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Thailand Enterprise Market, 2018

  • Report

  • 106 Pages
  • December 2019
  • Region: Thailand
  • Frost & Sullivan
  • ID: 4900516

Cloud, Data Centre, IoT, and Big Data Analytics Drive the Enterprise Market Growth in Thailand

Thailand is one of the fastest-growing countries in ASEAN, and enterprises in all the verticals are eager to use ICT as a stepping stone for improving the internal and external operations. Companies offering ICT services are trying to improve the quality of services that they offer to clients currently. The study covers the telecommunication market, cloud and data center market, IoT market, managed security services market, EDS market, and digital marketing market. Most of the industries in Thailand are using technology to offer better service to the end customers.

The Thai telecom market is expected to witness a continuous decline in traditional voice services. External competition is threatening to disrupt the telecom business model. OTT providers like Line, Skype, and Whatsapp have already disrupted voice, video, and text messaging revenue. Demand for data services accessible through mobile networks has grown rapidly. Customer demand is slowly shifting from product to service. Participants must adapt their business model and their position along the value chain.

With respect to data, Thailand’s Internet bandwidth demand continues to grow, particularly international bandwidth. Thus, telecom should expand available bandwidth by increasing investment in international links.

Thailand is one of the countries that are growing fast, and the country has developed a decent ICT infrastructure over the years. This has resulted in good growth in the usage of cloud computing services. Digitization is one of the main drivers of cloud computing in Thailand. Thailand is strategically positioned with Cambodia, Laos, Myanmar, Vietnam, and a small part of China; due to this, many companies are interested in opening data centers here. The Thai Government's National Digital Economy Masterplan and Thailand 4.0 initiative to transform the country into a digital economy would help in getting more demand for data centers in the country.

MSS is one of the fastest-growing markets in Thailand. Most of the financial institutions use managed security players to protect their IT infrastructure from external attacks. The MSS market is expected to have a double-digit growth during the forecasted period. With respect to digital marketing, growth in mobile Internet marketing is expected to continuously increase in the upcoming years despite a significant decline in the overall digital advertisement growth rate.

IoT adoption in Thailand has been growing fast in both consumer and business segments. One reason that drives the growth of the IoT market is Thailand’s readiness in network infrastructure, with AIS and True providing NB-IoT network nationwide, while CAT Telecom offering LoRaWAN.

Table of Contents

1. Executive Summary
  • Key Findings

2. Market Overview
  • Scope of the Study
  • Thailand is a Country with a Stable Population and Growing Economy, which Depends on Agricultural Products, Automotive, and Textiles
  • Rise of the Digital Economy and Improvements in Network Infrastructure have Resulted in Continuous Increases in Smartphone and Social Media Adoption
  • We See Six Mega Trends Disrupting the Telco Market and Driving Participants to Adapt their Operational Model
  • Thailand is Transforming from Telco Consumer Society to a Digitally Savvy Society
  • Different Industries are Shifting with Technological Advancements
  • Customers’ Purchasing Behaviours are Getting Smarter
  • Key Participants in Thailand Today are Augmenting their Business Models to Diversify their Revenues Across a Variety of Ecosystems

3. Thai Telecommunication Market Overview
  • Mobile Communication Service Market Forecast
  • Enterprise Mobile Communication Service Market Share - Thailand
  • Mobile Communication Trends - Thailand
  • Market Drivers
  • Drivers Explained
  • Market Restraints
  • Restraints Explained
  • Competition in the Mobility Market Thailand

4. Thai Enterprise Data Services Market Overview
  • Thai EDS Market Forecast
  • Key Trends
  • Key Local Participants - EDS

5. Thai Cloud Computing and Data Centre Market Overview
  • Thai Cloud Computing Market is Growing at a Faster Pace Than Many Other Countries in APAC
  • Cloud Computing Market by Verticals and Business Size
  • Market Drivers
  • Drivers Explained
  • Market Restraints
  • Restraints Explained
  • Competition in Cloud Computing Market - Thailand
  • Data Centre Market Overview
  • Data Centre Market Forecast - Thailand
  • Market Drivers
  • Drivers Explained
  • Market Restraints
  • Restraints Explained
  • Trends in Thailand
  • Thai Client Demands
  • Competition in Data Centre Market Thailand

6. Thai Managed Services Market Overview
  • Thai MSS Market
  • MSS in Thailand
  • Value Chain of MSS
  • Market Drivers
  • Drivers Explained
  • Market Restraints
  • Restraints Explained
  • Thai Managed Network Services Market
  • Market Drivers
  • Drivers Explained
  • Market Restraints
  • Restraints Explained
  • Competition in Managed Services Market - Thailand

7. Digital Marketing Market Overview
  • Thai Companies are Increasing Investments on Digital Advertising, while Simultaneously Reducing Investments on the Traditional Methods
  • Market Drivers
  • Drivers Explained
  • Market Restraints
  • Restraints Explained
  • LINE is Expected to Play a Much Bigger Role in the Digital Advertising Market in the Upcoming Future through its LINE Today and LINE@ Platforms
  • Recently, the Use of Influencers for Digital Marketing has been Popular among Top Companies, Especially through Social Media Channels
  • Competition in the Digital Marketing Market - Thailand

8. Thai IoT Market Overview
  • Thai IoT Spending
  • IoT Implementation Trends in Thailand
  • IoT Value Chain in Thailand
  • Market Drivers
  • Drivers Explained
  • Market Restraints
  • Restraints Explained
  • IoT Opportunities in Top Vertical Segments
  • The state of IoT in Thailand
  • Competition in IoT Market - Thailand

9. Growth Opportunities and Companies to Action
  • Growth Opportunity 1 - Cyber Security Market
  • Growth Opportunity 2 - Cloud and Data Centre Market
  • Growth Opportunity 3 - IoT Market
  • Strategic Imperatives for Success and Growth

10. The Last Word
  • The Last Word - 3 Big Predictions
  • Legal Disclaimer

11. Appendix
  • List of Exhibits

Companies Mentioned (Partial List)

A selection of companies mentioned in this report includes, but is not limited to:

  • LINE