+353-1-416-8900REST OF WORLD
+44-20-3973-8888REST OF WORLD
1-917-300-0470EAST COAST U.S
1-800-526-8630U.S. (TOLL FREE)

PRINTER FRIENDLY

India Bathroom Market Overview, 2020-2025

  • ID: 4986814
  • Report
  • February 2020
  • Region: India
  • 99 pages
  • Bonafide Research
1 of 3

FEATURED COMPANIES

  • Dabur India Limited
  • MORE
The report gives an all-round examination of the Indian bathroom air freshener market. Earlier, bathroom fresheners were dominated by blocks and Odonil was leading in this segment. The attractiveness of the market has allowed other organized players to foray into this segment. Bathroom Air Fresheners are now available in different formats namely blocks, aerosol/sprays, gels, 1 touch air, electric diffusers, candle, etc. These are widely available in various fragrances and forms in the market. Awareness about keeping the bathroom clean and pleasant smelling have developed in consumer whether it is home or it is an institution. This report provides you with the historical and forecasted performance of the market and profiles of top players in the market.

Air fresheners used in bathrooms have been growing with vast consumer demand and largely derived from the retail segment of the market. The overall bathroom segment has grown historically at a CAGR of over 9%. This growth has highly supported by the mass market of the block air freshener in the residential space and commercially electric/automatic diffusers that have liquid in it are growing. The retail segment of bathroom air fresheners has the major residential consumer base who purchases their air freshener from general retail stores or multi-brand retail stores. A few years ago, Consumers were using their room Aerosol inside the bathrooms and bathroom air freshener was not a part of Indian consumer's routine purchase. However, in the recent past, it became a part of their routine purchase as the purchasing power of the consumer increased and consumers can easily find it in their nearby stores without any hassle. The sale through general trade has been increasing year on year as stores in these categories are prevalent in vast size in tier 2 and 3 cities. Commercially, it was used in Hotels, hospitals, corporate offices but in the last decade Mall culture has evolved in the country which has allowed the segment to grow further as they want to give pleasant smelly washrooms to employees/visitors/customers. This growth is due to the continuous increase in the urbanization so as the purchasing of premium products. In Commercial space, they use Air diffusers, 1 touch Air in addition to routine products like Blocks and Gels.

Major companies:
Companies have been evolving in this segment with its innovative products and engaging the consumers. Odonil brand of Dabur being the pick of the products, Godrej with its brand also making the mark, Procter & Gamble Home Products Private Limited, Reckitt Benckiser (India) Private Limited, SC Johnson Products Pvt. Ltd these companies are providing tough competition in the market.

Considered in this report:
  • Geography: India & Global
  • Base Year: FY 2018-19
  • Estimated Year: FY 2019-20
  • Forecast Year: FY 2024-25
The objective of the report:
  • To give a detailed overview of Indian bathroom Air freshener market
  • To provide the market size and the forecast of India Bathroom Air Freshener market
  • To provide key details on retail and business to the business segment of the market
  • Markets share of the Bathroom air freshener market
  • Profile of leading players in the Indian Bathroom air freshener market
Scope of the report:
  • Global Air Freshener Market Outlook Market size and forecast
  • India Air Freshener Market Outlook
  • India Air Freshener Market Size By Value and Forecast
  • India Retail Air Car Air Freshener Market Size By Value And Forecast
  • India Business To Business Air Care Market Car Air Freshener Market Size By Value And Forecast
  • India Air Freshener Market Share By Company
  • India Air Freshener Market Share By Region
  • India Air Freshener Market Share By Product Type
  • India Air Freshener Market Share By Application
  • India Air Freshener Market Share Sales Channel
  • India Air Freshener Market Share By Tier
  • India Bathroom Air Freshener Market Size By Value And Forecast
  • India Retail Bathroom Air Car Air Freshener Market Size By Value And Forecast
  • India Business To Business Bathroom Air Care Market Car Air Freshener Market Size By Value And Forecast
  • India Bathroom Air Freshener Market Share By Product Type
  • India Bathroom Air Freshener Market Share By Sales Channel
  • India Bathroom Air Freshener Market Share By Tier
  • India Bathroom Air Freshener Market Share By Company
  • India Air Freshener Market. Product Price & Variant Analysis - By Product
  • Company Profile
The approach of the report:

This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience:

This report can be useful to Industry consultants, manufacturers, suppliers, associations & organizations related to bathroom air freshener industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.
Note: Product cover images may vary from those shown
2 of 3

FEATURED COMPANIES

  • Dabur India Limited
  • MORE
1. Executive Summary

2. Report Methodology

3. India Demographic Insight

4. Global Air Care Market Outlook
4.1. Market Size By Value
4.1.1. Overall Market
4.1.2. Europe Air Care Market
4.1.3. North America Air Care Market
4.1.4. Asia Pacific Air Care Market
4.1.5. Rest Of The World Air Care Market
4.1.6. Retail Air Care Market
4.1.7. Business-to-Business Air Care Market
4.2. Market Share
4.2.1. By Company
4.2.2. By Region
4.2.3. By Product Type
4.2.4. By Application

5. India Air Freshener Market Outlook
5.1. Market Size By Value
5.1.1. Overall Market
5.1.2. Retail Air Care Market
5.1.3. Business-to-Business Air Care Market
5.2. Market Share
5.2.1. By Product Type
5.2.2. By Application
5.2.3. By Sales Channel
5.2.4. By Region
5.2.5. By Tier wise
5.2.6. By Company

6. India Bathroom Air Freshener Market Outlook
6.1. Market Size By Value
6.1.1. Overall Market
6.1.2. Retail Air Care Market
6.1.3. Business-to-Business Air Care Market
6.2. Market Share
6.2.1. By Product Type
6.2.2. By Sales Channel
6.2.3. By Tier wise
6.2.4. By Company

7. Product Price & Variant Analysis

8. India Economic Snapshot

9. Company Profiles
9.1. Dabur India Limited
9.2. Godrej Consumer Products Limited
9.3. Procter & Gamble Home Products Private Limited
9.4. Reckitt Benckiser (India) Private Limited
9.5. SC Johnson Products Pvt. Ltd.

