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Mustard Market Growth, Trends, and Forecasts (2020 - 2025)

  • ID: 4987095
  • Report
  • April 2020
  • Region: Global
  • 100 pages
  • Mordor Intelligence
until Sep 30th 2021


  • Backwoods Mustard Company
  • Bertman Foods Co.
  • Boar's Head Brand
  • Colman's of Norwich
  • McCormick & Company, Inc.
  • Mustard and Co.
  • MORE
The global mustard market is growing at a CAGR of 5.7% during the forecast period (2020-2025).

The global mustard seeds market witnesses a significant growth which is mainly attributed to an increase in the application of mustard seeds in the food and beverage industry, pharmaceutical industry, personal care, and cosmetic industry and others. The growth of the market across the globe is expected to depict significant growth in the overall market owing to increasing demand for mustard seeds in cooking and as a substitute for other oils such as sunflower oil and other oils in the market.

Among all industries, food and beverages segment is the dominant application segment in the overall mustard seeds market attributable to its widespread use as a condiment; followed by cosmetics industry, wherein it is used as a natural scrub, hydrating agent, age-defying agent and aids in hair growth, thus contributing towards revenue generation in the overall mustard seeds market

Among the various varieties offered, demand for Yellow Mustard sauce is higher as compared to Dijon, Spicy/Brown, Honeymustard and Horseradish due to its wide range of application in the food industry that includes its use as including flavoring agent in salad dishes, mayonnaise, and dips, preparing condiments such as table mustard.

The largest global producers and exporter of mustard are Sudan, followed by India, Ethiopia, China, and the US and top importers are the United States, followed by Germany, and France, among all.

However, mustard faces a major concern of adulteration, changing consumer dietary habits and the inclusion of mustard oil, yet the use of mustard is consistently increasing.

Key Market Trends

Increased Imports of Mustard Seeds

The wide range of mustard seed application includes flavoring agent in different food dishes, mayonnaise and dips, preparing condiments such as table mustard, and many more that drives this segment of market. According to the ITC Trade Map, the world imported value has been increasing steadily since 2016. The major countries with the increasing imported values include Germany, Belgium, Poland, Romania, Switzerland, Brazil and Ukraine among others and Sudan being the major exporter with the highest exported value of USD 693,385 thousand, followed by India exporting USD 569,033 thousand in 2018. Also, mustard oil and organic mustard seeds are the current trends that are further boosting the global mustard market. In addition, having therapeutically benefits, mustard herb & oil has been in the rising demand.

Asia-Pacific is Likely to Witness the Highest Growth Rate

A paradigm shift has been observed in the Asia-Pacific region towards a healthy diet and the usage of condiments sauces. Also, the growing consumer interest towards different taste preferences and eating habits are increasing the condiment sauces demand. Europe is the largest market for mustard seed globally attributable to increasing demand for mustard oil and mustard paste in cooking across the regions. Europe and the Asia Pacific are the largest producers of mustard seeds globally thus contributing towards their overall revenue contribution in the global mustard seeds market. Apart from this Canada is also one of the leading producers of mustard seeds globally.

Competitive Landscape

The major companies in the global mustard market include H. J. Heinz Company, Conagra Brands Inc., McCormick Foods, Mustard and Co, Unilever and French's amongst others. The market is fragmented, and with the strong presence of domestic players, it is unorganized. This forces the players entering the market to face intense competition, as the local players hold dominant market shares in terms of revenue.

Reasons to Purchase this report:
  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

This report will be delivered within 2 business days.
Note: Product cover images may vary from those shown


  • Backwoods Mustard Company
  • Bertman Foods Co.
  • Boar's Head Brand
  • Colman's of Norwich
  • McCormick & Company, Inc.
  • Mustard and Co.
  • MORE
1.1 Study Deliverables
1.2 Study Assumptions
1.3 Scope of the Study



4.1 Market Drivers
4.2 Market Restraints
4.3 Porter's Five Forces Analysis
4.3.1 Threat of New Entrants
4.3.2 Bargaining Power of Buyers/Consumers
4.3.3 Bargaining Power of Suppliers
4.3.4 Threat of Substitute Products
4.3.5 Intensity of Competitive Rivalry

5.1 By Form
5.1.1 Seed
5.1.2 Powder
5.1.3 Oil
5.1.4 Paste
5.2 By Application
5.2.1 Food Cooking oil Seasoning & Spices
5.2.2 Beverage
5.2.3 Personal Care
5.3 Geography
5.3.1 North America United States Canada Mexico Rest of North America
5.3.2 Europe Spain United Kingdom Germany France Italy Russia Rest of Europe
5.3.3 Asia Pacific China Japan India Australia Rest of Asia-Pacific
5.3.4 South America Brazil Argentina Rest of South America
5.3.5 Middle East and Africa South Africa United Arab Emirates Rest of Middle East and Africa

6.1 Most Active Companies
6.2 Most Adopted Strategies
6.3 Market Share Analysis
6.4 Company Profiles
6.4.1 Backwoods Mustard Company
6.4.2 Mustard and Co.
6.4.3 Woeber Mustard Manufacturing Company
6.4.4 Unilever
6.4.5 Boar's Head Brand
6.4.6 Bertman Foods Co.
6.4.7 Colman's of Norwich
6.4.8 McCormick & Company, Inc.
6.4.9 The French's Food Company LLC.
6.4.10 The Kraft Heinz Company

Note: Product cover images may vary from those shown

A selection of companies mentioned in this report includes:

  • Backwoods Mustard Company
  • Mustard and Co.
  • Woeber Mustard Manufacturing Company
  • Unilever
  • Boar's Head Brand
  • Bertman Foods Co.
  • Colman's of Norwich
  • McCormick & Company, Inc.
  • The French's Food Company LLC.
  • The Kraft Heinz Company
Note: Product cover images may vary from those shown