OTT Streaming Market Report 2026

The ott streaming market size has grown rapidly in recent years. It will grow from $221.03 billion in 2025 to $264.85 billion in 2026 at a compound annual growth rate (CAGR) of 19.8%. The growth in the historic period can be attributed to increased internet penetration, growth of smart devices, rise of video-on-demand consumption, expansion of broadband infrastructure, adoption of connected TVs.

The ott streaming market size is expected to see exponential growth in the next few years. It will grow to $551.19 billion in 2030 at a compound annual growth rate (CAGR) of 20.1%. The growth in the forecast period can be attributed to growth in mobile streaming, demand for personalized content, expansion of regional content libraries, integration with social media platforms, adoption of 5g networks. Major trends in the forecast period include personalized content recommendation, multi-screen viewing experience, subscription fatigue management, regional content localization, interactive live streaming.

The growing accessibility of high-speed internet is anticipated to drive the expansion of the over-the-top (OTT) streaming market in the coming years. High-speed internet refers to broadband connections that offer faster data transmission compared with traditional dial-up access, allowing smooth streaming of high-quality video content across multiple devices. The development of fixed broadband and mobile internet infrastructure, including fiber and 5G networks, is making it easier for individuals to access OTT platforms, attracting new subscribers and boosting engagement among existing users. For example, in January 2024, according to Eurostat, a Luxembourg-based government agency, in 2023, 30% of EU internet users aged 16 to 74 reported participating in an online course or using online learning materials within the past three months. This represents a 2-percentage point rise from 2022, when the figure was 28%. Overall, participation in online education increased in 2023 compared with 2022. Consequently, the expanding availability of high-speed internet is fueling the growth of the OTT streaming market.

Leading companies in the OTT streaming market are focusing on innovative technologies such as spatial audio to drive revenues. Spatial audio, a technology that creates a surround sound effect using headphones or earbuds, gives listeners the illusion that sound is coming from all around them, even though it originates from just two speakers. For instance, in February 2023, Netflix, a US-based OTT streaming company, introduced spatial audio across its top 700 titles, enhancing the immersive surround sound experience through stereo speakers or headphones on various devices, including TVs, computers, tablets, and smartphones, without the need for specialized audio equipment, thereby elevating the customer experience.

In June 2024, Amazon.com Inc., a US-based multinational technology company specializing in e-commerce, cloud computing, digital streaming, and artificial intelligence, acquired the online streaming platform MX Player for an undisclosed amount. Through this acquisition, Amazon aims to broaden its ad-supported streaming offerings and enhance its market position in India’s competitive digital entertainment sector. MX Player, an India-based online platform, has transitioned from a video player to a prominent OTT platform by providing a wide range of ad-supported content and original programming, particularly targeting the Indian audience.

Major companies operating in the ott streaming market are Amazon.com Inc., Apple Inc., Alphabet Inc., Google LLC, Microsoft Corporation, AT&T Inc., The Walt Disney Company, Tencent Holdings Limited, Discovery Inc., Netflix Inc., Paramount Global, Disney DTC LLC, Sling TV LLC, ESPN Inc., Rakuten Inc., Telstra Corporation Limited, WarnerMedia LLC, Hulu LLC, Kakao Corporation, Lions Gate Entertainment Corp., Roku Inc., AMC Networks Inc., Peacock TV LLC, fuboTV Inc., ViacomCBS Pvt. Ltd., IndieFlix Group Inc., Philo Inc., Vudu Inc., BBC Studios and ITV plc, CuriosityStream Inc., Crunchyroll LLC, Funimation Global Group LLC, Kanopy Inc., MUBI Inc., Tubi Inc., Comcast Corporation, Zee Entertainment Enterprises Limited.

Asia-Pacific was the largest region in the OTT market in 2025. Middle East is expected to be the fastest-growing region in the global OTT streaming market share during the forecast period. The regions covered in the ott streaming market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the ott streaming market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The OTT streaming market includes revenues earned by entities by providing content/video streaming services through the internet. It includes the streaming services of T movies, sitcoms, dramas, reality shows, talk shows, game shows, news programs, children’s programs, art, sports programs, documentaries, animated cartoons, and instructional videos. Examples of well-known OTT players include Apple TV, iTunes, Netflix, Roku, Hulu, and Amazon among others. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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