10. Disclaimer

LIST OF FIGURES
Figure 1: Global Air Freshener Market Size - By Value 2014-2019 (USD Billion)
Figure 2: Global Air Freshener Market Size Forecast - By Value 2020F-2025F (USD Billion)
Figure 3: Europe Air Freshener Market Size - By Value 2014-2019 (USD Billion)
Figure 4: Europe Air Freshener Market Size Forecast - By Value 2020F-2025F (USD Billion)
Figure 5: North America Air Freshener Market Size - By Value 2014-2019 (USD Billion)
Figure 6: North America Air Freshener Market Size Forecast - By Value 2020F-2025F (USD Billion)
Figure 7: Asia Pacific Air Freshener Market Size - By Value 2014-2019 (USD Billion)
Figure 8: Asia Pacific Air Freshener Market Size Forecast - By Value 2020F-2025F (USD Billion)
Figure 9: ROW Air Freshener Market Size - By Value 2014-2019 (USD Billion)
Figure 10: ROW Air Freshener Market Size Forecast - By Value 2020F-2025F (USD Billion)
Figure 11: Global Retail Air Freshener Market Size - By Value 2014-2019 (USD Billion)
Figure 12: Global Retail Air Freshener Market Size Forecast - By Value 2020F-2025F (USD Billion)
Figure 13: Global Business-to-Business Air Freshener Market Size - By Value - 2014-2019 (USD Billion)
Figure 14: Global Business-to-Business Air Freshener Market Size Forecast - By Value 2020F-2025F (USD Billion)
Figure 15: Global Air Freshener Market Share - By Company 2019
Figure 16: Global Air Freshener Market Share - By Region 2019
Figure 17: Global Air Freshener Market Share - By Product Type 2019
Figure 18: Global Air Freshener Market Share - By Application 2019
Figure 19: India Air Fresheners Market Size - By Value 2013-14 to 2018-19 (INR Crore)
Figure 20: India Air Freshener Market Size Forecast - By Value 2019-20F to 2024-25F (INR Crore)
Figure 21: India Retail Air Freshener Market Size - By Value 2013-14 to 2018-19 (INR Crore)
Figure 22: India Retail Air Freshener Market Size Forecast - By Value 2017F-2022F (INR Crore)
Figure 23: India Business-to-Business Air Freshener Market Size - By Value 2013-14 to 2018-19 (INR Crore)
Figure 24: India Business-to-Business Air Freshener Market Size Forecast - By Value 2020-21F-2024-25F (INR Crore)
Figure 25: India Air Freshener Market Share - By Company 2018-19
Figure 26: India Air Freshener Market Share - By Region 2018-19
Figure 27: India Air Freshener Market Share - By Product Type 2018-19
Figure 28: India Air Freshener Market Share - By Application 2018-19
Figure 29: India Air Freshener Market Share - By Sales Channel 2018-19
Figure 30: India Air Freshener Market Share - By Sales Channel 2018-19
Figure 31: India Bathroom Air Freshener Market Size - By Value 2013-14 to 2018-19 (INR Crore)
Figure 32: India Bathroom Air Freshener Market Size Forecast - By Value 2019-20F to 2024-25F (INR Crore)
Figure 33: Retail Bathroom Air Freshener Market Size - By Value 2013-14 to 2018-19 (INR Crore)
Figure 34: Retail Bathroom Air Freshener Market Size Forecast - By Value 2019-20F to 2024-25F (INR Crore)
Figure 35: Business To Business Bathroom Air Freshener Market Size - By Value 2013-14 to 2018-19 (INR Crore)
Figure 36: Business To Business Bathroom Air Freshener Market Size Forecast - By Value 2019-20F to 2024-25F (INR Crore)
Figure 37: India Bathroom Air Freshener Market Share - By Company 2018-19
Figure 38: India Bathroom Air Freshener Market Share - By Product 2018-19
Figure 39: India Bathroom Air Freshener Market Share - By Sales Channel 2018-19
Figure 40: India Bathroom Air Freshener Market Share - By Tier 2018-19

LIST OF TABLES
Table 1: Product Price & Variant Analysis of Spray/Aerosol Brands Available in India 2019
Table 2: Product Price & Variant Analysis of Gel Air Freshener Brands Available in India 2019
Table 3: Product Price & Variant Analysis of Car Air Freshener Brands Available in India 2019
Table 4: Product Price & Variant Analysis of Liquid Air Freshener Brands Available in India 2019
Table 5: Product Price & Variant Analysis of Electric Air Freshener Brands Available In India 2019
Table 6: Product Price & Variant Analysis of Block Air Freshener Brands Available In India 2019
Table 7: India Economic Profile - 2015 to 2018
Table 9: Key Facts of Dabur India Limited
Table 9: Key Facts of Godrej Consumer Products Ltd.
Table 10: Key Facts of Procter & Gamble Home Products Private Limited
Table 11: Key Facts of Reckitt Benckiser (India) Private Limited
Table 12: Key Facts of SC Johnson Products Pvt. Ltd.
Note: Product cover images may vary from those shown
3 of 3

Loading
LOADING...

4 of 3
  • Dabur India Limited
  • Godrej Consumer Products Ltd.
  • Procter & Gamble Home Products Private Limited
  • Reckitt Benckiser (India) Private Limited
  • SC Johnson Products Pvt. Ltd.
Note: Product cover images may vary from those shown
Adroll
adroll