+353-1-416-8900REST OF WORLD
+44-20-3973-8888REST OF WORLD
1-917-300-0470EAST COAST U.S
1-800-526-8630U.S. (TOLL FREE)

PRINTER FRIENDLY

Home Care in Bosnia and Herzegovina

  • ID: 4990895
  • Report
  • February 2021
  • Region: Bosnia and Herzegovina
  • 55 pages
  • Euromonitor International
Overall, home care registered lower current value growth in 2020, than in 2019, but volume growth was higher. The average unit of price of many home care products fell and the deflationary pressure was caused by the collapse in energy prices, combined with the dampening effect of COVID-19, as consumers became more price sensitive due to the economic uncertainty caused by the pandemic. In fact, the only product that registered a higher unit price in 2020 was dishwashing.

The Home Care in Bosnia and Herzegovina market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2025 illustrate how the market is set to change.

Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Home Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
EXECUTIVE SUMMARY
  • COVID-19 impact on home care
  • COVID-19 country impact
  • Company response
  • Retailing shift
  • What next for home care?
MARKET INDICATORS
  • Table 1 Households 2015-2020
MARKET DATA
  • Table 2 Sales of Home Care by Category: Value 2015-2020
  • Table 3 Sales of Home Care by Category: % Value Growth 2015-2020
  • Table 4 NBO Company Shares of Home Care: % Value 2016-2020
  • Table 5 LBN Brand Shares of Home Care: % Value 2017-2020
  • Table 6 Penetration of Private Label in Home Care by Category: % Value 2015-2020
  • Table 7 Distribution of Home Care by Format: % Value 2015-2020
  • Table 8 Distribution of Home Care by Format and Category: % Value 2020
  • Table 9 Forecast Sales of Home Care by Category: Value 2020-2025
  • Table 10 Forecast Sales of Home Care by Category: % Value Growth 2020-2025
GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES
  • Summary 1 Research Sources
KEY DATA FINDINGS

2020 IMPACT
  • Consumers prioritise the basics in laundry care, as incomes take a hit
  • Unchanged competitive landscape in 2020
  • The concentration trend sweeps laundry care, with room for growth in fabric softeners over the forecast period
RECOVERY AND OPPORTUNITIES
  • Steady value and volume growth over the forecast period
  • Expansion of modern grocery increases product range
  • Private label continues to gain value share
CATEGORY DATA
  • Table 11 Sales of Laundry Care by Category: Value 2015-2020
  • Table 12 Sales of Laundry Care by Category: % Value Growth 2015-2020
  • Table 13 Sales of Laundry Aids by Category: Value 2015-2020
  • Table 14 Sales of Laundry Aids by Category: % Value Growth 2015-2020
  • Table 15 Sales of Laundry Detergents by Category: Value 2015-2020
  • Table 16 Sales of Laundry Detergents by Category: % Value Growth 2015-2020
  • Table 17 NBO Company Shares of Laundry Care: % Value 2016-2020
  • Table 18 LBN Brand Shares of Laundry Care: % Value 2017-2020
  • Table 19 NBO Company Shares of Laundry Aids: % Value 2016-2020
  • Table 20 LBN Brand Shares of Laundry Aids: % Value 2017-2020
  • Table 21 NBO Company Shares of Laundry Detergents: % Value 2016-2020
  • Table 22 LBN Brand Shares of Laundry Detergents: % Value 2017-2020
  • Table 23 Forecast Sales of Laundry Care by Category: Value 2020-2025
  • Table 24 Forecast Sales of Laundry Care by Category: % Value Growth 2020-2025
KEY DATA FINDINGS

2020 IMPACT
  • Consumers trade down as confidence takes a hit due to COVID-19
  • Procter & Gamble leads dishwashing with offering Fairy, a product that benefits from a well-established position and strong marketing support
  • Automatic dishwashing tablets remain popular, however automatic dishwashing liquid records higher growth, boosted by improved offerings
RECOVERY AND OPPORTUNITIES
  • Declining population means muted volume growth
  • As dishwashers grow, consumers switch to automatic dishwashing due to the convenience it brings to their lives
  • Private label products appeal, as competitive price points give them an edge
CATEGORY DATA
  • Table 25 Sales of Dishwashing by Category: Value 2015-2020
  • Table 26 Sales of Dishwashing by Category: % Value Growth 2015-2020
  • Table 27 NBO Company Shares of Dishwashing: % Value 2016-2020
  • Table 28 LBN Brand Shares of Dishwashing: % Value 2017-2020
  • Table 29 Forecast Sales of Dishwashing by Category: Value 2020-2025
  • Table 30 Forecast Sales of Dishwashing by Category: % Value Growth 2020-2025
KEY DATA FINDINGS

2020 IMPACT
  • Niche product areas register lower volume growth
  • Limited movement within competitive landscape in 2020
  • All-purpose cleaning wipes record the strongest growth, appealing to convenience-driven consumers
RECOVERY AND OPPORTUNITIES
  • Steady value and volume growth as consumer perceive surface care as essential
  • Multi-purpose products compete against task-specific cleaners,
  • NPD picks up again once COVID-19 is under control
CATEGORY DATA
  • Table 31 Sales of Surface Care by Category: Value 2015-2020
  • Table 32 Sales of Surface Care by Category: % Value Growth 2015-2020
  • Table 33 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2015-2020
  • Table 34 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2015-2020
  • Table 35 NBO Company Shares of Surface Care: % Value 2016-2020
  • Table 36 LBN Brand Shares of Surface Care: % Value 2017-2020
  • Table 37 Forecast Sales of Surface Care by Category: Value 2020-2025
  • Table 38 Forecast Sales of Surface Care by Category: % Value Growth 2020-2025
KEY DATA FINDINGS

