The Direct Carrier Billing Platform market was valued at $55.56 million in 2018 and is expected to reach $172.35 million by 2026, registering a CAGR of 14.7% from 2019-2026. Direct Carrier Billing is a type of online payment that allows consumers to charge the cost of a purchase to their phone bill. It is a mobile payment technology that enables consumers to make transactions by charging the amount to their monthly mobile bill. Direct carrier billing enables operator to act as a distributor of digital services and collects additional revenue through services sales and partnerships, by providing a single interface for value added services, over-the-top and other digital services in the market.
In addition, Direct Carrier Billing (DCB) platform acts as an intermediary between content providers and Mobile Network Operators (MNOs) in the market. The platform connects merchants with the billing, identity, and sales systems of mobile network operators. (DCB) platform that serves as an alternative payment method for companies selling digital content.
The increase in demand for games, video-on-demand, audio, voice calling, such as Skype and WeChat, eBooks, podcasts, and other content is driving the market growth. In addition, over-the-top (OTT) streaming media services provider such as Netflix, Spotify, Sony, Hulu, Amazon Prime Video, and other players are significantly adopting direct carrier billing platforms and have integrated these into their payment offerings. This attracts the customer, which in turn fuels the market growth. Furthermore, rise in popularity of mobile gaming and in-app game items purchases via direct carrier billing payment method, further drive the market growth.
However, complexity issues while maintaining direct carrier billing functionality, become a major problem due to settlement involved between the multiple parties and the frauds in the DCB chain. In addition, variable levels of commitment from carriers, multiple revenue shares in the value chain, and other regulations, are some of the factors that limit the market growth. Conversely, due to an increased use of subscription-based digital contents, direct carrier billing platform providers can enhance simpler and convenient payment process, expand cloud computing infrastructure, and high-speed internet services to benefit digital content publishers and mobile network operators, becoming a major opportunity for platform providers in the market. In addition, acceleration of existing products and services, providing streamlined customer experience by collaborating with trending content providers, is one of the lucrative opportunities for direct carrier billing platform providers to sustain in the market.
The direct carrier billing platform market is segmented based on content, operating system, and region. On the basis of content, it is segmented into application & game, video & audio, and others. By operating system, it is segmented into android, iOS and others. Region wise, the market is analyzed across North America, Europe, Asia-Pacific, and LAMEA.
KEY BENEFITS FOR STAKEHOLDERS
KEY MARKET SEGMENTS
By Region
KEY PLAYERS PROFILED
The increase in demand for games, video-on-demand, audio, voice calling, such as Skype and WeChat, eBooks, podcasts, and other content is driving the market growth. In addition, over-the-top (OTT) streaming media services provider such as Netflix, Spotify, Sony, Hulu, Amazon Prime Video, and other players are significantly adopting direct carrier billing platforms and have integrated these into their payment offerings. This attracts the customer, which in turn fuels the market growth. Furthermore, rise in popularity of mobile gaming and in-app game items purchases via direct carrier billing payment method, further drive the market growth.
However, complexity issues while maintaining direct carrier billing functionality, become a major problem due to settlement involved between the multiple parties and the frauds in the DCB chain. In addition, variable levels of commitment from carriers, multiple revenue shares in the value chain, and other regulations, are some of the factors that limit the market growth. Conversely, due to an increased use of subscription-based digital contents, direct carrier billing platform providers can enhance simpler and convenient payment process, expand cloud computing infrastructure, and high-speed internet services to benefit digital content publishers and mobile network operators, becoming a major opportunity for platform providers in the market. In addition, acceleration of existing products and services, providing streamlined customer experience by collaborating with trending content providers, is one of the lucrative opportunities for direct carrier billing platform providers to sustain in the market.
The direct carrier billing platform market is segmented based on content, operating system, and region. On the basis of content, it is segmented into application & game, video & audio, and others. By operating system, it is segmented into android, iOS and others. Region wise, the market is analyzed across North America, Europe, Asia-Pacific, and LAMEA.
KEY BENEFITS FOR STAKEHOLDERS
- The study provides an in-depth analysis of the direct carrier billing platform market along with the current trends and future estimations to elucidate the imminent investment pockets.
- Comprehensive analysis of the factors that drive and restrict the market growth is provided in the report.
- Comprehensive quantitative analysis of the industry from 2019 to 2026 is provided to enable the stakeholders to capitalize on the prevailing market opportunities.
- Extensive analysis of the key segments of the industry helps in understanding the content, and operating system across the globe.
- Key market players and their strategies have been analyzed to understand the competitive outlook of the market.
KEY MARKET SEGMENTS
- By Content
- Applications & Games
- Video & Audio
- Others
- By Operating System
- Android
- iOS
- Others
By Region
- North America
- U.S.
- Canada
- Mexico
- Europe
- Germany
- France
- UK
- Rest of Europe
- Asia-Pacific
- Australia
- Japan
- India
- China
- Rest of Asia-Pacific
- LAMEA
- Latin America
- Middle East
- Africa
KEY PLAYERS PROFILED
- Bango, plc.
- Boku, Inc.
- DIMOCO
- Fortumo
- Centili
- Comviva
- NTT DOCOMO
- Singtel
- Mobiyo
- Digital Turbine Inc.
