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Experiential Luxury in Malaysia

  • ID: 4968476
  • Report
  • December 2021
  • Region: Malaysia
  • 18 Pages
  • Euromonitor International
The closure of Malaysian borders to foreigners beginning on 17 March 2020 had a negative effect on experiential luxury during that year. Due to these strict regulations, Malaysia experienced a strong dip in international tourist arrivals, which typically provide an important boost to the sales of luxury goods. In fact, in 2020 the country experienced negative growth from inbound tourists from every region.

The publisher's Experiential Luxury in Malaysia report offers a comprehensive guide to the size and shape of the Experiential Luxury market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market and their effects on Experiential Luxury retailing along with the development of consumers’ shopping patterns. Forecasts to 2025 illustrate how the market is set to change

Product coverage: Luxury Foodservice, Luxury Hotels.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Experiential Luxury market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown

KEY DATA FINDINGS
2021 DEVELOPMENTS
  • The reintroduction of the government’s FMCO leads to closure of luxury hotels which were already suffering from the loss of international tourists
  • Experiential luxury brands enhance shopping experience through phygital experience
  • Players engage in promotional campaigns to sustain themselves during the pandemic

PROSPECTS AND OPPORTUNITIES
  • Unique luxury and premium travel experience enhance competitiveness
  • Surge in e-commerce sales share especially after international travel reopens
  • Recovering demand for luxury cars as luxury brands deliver hybrid variants

CATEGORY DATA
  • Table 1 Sales of Experiential Luxury by Category: Value 2016-2021
  • Table 2 Sales of Experiential Luxury by Category: % Value Growth 2016-2021
  • Table 3 NBO Company Shares of Experiential Luxury: % Value 2016-2020
  • Table 4 LBN Brand Shares of Experiential Luxury: % Value 2017-2020
  • Table 5 Forecast Sales of Experiential Luxury by Category: Value 2021-2026
  • Table 6 Forecast Sales of Experiential Luxury by Category: % Value Growth 2021-2026

LUXURY GOODS IN MALAYSIA
EXECUTIVE SUMMARY
  • Luxury goods in 2021: The big picture
  • 2021 key trends
  • Competitive landscape
  • Retailing developments
  • What next for luxury goods?

MARKET DATA
  • Table 7 Sales of Luxury Goods by Category: Value 2016-2021
  • Table 8 Sales of Luxury Goods by Category: % Value Growth 2016-2021
  • Table 9 Inbound Receipts for Luxury Goods by Country of Origin: Value 2016-2021
  • Table 10 NBO Company Shares of Luxury Goods: % Value 2016-2020
  • Table 11 LBN Brand Shares of Luxury Goods: % Value 2017-2020
  • Table 12 Distribution of Luxury Goods by Format and Category: % Value 2021
  • Table 13 Forecast Sales of Luxury Goods by Category: Value 2021-2026
  • Table 14 Forecast Sales of Luxury Goods by Category: % Value Growth 2021-2026

DISCLAIMER
SOURCES
  • Summary 1 Research Sources
Note: Product cover images may vary from those shown