Baby food implies to the food prepared for infants aged from four-six months and two years up to nine years. It is primarily made up of minced and mashed vegetables, cereals, meats, and fruits. In the recent years, packaged baby food has been widely adopted by parents since it provides convenience and higher nutrition level. In addition, the rise in awareness among people about the numerous health advantages of feeding baby food to infants has significantly fueled the growth of the baby food market. The U.S. baby food market size was valued at $12.9 billion in 2018 and is projected to reach $17.2 billion by 2026, growing at a CAGR of 3.7% from 2019 to 2026.
Although millennial parents prefer less kids, they adopt the “quality over quantity” approach. They prioritize organic foods and chemical-free baby products and are ready to purchase products at a higher price. In the coming years, brands providing high quality fresh foods will experience elevated growth. In addition, meal-kit delivery services of packaged baby food have become a pioneer in the baby food retail industry. They offer home delivered organic and nutrient-rich ingredient baby food on subscription basis. With the rise in demand for fresh and clean labelled baby food products, the direct to consumer platform has gained momentum. Consumers are increasingly adopting the subscription based customized meal plans for their babies. This not only provides convenience, but also healthy and high nourishment meals.
The U.S. baby food market is segmented on the basis of product type and distribution channel. By product type, the market is categorized into prepared baby food, dried baby food, cereal, and other baby food. Among these, the cereal segment leads the market with maximum share in terms of revenue, as it has a high content of proteins and vitamins, which promote overall growth and thereby consumed by infants on a regular basis. However, the other baby food segment is expected to experience high demand in the market during the forecast period. By distribution channel, the market is classified into hypermarket & supermarket, independent grocery store, specialty store, direct to consumer, and online store. The U.S. economy majorly prefers hypermarket & supermarket for baby food products and therefore, most of the baby food is sold through mass retail stores such as Walmart and Target in the U.S., thereby making it the dominant channel of distribution for baby food. However, the direct to consumer channel is experiencing growth at a rapid pace since they pay emphasis on the importance of healthy and fresh availability of meals for babies and are provide ready to eat packaging.
The key players in the U.S. baby food market include Abbott laboratories, Beech Nut, Danone, Diana Group, The Hain Celestial Group, Inc., The Kraft Heinz Company, Little Spoon Inc., Mead Johnson & Company, LLC., Nestlé S.A., and Plum, PBC.
Key Benefits for Stakeholders
Key Market Segments
By Product Type
By Distribution Channel
The U.S. baby food market is segmented on the basis of product type and distribution channel. By product type, the market is categorized into prepared baby food, dried baby food, cereal, and other baby food. Among these, the cereal segment leads the market with maximum share in terms of revenue, as it has a high content of proteins and vitamins, which promote overall growth and thereby consumed by infants on a regular basis. However, the other baby food segment is expected to experience high demand in the market during the forecast period. By distribution channel, the market is classified into hypermarket & supermarket, independent grocery store, specialty store, direct to consumer, and online store. The U.S. economy majorly prefers hypermarket & supermarket for baby food products and therefore, most of the baby food is sold through mass retail stores such as Walmart and Target in the U.S., thereby making it the dominant channel of distribution for baby food. However, the direct to consumer channel is experiencing growth at a rapid pace since they pay emphasis on the importance of healthy and fresh availability of meals for babies and are provide ready to eat packaging.
The key players in the U.S. baby food market include Abbott laboratories, Beech Nut, Danone, Diana Group, The Hain Celestial Group, Inc., The Kraft Heinz Company, Little Spoon Inc., Mead Johnson & Company, LLC., Nestlé S.A., and Plum, PBC.
Key Benefits for Stakeholders
- This report provides a quantitative analysis of the current trends, estimations, and dynamics of the market size from 2019 to 2026 to identify the prevailing U.S. baby food market opportunity.
- Porter’s five forces analysis highlights the potency of buyers and suppliers to enable stakeholders to make profit-oriented business decisions and strengthen their supplier-buyer network.
- A comprehensive analysis of factors that drive and restrict the U.S. baby food market growth is provided.
- An in-depth analysis of the U.S. baby food market helps determine the prevailing market opportunities.
- The report includes details of the analysis of the regional markets, key players, market segments, application areas, and growth strategies.
