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Home Care in Bosnia and Herzegovina

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    Report

  • 51 Pages
  • February 2024
  • Region: Bosnia and Herzegovina
  • Euromonitor International
  • ID: 4990895
Home care witnessed moderate retail volume growth in 2023 as consumer demand stalled amidst significant unit price increases and inflationary pressure. Consumers are facing financial challenges with household budgets limited due to lower disposable incomes, a situation that is being felt by much of the population in Bosnia and Herzegovina. Most consumers chose to economise in 2023 in a bid to reduce household expenditure.

The Home Care in Bosnia and Herzegovina market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Home Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

HOME CARE IN BOSNIA AND HERZEGOVINA
EXECUTIVE SUMMARY
  • Home care in 2023: The big picture
  • 2023 key trends
  • Competitive landscape
  • Retailing developments
  • What next for home care?
MARKET INDICATORS
  • Table 1 Households 2018-2023
MARKET DATA
  • Table 2 Sales of Home Care by Category: Value 2018-2023
  • Table 3 Sales of Home Care by Category: % Value Growth 2018-2023
  • Table 4 NBO Company Shares of Home Care: % Value 2019-2023
  • Table 5 LBN Brand Shares of Home Care: % Value 2020-2023
  • Table 6 Penetration of Private Label in Home Care by Category: % Value 2018-2023
  • Table 7 Distribution of Home Care by Format: % Value 2018-2023
  • Table 8 Distribution of Home Care by Format and Category: % Value 2023
  • Table 9 Forecast Sales of Home Care by Category: Value 2023-2028
  • Table 10 Forecast Sales of Home Care by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
  • Summary 1 Research Sources
LAUNDRY CARE IN BOSNIA AND HERZEGOVINAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Volume sales remain under pressure due to inflationary environment
  • Innovation stimulates value growth
  • Liquid tablet detergents appeal to consumers seeking convenience
PROSPECTS AND OPPORTUNITIES
  • Laundry care to witness slowdown in sales
  • Pre-wash spot and stain removers to gain appeal
  • New product development to drive further appeal of liquid tablet detergents
CATEGORY INDICATORS
  • Table 11 Household Possession of Washing Machines 2018-2023
CATEGORY DATA
  • Table 12 Sales of Laundry Care by Category: Value 2018-2023
  • Table 13 Sales of Laundry Care by Category: % Value Growth 2018-2023
  • Table 14 Sales of Laundry Aids by Category: Value 2018-2023
  • Table 15 Sales of Laundry Aids by Category: % Value Growth 2018-2023
  • Table 16 Sales of Laundry Detergents by Category: Value 2018-2023
  • Table 17 Sales of Laundry Detergents by Category: % Value Growth 2018-2023
  • Table 18 NBO Company Shares of Laundry Care: % Value 2019-2023
  • Table 19 LBN Brand Shares of Laundry Care: % Value 2020-2023
  • Table 20 NBO Company Shares of Laundry Aids: % Value 2019-2023
  • Table 21 LBN Brand Shares of Laundry Aids: % Value 2020-2023
  • Table 22 NBO Company Shares of Laundry Detergents: % Value 2019-2023
  • Table 23 LBN Brand Shares of Laundry Detergents: % Value 2020-2023
  • Table 24 Forecast Sales of Laundry Care by Category: Value 2023-2028
  • Table 25 Forecast Sales of Laundry Care by Category: % Value Growth 2023-2028
DISHWASHING IN BOSNIA AND HERZEGOVINAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Automatic dishwashing lifts an otherwise stagnant category
  • Dishwashing additives provide new growth opportunities
  • Hand dishwashing faces weaker demand
PROSPECTS AND OPPORTUNITIES
  • Dishwashing consumption is expected to decline
  • Dishwashing additives to witness strong growth
  • Hand dishwashing faces ongoing decline
CATEGORY INDICATORS
  • Table 26 Household Possession of Dishwashers 2017-2022
CATEGORY DATA
  • Table 27 Sales of Dishwashing by Category: Value 2018-2023
  • Table 28 Sales of Dishwashing by Category: % Value Growth 2018-2023
  • Table 29 NBO Company Shares of Dishwashing: % Value 2019-2023
  • Table 30 LBN Brand Shares of Dishwashing: % Value 2020-2023
  • Table 31 Forecast Sales of Dishwashing by Category: Value 2023-2028
  • Table 32 Forecast Sales of Dishwashing by Category: % Value Growth 2023-2028
SURFACE CARE IN BOSNIA AND HERZEGOVINAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Surface care enjoys volume growth
  • Specialised cleaners face the highest price increases
  • Competitive landscape remains stable in surface care
PROSPECTS AND OPPORTUNITIES
  • Overall growth to slow as prices stabilise and population declines
  • Standard floor cleaners to witness fastest growth
  • Scouring agents to lose appeal
CATEGORY DATA
  • Table 33 Sales of Surface Care by Category: Value 2018-2023
