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Home Care in Bosnia and Herzegovina

  • ID: 4990895
  • Report
  • February 2022
  • Region: Bosnia and Herzegovina
  • 51 Pages
  • Euromonitor International
In 2021, growth was much more moderate in terms of current value and volume growth. With society gradually opening up in 2021, after the 2020 lockdowns, people were out and about more and there was less demand for home care products and there was less washing of dishes and less cleaning of surfaces. In addition, the frenzied cleaning that happened particularly at the start of the pandemic levelled off, as people’s fears about COVID-19 being very transmissible on surfaces abated.

This 'Home Care in Bosnia and Herzegovina market' report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2026 illustrate how the market is set to change.

Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Home Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

The analyst has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, the analyst has a unique capability to develop reliable information resources to help drive informed strategic planning.
Note: Product cover images may vary from those shown

EXECUTIVE SUMMARY
  • Home care in 2021: The big picture
  • 2021 key trends
  • Competitive landscape
  • Retailing developments
  • What next for home care?
MARKET INDICATORS
  • Table 1 Households 2016-2021
MARKET DATA
  • Table 2 Sales of Home Care by Category: Value 2016-2021
  • Table 3 Sales of Home Care by Category: % Value Growth 2016-2021
  • Table 4 NBO Company Shares of Home Care: % Value 2017-2021
  • Table 5 LBN Brand Shares of Home Care: % Value 2018-2021
  • Table 6 Penetration of Private Label in Home Care by Category: % Value 2016-2021
  • Table 7 Distribution of Home Care by Format: % Value 2016-2021
  • Table 8 Distribution of Home Care by Format and Category: % Value 2021
  • Table 9 Forecast Sales of Home Care by Category: Value 2021-2026
  • Table 10 Forecast Sales of Home Care by Category: % Value Growth 2021-2026
DISCLAIMER
SOURCES
  • Summary 1 Research Sources
LAUNDRY CARE IN BOSNIA AND HERZEGOVINAKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Moderate value growth in 2021
  • Unchanged competitive landscape in 2021
  • Flurry of product launches in 2021
PROSPECTS AND OPPORTUNITIES
  • Laundry care growth to slow down considerably over the forecast period
  • Liquid tablet detergents and spot and stain removers set to be the fastest growing laundry care ranges
  • E-commerce continues to gain value share over the forecast period
CATEGORY INDICATORS
  • Table 11 Household Possession of Washing Machines 2016-2021
CATEGORY DATA
  • Table 12 Sales of Laundry Care by Category: Value 2016-2021
  • Table 13 Sales of Laundry Care by Category: % Value Growth 2016-2021
  • Table 14 Sales of Laundry Aids by Category: Value 2016-2021
  • Table 15 Sales of Laundry Aids by Category: % Value Growth 2016-2021
  • Table 16 Sales of Laundry Detergents by Category: Value 2016-2021
  • Table 17 Sales of Laundry Detergents by Category: % Value Growth 2016-2021
  • Table 18 NBO Company Shares of Laundry Care: % Value 2017-2021
  • Table 19 LBN Brand Shares of Laundry Care: % Value 2018-2021
  • Table 20 NBO Company Shares of Laundry Aids: % Value 2017-2021
  • Table 21 LBN Brand Shares of Laundry Aids: % Value 2018-2021
  • Table 22 NBO Company Shares of Laundry Detergents: % Value 2017-2021
  • Table 23 LBN Brand Shares of Laundry Detergents: % Value 2018-2021
  • Table 24 Forecast Sales of Laundry Care by Category: Value 2021-2026
  • Table 25 Forecast Sales of Laundry Care by Category: % Value Growth 2021-2026
DISHWASHING IN BOSNIA AND HERZEGOVINAKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Decline in value growth in 2021
  • Procter & Gamble leads dishwashing and Fairy leads hand washing and benefits from a well-established position and strong marketing support
  • Hand dishwashing remains prevalent dishwashing format in 2021
PROSPECTS AND OPPORTUNITIES
  • Slight volume decline over forecast period
  • Hand washing still holds onto sizeable value share, despite growing popularity of automatic dishwashing
  • Value sales through e-commerce channels to double by 2026
CATEGORY INDICATORS
  • Table 26 Household Possession of Dishwashers 2015-2020
CATEGORY DATA
  • Table 27 Sales of Dishwashing by Category: Value 2016-2021
  • Table 28 Sales of Dishwashing by Category: % Value Growth 2016-2021
  • Table 29 NBO Company Shares of Dishwashing: % Value 2017-2021
  • Table 30 LBN Brand Shares of Dishwashing: % Value 2018-2021
  • Table 31 Forecast Sales of Dishwashing by Category: Value 2021-2026
  • Table 32 Forecast Sales of Dishwashing by Category: % Value Growth 2021-2026
SURFACE CARE IN BOSNIA AND HERZEGOVINAKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Value growth lower in 2021
  • Limited movement within competitive landscape in 2021
  • Several products register current value decline
PROSPECTS AND OPPORTUNITIES
  • Noticeable slowdown expected for surface care as leading products mature
  • Standard floor cleaners and oven cleaners set to be the fastest growing surface care products
