The global hair mask market was valued at $597.7 million in 2018 and is projected to reach $886.4 million by 2026, growing at a CAGR of 5.1% from 2019 to 2026.
The global hair mask market is segmented on the basis of nature, application, distribution channel, and region. Based on product type, the market is classified into natural, organic and synthetic. By application, the market is segmented into household and commercial. By distribution channel the market is divided into online and offline.
Over the past couple of years, there has been rise in concerns over hair fall, hair density, as well as the quality among the target customer. Due to which, customers have a holistic approach on buying various hair care products. Hence, the rise in concern over one’s hair quality, is one of the key factors that drives the demand for hair mask products.
Some of the synthetic hair mask products contain chemical ingredients in large proportion. Presence of chemicals such as triclosan, phthalates, and sodium lauryl sulfate (SLS) are expected to cause scalp-related allergies and problems. Thus, rise in scalp-related problem due to application of chemical ingredients, directly hampers the growth of hair care products market. On the other hand, organic ingredients in these products can improve the results and minimize the risk of scalp related problems such as irritation and itching. Thus, hair mask product in its organic formats sights its opportunity to grow at a significant rate in terms of value sales.
With the rise in demand for hair mask products, manufacturers are now strategizing on innovation factor in the view of extending its product offerings that eventually caters to customers’ requirements. For instance, Overtone, one of the key players in the global hair mask market, launched a line of hair mask products specifically for curly haired target customers. The company claims that the new product comprises of Aloe Vera, Argan Oil, Sunflower Seed Oil, and Crambe Abyssinica Seed Oil.
Some of the key companies profiled in the report include Procter & Gamble, Leonor Greyl USA, Aveda Corporation, L’Oréal Inc., Unilever Inc., Henkel Corporation, Unilever group, Coty Inc., Avalon Natural Products, Inc., Cobiosa Industrias Asociadas S.L., and others.
KEY BENEFITS FOR STAKEHOLDERS
KEY MARKET SEGMENTS
By Nature
By End User
By Distribution Channel
By Region
North America
Europe
Asia-Pacific
LAMEA
The global hair mask market is segmented on the basis of nature, application, distribution channel, and region. Based on product type, the market is classified into natural, organic and synthetic. By application, the market is segmented into household and commercial. By distribution channel the market is divided into online and offline.
Over the past couple of years, there has been rise in concerns over hair fall, hair density, as well as the quality among the target customer. Due to which, customers have a holistic approach on buying various hair care products. Hence, the rise in concern over one’s hair quality, is one of the key factors that drives the demand for hair mask products.
Some of the synthetic hair mask products contain chemical ingredients in large proportion. Presence of chemicals such as triclosan, phthalates, and sodium lauryl sulfate (SLS) are expected to cause scalp-related allergies and problems. Thus, rise in scalp-related problem due to application of chemical ingredients, directly hampers the growth of hair care products market. On the other hand, organic ingredients in these products can improve the results and minimize the risk of scalp related problems such as irritation and itching. Thus, hair mask product in its organic formats sights its opportunity to grow at a significant rate in terms of value sales.
With the rise in demand for hair mask products, manufacturers are now strategizing on innovation factor in the view of extending its product offerings that eventually caters to customers’ requirements. For instance, Overtone, one of the key players in the global hair mask market, launched a line of hair mask products specifically for curly haired target customers. The company claims that the new product comprises of Aloe Vera, Argan Oil, Sunflower Seed Oil, and Crambe Abyssinica Seed Oil.
Some of the key companies profiled in the report include Procter & Gamble, Leonor Greyl USA, Aveda Corporation, L’Oréal Inc., Unilever Inc., Henkel Corporation, Unilever group, Coty Inc., Avalon Natural Products, Inc., Cobiosa Industrias Asociadas S.L., and others.
KEY BENEFITS FOR STAKEHOLDERS
- The report provides an extensive analysis of the current and emerging market trends and opportunities in the global hair mask market.
- The report provides detailed qualitative and quantitative analysis of current trends and future estimations that help evaluate the prevailing market opportunities.
- A comprehensive analysis of the factors that drive and restrict the growth of the market is provided.
- An extensive analysis of the market is conducted by following key product positioning and monitoring the top competitors within the market framework.
- The report provides extensive qualitative insights on the potential segments or regions exhibiting favorable growth.
KEY MARKET SEGMENTS
By Nature
- Natural
- Organic
- Synthetic
By End User
- Household
- Commercial
By Distribution Channel
- Online
- Offline
By Region
North America
- U.S.
- Canada
- Mexico
Europe
- UK
- Germany
- France
- Italy
- Spain
- Russia
- Rest of Europe
Asia-Pacific
- China
- India
- Japan
- Australia
- New Zealand
- Rest of Asia-Pacific
LAMEA
- Latin America
- Middle East
- Africa
Table of Contents
Chapter 1: Introduction
Chapter 2: Executive Summary
Chapter 3: Market Overview
Chapter 4: Hair Mask Market, By Nature
Chapter 5: Hair Mask Market, By End User
Chapter 6: Hair Mask Market, By Distribution Channel
Chapter 7: Hair Mask Market, By Region
Chapter 8: Company Profiles
Executive Summary
According to the report titled, 'Hair Mask Market by Nature, End User, and Distribution Channel: Global Opportunity Analysis and Industry Forecast, 2019-2026,' the global hair mask market size was valued at $597.7 million in 2018, and is projected to reach $886.4 million by 2026, growing at a CAGR of 5.1% from 2019 to 2026. In 2018, North America accounted for nearly 30.0% share of the hair mask market.Over the past couple of decades, there has been rise in concerns over the hair density, hair fall as well as the quality of hair that needs to be maintained from time to time among the customers. This boosts the demand for various hair care products such as shampoo, conditioners, and others. Hair mask is one such hair care product that has been experiencing similar kind of demand from the target customers. Hair mask, which is being formulated with essential oil and lipids, helps in nourishing and strengthening of one’s hair.
