Air Fresheners Market Report 2026

The air fresheners market size has grown strongly in recent years. It will grow from $14.36 billion in 2025 to $15.43 billion in 2026 at a compound annual growth rate (CAGR) of 7.5%. The growth in the historic period can be attributed to rising awareness of indoor ambiance, increasing household product spending, growth in automotive ownership, expansion of retail availability, rising concern of odor elimination.

The air fresheners market size is expected to see strong growth in the next few years. It will grow to $19.75 billion in 2030 at a compound annual growth rate (CAGR) of 6.4%. The growth in the forecast period can be attributed to increasing preference for home comfort enhancement, growing demand for lifestyle improving products, rising interest in wellness driven environments, expansion in fragrance innovation, increasing penetration of indoor care essentials. Major trends in the forecast period include increasing demand for home fragrance solutions, growing adoption of premium scented products, rising focus on indoor air quality enhancement, expanding usage in residential and corporate spaces, increasing preference for convenient air care formats.

An increasing level of air pollutants is expected to propel the growth of the air freshener market going forward. Air pollutants are harmful substances or particles present in the Earth’s atmosphere that negatively impact human health, the environment, and climate conditions. The rise in air pollution is largely attributed to industrialization, urban expansion, transportation emissions, improper waste management, and the burning of fossil fuels. Air fresheners help mask unpleasant odors and enhance perceived indoor air quality, although they may also contribute to indoor air pollution through the release of volatile organic compounds (VOCs) and secondary pollutants. For instance, in April 2023, according to Cable News Network, a US-based news organization, the number of Americans living in areas receiving failing grades for daily air pollution increased from 63 million in 2022 to 64 million in 2023. Therefore, rising levels of air pollution are driving the growth of the air freshener market.

Increasing urbanization is expected to propel the growth of the air freshener market going forward. Urbanization is the process through which a growing share of the population moves from rural areas to urban centers, leading to the expansion of cities. This trend is primarily driven by industrial development, as expanding industries create employment opportunities and attract people seeking better infrastructure and improved living standards. Urbanization supports air freshener market growth by increasing demand for indoor fragrance solutions, as more people reside in densely populated urban environments and seek cleaner, more pleasant indoor spaces. For instance, in December 2024, according to Our World in Data, a UK-based non-profit organization, the global population is projected to reach approximately 9.8 billion by 2050, with nearly 7 billion people expected to live in urban areas. Therefore, increasing urbanization is driving the growth of the air freshener market.

Major companies operating in the air fresheners market are focusing on developing innovative solutions, such as advanced aerosol dispersion technologies, to improve fragrance delivery efficiency, extend scent longevity, and reduce environmental impact compared to conventional spray systems. Advanced aerosol dispersion technologies use precision nozzles, refined atomization techniques, and controlled pressure mechanisms to release fine and uniform fragrance particles, ensuring consistent coverage while minimizing product wastage. For instance, in July 2024, Everspray, a US-based technology company, introduced a new aerosol air freshener technology designed to enhance performance in residential and commercial environments. Everspray’s patented micro-diffusion aerosol system produces ultra-fine microdroplets of approximately 31 microns that carry fragrance particles. These microdroplets remain suspended in the air for longer durations than larger droplets produced by traditional aerosols, allowing fragrance to linger evenly rather than settling quickly on surfaces. The formulation is alcohol-free, non-flammable, and avoids high global warming potential propellants, aligning with stringent VOC and environmental regulations. Compared to traditional aerosol sprays that rely on coarser droplets and often leave surface residue, Everspray’s technology delivers cleaner, more efficient, and environmentally friendly scent diffusion, reflecting a broader market shift toward sustainable, high-performance air freshener solutions.

Major companies operating in the air fresheners market report are Godrej Consumer Products Limited, The Procter & Gamble Company, Reckitt Benckiser Group PLC, S. C. Johnson & Son Inc., Henkel AG & Co. KGaA, Dabur India Ltd, Church & Dwight Co. Inc., Amway Corporation, Newell Brands Inc., Kobayashi Pharmaceutical Co. Ltd., Farcent Enterprise Co. Ltd., Car-Freshner Corporation, Beaumont Products Inc., Enviroscent Inc., Air Delights Inc., Air-Scent International, Aromate Industries Co. Ltd., Fresh Products LLC, S.T. Corporation, Scott’s Liquid Gold Inc., Yankee Candle Company Inc.

Europe was the largest region in the air fresheners market in 2025. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the air fresheners market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the air fresheners market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The air freshener market consists of sales of scent diffusers, car air fresheners, fabric refreshers, vent clips, and reed diffusers. Values in this market are ‘factory gate’ values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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