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Home Care in Bosnia and Herzegovina

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    Report

  • 52 Pages
  • January 2023
  • Region: Bosnia and Herzegovina
  • Euromonitor International
  • ID: 4990895
In 2022, though there was double-digit growth in current value sales of home care in Bosnia and Herzegovina, constant value sales fell, with volume sales only increasing marginally. Several factors led to this muted performance. The war in Ukraine had a negative impact, with the resultant energy crisis leading to soaring inflation and dampening volume sales.

The publisher's Home Care in Bosnia and Herzegovina market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Home Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

HOME CARE IN BOSNIA AND HERZEGOVINA

EXECUTIVE SUMMARY
  • Home care in 2022: The big picture
  • 2022 key trends
  • Competitive landscape
  • Retailing developments
  • What next for home care?
MARKET INDICATORS
  • Table 1 Households 2017-2022
MARKET DATA
  • Table 2 Sales of Home Care by Category: Value 2017-2022
  • Table 3 Sales of Home Care by Category: % Value Growth 2017-2022
  • Table 4 NBO Company Shares of Home Care: % Value 2018-2022
  • Table 5 LBN Brand Shares of Home Care: % Value 2019-2022
  • Table 6 Penetration of Private Label in Home Care by Category: % Value 2017-2022
  • Table 7 Distribution of Home Care by Format: % Value 2017-2022
  • Table 8 Distribution of Home Care by Format and Category: % Value 2022
  • Table 9 Forecast Sales of Home Care by Category: Value 2022-2027
  • Table 10 Forecast Sales of Home Care by Category: % Value Growth 2022-2027
DISCLAIMER

SOURCES
  • Summary 1 Research Sources
LAUNDRY CARE IN BOSNIA AND HERZEGOVINA

KEY DATA FINDINGS

2022 DEVELOPMENTS
  • Moderate volume growth, though dampened by high inflation
  • Unchanged competitive landscape in 2022
  • Pre-wash spot and stain removers and liquid tablet detergents strong performer in 2022
PROSPECTS AND OPPORTUNITIES
  • Laundry care set to see further innovation over forecast period
  • Increased focus on sustainability
  • Hand wash and bar detergents to continue to decline over forecast period
CATEGORY INDICATORS
  • Table 11 Household Possession of Washing Machines 2017-2022
CATEGORY DATA
  • Table 12 Sales of Laundry Care by Category: Value 2017-2022
  • Table 13 Sales of Laundry Care by Category: % Value Growth 2017-2022
  • Table 14 Sales of Laundry Aids by Category: Value 2017-2022
  • Table 15 Sales of Laundry Aids by Category: % Value Growth 2017-2022
  • Table 16 Sales of Laundry Detergents by Category: Value 2017-2022
  • Table 17 Sales of Laundry Detergents by Category: % Value Growth 2017-2022
  • Table 18 NBO Company Shares of Laundry Care: % Value 2018-2022
  • Table 19 LBN Brand Shares of Laundry Care: % Value 2019-2022
  • Table 20 NBO Company Shares of Laundry Aids: % Value 2018-2022
  • Table 21 LBN Brand Shares of Laundry Aids: % Value 2019-2022
  • Table 22 NBO Company Shares of Laundry Detergents: % Value 2018-2022
  • Table 23 LBN Brand Shares of Laundry Detergents: % Value 2019-2022
  • Table 24 Forecast Sales of Laundry Care by Category: Value 2022-2027
  • Table 25 Forecast Sales of Laundry Care by Category: % Value Growth 2022-2027
DISHWASHING IN BOSNIA AND HERZEGOVINA

KEY DATA FINDINGS

2022 DEVELOPMENTS
  • Volume decline, as inflation bites
  • Procter & Gamble leads dishwashing and Fairy leads hand washing and benefits from a well-established position and strong marketing support
  • Hand dishwashing remains prevalent dishwashing format in 2022
PROSPECTS AND OPPORTUNITIES
  • Minimal constant value and volume growth over forecast period
  • Hand washing still holds onto sizeable value share, despite growing popularity of automatic dishwashing
  • E-commerce sees continued growth
CATEGORY INDICATORS
  • Table 26 Household Possession of Dishwashers 2017-2022
CATEGORY DATA
  • Table 27 Sales of Dishwashing by Category: Value 2017-2022
  • Table 28 Sales of Dishwashing by Category: % Value Growth 2017-2022
  • Table 29 NBO Company Shares of Dishwashing: % Value 2018-2022
  • Table 30 LBN Brand Shares of Dishwashing: % Value 2019-2022
  • Table 31 Forecast Sales of Dishwashing by Category: Value 2022-2027
  • Table 32 Forecast Sales of Dishwashing by Category: % Value Growth 2022-2027
SURFACE CARE IN BOSNIA AND HERZEGOVINA

KEY DATA FINDINGS

2022 DEVELOPMENTS
  • Moderate volume growth, though dampened by high inflation
  • Limited movement within competitive landscape in 2022
  • Kitchen cleaners achieves highest current value growth in 2022
PROSPECTS AND OPPORTUNITIES
  • Maturity dampens volume growth over forecast period
  • E-commerce continues to gain value share over forecast period
  • Gradual emergence of ecological brands in surface care
CATEGORY DATA
  • Table 33 Sales of Surface Care by Category: Value 2017-2022
  • Table 34 Sales of Surface Care by Category: % Value Growth 2017-2022
  • Table 35 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2017-2022
  • Table 36 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2017-2022
  • Table 37 NBO Company Shares of Surface Care: % Value 2018-2022
  • Table 38 LBN Brand Shares of Surface Care: % Value 2019-2022
  • Table 39 Forecast Sales of Surface Care by Category: Value 2022-2027
  • Table 40 Forecast Sales of Surface Care by Category: % Value Growth 2022-2027
BLEACH IN BOSNIA AND HERZEGOVINA

