Lipstick is a makeup product that is used for beautification of lips. The primary ingredient used to make lipstick includes waxes, oil, and pigments. The lipstick market size was valued at $8.2 billion in 2018, and is expected to reach $12.5 billion by 2026, registering a CAGR of 5.5% from 2019 to 2026. They are available in may shades and colors including nude, maroon, red, pink, purple, and others. Also, there is a wide range of lipstick available in the market. This includes powder lipstick, glossy lipstick, matte lipstick, sheer lipstick, glitter lipstick, and others. In addition, lipsticks are easily accessible to the consumers in the market through distribution channel including specialty stores, supermarkets, hypermarkets, and others, which have contributed in driving the growth of the lipstick market.
The rise in the purchasing power of women has resulted in change in their lifestyle as well as growing consciousness for their appearance has resulted in the growing demand for wearing lipstick, which is nowadays considered as a necessity among the working women population that makes them feel more confident and look good at their working places. Thus, this fact drives the growth of the lipstick market. Moreover, the rise in the adoption of makeup products such as lipstick as a daily need among the women of developing countries such as India, Japan, and China has also amplified the demand for lipsticks. However, the rise in consumer awareness regarding the ill effects of harmful ingredients used in lipsticks such as drying lips, irritation, itching of lips, and others is anticipated to restrain the growth of the lipstick market. Nevertheless, the rise in demand for vegan products among the consumers is expected to offer immense opportunity for manufacturers regarding the rise in future demand for vegan lipsticks in the market.
Increase has been witnessed in the number of social media users and internet penetration. Taking this into consideration, most of the key players in the lipstick market strategize on promoting their products and services on various social media platforms. Thus, social media marketing is one of the major strategies adopted by various companies in the industry.
The global lipstick market is segmented into product type, form, distribution channel, and region. By product type, the lipstick market is classified into matte, glossy, lip powder, and others. By form, the market is divided into stick, liquid, and palette Depending on distribution channel, the market is categorized into supermarkets/hypermarkets, specialty stores, and online stores. Region wise, it is analyzed across North America, Europe, Asia-Pacific, and LAMEA.
The key players profiled in the report include L'Oréal S.A, Shiseido Company Limited, Revlon Inc., Coty, Estée Lauder Companies Inc., Christian Dior SE, Unilever, Guerlain, Inglot Sp. Z. O. O., and Relouis.
KEY BENEFITS FOR STAKEHOLDERS
Key Market Segments
By Form
By Distribution Channel
By Region
Increase has been witnessed in the number of social media users and internet penetration. Taking this into consideration, most of the key players in the lipstick market strategize on promoting their products and services on various social media platforms. Thus, social media marketing is one of the major strategies adopted by various companies in the industry.
The global lipstick market is segmented into product type, form, distribution channel, and region. By product type, the lipstick market is classified into matte, glossy, lip powder, and others. By form, the market is divided into stick, liquid, and palette Depending on distribution channel, the market is categorized into supermarkets/hypermarkets, specialty stores, and online stores. Region wise, it is analyzed across North America, Europe, Asia-Pacific, and LAMEA.
The key players profiled in the report include L'Oréal S.A, Shiseido Company Limited, Revlon Inc., Coty, Estée Lauder Companies Inc., Christian Dior SE, Unilever, Guerlain, Inglot Sp. Z. O. O., and Relouis.
KEY BENEFITS FOR STAKEHOLDERS
- This report provides a quantitative analysis of the current trends, estimations, and dynamics of the global lipstick market from 2019 to 2026 to identify the prevailing market opportunities.
- The key countries in all the major regions are mapped based on their market share.
- Porter’s five forces analysis highlights the potency of buyers and suppliers to enable stakeholders to make profit-oriented business decisions and strengthen their supplier–buyer network.
- In-depth analysis of the market segmentation assists to determine the prevailing market opportunities.
- Major countries in each region are mapped according to their revenue contribution to the global industry.
- Market player positioning segment facilitates benchmarking and provides a clear understanding of the present position of market players.
- The report includes the analysis of the regional as well as global market, key players, market segments, application areas, and growth strategies.
Key Market Segments
- By Product type
- Matte
- Glossy
- Lip powder
- others
By Form
- Stick
- Liquid
- Palette
By Distribution Channel
- Supermarkets/Hypermarkets
- Specialty stores
- Online Stores
By Region
- North America
- U.S.