Key Market Segments
By Product Type
- Prepared Baby Food
- Dried Baby Food
- Cereals
- Other Baby Food
By Distribution Channel
- Hypermarket & Supermarket
- Independent Grocery Store
- Specialty Store
- Direct to Consumer
- Online Store
Table of Contents
Chapter 1: Introduction
Chapter 2: Executive Summary
Chapter 3: Market Overview
Chapter 4: U.S. Baby Food Market, By Product Type
Chapter 5: U.S. Baby Food Market, By Distribution Channel
Chapter 6: Company Profiles
Executive Summary
According to the report titled 'U.S. Baby Food Market by Product Type and Distribution Channel: Opportunity Analysis and Industry Forecast, 2019-2026 'the U.S. baby food market size was valued at $12.9 billion in 2018 and is projected to reach $17.2 billion by 2026, growing at a CAGR of 3.7% from 2019 to 2026. The cereal segment was the highest contributor in the market and accounted for approximately 40% of the total market share in 2018.Rise in private label baby food, increase in demand for packaged baby food, urbanization paired with a significant increase in the working women population, and surge in demand for direct to consumer baby foods are the major drivers of the U.S. baby food market. After the Great Recession, consumer spending on household products experienced a decline. This behavior also impacted the purchasing pattern for baby food products in the U.S. The demand for private label baby products thus experienced a boost since they offer baby food products at a lower range as compared to national brands.
In addition, the concept of direct to consumer baby food products gained traction. Meal-kit delivery services of packaged baby food has attained popularity owing to its quality of food and door-step delivery service. Furthermore, attractive, eco-friendly and sustainable packaging of products has enabled brands to create a positive impact on their target customers. Consumers have gradually become conscious regarding the contribution they make toward the environment and are hence adopting products with sustainable packaging. For instance, the brand Once Upon a Farm uses materials for pouches that require fewer raw materials and less energy to produce as compared to a typical glass jar, which enables them to reduce the size of our carbon footprint. Thus, producers can relate to the target consumers and thereby influence their buying decisions. These factors have fueled the U.S. baby food market growth.
However, the rise in incidence of fertility disorders among female population and lower success rate of artificial fertility treatment had decreased the overall number of pregnancies in the U.S. Fertility rate in the U.S. has reached to the lowest level in 32 years. This is expected to hamper the growth of the U.S. baby food market during the forecast period.
The U.S. baby food market analysis is based on product type and distribution channel. Based on product type, the market is classified into prepared baby food, dried baby food, cereal, and other baby food. Based on distribution channel, the market is bifurcated into hypermarket & supermarket, independent grocery store, specialty store, direct to consumer, and online store.
Key Findings of the U.S. Baby Food Market:
Based on type, the cereal segment accounts for the largest share in the baby food market in 2019, however the other baby food segment is expected to grow at the fastest CAGR of 6.2% during the U.S. baby food market forecast period.
Based on distribution channel, the hypermarket & supermarket segment accounts for the larger U.S. baby food market share in 2019, while the direct to consumer segment is expected to experience growth at the fastest CAGR of 10.8% during the forecast period.
The key players in the US baby food industry include Abbott laboratories, Beech Nut, Danone, Diana Group, The Hain Celestial Group, Inc., The Kraft Heinz Company, Little Spoon Inc., Mead Johnson & Company, LLC., Nestlé S.A., and Plum, PBC.
Companies Mentioned
- Abbott laboratories
- Beech Nut
- Danone
- Diana Group
- The Hain Celestial Group Inc.
- The Kraft Heinz Company
- Little Spoon Inc.
- Mead Johnson & Company LLC.
- Nestlé S.A.
- Plum
- PBC
Methodology
The analyst offers exhaustive research and analysis based on a wide variety of factual inputs, which largely include interviews with industry participants, reliable statistics, and regional intelligence. The in-house industry experts play an instrumental role in designing analytic tools and models, tailored to the requirements of a particular industry segment. The primary research efforts include reaching out participants through mail, tele-conversations, referrals, professional networks, and face-to-face interactions.
They are also in professional corporate relations with various companies that allow them greater flexibility for reaching out to industry participants and commentators for interviews and discussions.
They also refer to a broad array of industry sources for their secondary research, which typically include; however, not limited to:
- Company SEC filings, annual reports, company websites, broker & financial reports, and investor presentations for competitive scenario and shape of the industry
- Scientific and technical writings for product information and related preemptions
- Regional government and statistical databases for macro analysis
- Authentic news articles and other related releases for market evaluation
- Internal and external proprietary databases, key market indicators, and relevant press releases for market estimates and forecast
Furthermore, the accuracy of the data will be analyzed and validated by conducting additional primaries with various industry experts and KOLs. They also provide robust post-sales support to clients.
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Table Information
| Report Attribute | Details |
|---|---|
| No. of Pages | 121 |
| Published | November 2019 |
| Forecast Period | 2018 - 2026 |
| Estimated Market Value ( USD | $ 12.9 billion |
| Forecasted Market Value ( USD | $ 17.2 billion |
| Compound Annual Growth Rate | 3.7% |
| Regions Covered | United States |
| No. of Companies Mentioned | 11 |