KEY DATA FINDINGS

2022 DEVELOPMENTS
  • Further volume decline as consumers shun toxicity
  • Meteor remains the leading player; though it has lost share to Dukat over review period
  • Increasingly consumers look to reduce bleach usage due to toxic ingredients
PROSPECTS AND OPPORTUNITIES
  • Further decline in volume sales over forecast period
  • Bleach challenged by less harmful alternatives
  • Strong perception of chlorine as effective ingredient will continue among older consumers
CATEGORY DATA
  • Table 41 Sales of Bleach: Value 2017-2022
  • Table 42 Sales of Bleach: % Value Growth 2017-2022
  • Table 43 NBO Company Shares of Bleach: % Value 2018-2022
  • Table 44 LBN Brand Shares of Bleach: % Value 2019-2022
  • Table 45 Forecast Sales of Bleach: Value 2022-2027
  • Table 46 Forecast Sales of Bleach: % Value Growth 2022-2027
TOILET CARE IN BOSNIA AND HERZEGOVINA

KEY DATA FINDINGS

2022 DEVELOPMENTS
  • Moderate volume growth, though dampened by high inflation
  • Multinationals continue to dominate
  • Rim liquids achieves highest current value and volume growth in 2022
PROSPECTS AND OPPORTUNITIES
  • Minimal constant value and volume growth over forecast period
  • Further development of ecological toilet care
  • Continued innovation, supported by marketing campaigns
CATEGORY DATA
  • Table 47 Sales of Toilet Care by Category: Value 2017-2022
  • Table 48 Sales of Toilet Care by Category: % Value Growth 2017-2022
  • Table 49 NBO Company Shares of Toilet Care: % Value 2018-2022
  • Table 50 LBN Brand Shares of Toilet Care: % Value 2019-2022
  • Table 51 Forecast Sales of Toilet Care by Category: Value 2022-2027
  • Table 52 Forecast Sales of Toilet Care by Category: % Value Growth 2022-2027
  • POLISHES IN BOSNIA AND HERZEGOVINA

KEY DATA FINDINGS

2022 DEVELOPMENTS
  • Stagnant volume sales in 2022
  • Ilirija holds on to top spot in 2022
  • Shoe polish registers highest current value growth
PROSPECTS AND OPPORTUNITIES
  • Minimal constant value and volume growth over forecast period
  • Little innovation as other more flexible cleaning products gain value share
  • Value sales through e-commerce channels continue to grow
CATEGORY DATA
  • Table 53 Sales of Polishes by Category: Value 2017-2022
  • Table 54 Sales of Polishes by Category: % Value Growth 2017-2022
  • Table 55 NBO Company Shares of Polishes: % Value 2018-2022
  • Table 56 LBN Brand Shares of Polishes: % Value 2019-2022
  • Table 57 Forecast Sales of Polishes by Category: Value 2022-2027
  • Table 58 Forecast Sales of Polishes by Category: % Value Growth 2022-2027
AIR CARE IN BOSNIA AND HERZEGOVINA

KEY DATA FINDINGS

2022 DEVELOPMENTS
  • Moderate volume growth, though dampened by high inflation
  • Reckitt Benckiser leads air care, with heavy advertising and prominent space in retailers
  • Electric air fresheners register highest value growth in 2022
PROSPECTS AND OPPORTUNITIES
  • Positive growth over forecast period
  • Electric air fresheners maintain healthy growth over the forecast period
  • Environmental and health concerns anticipated to impact demand and offerings in air care
CATEGORY DATA
  • Table 59 Sales of Air Care by Category: Value 2017-2022
  • Table 60 Sales of Air Care by Category: % Value Growth 2017-2022
  • Table 61 NBO Company Shares of Air Care: % Value 2018-2022
  • Table 62 LBN Brand Shares of Air Care: % Value 2019-2022
  • Table 63 Forecast Sales of Air Care by Category: Value 2022-2027
  • Table 64 Forecast Sales of Air Care by Category: % Value Growth 2022-2027
HOME INSECTICIDES IN BOSNIA AND HERZEGOVINA

KEY DATA FINDINGS

2022 DEVELOPMENTS
  • Spray/aerosols registers volume decline in 2022
  • SC Johnson Wax continues to lead home insecticides as new players avoid entering the landscape
  • Electric insecticides achieve highest current value growth in 2022
PROSPECTS AND OPPORTUNITIES
  • Slight volume decline over forecast period
  • Electric insecticides grow strongly, although spray/aerosol format leads
  • Sales of other types of home insecticides are low and falling
CATEGORY DATA
  • Table 65 Sales of Home Insecticides by Category: Value 2017-2022
  • Table 66 Sales of Home Insecticides by Category: % Value Growth 2017-2022
  • Table 67 NBO Company Shares of Home Insecticides: % Value 2018-2022
  • Table 68 LBN Brand Shares of Home Insecticides: % Value 2019-2022
  • Table 69 Forecast Sales of Home Insecticides by Category: Value 2022-2027
  • Table 70 Forecast Sales of Home Insecticides by Category: % Value Growth 2022-2027