Home fragrances are home care products that emit aroma that helps mask unpleasant odor. Home fragrance products differ as per the functionalities. Some of the home fragrance products help relieve stress, whereas some of them facilitate homely ambience through their scented aroma. Some of the most common home fragrances preferred by the consumers include fantasy, floral, fresh & clean fruity, and gourmand. Electric diffusers, essential oil diffusers, aromatic candles, specialty incense sticks, and sprays are some of the key products available in the home fragrance market.
Presently, customers have been making efforts on establishing a stronger emotional connection with their homes, which is expected to augment the demand for home fragrances, thereby propelling the growth of the market. In the view of creating such ambience, customers are approaching and experiencing home fragrances in new ways that can create personal, memorable, and a relaxing environment.
Increase has been witnessed in the number of social media users and Internet penetration. Taking this into consideration, most of the key players in the home fragrance market strategize on promoting their products and services on various social media platforms. Thus, social media marketing is one of the major strategies adopted by various companies in the industry.
The global home fragrance market is segmented into product, distribution channel, and region. By product, the home fragrances market is classified into diffusers, sprays, scented candles, and others. Depending on distribution channel, the market is divided into supermarkets/hypermarkets, online stores, convenience stores, and others. Region wise, it is analyzed across North America, Europe, Asia-Pacific, and LAMEA.
The key players profiled in the report include Procter & Gamble, S. C. Johnson & Son, Inc., Voluspa, Newell Brands, NEST Fragrances, LLC, Godrej aer., Bougie et Senteur, Prestige Personal Care, Faultless Brands, and Ripple Fragrances Pvt. Ltd.
KEY BENEFITS FOR STAKEHOLDERS
KEY MARKET SEGMENTS
By Product
By Distribution Channel
By Region
North America
Europe
Asia-Pacific
LAMEA
Presently, customers have been making efforts on establishing a stronger emotional connection with their homes, which is expected to augment the demand for home fragrances, thereby propelling the growth of the market. In the view of creating such ambience, customers are approaching and experiencing home fragrances in new ways that can create personal, memorable, and a relaxing environment.
Increase has been witnessed in the number of social media users and Internet penetration. Taking this into consideration, most of the key players in the home fragrance market strategize on promoting their products and services on various social media platforms. Thus, social media marketing is one of the major strategies adopted by various companies in the industry.
The global home fragrance market is segmented into product, distribution channel, and region. By product, the home fragrances market is classified into diffusers, sprays, scented candles, and others. Depending on distribution channel, the market is divided into supermarkets/hypermarkets, online stores, convenience stores, and others. Region wise, it is analyzed across North America, Europe, Asia-Pacific, and LAMEA.
The key players profiled in the report include Procter & Gamble, S. C. Johnson & Son, Inc., Voluspa, Newell Brands, NEST Fragrances, LLC, Godrej aer., Bougie et Senteur, Prestige Personal Care, Faultless Brands, and Ripple Fragrances Pvt. Ltd.
KEY BENEFITS FOR STAKEHOLDERS
- This report provides a quantitative analysis of the current trends, estimations, and dynamics of the global home fragrance market from 2019 to 2026 to identify the prevailing market opportunities.
- The key countries in all the major regions are mapped based on their market share.
- Porter’s five forces analysis highlights the potency of buyers and suppliers to enable stakeholders to make profit oriented business decisions and strengthen their supplier-buyer network.
- In-depth analysis of the market segmentation assists to determine the prevailing market opportunities.
- Major countries in each region are mapped according to their revenue contribution to the global industry.
- Market player positioning segment facilitates benchmarking and provides a clear understanding of the present position of market players.
- The report includes the analysis of the regional as well as global market, key players, market segments, application areas, and growth strategies.
KEY MARKET SEGMENTS
By Product
- Diffusers
- Sprays
- Scented Candles
- Others
By Distribution Channel
- Supermarkets/Hypermarkets
- Online Stores
- Convenience Stores
- Others
By Region
North America
- U.S.