  • E-commerce sales set to double over forecast period
CATEGORY DATA
  • Table 33 Sales of Surface Care by Category: Value 2016-2021
  • Table 34 Sales of Surface Care by Category: % Value Growth 2016-2021
  • Table 35 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2016-2021
  • Table 36 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2016-2021
  • Table 37 NBO Company Shares of Surface Care: % Value 2017-2021
  • Table 38 LBN Brand Shares of Surface Care: % Value 2018-2021
  • Table 39 Forecast Sales of Surface Care by Category: Value 2021-2026
  • Table 40 Forecast Sales of Surface Care by Category: % Value Growth 2021-2026
BLEACH IN BOSNIA AND HERZEGOVINAKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Fall in value sales in 2021
  • Meteor remains the leading player; however, it continues to lose share to Dukat
  • Other less toxic home care products steal value share from bleach
PROSPECTS AND OPPORTUNITIES
  • Bleak outlook for bleach over forecast period
  • Shrinking consumer base leads to drop in volume sales
  • Value sales through e-commerce channels to double by 2026
CATEGORY DATA
  • Table 41 Sales of Bleach: Value 2016-2021
  • Table 42 Sales of Bleach: % Value Growth 2016-2021
  • Table 43 NBO Company Shares of Bleach: % Value 2017-2021
  • Table 44 LBN Brand Shares of Bleach: % Value 2018-2021
  • Table 45 Forecast Sales of Bleach: Value 2021-2026
  • Table 46 Forecast Sales of Bleach: % Value Growth 2021-2026
TOILET CARE IN BOSNIA AND HERZEGOVINAKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Lower value growth in 2021
  • Multinationals continue to dominate
  • Significant number of rim block launches in 2021
PROSPECTS AND OPPORTUNITIES
  • Moderate growth over forecast period
  • Continued innovation supports value sales
  • Value sales through e-commerce channels to double by 2026
CATEGORY DATA
  • Table 47 Sales of Toilet Care by Category: Value 2016-2021
  • Table 48 Sales of Toilet Care by Category: % Value Growth 2016-2021
  • Table 49 NBO Company Shares of Toilet Care: % Value 2017-2021
  • Table 50 LBN Brand Shares of Toilet Care: % Value 2018-2021
  • Table 51 Forecast Sales of Toilet Care by Category: Value 2021-2026
  • Table 52 Forecast Sales of Toilet Care by Category: % Value Growth 2021-2026
POLISHES IN BOSNIA AND HERZEGOVINAKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Recovery in value sales in 2021
  • Ilirija holds on to top spot in 2021
  • Furniture polish registers highest growth in 2021
PROSPECTS AND OPPORTUNITIES
  • Muted performance over forecast period
  • Shoe polish to achieve highest growth
  • Value sales through e-commerce channels to double by 2026
CATEGORY DATA
  • Table 53 Sales of Polishes by Category: Value 2016-2021
  • Table 54 Sales of Polishes by Category: % Value Growth 2016-2021
  • Table 55 NBO Company Shares of Polishes: % Value 2017-2021
  • Table 56 LBN Brand Shares of Polishes: % Value 2018-2021
  • Table 57 Forecast Sales of Polishes by Category: Value 2021-2026
  • Table 58 Forecast Sales of Polishes by Category: % Value Growth 2021-2026
AIR CARE IN BOSNIA AND HERZEGOVINAKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Demand for air care bounces back in 2021
  • Reckitt Benckiser leads air care, with heavy advertising and prominent space in retailers
  • Electric air fresheners registers highest growth in 2021
PROSPECTS AND OPPORTUNITIES
  • Very healthy outlook over forecast period
  • Spray/aerosol air fresheners record the highest value share, however, growth is threatened by environmental concerns
  • Value sales through e-commerce channels to double by 2026
CATEGORY DATA
  • Table 59 Sales of Air Care by Category: Value 2016-2021
  • Table 60 Sales of Air Care by Category: % Value Growth 2016-2021
  • Table 61 NBO Company Shares of Air Care: % Value 2017-2021
  • Table 62 LBN Brand Shares of Air Care: % Value 2018-2021
  • Table 63 Forecast Sales of Air Care by Category: Value 2021-2026
  • Table 64 Forecast Sales of Air Care by Category: % Value Growth 2021-2026
HOME INSECTICIDES IN BOSNIA AND HERZEGOVINAKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Home insecticides unaffected by pandemic
  • SC Johnson Wax continues to lead home insecticides as new players avoid entering the landscape
  • Spray/aerosol remains most popular format, while electric insecticides registering highest growth
PROSPECTS AND OPPORTUNITIES
  • Bleak outlook over forecast period
  • Electric insecticides grow strongly, although the spray/aerosol format leads
  • Value sales through e-commerce channels to double by 2026
CATEGORY DATA
  • Table 65 Sales of Home Insecticides by Category: Value 2016-2021
  • Table 66 Sales of Home Insecticides by Category: % Value Growth 2016-2021
  • Table 67 NBO Company Shares of Home Insecticides: % Value 2017-2021
  • Table 68 LBN Brand Shares of Home Insecticides: % Value 2018-2021
  • Table 69 Forecast Sales of Home Insecticides by Category: Value 2021-2026
  • Table 70 Forecast Sales of Home Insecticides by Category: % Value Growth 2021-2026
Note: Product cover images may vary from those shown