The U.S. baby food market is segmented on the basis of product type and distribution channel. By product type, the market is categorized into prepared baby food, dried baby food, cereal, and other baby food. Among these, the cereal segment leads the market with maximum share in terms of revenue, as it has a high content of proteins and vitamins, which promote overall growth and thereby consumed by infants on a regular basis. However, the other baby food segment is expected to experience high demand in the market during the forecast period. By distribution channel, the market is classified into hypermarket & supermarket, independent grocery store, specialty store, direct to consumer, and online store. The U.S. economy majorly prefers hypermarket & supermarket for baby food products and therefore, most of the baby food is sold through mass retail stores such as Walmart and Target in the U.S., thereby making it the dominant channel of distribution for baby food. However, the direct to consumer channel is experiencing growth at a rapid pace since they pay emphasis on the importance of healthy and fresh availability of meals for babies and are provide ready to eat packaging.
The key players in the U.S. baby food market include Abbott laboratories, Beech Nut, Danone, Diana Group, The Hain Celestial Group, Inc., The Kraft Heinz Company, Little Spoon Inc., Mead Johnson & Company, LLC., Nestlé S.A., and Plum, PBC.
Key Benefits for Stakeholders
- This report provides a quantitative analysis of the current trends, estimations, and dynamics of the market size from 2019 to 2026 to identify the prevailing U.S. baby food market opportunity.
- Porter’s five forces analysis highlights the potency of buyers and suppliers to enable stakeholders to make profit-oriented business decisions and strengthen their supplier-buyer network.
- A comprehensive analysis of factors that drive and restrict the U.S. baby food market growth is provided.
- An in-depth analysis of the U.S. baby food market helps determine the prevailing market opportunities.
- The report includes details of the analysis of the regional markets, key players, market segments, application areas, and growth strategies.
Key Market Segments
By Product Type
- Prepared Baby Food
- Dried Baby Food
- Other Baby Food
By Distribution Channel
- Hypermarket & Supermarket
- Independent Grocery Store
- Specialty Store
- Direct to Consumer
- Online Store
What is the estimated value of the U.S. Baby Food Market?
What is the growth rate of the U.S. Baby Food Market?
What is the forecasted size of the U.S. Baby Food Market?
Who are the key companies in the U.S. Baby Food Market?