  • Table 34 Sales of Surface Care by Category: % Value Growth 2018-2023
  • Table 35 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2018-2023
  • Table 36 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2018-2023
  • Table 37 NBO Company Shares of Surface Care: % Value 2019-2023
  • Table 38 LBN Brand Shares of Surface Care: % Value 2020-2023
  • Table 39 Forecast Sales of Surface Care by Category: Value 2023-2028
  • Table 40 Forecast Sales of Surface Care by Category: % Value Growth 2023-2028
BLEACH IN BOSNIA AND HERZEGOVINAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Demand continues to wane for bleach
  • Lack of innovation plagues category development
  • Local players lead in the bleach category
PROSPECTS AND OPPORTUNITIES
  • Bleach to face ongoing decline
  • Limited investment to be channelled into bleach
  • Strong perception of chlorine as effective ingredient will continue among older consumers
CATEGORY DATA
  • Table 41 Sales of Bleach: Value 2018-2023
  • Table 42 Sales of Bleach: % Value Growth 2018-2023
  • Table 43 NBO Company Shares of Bleach: % Value 2019-2023
  • Table 44 LBN Brand Shares of Bleach: % Value 2020-2023
  • Table 45 Forecast Sales of Bleach: Value 2023-2028
  • Table 46 Forecast Sales of Bleach: % Value Growth 2023-2028
TOILET CARE IN BOSNIA AND HERZEGOVINAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Toilet care volume sales recover slightly
  • Rim liquids benefit from new product development
  • Rim blocks lose appeal due to competition from rim blocks
PROSPECTS AND OPPORTUNITIES
  • Maturity to hamper growth potential
  • Rim liquids set to be fastest growing range
  • E-commerce sales to support growth in toilet care
CATEGORY DATA
  • Table 47 Sales of Toilet Care by Category: Value 2018-2023
  • Table 48 Sales of Toilet Care by Category: % Value Growth 2018-2023
  • Table 49 NBO Company Shares of Toilet Care: % Value 2019-2023
  • Table 50 LBN Brand Shares of Toilet Care: % Value 2020-2023
  • Table 51 Forecast Sales of Toilet Care by Category: Value 2023-2028
  • Table 52 Forecast Sales of Toilet Care by Category: % Value Growth 2023-2028
POLISHES IN BOSNIA AND HERZEGOVINAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Volume sales under pressure from high costs of living
  • Furniture polish benefits from expansion of living and office spaces at home
  • Shoe polish underperforms amid changes in everyday footwear
PROSPECTS AND OPPORTUNITIES
  • Polishes to face decline as popularity wanes
  • Little innovation as other more flexible cleaning products gain value share
  • Value sales through e-commerce channels continue to grow
CATEGORY DATA
  • Table 53 Sales of Polishes by Category: Value 2018-2023
  • Table 54 Sales of Polishes by Category: % Value Growth 2018-2023
  • Table 55 NBO Company Shares of Polishes: % Value 2019-2023
  • Table 56 LBN Brand Shares of Polishes: % Value 2020-2023
  • Table 57 Forecast Sales of Polishes by Category: Value 2023-2028
  • Table 58 Forecast Sales of Polishes by Category: % Value Growth 2023-2028
AIR CARE IN BOSNIA AND HERZEGOVINAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Lower purchasing power hinders demand for air care
  • Electric air fresheners continue to gain appeal
  • International players lead in air care
PROSPECTS AND OPPORTUNITIES
  • Positive outlook for air care
  • Electric air fresheners offer further growth opportunities
  • Candle air fresheners to gain popularity as a natural option
CATEGORY DATA
  • Table 59 Sales of Air Care by Category: Value 2018-2023
  • Table 60 Sales of Air Care by Category: % Value Growth 2018-2023
  • Table 61 NBO Company Shares of Air Care: % Value 2019-2023
  • Table 62 LBN Brand Shares of Air Care: % Value 2020-2023
  • Table 63 Forecast Sales of Air Care by Category: Value 2023-2028
  • Table 64 Forecast Sales of Air Care by Category: % Value Growth 2023-2028
HOME INSECTICIDES IN BOSNIA AND HERZEGOVINAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Weaker demand for home insecticides overall
  • Electric insecticides are gaining popularity
  • S C Johnson Wax leads in home insecticides
PROSPECTS AND OPPORTUNITIES
  • Challenging period for home insecticides
  • Electric home insecticides to outperform other categories
  • Spray/aerosol insecticides remain under pressure
CATEGORY DATA
  • Table 65 Sales of Home Insecticides by Category: Value 2018-2023
  • Table 66 Sales of Home Insecticides by Category: % Value Growth 2018-2023
  • Table 67 NBO Company Shares of Home Insecticides: % Value 2019-2023
  • Table 68 LBN Brand Shares of Home Insecticides: % Value 2020-2023
  • Table 69 Forecast Sales of Home Insecticides by Category: Value 2023-2028
  • Table 70 Forecast Sales of Home Insecticides by Category: % Value Growth 2023-2028