Europe Over the Top (OTT) Services Market Size, Share & Industry Analysis Report By Platform (App-Based and Web-Based), By Monetization Model, By Service Vertical, By Type, By Streaming Device, By Country and Growth Forecast, 2025-2032

The Europe Over the Top (OTT) Services Market is expected to witness market growth of 17.4% CAGR during the forecast period (2025-2032).

The UK market dominated the Europe Over the Top (OTT) Services Market by country in 2024, and is expected to continue to be a dominant market till 2032; thereby, achieving a market value of $50.48 trillion by 2032. The Germany market is exhibiting a CAGR of 16.3% during 2025-2032. Additionally, the France market is expected to experience a CAGR of 18.3% during 2025-2032.



The global cultural appeal of OTT content - ranging from Hollywood blockbusters and international TV shows to regional language series and user-generated content - has fostered a cosmopolitan media consumption culture. OTT platforms have become incubators for diverse storytelling, often providing a voice to underrepresented communities and creators who might not find a platform in traditional media. As a result, they have catalyzed content democratization and cultural exchange at a previously unimagined scale.

This inclusivity and variety have not only attracted massive viewership but also encouraged higher engagement and loyalty. Furthermore, strategic partnerships between OTT platforms and telecom operators, device manufacturers, and smart TV brands have made these services more accessible, particularly in emerging markets where mobile-first consumption is prevalent. These alliances have played a critical role in expanding market penetration and building subscriber bases by bundling data plans with streaming services or pre-installing apps on devices.

The market in Europe is experiencing robust growth, driven by evolving digital consumption patterns, increasing internet penetration, and the expansion of complementary digital industries like gaming and esports. According to Eurostat, by 2022, 65% of individuals in the European Union were streaming TV or videos online, with 24 out of 27 countries reporting that more than half of individuals aged 16-74 consumed such content. This signals a strong and continent-wide behavioral shift toward digital entertainment. Germany, home to 49 million active gamers, is the largest gaming market in Europe and a key driver of interactive digital consumption trends. The UK is another significant contributor to market expansion, particularly through its flourishing video game sector. Belgium’s video games and esports sector rebounded in 2023, with revenues reaching approximately EUR 800 million. In conclusion, Europe’s market is thriving, driven by widespread digital adoption and booming sectors like gaming and esports. High streaming rates in countries like Finland and the Netherlands, and strong creative industries in Germany and the UK, create a solid foundation for continued growth.

List of Key Companies Profiled

• Netflix, Inc.
• Amazon.com, Inc.
• Hulu, LLC (The Walt Disney Company)
• Apple, Inc.
• Paramount Plus
• Peacock TV, LLC (NBCUniversal Media, LLC)
• Google LLC (Youtube, LLC)
• Tencent Holdings Ltd.
• Brightcove, Inc.
• Warner Bros. Discovery, Inc. (HBO Max)
• iQIYI, Inc.(Baidu, Inc.)
• MBC Group (Shahid)

Market Report Segmentation

By Platform

• App-Based
• Web-Based

By Monetization Model

• Subscription-Based
• Advertising-Based
• Transaction-Based

By Service Vertical

• Media & Entertainment
• Gaming
• Education & Learning
• Other Service Vertical

By Type

• Video on Demand
• Online Gaming
• Music Streaming
• Communication
• Other Type

By Streaming Device

• Smartphones & Tablets
• IP TV’s & Consoles
• Desktops & Laptops

By Country

• Germany
• UK
• France
• Russia
• Spain
• Italy
• Rest of Europe