- Canada
- Mexico
Europe
- Germany
- France
- UK
- Italy
- Spain
- Rest of Europe
Asia-Pacific
- China
- India
- Australia
- New Zealand
- Southeast Asia
- Rest of Asia-Pacific
LAMEA
- Latin America
- Middle East
- Africa
Table of Contents
Chapter 1: Introduction
Chapter 2: Executive Summary
Chapter 3: Market Landscape
Chapter 4: Home Fragrance Market By Product Type
Chapter 5: Home Fragrance Market By Distribution Channel
Chapter 6: Home Fragrance Market By Region
Chapter 7: Company Profiles
Executive Summary
According to the report titled, 'Home Fragrance Market by Product and Distribution Channel: Global Opportunity Analysis and Industry Forecast, 2019-2026,' the global home fragrance market size was valued at $5.6 billion in 2018 and is projected to reach $9.1 Billion by 2026, registering a CAGR of 6.3% from 2019 to 2026.Home fragrances facilitate in releasing aroma that helps in eliminating unpleasant odor, thereby creating a soothing environment in homes. Moreover, they aid in minimizing fatigue, relieving stress, and enhancing mood. Some of the most common home fragrances preferred by the consumers include fantasy, floral, fresh & clean fruity, and gourmand. A wide range of home fragrance diffusers are available in the market, including electric diffusers, essential oil diffusers, aromatic candles, specialty incense sticks, sprays, and others. Thus extended product offering facilitated by key manufacturers is one of the key factors in driving the demand for home fragrance market. In addition, the expansion of distribution channels such as online stores, discount stores, supermarkets, hypermarkets, convenience stores, and more has made these home fragrances easily accessible to the consumers.
The scented candles segment is anticipated to garner highest home fragrance market share during the forecast period. This is attributed to the fact that consumers use scented candles to enhance the aesthetics of homes and to reinforce health & wellness. Moreover, the availability of innovative designs, color, and sizes of scented candles has driven the sales of scented candles among the consumers. In addition to this, the trend of gifting scented candles as well as customizable aromatic candles on several occasions such as birthdays, house warmings, and dinner parties is expected to boost the growth of the segment during the home fragrance market forecast.
Upsurge in demand for natural home fragrances is anticipated to boost the growth of home fragrance market in the upcoming years. This is attributable to rise in consumer awareness regarding the ill effects of synthetic home fragrances such as headache, nausea, dizziness, and others. Moreover, home fragrance manufacturers are now indulged in launching natural and environmental-friendly home fragrances to meet the growing customer demands, which propels the home fragrance market growth. For instance, OPSO brand launched its first natural home fragrance that is produced from natural tree resins, which are environmental friendly, thus creating a natural, cozy, and fresh atmosphere in homes.
The global home fragrance market analysis is segmented on the basis of product, distribution channel, and region. Depending on product, the home fragrance market is classified into diffusers, sprays, scented candles, and others. By distribution channel, it is fragmented into supermarkets/hypermarkets, online stores, convenience stores, and others. Region wise, it is analyzed across North America, Europe, Asia-Pacific, and LAMEA.
Key Findings of the Home Fragrance Market:
By product, the scented candle segment accounted for the highest market share in 2018, growing at a CAGR of 5.9% from 2019 to 2026.
Depending on distribution channel, the supermarket/hypermarket segment occupied the maximum share in home fragrance market in 2018, and is expected to dominate the home fragrance market.
Region, Europe accounted for about 34.9% in 2018 of the market, and is expected to grow at a CAGR of 5.8%.
The key players operating in the home fragrance industry Procter & Gamble, S. C. Johnson & Son, Inc., Voluspa, Newell Brands, NEST Fragrances, LLC, Godrej aer. Bougie et Senteur, Prestige Personal Care, Faultless Brands, and Ripple Fragrances Pvt. Ltd.
Companies Mentioned
- Procter & Gamble
- S. C. Johnson & Son Inc.
- Voluspa
- Newell Brands
- NEST Fragrances LLC
- Godrej aer. Bougie et Senteur
- Prestige Personal Care
- Faultless Brands
- Ripple Fragrances Pvt. Ltd
Methodology
The analyst offers exhaustive research and analysis based on a wide variety of factual inputs, which largely include interviews with industry participants, reliable statistics, and regional intelligence. The in-house industry experts play an instrumental role in designing analytic tools and models, tailored to the requirements of a particular industry segment. The primary research efforts include reaching out participants through mail, tele-conversations, referrals, professional networks, and face-to-face interactions.
They are also in professional corporate relations with various companies that allow them greater flexibility for reaching out to industry participants and commentators for interviews and discussions.
They also refer to a broad array of industry sources for their secondary research, which typically include; however, not limited to:
- Company SEC filings, annual reports, company websites, broker & financial reports, and investor presentations for competitive scenario and shape of the industry
- Scientific and technical writings for product information and related preemptions
- Regional government and statistical databases for macro analysis
- Authentic news articles and other related releases for market evaluation
- Internal and external proprietary databases, key market indicators, and relevant press releases for market estimates and forecast
Furthermore, the accuracy of the data will be analyzed and validated by conducting additional primaries with various industry experts and KOLs. They also provide robust post-sales support to clients.
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