Launching a kids nutrition product is the riskiest strategy you can choose and the risk is higher than it has ever been. Failure or failure to scale beyond a niche or achieve sustainable profitability is the most common outcome for most kids brands.
What must you do to succeed in this toughest of all segments of food and beverage?
This 33-page report sets out:
- An 8-step checklist to create a successful kids nutrition strategy
- The 7 key growth trends you can connect your product to
- Backed by 5 case studies
The report draws on:
- Our 15 years of expert consultancy in the kids nutrition sector.
- Our wealth of primary research, including the 800 interviews that we have conducted with industry executives
- The kids nutrition game is changing - established companies now have the edge over start-ups
- Disruptive innovation is a false god
- So what should you do?
- Seven Key Trends in kids nutrition
- Case Study 1 Materne GoGo Squeez - creating a successful mass-market kids snack
- Case Study 2 Otto start-up sets itself a too-high hurdle
- Case Study 3 Attack a Snak - creating a successful snack for young teenagers
- Case Study 4 Kiddyum - launching a kids ready-meal is a high-risk strategy
- Case Study 5 Little Dish shows launching a kids ready-meal is a high-risk strategy