Table of Contents
Chapter 1: Introduction
Chapter 2: Executive Summary
Chapter 3: Market Overview
Chapter 4: Direct Carrier Billing Platform Market, By Content
Chapter 5: Direct Carrier Billing Platform Market, By Operating System
Chapter 6: Direct Carrier Billing Platform Market, By Region
Chapter 7: Company Profiles
Executive Summary
According to the report titled, 'Global Direct Carrier Billing Platform Market by Content and Operating System: Global Opportunity Analysis and Industry Forecast, 2019-2026', the global direct carrier billing platform market size was valued at $55.56 million in 2018, and is projected to reach $172.35 million by 2026, growing at a CAGR of 14.7% from 2019 to 2026.Direct carrier billing is a cellular pricing approach that bills purchases from third-party vendors of digital products to the user’s monthly phone bill. Owing to its simplicity, security, and accessibility, direct carrier e-billing service has become increasingly popular among consumers completing transactions globally. It offers mobile network operators, consumers, and merchants, a whole host of opportunities within the payment industry.
Moreover, it allows wireless subscribers to place the cost of purchase on their monthly phone bill. The core benefit of direct carrier billing mobile pay is for people who lack access to the basic financial services, such as consumers in the developing markets or younger consumers without bank or credit accounts.
The improvement of commercial and technical capabilities of telecom providers, partnering with platform providers and enabling carrier billing to be used in segments including digital contents, transportation, ticketing, marketplaces, financial services, and others, fuels the direct carrier billing platform market growth. In addition, usage of smartphones and affordable mobile data plans to avail gaming, social networks, streaming & app stores, and other virtual contents are driving the market growth.
However, taxation and legislation on various digital contents and the requirement for local licenses for operators and content creators, hamper the deployment of new telco-merchant partnerships in the market. On the contrary, prominent platform providers have an opportunity to innovate and invest in R&D, to examine cost-effective offerings in the market. The mergers & acquisitions among various players are changing the market structure, creating opportunities by allowing companies to deliver content to subscribers.
Moreover, direct carrier e-billing platform providers can enhance simpler and convenient payment process, due to an increase in demand subscription-based videos and other digital contents, creating opportunities for the platform providers in the market.
By content, the applications & games segment are estimated to garner largest direct carrier billing platform market share during the forecast period. This segment is expected to maintain its dominant position throughout the direct carrier billing platform market analysis period, owing to an increase in collaborations by platform companies with various digital content providers, optimizing their businesses for app purchases to boost in-app mobile pay revenues for app developers, and creating large market for applications, in-app purchases, and games in the market.
In addition, various platforms are enhancing smart campaign, crucially enabling content providers of which apps and in-app content are popular and how it compares to music or video consumption, providing insights into app popularity and early direct carrier billing platform market trends.
According to the operating system, the android segment accounted for the highest share in 2018 and is anticipated to maintain this trend during the forecast period. However, it is also estimated to register the highest CAGR during the forecast period due to higher smartphone penetration with 2.8 million apps available for download on android platform in the market.
Key Finding Of The Direct Carrier Billing Platform Market:
The application & game segment is expected to be the fastest growing segment during the forecast period, in terms of value.
The U.S. dominated the North America direct carrier billing platform market in 2018 and is projected to grow at a CAGR of 12.6% from 2019 to 2026.
In terms of revenue, the android segment accounted for the highest revenue in 2018.
North America and Europe dominated the direct carrier billing platform market in terms of revenue in 2018 and are expected to retain its dominance throughout the forecast period. In 2018, North America and Europe collectively accounted for more than half of the total direct carrier billing platform market and are expected to continue this trend due to an increase in usage of direct carrier billing platform, rise in demands for trending digital contents, and a surge in collaborations of platform providers with several content creators and constant services in the U.S., Germany, and other countries.
The key players operating in the direct carrier billing platform industry include as Bango, plc., Boku, Inc., DIMOCO, Fortumo, Centili, Comviva, NTT DOCOMO, Singtel, Mobiyo, and Digital Turbine Inc.
Companies Mentioned
- Bango
- plc.
- Boku Inc.
- DIMOCO
- Fortumo
- Centili
- Comviva
- NTT DOCOMO
- Singtel
- Mobiyo
- Digital Turbine Inc.
Methodology
The analyst offers exhaustive research and analysis based on a wide variety of factual inputs, which largely include interviews with industry participants, reliable statistics, and regional intelligence. The in-house industry experts play an instrumental role in designing analytic tools and models, tailored to the requirements of a particular industry segment. The primary research efforts include reaching out participants through mail, tele-conversations, referrals, professional networks, and face-to-face interactions.
They are also in professional corporate relations with various companies that allow them greater flexibility for reaching out to industry participants and commentators for interviews and discussions.
They also refer to a broad array of industry sources for their secondary research, which typically include; however, not limited to:
- Company SEC filings, annual reports, company websites, broker & financial reports, and investor presentations for competitive scenario and shape of the industry
- Scientific and technical writings for product information and related preemptions
- Regional government and statistical databases for macro analysis
- Authentic news articles and other related releases for market evaluation
- Internal and external proprietary databases, key market indicators, and relevant press releases for market estimates and forecast
Furthermore, the accuracy of the data will be analyzed and validated by conducting additional primaries with various industry experts and KOLs. They also provide robust post-sales support to clients.
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Table Information
| Report Attribute | Details |
|---|---|
| No. of Pages | 160 |
| Published | December 2019 |
| Forecast Period | 2018 - 2026 |
| Estimated Market Value ( USD | $ 55.56 million |
| Forecasted Market Value ( USD | $ 172.35 million |
| Compound Annual Growth Rate | 15.2% |
| Regions Covered | Global |
| No. of Companies Mentioned | 11 |