|No. of Pages||121|
|Forecast Period||2018 - 2026|
| Estimated Market Value ( USD ||$ 12.9 billion|
| Forecasted Market Value ( USD ||$ 17.2 billion|
|Compound Annual Growth Rate||3.7%|
|Regions Covered||United States|
|No. of Companies Mentioned||11|
Table of Contents
1.2. Key Benefits For Stakeholders
1.3. Key Market Segments
1.4. Research Methodology
1.4.1. Primary Research
1.4.2. Secondary Research
1.4.3. Analyst Tools And Models
2.1.1. Top Investment Pockets
2.2. CXO Perspective
3.2. Key Forces Shaping U.S. Baby Food Market
3.4. Market Dynamics
184.108.40.206. Growth Of Private Label Baby Food
220.127.116.11. Higher Nutritional Value Of Packaged Baby Food
18.104.22.168. Growth In Direct To Consumer Baby Food Sale
22.214.171.124. Steady Decline In The U.S. Fertility Rate
126.96.36.199. Government Initiatives To Promote Breastfeeding
188.8.131.52. Decline In Average U.S. Household Spending
184.108.40.206. Rise In Organic Baby Food
220.127.116.11. Extensive Research On Prebiotic And Probiotics In Baby Food
3.5. Macro-Economic Factors
3.6. Consumer Buying Trends
4.2. Prepared Baby Food
4.2.1. Key Market Trends, Growth Factors, And Opportunities
4.3. Dried Baby Food
4.3.1. Key Market Trends, Growth Factors, And Opportunities
4.4.1. Key Market Trends, Growth Factors, And Opportunities
4.5. Other Baby Food
4.5.1. Key Market Trends, Growth Factors, And Opportunities
5.2. Hypermarket & Supermarket
5.2.1. Key Market Trends, Growth Factors, And Opportunities
5.3. Independent Grocery Store
5.3.1. Key Market Trends, Growth Factors, And Opportunities
5.4. Specialty Store
5.4.1. Key Market Trends, Growth Factors, And Opportunities
5.5. Direct To Consumer
5.5.1. Key Market Trends, Growth Factors, And Opportunities
5.6. Online Store
5.6.1. Key Market Trends, Growth Factors, And Opportunities
6.1.1. Company Overview
6.1.2. Key Executive
6.1.3. Company Snapshot
6.1.4. Operating Business Segments
6.1.5. Product Portfolio
6.1.6. R&D Expenditure
6.1.7. Business Performance
6.1.8. Key Strategic Moves And Developments
6.2.1. Company Overview
6.2.2. Key Executive
6.2.3. Company Snapshot
6.2.4. Product Portfolio
6.3.1. Company Overview
6.3.2. Key Executive
6.3.3. Company Snapshot
6.3.4. Operating Business Segments
6.3.5. Product Portfolio
6.3.6. Business Performance
6.4. Diana Group (Symrise Group)
6.4.1. Company Overview
6.4.2. Key Executive
6.4.3. Company Snapshot
6.4.4. Operating Business Segments
6.4.5. Product Portfolio
6.4.6. R&D Expenditure
6.4.7. Business Performance
6.5. Mead Johnson & Company, Llc
6.5.1. Company Overview
6.5.2. Key Executive
6.5.3. Company Snapshot
6.5.4. Operating Business Segments
6.5.5. Product Portfolio
6.5.6. R&D Expenditure
6.5.7. Business Performance
6.6. Nestle S A
6.6.1. Company Overview
6.6.2. Key Executive
6.6.3. Company Snapshot
6.6.4. Operating Business Segments
6.6.5. Product Portfolio
6.6.6. Business Performance
6.7. Little Spoon, Inc.
6.7.1. Company Overview
6.7.2. Key Executive
6.7.3. Company Snapshot
6.7.4. Operating Business Segments
6.7.5. Product Portfolio
6.8. Plum, Pbc
6.8.1. Company Overview
6.8.2. Key Executive
6.8.3. Company Snapshot
6.8.4. Product Portfolio
6.9. The Hain Celestial Group, Inc. (Hain Celestial)
6.9.1. Company Overview
6.9.2. Key Executive
6.9.3. Company Snapshot
6.9.4. Operating Business Segments
6.9.5. Product Portfolio
6.9.6. R&D Expenditure
6.9.7. Business Performance
6.10. The Kraft Heinz Company (Heinz)
6.10.1. Company Overview
6.10.2. Key Executive
6.10.3. Company Snapshot
6.10.4. Product Portfolio
6.10.5. R&D Expenditure
6.10.6. Business Performance
Executive SummaryAccording to the report titled 'U.S. Baby Food Market by Product Type and Distribution Channel: Opportunity Analysis and Industry Forecast, 2019-2026 'the U.S. baby food market size was valued at $12.9 billion in 2018 and is projected to reach $17.2 billion by 2026, growing at a CAGR of 3.7% from 2019 to 2026. The cereal segment was the highest contributor in the market and accounted for approximately 40% of the total market share in 2018.
Rise in private label baby food, increase in demand for packaged baby food, urbanization paired with a significant increase in the working women population, and surge in demand for direct to consumer baby foods are the major drivers of the U.S. baby food market. After the Great Recession, consumer spending on household products experienced a decline. This behavior also impacted the purchasing pattern for baby food products in the U.S. The demand for private label baby products thus experienced a boost since they offer baby food products at a lower range as compared to national brands.
In addition, the concept of direct to consumer baby food products gained traction. Meal-kit delivery services of packaged baby food has attained popularity owing to its quality of food and door-step delivery service. Furthermore, attractive, eco-friendly and sustainable packaging of products has enabled brands to create a positive impact on their target customers. Consumers have gradually become conscious regarding the contribution they make toward the environment and are hence adopting products with sustainable packaging. For instance, the brand Once Upon a Farm uses materials for pouches that require fewer raw materials and less energy to produce as compared to a typical glass jar, which enables them to reduce the size of our carbon footprint. Thus, producers can relate to the target consumers and thereby influence their buying decisions. These factors have fueled the U.S. baby food market growth.
However, the rise in incidence of fertility disorders among female population and lower success rate of artificial fertility treatment had decreased the overall number of pregnancies in the U.S. Fertility rate in the U.S. has reached to the lowest level in 32 years. This is expected to hamper the growth of the U.S. baby food market during the forecast period.
The U.S. baby food market analysis is based on product type and distribution channel. Based on product type, the market is classified into prepared baby food, dried baby food, cereal, and other baby food. Based on distribution channel, the market is bifurcated into hypermarket & supermarket, independent grocery store, specialty store, direct to consumer, and online store.
Key Findings of the U.S. Baby Food Market:
Based on type, the cereal segment accounts for the largest share in the baby food market in 2019, however the other baby food segment is expected to grow at the fastest CAGR of 6.2% during the U.S. baby food market forecast period.
Based on distribution channel, the hypermarket & supermarket segment accounts for the larger U.S. baby food market share in 2019, while the direct to consumer segment is expected to experience growth at the fastest CAGR of 10.8% during the forecast period.
The key players in the US baby food industry include Abbott laboratories, Beech Nut, Danone, Diana Group, The Hain Celestial Group, Inc., The Kraft Heinz Company, Little Spoon Inc., Mead Johnson & Company, LLC., Nestlé S.A., and Plum, PBC.
- Abbott laboratories
- Beech Nut
- Diana Group
- The Hain Celestial Group Inc.
- The Kraft Heinz Company
- Little Spoon Inc.
- Mead Johnson & Company LLC.
- Nestlé S.A.
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