- Canada
- Mexico
- Europe
- Germany
- France
- UK
- Italy
- Spain
- Rest of Europe
- Asia-Pacific
- China
- India
- Australia
- New Zealand
- Rest of Asia-Pacific
- LAMEA
- Latin America
- Middle East
- Africa
Table of Contents
Chapter 1: Introduction
Chapter 2: Executive Summary
Chapter 3: Market Landscape
Chapter 4: Lipstick Market By Product Type
Chapter 5: Lipstick Market By Form
Chapter 6: Lipstick Market By Distribution Channel
Chapter 7: Lipstick Market By Region
Chapter 8: Company Profiles
Executive Summary
According to the report titled, 'Lipstick Market by Product Type, Form, and Distribution Channel: Global Opportunity Analysis and Industry Forecast, 2019-2026', the global lipstick market size was valued at $8.2 billion in 2018 and is projected to reach $12.5 billion by 2026, registering a CAGR of 5.5% from 2019 to 2026.Lipstick is a beauty product that adorns the lips by changing natural color of the lip. The major ingredients that lipsticks are used to make lipsticks includes wax, alcohol, pigments, oil, and emollient that provides texture, and protection to lips. There are different shades & colors of lipstick such as red, pink, nude, peach, brown, maroon, and others available in the market that are compatible for different skin tones and lip shapes. Thus, offering consumers with variety of color options and allowing them to experiment with new colors. In addition, there are different types of lipsticks including matte lipstick, glossy lipstick, stain lipstick, and others and have specific purposes such as moisturizing and longwearing are available in the market. Thus, this fact is driving the growth of the lipstick market. In addition, the expansion of distribution channels such as online stores, supermarkets, hypermarkets, and others has made these lipsticks easily accessible to the consumers, which in turn contributes toward the lipstick market growth.
The matte lipstick segment is anticipated to garner highest the lipstick market share during the forecast period. This is attributed to the fact that consumers, mostly working women nowadays look for lipsticks, which can sustain and last longer throughout their busy days and prevent reapplying lipstick; thus, saving their time. Matte lipsticks tend to stay throughout the day over traditional lipsticks. This factor is expected to boost the lipstick market trends.
Upa surge in demand for natural, herbal, and organic lipsticks is anticipated to boost the growth of lipstick market in the upcoming years. This is attributable to rise in consumer awareness regarding the ill effects of harmful ingredients used in lipsticks, which lead to irritation, itching, and drying of lips. Thus, this fact has driven consumers toward the use of natural, herbal, and organic lipsticks. Moreover, lipstick manufacturers are now indulged in launching natural, organic, and herbal lipsticks to meet the rise in customer demands, which propels the growth of the lipstick market. For instance, Lotus Herbals manufactures beauty products including lipsticks that are made from natural ingredients and does not contain any synthetic and chemical based ingredients in it.
The global lipstick market analysis is segmented on the basis of product type, form, distribution channel, and region. Depending on product type, the lipstick market is classified into matte, glossy, lip powder, and others. By form, the market is classified into liquid, stick, and palettes. By distribution channel, it is fragmented into supermarkets/hypermarkets, specialty stores, and online stores. Region wise, it is analyzed across North America, Europe, Asia-Pacific, and LAMEA.
Key Finding of The Lipstick Market:
By product type, the matte lipstick segment accounted for the highest lipstick market share in 2018, growing at a CAGR of 4.7% from 2019 to 2026.
By form, the stick form of lipstick segment accounted for the highest market share in 2018, growing at a CAGR of 4.9% from 2019 to 2026.
Depending on distribution channel, the supermarket/hypermarket segment occupied the maximum share in market in 2018, and is expected to dominate the market forecast.
By region, Europe accounted for about 36.6% in 2018 of the market, and is expected to grow at a CAGR of 5.0%.
The key players operating in the Lipstick industry L'Oréal S.A, Shiseido Company Limited, Revlon Inc., Coty, Estée Lauder Companies Inc., Christian Dior SE, Unilever, Guerlain, Inglot Sp. Z. O. O., and Relouis.
Companies Mentioned
- L'Oréal S.A
- Shiseido Company Limited
- Revlon Inc.
- Coty
- Estée Lauder Companies Inc.
- Christian Dior SE
- Unilever
- Guerlain
- Inglot Sp. Z. O. O.
- Relouis.
Methodology
The analyst offers exhaustive research and analysis based on a wide variety of factual inputs, which largely include interviews with industry participants, reliable statistics, and regional intelligence. The in-house industry experts play an instrumental role in designing analytic tools and models, tailored to the requirements of a particular industry segment. The primary research efforts include reaching out participants through mail, tele-conversations, referrals, professional networks, and face-to-face interactions.
They are also in professional corporate relations with various companies that allow them greater flexibility for reaching out to industry participants and commentators for interviews and discussions.
They also refer to a broad array of industry sources for their secondary research, which typically include; however, not limited to:
- Company SEC filings, annual reports, company websites, broker & financial reports, and investor presentations for competitive scenario and shape of the industry
- Scientific and technical writings for product information and related preemptions
- Regional government and statistical databases for macro analysis
- Authentic news articles and other related releases for market evaluation
- Internal and external proprietary databases, key market indicators, and relevant press releases for market estimates and forecast
Furthermore, the accuracy of the data will be analyzed and validated by conducting additional primaries with various industry experts and KOLs. They also provide robust post-sales support to clients.
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Table Information
| Report Attribute | Details |
|---|---|
| No. of Pages | 235 |
| Published | December 2019 |
| Forecast Period | 2018 - 2026 |
| Estimated Market Value ( USD | $ 8.2 billion |
| Forecasted Market Value ( USD | $ 12.5 billion |
| Compound Annual Growth Rate | 5.4% |
| Regions Covered | Global |
| No. of Companies Mentioned | 10 |