Some of the key manufacturers in the global hair mask market, have been strategizing on the inclusion of natural ingredient in their products owing to the rise in demand for natural cosmetic products among the target customers,. For instance, Aveda Corporation has been using natural ingredients such as Quinoa Seed Extract, Amurense Bark Extract, Limnanthes Alba (Meadow foam) Seed Oil, and others for the production of hair mask products.
Some of the hair mask products contain chemical ingredients that can be used for cleaning & conditioning. Presence of chemicals such as triclosan, phthalates, and sodium lauryl sulfate (SLS) are expected to cause scalp-related allergies and problems. Thus, rise in scalp-related problem due to application of chemicals in hair care products directly hampers the growth of the professional hair care services & products demand. On the other hand, organic ingredients in these products can improve the results and minimize the risk of scalp related problems such as irritation and itching. Organic hair mask products can provide vibrant results such as enhanced hair shine, improved hair strength, and reduced hair fall, which is anticipated to provide future hair mask market growth opportunity.
Over the past couple of years, there has been rising preference over organic products no matter it is food or a cosmetic products. Customers always seek for transparency on product they use on daily basis. According to USDA, the global organic retail market was being valued at US$90 Billion in 2016 and is being anticipated to grow at a significant rate over the forecast period. As a result, hair mask manufacturers have been considering using organic ingredients for processing. Hence organic hair mask market sights opportunity to gain higher traction during forecast period.
The global hair mask market is segmented on the basis of nature, end user, distribution channel, and region. Based on nature, the hair mask market is classified into natural, organic, and synthetic. By end user, the hair mask market is further sub-segmented into household and commercial. By distribution channel, the hair mask market is divided into online and offline. Based on region, the hair mask market is analyzed across North America (U.S., Canada, and Mexico), Europe (Germany, Spain, UK, Italy, France, and rest of Europe), Asia-Pacific (China, India, Japan, Australia, South Korea, and rest of Asia-Pacific), and LAMEA (Brazil, South Africa, Saudi Arabia, UAE, and rest of LAMEA).
Key Findings of the Hair Mask Market:
In 2018, based on nature, the synthetic segment accounted for around higher value market share, growing at a CAGR of 5.0% from 2019 to 2026.
In 2018, based on end user, the commercial segment accounted for around 70.3% hair mask market share.
In 2018, based on region, North America accounted for a prominent market share and is anticipated to grow at a CAGR of 4.4% throughout the hair mask market forecast.
Key players profiled in the hair mask market analysis include Procter & Gamble, Leonor Greyl USA, Aveda Corporation, L’Oréal Inc., Unilever Inc., Henkel Corporation, Unilever group, Coty Inc., Avalon Natural Products, Inc., Cobiosa Industrias Asociadas S.L., and others.
Companies Mentioned
- Procter & Gamble
- Leonor Greyl USA
- Aveda Corporation
- L’Oréal Inc.
- Unilever Inc.
- Henkel Corporation
- Unilever group
- Coty Inc.
- Avalon Natural Products Inc.
- Cobiosa Industrias Asociadas S.L
Methodology
The analyst offers exhaustive research and analysis based on a wide variety of factual inputs, which largely include interviews with industry participants, reliable statistics, and regional intelligence. The in-house industry experts play an instrumental role in designing analytic tools and models, tailored to the requirements of a particular industry segment. The primary research efforts include reaching out participants through mail, tele-conversations, referrals, professional networks, and face-to-face interactions.
They are also in professional corporate relations with various companies that allow them greater flexibility for reaching out to industry participants and commentators for interviews and discussions.
They also refer to a broad array of industry sources for their secondary research, which typically include; however, not limited to:
- Company SEC filings, annual reports, company websites, broker & financial reports, and investor presentations for competitive scenario and shape of the industry
- Scientific and technical writings for product information and related preemptions
- Regional government and statistical databases for macro analysis
- Authentic news articles and other related releases for market evaluation
- Internal and external proprietary databases, key market indicators, and relevant press releases for market estimates and forecast
Furthermore, the accuracy of the data will be analyzed and validated by conducting additional primaries with various industry experts and KOLs. They also provide robust post-sales support to clients.
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Table Information
| Report Attribute | Details |
|---|---|
| No. of Pages | 245 |
| Published | October 2019 |
| Forecast Period | 2018 - 2026 |
| Estimated Market Value ( USD | $ 597.7 million |
| Forecasted Market Value ( USD | $ 886.4 million |
| Compound Annual Growth Rate | 5.0% |
| Regions Covered | Global |
| No. of Companies Mentioned | 10 |