2020 IMPACT
  • Bleach halts downward trend, due to its effectiveness as an effective disinfectant against COVID-19
  • Meteor remains the leading player; however, it continues to lose share to Dukat
  • Private label continues to gain ground, as dm-Drogerie Markt expand their retailing chains
RECOVERY AND OPPORTUNITIES
  • Value and volume decline over forecast period
  • As consumer base shrinks, volume sales decline
  • Despite negative connotations, there is some potential for bleach to grow over the forecast period
CATEGORY DATA
  • Table 39 Sales of Bleach: Value 2015-2020
  • Table 40 Sales of Bleach: % Value Growth 2015-2020
  • Table 41 NBO Company Shares of Bleach: % Value 2016-2020
  • Table 42 LBN Brand Shares of Bleach: % Value 2017-2020
  • Table 43 Forecast Sales of Bleach: Value 2020-2025
  • Table 44 Forecast Sales of Bleach: % Value Growth 2020-2025
KEY DATA FINDINGS

2020 IMPACT
  • More time spent at home due to COVID-19, means toilers need to be cleaned more regularly
  • Multinationals continue to dominate
  • Toilet care continues to grow, benefiting from new formats and packaging
RECOVERY AND OPPORTUNITIES
  • Lower but steady volume growth over forecast period
  • Modern traditional retailing continues to gain value share in toilet care
  • Players attract consumers through using scents that are long-lasting, appealing and fresh
CATEGORY DATA
  • Table 45 Sales of Toilet Care by Category: Value 2015-2020
  • Table 46 Sales of Toilet Care by Category: % Value Growth 2015-2020
  • Table 47 NBO Company Shares of Toilet Care: % Value 2016-2020
  • Table 48 LBN Brand Shares of Toilet Care: % Value 2017-2020
  • Table 49 Forecast Sales of Toilet Care by Category: Value 2020-2025
  • Table 50 Forecast Sales of Toilet Care by Category: % Value Growth 2020-2025
KEY DATA FINDINGS

2020 IMPACT
  • Shoe polish suffers drop in value growth, as people go out much less due to COVID-19
  • Ilirija inches past SC Johnson to best-selling brand for first time
  • Polishes remains a conservative area, with floor polish and metal polish continuing to be unavailable in the country
RECOVERY AND OPPORTUNITIES
  • Healthy value and volume growth for furniture polish
  • Potential for growth in private label
  • Shoe polish remains the most significant area in polishes
CATEGORY DATA
  • Table 51 Sales of Polishes by Category: Value 2015-2020
  • Table 52 Sales of Polishes by Category: % Value Growth 2015-2020
  • Table 53 NBO Company Shares of Polishes: % Value 2016-2020
  • Table 54 LBN Brand Shares of Polishes: % Value 2017-2020
  • Table 55 Forecast Sales of Polishes by Category: Value 2020-2025
  • Table 56 Forecast Sales of Polishes by Category: % Value Growth 2020-2025
KEY DATA FINDINGS

2020 IMPACT
  • Home insecticides worst performer among home care in 2020
  • SC Johnson Wax continues to lead home insecticides as new players avoid entering the landscape
  • Spray/aerosol insecticides record the fastest growth, however electric insecticides benefits from being more convenient, and less harmful
RECOVERY AND OPPORTUNITIES
  • Continued decline in volume sales over forecast period
  • Environmental issues cause concern for consumers, with many cautious of using home insecticides
  • Electric insecticides only product to register volume growth over forecast period
CATEGORY DATA
  • Table 57 Sales of Home Insecticides by Category: Value 2015-2020
  • Table 58 Sales of Home Insecticides by Category: % Value Growth 2015-2020
  • Table 59 NBO Company Shares of Home Insecticides: % Value 2016-2020
  • Table 60 LBN Brand Shares of Home Insecticides: % Value 2017-2020
  • Table 61 Forecast Sales of Home Insecticides by Category: Value 2020-2025
  • Table 62 Forecast Sales of Home Insecticides by Category: % Value Growth 2020-2025
KEY DATA FINDINGS

2020 IMPACT
  • Air care suffers decline in value growth as consumer prioritise essential home care products
  • Reckitt Benckiser leads air care, with heavy advertising and prominent space in retailers
  • Wunderbaum benefits from strong recognition and a broader product range
RECOVERY AND OPPORTUNITIES
  • Healthy growth over forecast period
  • Spray/aerosol air fresheners record the highest value share, however, growth is threatened by environmental concerns
  • Potential for growth in private label
CATEGORY DATA
  • Table 63 Sales of Air Care by Category: Value 2015-2020
  • Table 64 Sales of Air Care by Category: % Value Growth 2015-2020
  • Table 65 NBO Company Shares of Air Care: % Value 2016-2020
  • Table 66 LBN Brand Shares of Air Care: % Value 2017-2020
  • Table 67 Forecast Sales of Air Care by Category: Value 2020-2025
  • Table 68 Forecast Sales of Air Care by Category: % Value Growth 2020-2025
Note: Product cover images may vary from those shown
Adroll
adroll