Global Air Fresheners Market by Type of Customer (Enterprise Customers, Individual Customers), Product (Candles, Electric Air Fresheners, Gels), Application, Distribution Channel - Forecast 2024-2030

The Air Fresheners Market size was estimated at USD 12.95 billion in 2023, USD 13.62 billion in 2024, and is expected to grow at a CAGR of 5.16% to reach USD 18.43 billion by 2030.

FPNV Positioning Matrix

The FPNV Positioning Matrix is pivotal in evaluating the Air Fresheners Market. It offers a comprehensive assessment of vendors, examining key metrics related to Business Strategy and Product Satisfaction. This in-depth analysis empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success: Forefront (F), Pathfinder (P), Niche (N), or Vital (V).

Market Share Analysis

The Market Share Analysis is a comprehensive tool that provides an insightful and in-depth examination of the current state of vendors in the Air Fresheners Market. By meticulously comparing and analyzing vendor contributions in terms of overall revenue, customer base, and other key metrics, we can offer companies a greater understanding of their performance and the challenges they face when competing for market share. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With this expanded level of detail, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.

Key Company Profiles

The report delves into recent significant developments in the Air Fresheners Market, highlighting leading vendors and their innovative profiles. These include Air Delights, Inc., Aromate Industries Co., Ltd., Balev Ltd., Beaumont Products Inc., CAR-FRESHNER Corporation, Church & Dwight Co., Inc., Dabur India Limited, Diptyque SAS, Essential Apothecary Alchemist, Farcent Enterprise Co., Ltd., Godrej Consumer Products Limited, Hamilton Beach Brands Holding Company, Henkel AG & Co. KGaA, Kobayashi Pharmaceutical Co., Ltd., Monkey Fresh Car Care by JM Dynamics Enterprises Corp., Newell Brands, pandoo GmbH, Poo~Pourri Scentsible, LLC, Puressentiel UK Ltd., Reckitt Benckiser Group PLC, Rexair LLC, S. C. Johnson & Son, Inc., The Procter & Gamble Company, Valor Speciality Products Inc., Yankee Candle Company, Inc., and Zoflora Group.

Market Segmentation & Coverage

This research report categorizes the Air Fresheners Market to forecast the revenues and analyze trends in each of the following sub-markets:

• Type of Customer
  • Enterprise Customers
  • Individual Customers
• Product
  • Candles
  • Electric Air Fresheners
  • Gels
  • Sprays/Aerosols
  • Vent Clip Air Fresheners
• Application
  • Cars
  • Commercial/Industrial
  • Residential
• Distribution Channel
  • Convenience Stores
  • Online Retail
  • Specialty Stores
  • Supermarkets/Hypermarkets

• Region
  • Americas
    • Argentina
    • Brazil
    • Canada
    • Mexico
    • United States
      • California
      • Florida
      • Illinois
      • New York
      • Ohio
      • Pennsylvania
      • Texas
  • Asia-Pacific
    • Australia
    • China
    • India
    • Indonesia
    • Japan
    • Malaysia
    • Philippines
    • Singapore
    • South Korea
    • Taiwan
    • Thailand
    • Vietnam
  • Europe, Middle East & Africa
    • Denmark
    • Egypt
    • Finland
    • France
    • Germany
    • Israel
    • Italy
    • Netherlands
    • Nigeria
    • Norway
    • Poland
    • Qatar
    • Russia
    • Saudi Arabia
    • South Africa
    • Spain
    • Sweden
    • Switzerland
    • Turkey
    • United Arab Emirates
    • United Kingdom

The report offers valuable insights on the following aspects

1. Market Penetration: It presents comprehensive information on the market provided by key players.
2. Market Development: It delves deep into lucrative emerging markets and analyzes the penetration across mature market segments.
3. Market Diversification: It provides detailed information on new product launches, untapped geographic regions, recent developments, and investments.
4. Competitive Assessment & Intelligence: It conducts an exhaustive assessment of market shares, strategies, products, certifications, regulatory approvals, patent landscape, and manufacturing capabilities of the leading players.
5. Product Development & Innovation: It offers intelligent insights on future technologies, R&D activities, and breakthrough product developments.

The report addresses key questions such as

1. What is the market size and forecast of the Air Fresheners Market?
2. Which products, segments, applications, and areas should one consider investing in over the forecast period in the Air Fresheners Market?
3. What are the technology trends and regulatory frameworks in the Air Fresheners Market?
4. What is the market share of the leading vendors in the Air Fresheners Market?
5. Which modes and strategic moves are suitable for entering the Air Fresheners Market?

Please note: For this report, the purchase of an Enterprise license allows up to ten worldwide users of an organization access to the report

Please note: This report can be updated on request. Please contact our Customer Experience team using the Ask a Question widget on our website.

With the purchase of this report at the Multi-user License or greater level, you will have access to one hour with an expert analyst who will help you link key findings in the report to the business issues you're addressing. This will need to be used within three months of purchase.

This report also includes a complimentary Excel file with data from the report for purchasers at the Site License or greater level.