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Practical Strategies in Digital Health

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  • 52 Pages
  • January 2020
  • Region: Global
  • Euromonitor International
  • ID: 4912078
Digital health is a concept that consumer health companies have struggled to commercialise effectively. This briefing tackles the practical strategies the industry should incorporate when expanding into the digital health space, including how to identify the underlying consumer journey online and identify the types of partnerships that offer the likeliest possibilities for future digital health success.

The author's Practical Strategies in Digital Health global briefing examines the size, growth trends and potential opportunities in the Consumer Health market. The strategic analyses include assessing the impacts of changing regulations, research breakthroughs and public health concerns on both the market and leading companies. Consumer attitudes towards the products and their personal healthcare needs are also explored.

Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Consumer Health market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

Practical Strategies in Digital Health

Factors Leading to Digital Health
The Consumer Journey Paves the Way For Digital Health
Case Studies of Consumer Health Companies’ Strategies in Digital Health