market by Form
7.4.4.4 Saudi Arabia Hair Serum Market
7.4.4.4.1 Saudi Arabia Hair Serum Market by Nature
7.4.4.4.2 Saudi Arabia Hair Serum Market by Product Type
7.4.4.4.3 Saudi Arabia Hair Serum Market by Form
7.4.4.5 South Africa Hair Serum Market
7.4.4.5.1 South Africa Hair Serum Market by Nature
7.4.4.5.2 South Africa Hair Serum Market by Product Type
7.4.4.5.3 South Africa Hair Serum Market by Form
7.4.4.6 Nigeria Hair Serum Market
7.4.4.6.1 Nigeria Hair Serum Market by Nature
7.4.4.6.2 Nigeria Hair Serum Market by Product Type
7.4.4.6.3 Nigeria Hair Serum Market by Form
7.4.4.7 Rest of LAMEA Hair Serum Market
7.4.4.7.1 Rest of LAMEA Hair Serum Market by Nature
7.4.4.7.2 Rest of LAMEA Hair Serum Market by Product Type
7.4.4.7.3 Rest of LAMEA Hair Serum Market by Form

Chapter 8. Company Profiles
8.1 Henkel AG & Company, KGaA
8.1.1 Company Overview
8.1.2 Financial Analysis
8.1.3 Segmental and Regional Analysis
8.1.4 Research & Development Expense
8.1.5 Recent strategies and developments:
8.1.5.1 Acquisition and Mergers:
8.1.5.2 Product Launches and Product Expansions:
8.2 HerStyler Oy
8.2.1 Company Overview
8.3 Kao Corporation
8.3.1 Company Overview
8.3.2 Financial Analysis
8.3.3 Segmental and Regional Analysis
8.3.4 Research & Development Expense
8.3.1 Recent strategies and developments:
8.3.1.1 Acquisition and Mergers:
8.4 L'Oréal Group
8.4.1 Company Overview
8.4.2 Financial Analysis
8.4.3 Segmental and Regional Analysis
8.4.4 Research & Development Expense
8.4.5 Recent strategies and developments:
8.4.5.1 Acquisition and Mergers:
8.4.5.2 Product Launches and Product Expansions:
8.5 The Procter and Gamble Company
8.5.1 Company Overview
8.5.2 Financial Analysis
8.5.3 Segmental Analysis
8.5.4 Research & Development Expense
8.5.5 Recent strategies and developments:
8.5.5.1 Acquisition and Mergers:
8.5.5.2 Product Launches and Product Expansions:
8.5.5.3 Partnerships, Collaborations, and Agreements:
8.6 Unilever PLC
8.6.1 Company Overview
8.6.2 Financial Analysis
8.6.3 Segmental and Regional Analysis
8.6.4 Research & Development Expense
8.6.5 Recent strategies and developments:
8.6.5.1 Partnerships, Collaborations, and Agreements:
8.6.5.2 Acquisition and Mergers:
8.7 Natura & Co. (Avon Products, Inc.)
8.7.1 Company Overview
8.7.2 Financial Analysis
8.8 Giovanni Cosmetics, Inc.
8.8.1 Company Overview
8.9 John Paul Mitchell Systems
8.9.1 Company Overview
8.9.2 Recent strategies and developments:
8.9.2.1 Partnerships, Collaborations, and Agreements:
8.1 Revlon, Inc.
8.10.1 Company Overview
8.10.2 Financial Analysis
8.10.3 Segmental and Regional Analysis
8.10.4 Research & Development Expense
Note: Product cover images may vary from those shown
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  • Henkel AG & Company, KGaA
  • HerStyler Oy
  • Kao Corporation
  • L'Oréal Group
  • The Procter and Gamble Company
  • Unilever PLC
  • Natura & Co. (Avon Products, Inc.)
  • Giovanni Cosmetics, Inc.
  • John Paul Mitchell Systems
  • Revlon, Inc.
Note: Product cover images may vary from those shown
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